ShiftKey
ShiftKey is a Dallas-based healthcare workforce marketplace connecting 140,000+ independent licensed professionals with 10,000+ healthcare facilities across 430+ U.S. markets for shift-based staffing, monetizing via marketplace take rate.
- Company typePrivate
- Founded2016
- HeadquartersDallas, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ShiftKey does
ShiftKey is a Dallas-based healthcare workforce marketplace founded in 2016 that connects 140,000+ independent licensed healthcare professionals (CNAs, RNs, LPNs, LVNs, RTs, PTs, dental professionals) with 10,000+ healthcare facilities across 430+ U.S. markets for shift-based PRN staffing. The platform replaces traditional staffing agencies by enabling direct, transparent connections between facilities and professionals: facilities post shifts and set rates, while professionals browse, bid, and manage credentials through a mobile app. Over 76 million hours have been scheduled on the platform to date.
The company's core technology stack centers on the ShiftKey marketplace platform, the SAMI (Schedule Automation Marketplace Integration) product — built on the full integration of OnShift's scheduling software acquired in 2022 — and supporting tools including the Professional App, Facility App, and ShiftKey Wallet. SAMI provides automated shift posting, real-time credential verification, schedule-to-budget analytics, Favorites routing, and Admin Assist rule-based scheduling. The platform exposes an API for integration with facility scheduling systems and supports wallet-level payment processing with same-day payout.
ShiftKey monetizes via a marketplace take rate on shift transactions, with transparent pricing and no hidden or surge fees. Go-to-market is hybrid: product-led self-service for SMB facilities and independent professionals, combined with enterprise field sales and dedicated account management for hospital systems and large multi-state operators. Customer segments span hospitals and health systems, skilled nursing facilities, assisted living, behavioral health, and dentistry, with skilled nursing and senior living historically the deepest verticals. Major investors include Lorient Capital (lead), Ares Management, Pantheon, Clearlake Capital, and Health Velocity Capital following a $300M January 2023 round at a $2B+ valuation.
ShiftKey firmographics
Firmographics- Name
- ShiftKey
- Legal name
- ShiftKey
- Website
- https://shiftkey.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ShiftKey is a Dallas-based healthcare workforce marketplace connecting 140,000+ independent licensed professionals with 10,000+ healthcare facilities across 430+ U.S. markets for shift-based staffing, monetizing via marketplace take rate.
- Ownership category
- akta.pro rank
ShiftKey industry classification
Industry- Product category
- Healthcare Staffing Marketplace
- NAICS
- Temporary Help Services (561320)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Gig / On-Demand Generalist Staffing Platforms (BPACACAK)
- akta.pro secondary industries
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ), Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
Keywords
Where ShiftKey is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShiftKey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: ShiftKey operates as a marketplace connecting healthcare facilities with independent licensed professionals. The platform facilitates shift-based work arrangements where facilities pay for shifts completed by professionals. ShiftKey emphasizes transparent pricing with no hidden fees, surge pricing, or middlemen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Facility marketplace access with transparent shift-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
ShiftKey product offering
Product offeringCore offering
ShiftKey operates a two-sided marketplace platform connecting healthcare facilities with independent licensed professionals (CNAs, RNs, LPNs, LVNs, RTs, PTs) for shift-based staffing. Facilities post open shifts and access a network of 140,000+ credentialed professionals across 430+ U.S. markets, while professionals browse and bid on shifts at preferred rates, manage credentials, and receive fast payments via ShiftKey Wallet. The platform includes SAMI, which integrates OnShift scheduling software with the ShiftKey marketplace for automated workforce optimization.
Product overview
ShiftKey is a technology marketplace platform that connects licensed healthcare professionals with healthcare facilities for flexible, on-demand staffing. The core platform enables direct connections between facilities and independent professionals (CNAs, RNs, LPNs, LVNs, RTs, PTs, and others), replacing traditional staffing agencies with marketplace technology. The main product modules include SAMI (Schedule Automation Marketplace Integration) for automated scheduling workflows integrated with OnShift, a professional mobile app for shift discovery and credential management, and ShiftKey Wallet for fast payment processing. Facilities can access over 140,000 independent professionals across 430+ markets nationwide through both web and mobile applications.
Differentiator
Problem solved
Functional benefit
Brands
- OnShift: A ShiftKey brand providing next-generation workforce management platform for healthcare organizations, including recruitment, hiring, workforce management, pay and engagement software.
- SAMI (Schedule Automation Marketplace Integration)
Products and services
- ShiftKey Platform The primary marketplace technology platform connecting licensed healthcare professionals (CNAs, RNs, LPNs, LVNs, RTs, PTs, etc.) with healthcare facilities for PRN (as-needed) staffing. The platform enables professionals to bid on shifts at preferred rates while facilities gain access to over 140,000 independent professionals across 430+ markets nationwide.
- SAMI (Schedule Automation Marketplace Integration) Award-winning scheduling automation technology that integrates OnShift's scheduling software with ShiftKey's marketplace. SAMI allows healthcare facilities to take a holistic view of their schedule, automatically posting open shifts to the ShiftKey marketplace when internal employees don't fill them, and providing real-time data on workforce coverage, reliability ratings, budgets, and workforce gaps.
- Professional App Mobile application for healthcare professionals enabling shift discovery, credential management, shift bidding, real-time notifications, and fast payment through ShiftKey Wallet. Professionals can filter shifts by time, day, distance, save favorite facilities, and manage credentials on-the-go.
- Facility App Mobile scheduling application for busy facility schedulers to manage their workforce needs on-the-go, including posting shifts and managing independent professional scheduling.
- ShiftKey Wallet Fast payment feature enabling professionals to get paid as soon as their shift has been verified, including evenings, weekends and holidays, as an alternative to weekly bank deposits.
Quantifiable outcome
- 83% reduction in unfilled shifts (from 15% to 3% average)
- +10 more outcomes
Companies that use ShiftKey
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
ShiftKey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
ShiftKey partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- OnShiftcoreStrategic partnership combining OnShift's scheduling software with ShiftKey's marketplace for licensed professionals. ShiftKey made a strategic investment in OnShift in 2022 and fully integrated OnShift's technology into its core platform foundations. Together they deliver SAMI (Schedule Automation Marketplace Integration). OnShift is now a ShiftKey brand.
- Stride HealthminorBenefits partner providing access to essential benefits for independent professionals on the ShiftKey platform, ensuring that independent workers are treated fairly.
- Bridgepoint ConsultingminorNetSuite implementation partner that completed implementations for ShiftKey portfolio companies resulting in improved billing efficiency and increased EBITDA.
- Bryant Park ConsultingminorNetSuite implementation partner that completed implementations for ShiftKey portfolio companies.
- PlativeminorNetSuite implementation partner that completed implementations for ShiftKey portfolio companies.
- RiveronminorNetSuite implementation partner that completed implementations for ShiftKey portfolio companies.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
ShiftKey competitors and assessment
Company assessmentBroad incumbents
- Aya Healthcare: Aya Healthcare is one of the largest US healthcare staffing companies, with a broad travel nursing and per-diem business plus a digital marketplace — competing with ShiftKey particularly on the facility side for flexible nursing labor.
- AMN Healthcare: AMN Healthcare is the largest US healthcare staffing and workforce solutions company, offering travel nursing, per-diem, and permanent placement — a broad incumbent competing with ShiftKey across virtually all healthcare verticals.
Direct peers
- Vivian Health: Vivian Health is a healthcare job marketplace that connects clinicians (nurses, allied health) with travel, per-diem, and permanent opportunities, competing with ShiftKey on the professional side of the marketplace.
- Trusted Nurse Staffing: Trusted Nurse Staffing operates in travel nursing and per-diem staffing for healthcare facilities, overlapping with ShiftKey's facility-side value proposition and competing for the same nursing professional supply.
- connectRN: connectRN is a gig-enabled nursing platform connecting nurses with healthcare facilities for per-diem shift work, competing directly with ShiftKey in post-acute and acute staffing marketplaces.
- Clipboard Health: Clipboard Health operates a two-sided marketplace for shift-based healthcare work, connecting nurses and aides with facilities (primarily post-acute) on demand — a direct ShiftKey competitor in the per-diem staffing model.
- Gale Healthcare Solutions: Gale Healthcare Solutions operates a mobile-first staffing marketplace for CNAs, LPNs, and RNs serving skilled nursing facilities and hospitals — directly overlapping ShiftKey's core professional and facility segments.
- CareRev: CareRev is a marketplace platform that enables healthcare professionals to work on-demand shifts at hospitals and post-acute facilities, directly paralleling ShiftKey's marketplace model in hospital and skilled nursing segments.
- IntelyCare: IntelyCare is a digital staffing platform for nursing professionals (RNs, LPNs, CNAs) and skilled nursing facilities, offering marketplace-based shift matching — directly comparable to ShiftKey's core offering.
- ShiftMed: ShiftMed is a healthcare workforce marketplace connecting licensed nurses and aides with facilities for shift-based work, operating an almost identical two-sided gig model to ShiftKey in the same post-acute and acute verticals.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
ShiftKey social profiles
Digital presenceShiftKey financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShiftKey leadership team
Management profileNumber of profiles
Profiles8 records
ShiftKey subsidiaries and ownership
Company hierarchySubsidiaries1 record
ShiftKey funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShiftKey M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShiftKey
What does ShiftKey do?
ShiftKey operates a two-sided marketplace platform connecting healthcare facilities with independent licensed professionals (CNAs, RNs, LPNs, LVNs, RTs, PTs) for shift-based staffing. Facilities post open shifts and access a network of 140,000+ credentialed professionals across 430+ U.S. markets, while professionals browse and bid on shifts at preferred rates, manage credentials, and receive fast payments via ShiftKey Wallet. The platform includes SAMI, which integrates OnShift scheduling software with the ShiftKey marketplace for automated workforce optimization.
Is ShiftKey a public or private company?
ShiftKey is a private company. It is classified as private equity controlled and is currently operating.
When was ShiftKey founded?
ShiftKey was founded in 2016. It employs 251 to 500 people.
Where is ShiftKey based?
ShiftKey is headquartered in Dallas, United States, in the North America region.
How does ShiftKey make money?
One revenue line is on record: marketplace Transaction Fees.
Who are ShiftKey's main competitors?
Broad incumbents on record are Aya Healthcare and AMN Healthcare. Direct peers are Vivian Health, Trusted Nurse Staffing, connectRN, Clipboard Health, Gale Healthcare Solutions, CareRev, IntelyCare and ShiftMed.
Does ShiftKey have an API?
Yes. ShiftKey offers an API that enables facilities to access its marketplace of independent healthcare professionals. The API allows healthcare facilities to integrate ShiftKey's workforce marketplace into their existing scheduling systems, enabling automatic posting of open shifts and management of independent professional scheduling through their own software.
What industry is ShiftKey in?
ShiftKey's product category is Healthcare Staffing Marketplace. Its primary akta.pro industry code is BPACACAK, Gig / On-Demand Generalist Staffing Platforms, with a secondary code of BPAMAHAJ, Childcare & Eldercare Caregiving Platforms. Its NAICS code is 561320 and its SIC code is 7361.