Storycraft
Storycraft is a Montreal-based mobile gaming startup that uses generative AI to let players collaboratively craft worlds, characters, and stories in a multiplayer sandbox game currently in alpha on iOS, targeting creative gamers and aspiring storytellers.
- Company typePrivate
- Founded2023
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Storycraft does
Storycraft is a Montreal-based, venture-backed mobile gaming startup founded in 2023 by Andy Mauro, the entrepreneur behind Nuance's Nina voice assistant and Automat (acquired 2021). The company's flagship product is a multiplayer mobile simulation game, currently in open alpha on iOS in the US and Canada, that uses generative AI to let players craft worlds, characters, and stories by describing what they imagine — positioning itself as the 'Minecraft of storytelling.' The technical architecture combines generative AI for text, image, and multimodal content creation with autonomous AI characters that maintain persistent personalities, backstories, and dialogue, all running on Google Cloud infrastructure to support multiplayer interactions across player-created worlds.
The business model is freemium and free during the alpha phase; no pricing tiers, subscriptions, or in-app purchases have been disclosed publicly. Distribution is product-led and community-led: discovery flows through the iOS App Store and an active Discord community where players share creations, exchange feedback, and drive organic word-of-mouth growth. Target segments are horizontal consumer personas — creative gamers (akin to Minecraft, The Sims, and Animal Crossing fans), aspiring storytellers and writers seeking low-friction creative outlets, social gamers drawn to multiplayer exploration, and fan-fiction/genre enthusiasts spanning cozy, fantasy, post-apocalyptic, horror, romance, and sci-fi. Revenue mechanics for the full launch have not been announced.
The company has raised $5 million in total funding — a $2M pre-seed in 2024 led by London Venture Partners (LVP) and Signalfire, followed by a $3M seed in April 2025 led by Khosla Ventures with participation from Courtside Ventures. Headcount is small (1-10), the company is private, and proceeds are earmarked for team expansion, product development, and a public beta launch planned for later in 2025, alongside Android release and a stated global multiplatform expansion. Since launching the alpha, players have created thousands of worlds and hundreds of thousands of AI-generated characters, structures, and objects, with many creators reportedly spending hundreds of hours across multiple worlds.
Storycraft firmographics
Firmographics- Name
- Storycraft
- Legal name
- Storycraft
- Website
- https://storycraft.gg
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Storycraft is a Montreal-based mobile gaming startup that uses generative AI to let players collaboratively craft worlds, characters, and stories in a multiplayer sandbox game currently in alpha on iOS, targeting creative gamers and aspiring storytellers.
- Ownership category
- akta.pro rank
Storycraft industry classification
Industry- Product category
- AI Mobile Gaming
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Narrative/Adventure & RPG Game Studios (MPAFAAAL)
- akta.pro secondary industries
- Gaming & Virtual World Communities (BPAMABAE), Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where Storycraft is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Storycraft business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Free-to-Play Alpha: Currently in alpha testing phase, the game is available for free on iOS with Android support planned. Revenue model for the full launch has not yet been disclosed publicly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Alpha Access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Storycraft product offering
Product offeringCore offering
Storycraft is a mobile multiplayer simulation game that uses generative AI to let players craft worlds, create living AI-powered characters with unique personalities, and collaboratively build and explore interactive story worlds together. Players describe what they want and AI brings characters, buildings, landmarks, items, and environments to life, while AI characters engage players in dialogue and quests across a shared multiverse.
Product overview
Storycraft offers a single unified mobile game product. It is an AI-powered, mobile-first social sandbox game described as 'Minecraft meets The Sims meets Wattpad.' The platform enables players to craft worlds, bond with AI characters, and collaboratively create interactive story experiences. Players generate characters, buildings, landmarks, items, and other content using generative AI by simply describing what they want. The game supports multiplayer interactions where players can visit each other's worlds, with AI characters providing quests and collaborative gameplay. The core product is currently in open alpha in the US and Canada on iOS, with Android support planned.
Differentiator
Problem solved
Functional benefit
Products and services
- Storycraft Mobile Game A free, AI-powered mobile multiplayer simulation game where players use generative AI to craft buildings, landmarks, characters, and story worlds, then bond with living AI characters and explore each other's creations across a shared multiverse. Currently available in open alpha in the US and Canada on iOS, with Android planned.
Quantifiable outcome
- Players have created thousands of worlds and hundreds of thousands of AI-generated characters, structures and objects since launch.
- +2 more outcomes
Companies that use Storycraft
Customer profileSegments4 records
Ideal customer profiles3 records
Storycraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Storycraft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google CloudcoreThe multiplayer mobile game is built on Google Cloud infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Storycraft competitors and assessment
Company assessmentBroad incumbents
- Roblox: Roblox is the dominant UGC gaming platform with millions of player-created experiences and a mature creator economy. Comparable to Storycraft as a social UGC sandbox where users build and share content, though Roblox operates at vastly greater scale and serves a younger demographic.
- Mojang (Minecraft): Minecraft is the archetypal sandbox UGC game where players build worlds and share creations. Frequently cited by Storycraft's own players and team as a reference point; comparable as a creative-expression sandbox, though Minecraft is a broader incumbent rather than a direct competitor in AI-native storytelling.
- The Sims (EA / Maxis): The Sims is the leading life-simulation franchise emphasizing character creation, world-building, and storytelling. Frequently cited by Storycraft players as a comparison; comparable as a creative simulation with character relationships, though The Sims is a premium-purchase franchise rather than free-to-play mobile UGC.
- Epic Games (Fortnite Creative / UEFN): Fortnite Creative and Unreal Editor for Fortnite (UEFN) enable players to build and publish game experiences inside Fortnite's massive audience. Comparable to Storycraft as a UGC game-creation platform, though Epic operates a much broader entertainment ecosystem and has begun experimenting with AI-assisted creation tools.
Direct peers
- Rec Room: Rec Room is a social UGC gaming platform where players create and share multiplayer rooms and experiences. Directly comparable to Storycraft as a cross-platform social creation game targeting creators and social gamers, with overlapping community-led growth and Discord-style engagement.
- AI Dungeon: AI Dungeon is an AI-driven text-based adventure and storytelling platform where players co-create narratives with generative AI. Directly comparable to Storycraft's AI-native storytelling thesis, though AI Dungeon focuses on text-only solo experiences while Storycraft spans multiplayer, image generation, and world-building.
Emerging players
- Character.AI: Character.AI enables users to create and converse with AI characters that have unique personalities and backstories. Comparable to Storycraft's living AI characters feature, though Character.AI is chat-first while Storycraft embeds characters inside playable multiplayer worlds.
- Inworld AI: Inworld AI provides AI character engines for game developers, powering autonomous NPCs with personalities, memories, and goals. Comparable to Storycraft's living AI characters technology stack, though Inworld is B2B infrastructure while Storycraft is a B2C consumer game built on similar primitives.
Others
- Second Life (Linden Lab): Second Life is a long-running UGC virtual world where players create content, socialize, and trade. Comparable to Storycraft as a player-driven multiverse, though Second Life targets adult virtual-world users on PC rather than mobile gaming audiences.
- Wattpad (Naver): Wattpad is a leading user-generated fiction platform where aspiring writers publish stories and fan-fiction. Directly comparable to Storycraft's storytelling and fan-fiction use cases, though Wattpad is text-only without AI generation or multiplayer game mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storycraft social profiles
Digital presenceStorycraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storycraft leadership team
Management profileNumber of profiles
Profiles1 record
Storycraft funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storycraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storycraft
What does Storycraft do?
Storycraft is a mobile multiplayer simulation game that uses generative AI to let players craft worlds, create living AI-powered characters with unique personalities, and collaboratively build and explore interactive story worlds together. Players describe what they want and AI brings characters, buildings, landmarks, items, and environments to life, while AI characters engage players in dialogue and quests across a shared multiverse.
Is Storycraft a public or private company?
Storycraft is a private company. It is classified as venture growth investor backed and is currently operating.
When was Storycraft founded?
Storycraft was founded in 2023. It employs 1 to 10 people.
Where is Storycraft based?
Storycraft is headquartered in Montréal, Canada, in the North America region.
How does Storycraft make money?
One revenue line is on record: free-to-Play Alpha.
Who are Storycraft's main competitors?
Broad incumbents on record are Roblox, Mojang (Minecraft), The Sims (EA / Maxis) and Epic Games (Fortnite Creative / UEFN). Direct peers are Rec Room and AI Dungeon. Emerging players are Character.AI and Inworld AI. Others are Second Life (Linden Lab) and Wattpad (Naver).
Does Storycraft have an API?
No public API is recorded for Storycraft.
What industry is Storycraft in?
Storycraft's product category is AI Mobile Gaming. Its primary akta.pro industry code is MPAFAAAL, Narrative/Adventure & RPG Game Studios, with a secondary code of BPAMABAE, Gaming & Virtual World Communities. Its NAICS code is 339930 and its SIC code is 7900.