Storycraft

What Storycraft does

Storycraft is a Montreal-based, venture-backed mobile gaming startup founded in 2023 by Andy Mauro, the entrepreneur behind Nuance's Nina voice assistant and Automat (acquired 2021). The company's flagship product is a multiplayer mobile simulation game, currently in open alpha on iOS in the US and Canada, that uses generative AI to let players craft worlds, characters, and stories by describing what they imagine — positioning itself as the 'Minecraft of storytelling.' The technical architecture combines generative AI for text, image, and multimodal content creation with autonomous AI characters that maintain persistent personalities, backstories, and dialogue, all running on Google Cloud infrastructure to support multiplayer interactions across player-created worlds.

The business model is freemium and free during the alpha phase; no pricing tiers, subscriptions, or in-app purchases have been disclosed publicly. Distribution is product-led and community-led: discovery flows through the iOS App Store and an active Discord community where players share creations, exchange feedback, and drive organic word-of-mouth growth. Target segments are horizontal consumer personas — creative gamers (akin to Minecraft, The Sims, and Animal Crossing fans), aspiring storytellers and writers seeking low-friction creative outlets, social gamers drawn to multiplayer exploration, and fan-fiction/genre enthusiasts spanning cozy, fantasy, post-apocalyptic, horror, romance, and sci-fi. Revenue mechanics for the full launch have not been announced.

The company has raised $5 million in total funding — a $2M pre-seed in 2024 led by London Venture Partners (LVP) and Signalfire, followed by a $3M seed in April 2025 led by Khosla Ventures with participation from Courtside Ventures. Headcount is small (1-10), the company is private, and proceeds are earmarked for team expansion, product development, and a public beta launch planned for later in 2025, alongside Android release and a stated global multiplatform expansion. Since launching the alpha, players have created thousands of worlds and hundreds of thousands of AI-generated characters, structures, and objects, with many creators reportedly spending hundreds of hours across multiple worlds.

Name

Storycraft

Legal name

Storycraft

Website

https://storycraft.gg

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Storycraft is a Montreal-based mobile gaming startup that uses generative AI to let players collaboratively craft worlds, characters, and stories in a multiplayer sandbox game currently in alpha on iOS, targeting creative gamers and aspiring storytellers.

Ownership category

akta.pro rank

Product category

AI Mobile Gaming

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Narrative/Adventure & RPG Game Studios (MPAFAAAL)

akta.pro secondary industries

Gaming & Virtual World Communities (BPAMABAE), Gaming & Interactive Entertainment Personalization (HDAAAGAF)

Keywords

• AI mobile gaming
• Generative worldbuilding
• Social storytelling game
• AI character creation
• Multiplayer sandbox game

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Free-to-Play Alpha: Currently in alpha testing phase, the game is available for free on iOS with Android support planned. Revenue model for the full launch has not yet been disclosed publicly.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Storycraft is a mobile multiplayer simulation game that uses generative AI to let players craft worlds, create living AI-powered characters with unique personalities, and collaboratively build and explore interactive story worlds together. Players describe what they want and AI brings characters, buildings, landmarks, items, and environments to life, while AI characters engage players in dialogue and quests across a shared multiverse.

Product overview

Storycraft offers a single unified mobile game product. It is an AI-powered, mobile-first social sandbox game described as 'Minecraft meets The Sims meets Wattpad.' The platform enables players to craft worlds, bond with AI characters, and collaboratively create interactive story experiences. Players generate characters, buildings, landmarks, items, and other content using generative AI by simply describing what they want. The game supports multiplayer interactions where players can visit each other's worlds, with AI characters providing quests and collaborative gameplay. The core product is currently in open alpha in the US and Canada on iOS, with Android support planned.

Differentiator

Problem solved

Functional benefit

Products and services

• Storycraft Mobile Game A free, AI-powered mobile multiplayer simulation game where players use generative AI to craft buildings, landmarks, characters, and story worlds, then bond with living AI characters and explore each other's creations across a shared multiverse. Currently available in open alpha in the US and Canada on iOS, with Android planned.

Quantifiable outcome

• Players have created thousands of worlds and hundreds of thousands of AI-generated characters, structures and objects since launch.
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Google CloudcoreTechnology or IntegrationThe multiplayer mobile game is built on Google Cloud infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Roblox: Roblox is the dominant UGC gaming platform with millions of player-created experiences and a mature creator economy. Comparable to Storycraft as a social UGC sandbox where users build and share content, though Roblox operates at vastly greater scale and serves a younger demographic.
• Mojang (Minecraft): Minecraft is the archetypal sandbox UGC game where players build worlds and share creations. Frequently cited by Storycraft's own players and team as a reference point; comparable as a creative-expression sandbox, though Minecraft is a broader incumbent rather than a direct competitor in AI-native storytelling.
• The Sims (EA / Maxis): The Sims is the leading life-simulation franchise emphasizing character creation, world-building, and storytelling. Frequently cited by Storycraft players as a comparison; comparable as a creative simulation with character relationships, though The Sims is a premium-purchase franchise rather than free-to-play mobile UGC.
• Epic Games (Fortnite Creative / UEFN): Fortnite Creative and Unreal Editor for Fortnite (UEFN) enable players to build and publish game experiences inside Fortnite's massive audience. Comparable to Storycraft as a UGC game-creation platform, though Epic operates a much broader entertainment ecosystem and has begun experimenting with AI-assisted creation tools.

Direct peers

• Rec Room: Rec Room is a social UGC gaming platform where players create and share multiplayer rooms and experiences. Directly comparable to Storycraft as a cross-platform social creation game targeting creators and social gamers, with overlapping community-led growth and Discord-style engagement.
• AI Dungeon: AI Dungeon is an AI-driven text-based adventure and storytelling platform where players co-create narratives with generative AI. Directly comparable to Storycraft's AI-native storytelling thesis, though AI Dungeon focuses on text-only solo experiences while Storycraft spans multiplayer, image generation, and world-building.

Emerging players

• Character.AI: Character.AI enables users to create and converse with AI characters that have unique personalities and backstories. Comparable to Storycraft's living AI characters feature, though Character.AI is chat-first while Storycraft embeds characters inside playable multiplayer worlds.
• Inworld AI: Inworld AI provides AI character engines for game developers, powering autonomous NPCs with personalities, memories, and goals. Comparable to Storycraft's living AI characters technology stack, though Inworld is B2B infrastructure while Storycraft is a B2C consumer game built on similar primitives.

Others

• Second Life (Linden Lab): Second Life is a long-running UGC virtual world where players create content, socialize, and trade. Comparable to Storycraft as a player-driven multiverse, though Second Life targets adult virtual-world users on PC rather than mobile gaming audiences.
• Wattpad (Naver): Wattpad is a leading user-generated fiction platform where aspiring writers publish stories and fan-fiction. Directly comparable to Storycraft's storytelling and fan-fiction use cases, though Wattpad is text-only without AI generation or multiplayer game mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/storycraftgg
• LinkedInlinkedin.com/company/storycraftgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storycraft