TrustEngine

What TrustEngine does

TrustEngine is the Owings Mills / Washington, DC-based parent company of MortgageCoach, a borrower intelligence and presentation platform purpose-built for the U.S. mortgage origination workflow. The company operates as a privately held SaaS business owned by private equity firm LLR Partners, formed in 2023 when LLR merged MortgageCoach (founded 1997) and Sales Boomerang (founded 2017) under the unified TrustEngine brand, with Bob Jennings appointed CEO in January 2026. Its core product combines a generative-AI presentation builder, an embedded conversational Borrower AI assistant, predictive opportunity alerts (refinance, cash-out, HELOC), and a deeply integrated connection to Encompass by ICE Mortgage Technology — enabling loan officers to convert loan data into structured, audit-ready borrower strategies without leaving the dominant loan origination system. The platform is SOC 2 compliant, supported by a published AI Governance framework, and is used by 80% of the Top 25 U.S. Retail Lenders and 'thousands of loan officers' nationally.

The business runs a hybrid go-to-market: a self-serve Individual Plan priced at $150 per user per month targets individual loan officers, while a custom-priced Enterprise tier (5+ users) serves lending organizations with dedicated onboarding, account management, live training, and access to the full integration stack including SFTP and Zapier. Distribution occurs through four channels — direct self-serve, enterprise field sales, embedded OEM access via the Encompass integration, and a 2026 strategic partnership with the National Association of Mortgage Brokers (NAMB) reaching independent brokers nationwide. TrustEngine reports a headcount of 51–100 employees and generates value across four primary buyer segments: loan officers (productivity and differentiation), sales leaders (visibility and coaching), compliance teams (audit-ready documentation and Reg Z-aligned fee handling), and mortgage brokers (NAMB channel access). Documented customer outcomes include $2,327 in additional profit per loan at NFM Lending, +33% conversion rates and 27 bps greater profitability among top MortgageCoach users at Churchill Mortgage, and a 6–10 bps reduction in price exceptions at Churchill.

Name

TrustEngine

Legal name

Sales Boomerang LLC

Website

https://trustengine.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

TrustEngine, parent company of MortgageCoach, provides an AI-powered borrower presentation and intelligence SaaS platform for U.S. mortgage lenders, serving individual loan officers, retail lending enterprises, and the NAMB broker network through self-serve, enterprise, and embedded LOS distribution.

Ownership category

akta.pro rank

Product category

Mortgage Origination Software

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Mortgage presentation software
• Borrower intelligence platform
• Loan origination tools
• AI mortgage coaching
• Mortgage CRM integration

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. MortgageCoach Individual Plan Subscription: Monthly per-user subscription ($150/mo) for individual loan officers. Includes borrower presentations (desktop + mobile), enhanced AI tools (Presentation Builder + Borrower Chat), coaching and immediate opportunities, credit triggers, data ingestion, insights and reporting, customer portal, self-service support, and weekly webinar training.
2. MortgageCoach Enterprise Plan Subscription: Custom-priced multi-user subscription for organizations with 5+ users. Includes everything in the Individual plan plus branch support, priority support, live dedicated training, compliance features (reduce steering risk in pricing-based QM environment), all integrations (ICE/Encompass, SFTP, Zapier), and dedicated onboarding and account management.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

TrustEngine provides the MortgageCoach SaaS platform, an AI-powered borrower presentation and decision tool used by mortgage lenders and loan officers to turn complex loan data into structured, personalized, and compliant borrower guidance. The platform integrates natively with ICE Mortgage Technology's Encompass loan origination system (LOS), leading CRMs, pricing engines, and fee providers, enabling loan officers to generate visual loan comparisons, AI-driven what-if scenarios, and audit-ready documentation in seconds.

Differentiator

Problem solved

Functional benefit

Brands

• MortgageCoach: TrustEngine's flagship borrower presentation platform that enables loan officers to present mortgage options visually and guide borrowers through the loan process. Powers the Mortgage Affordability Comparison for clear loan option presentation.

Products and services

• MortgageCoach MortgageCoach is an AI-powered borrower presentation and decision platform built for mortgage loan officers, sales leaders, compliance teams, and independent mortgage brokers. It generates visual loan comparison presentations, powers what-if scenarios, embeds AI-driven coaching, and produces audit-ready documentation that integrates with Encompass by ICE, CRMs, pricing engines, and fee providers. Available in Individual ($150/month per user) and Enterprise (custom-priced multi-seat) plans.
• MortgageCoach Mobile App The mobile version of MortgageCoach enables loan officers to create and deliver personalized borrower presentations from mobile devices, supporting voice input to the AI Presentation Builder and cross-device sync with the desktop application. Designed for individual loan officers and enterprise lender teams using MortgageCoach.

Quantifiable outcome

• Loan officers generate $2,327 more profit per loan vs. peers (NFM Lending)
• +8 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability12 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and key.

• ICE Mortgage Technology (Encompass)coreTechnology or Integration · 2 June 2026TrustEngine has a deep native integration with Encompass by ICE Mortgage Technology, the industry's most widely used loan origination system. The enhanced integration announced June 2, 2026 embeds AI-powered tools, video messaging, real-time data connectivity, and enhanced compliance features directly within the Encompass workflow. Loan officers can now generate mortgage scenarios in seconds (vs. up to an hour previously), with loan data flowing seamlessly from Encompass into MortgageCoach presentations, eliminating manual entry. The integration also includes embedded AI loan officer assistance, automated scenario creation logic, in-app video messaging, and Reg Z-compliant fee handling.
• National Association of Mortgage Brokers (NAMB)keyStrategic or Co-development Partner · 12 May 2026NAMB announced a strategic partnership with TrustEngine to provide its nationwide network of mortgage broker members with access to MortgageCoach. The partnership is designed to strengthen client relationships, improve borrower experiences, and support sustainable business growth for mortgage brokers nationwide. NAMB members gain preferential access to MortgageCoach as a member benefit, with TrustEngine benefiting from NAMB's established network reach and credibility in the broker channel.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• ICE Mortgage Technology (Encompass): Provider of Encompass, the dominant U.S. mortgage loan origination system and TrustEngine's deepest integration partner. While currently a distribution channel for MortgageCoach, ICE has the capability and incentive to expand into native borrower presentation and AI advisor features, making it both a critical partner and the most significant competitive incumbent.
• Salesforce (Financial Services Cloud): Broad CRM and industry cloud vendor with a mortgage-specific Financial Services Cloud offering and partner integrations (e.g., Jungo). A broad incumbent whose scale, AI roadmap, and existing lender relationships position it to consolidate mortgage engagement workflows that currently include TrustEngine.

Direct peers

• nCino: Cloud banking and mortgage origination platform serving lenders with workflow automation, document automation, and borrower experience tooling. Directly comparable to TrustEngine in targeting digital transformation of the mortgage origination workflow for mid-market and enterprise lenders.
• Total Expert: Customer engagement and marketing platform purpose-built for mortgage lenders, integrating with loan origination systems to manage the borrower relationship. Overlaps with TrustEngine in lender CRM, borrower communication, and increasingly in AI-driven engagement features that could encroach on MortgageCoach's decisioning layer.
• Roostify: Digital mortgage platform providing point-of-sale, verification, and borrower experience tools to mortgage lenders. Comparable to TrustEngine as a technology layer that sits on top of the LOS to improve borrower interaction and conversion.
• Maxwell: Digital mortgage platform for independent mortgage lenders and credit unions, providing POS, borrower experience, and automation tools. Comparable to TrustEngine as a vendor helping smaller and mid-market lenders compete with retail lenders through technology-driven borrower experiences.
• Capsilon: AI-powered mortgage automation platform focused on loan origination workflow, data extraction, and underwriting support. Comparable to TrustEngine in applying AI to the mortgage origination process, though Capsilon focuses earlier in the pipeline on document and data automation.
• SimpleNexus (nCino): Mobile-first mortgage point-of-sale platform for loan officers and borrowers, now part of nCino. Comparable to TrustEngine as a technology layer that helps loan officers deliver a modern borrower experience within and around the LOS.
• Mortgage Cadence (ICE Mortgage Technology): Enterprise mortgage origination platform acquired by ICE Mortgage Technology, providing workflow automation for large lenders. Comparable to TrustEngine as a technology vendor embedded in the origination workflow, with overlap in customer base among top U.S. retail lenders.

Others

• Optimal Blue: Mortgage pricing engine (PPE) integrated with TrustEngine's MortgageCoach. Not a direct competitor — Optimal Blue sits upstream in pricing and secondary marketing — but a tightly coupled ecosystem partner that influences TrustEngine's product surface area and go-to-market with lenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thetrustengine
• Facebookfacebook.com/thetrustengine
• LinkedInlinkedin.com/company/thetrustengine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustEngine