Roostify
Roostify is a San Francisco-based MortgageTech company that provides a digital platform for mortgage origination, underwriting, and closings to banks and other mortgage lenders, using AI, cloud, and automation to reduce paperwork and accelerate loan approvals.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Roostify does
Roostify is a San Francisco-based MortgageTech company founded in 2012 that provides a digital platform for streamlining the home lending process — covering mortgage origination, underwriting, and digital closings for banks and other mortgage lenders. The platform is built on AI, cloud, and automation technologies intended to reduce paperwork, accelerate loan approvals, improve regulatory compliance, and enhance the borrower experience with the goal of fully digital home financing. The company serves a primary customer segment of mortgage lenders and financial institutions, addressing pain points around paperwork reduction, approval speed, compliance, and borrower experience.
Roostify's core product is the Roostify Mortgage Platform, with three named feature areas: Mortgage Origination Solutions, Underwriting Automation, and Digital Closing Solutions, each differentiated through domain specialization rather than novel AI architecture. The company has cultivated a roster of strategic financial-services backers and likely customers that includes JP Morgan Chase, TD Bank, USAA, Wells Fargo (via its Startup Accelerator), and Mouro Capital (Banco Santander's fintech venture arm). Across its funding history, Roostify has raised approximately $65 million in disclosed equity across a 2015 Series A ($7.5M), a 2018 Series B ($25M, led by Cota Capital), and a 2021 Series C ($32M, led by Ten Coves Capital), with additional undisclosed strategic investments from TD Bank (2020) and Mouro Capital (2019). The company operates as a private, venture-backed firm with 101-250 employees.
Pricing is not publicly disclosed and the company does not surface a documented revenue model in the available source material. As of mid-2026, the roostify.com domain is returning a Cloudflare DNS resolution error, which is a notable operational signal given the otherwise continuous industry recognition (e.g., AnalyticsInsider's Top 10 MortgageTech Companies to Watch in 2026). Leadership is anchored by co-founder and CEO Rajesh Bhat, with additional disclosed executives including a Chief Commercial Officer, Director of FP&A, and Manager of Talent Acquisition.
Roostify firmographics
Firmographics- Name
- Roostify
- Website
- https://roostify.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roostify is a San Francisco-based MortgageTech company that provides a digital platform for mortgage origination, underwriting, and closings to banks and other mortgage lenders, using AI, cloud, and automation to reduce paperwork and accelerate loan approvals.
- Ownership category
- akta.pro rank
Roostify industry classification
Industry- Product category
- Mortgage Technology Software
- NAICS
- Software Publishers (513210)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
- akta.pro secondary industries
- Document Collection, eClose & eSignature (Mortgage Closing Tech) (FSALALAE), Underwriting Automation & Income/Employment Verification (FSAGAHAD), Income, Employment & Asset Verification (VOI/VOE/VOA) (FSALALAF)
Keywords
Where Roostify is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Roostify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Roostify product offering
Product offeringCore offering
Roostify provides a digital mortgage lending platform that helps lenders digitize and automate the home financing process from origination through underwriting and closing. The platform applies AI, cloud technology, and workflow automation to reduce paperwork, accelerate approvals, improve compliance, and improve the borrower experience for mortgage lenders and financial institutions.
Product overview
Roostify is a MortgageTech company that offers a digital platform for streamlining mortgage origination, underwriting, and closings. The company provides technology solutions that reduce paperwork, accelerate approvals, improve compliance, and enhance borrower experiences toward fully digital home financing.
Differentiator
Problem solved
Functional benefit
Products and services
- Roostify Mortgage Platform A digital mortgage lending platform that streamlines the home financing process by reducing paperwork, accelerating approvals, and enhancing borrower experiences through AI, cloud technology, and automation. It is offered to mortgage lenders and financial institutions to digitize origination, underwriting, and closing workflows.
Companies that use Roostify
Customer profileSegments1 record
Ideal customer profiles1 record
Roostify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roostify partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Roostify competitors and assessment
Company assessmentEmerging players
- nCino: Cloud banking platform with mortgage and consumer lending workflow capabilities. Partial overlap with Roostify, particularly in bank customer relationship management and loan origination.
- LendingPad: Cloud-based mortgage loan origination system serving independent mortgage bankers. Comparable origination workflow product targeting a related lender segment.
- SimpleNexus: Digital mortgage point-of-sale and borrower experience platform (now part of nCino). Directly comparable in POS/borrower intake functionality, particularly for retail and wholesale lenders.
Broad incumbents
- Finastra: Global financial software provider offering mortgage origination and lending solutions within a broader banking software portfolio. Competes with Roostify for bank-level digital transformation budgets.
- ICE Mortgage Technology: Subsidiary of InterContinental Exchange encompassing Encompass (formerly Ellie Mae) and Mortgage Cadence. Broad incumbent offering full-stack loan origination systems, point-of-sale, and closing technology that overlaps Roostify's product scope.
- Black Knight: Large mortgage technology and data provider (now part of ICE) offering origination, servicing, and secondary market solutions. Broad incumbent competing across multiple points in the mortgage lifecycle.
Direct peers
- Better Home & Finance Holding Company: Vertically integrated digital mortgage lender with proprietary technology platform. Competes with Roostify on lender-side technology while also originating loans directly.
- Mortgage Cadence: Enterprise mortgage origination platform (an Accenture business) offering LOS, point-of-sale, and closing capabilities. Closely comparable product architecture targeting large lender deployments.
- Blend Labs: Public digital mortgage platform offering consumer lending, mortgage origination, and closing workflows to banks and lenders. Most direct competitor to Roostify across product scope and customer type.
- Maxwell: Mortgage technology platform providing point-of-sale, borrower experience, and automation tools to community banks and credit unions. Directly comparable in product category and lender ICP.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Roostify social profiles
Digital presenceRoostify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roostify leadership team
Management profileNumber of profiles
Profiles4 records
Roostify funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roostify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roostify
What does Roostify do?
Roostify provides a digital mortgage lending platform that helps lenders digitize and automate the home financing process from origination through underwriting and closing. The platform applies AI, cloud technology, and workflow automation to reduce paperwork, accelerate approvals, improve compliance, and improve the borrower experience for mortgage lenders and financial institutions.
Is Roostify a public or private company?
Roostify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roostify founded?
Roostify was founded in 2012. It employs 101 to 250 people.
Where is Roostify based?
Roostify is headquartered in San Francisco, United States, in the North America region.
Who are Roostify's main competitors?
Emerging players on record are nCino, LendingPad and SimpleNexus. Broad incumbents are Finastra, ICE Mortgage Technology and Black Knight. Direct peers are Better Home & Finance Holding Company, Mortgage Cadence, Blend Labs and Maxwell.
Does Roostify have an API?
No public API is recorded for Roostify.
What industry is Roostify in?
Roostify's product category is Mortgage Technology Software. Its primary akta.pro industry code is FSALALAD, Mortgage Point-of-Sale (POS) & Borrower Intake Portals, with a secondary code of FSALALAE, Document Collection, eClose & eSignature (Mortgage Closing Tech). Its NAICS code is 513210 and its SIC code is 6162.