The Brand House Collective

What The Brand House Collective does

The Brand House Collective, formerly Kirkland's, Inc. (founded 1986), is a U.S. home decor and furnishings retailer operating more than 300 stores across 35 states under the Kirkland's Home brand, with an e-commerce storefront at kirklands.com offering ship-to-home, ship-to-store, and in-store pickup fulfillment. Its product catalog spans furniture, art and wall decor, mirrors, lighting, rugs, home accents, kitchen and dining, outdoor, and seasonal/holiday gifts, supported by a K Club Rewards loyalty program with SMS and email marketing. Reported fiscal 2025 net sales were $395.8 million, down 10% year-over-year, with a full-year operating loss of $39.7 million and net loss of $45.9 million, indicating a financially distressed standalone operator.

The business model is primarily one-time retail unit sales through company-owned brick-and-mortar stores and an owned e-commerce site, priced via standard retail with frequent promotional discounting (including up to 75% off sitewide and free shipping over $99). Customer segments are mass-market U.S. homeowners and gift buyers, segmented horizontally across furniture, decor, and seasonal categories with no disclosed enterprise or B2B revenue. Following a $25 million investment from Beyond, Inc. in February 2025 (which took a 40% stake) and a definitive merger agreement announced November 2025, Bed Bath & Beyond Inc. completed its acquisition of The Brand House Collective on April 2, 2026 for an equity value of approximately $26.8 million, making TBHC a wholly owned subsidiary and injecting $30 million of additional capital. The company is now repositioning its stores under the Bed Bath & Beyond Home format via a franchise model in which local entrepreneurs operate stores using the parent's national infrastructure, marketing, and AI-powered tools, with an 80% national / 20% local merchandise mix.

Name

The Brand House Collective

Legal name

The Brand House Collective, Inc.

Website

https://kirklands.com

Company type

Public

Founded year

1986

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

The Brand House Collective (formerly Kirkland's) is a U.S. home decor and furnishings retailer operating 300+ stores across 35 states plus kirklands.com. It serves mass-market homeowners and gift buyers with furniture, wall art, lighting, and seasonal goods, and is now a wholly owned subsidiary of Bed Bath & Beyond Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Brick-and-mortar retail sales of home decor, furnishings, and related products through company-owned and franchise stores
2. E-commerce Sales: Online sales through kirklands.com website with ship-to-home, ship-to-store, and pick-up in store options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Brand House Collective is a home decor and furnishings retailer that sells furniture, wall art, mirrors, lighting, rugs, kitchen and dining items, outdoor products, and seasonal/holiday gifts through more than 300 physical stores across 35 U.S. states and an e-commerce storefront at kirklands.com. Following its April 2026 acquisition by Bed Bath & Beyond Inc., it is being converted into the Bed Bath & Beyond Home format operated under a franchise model that combines national infrastructure with locally curated assortments.

Product overview

The Brand House Collective operates primarily through its Kirkland's Home brand, a home decor and furnishings retailer offering a comprehensive catalog of products including furniture (living room and kitchen/dining room), art and wall decor, mirrors, lighting, home decor and pillows, rugs, kitchen and dining items, outdoor products, and holiday/gift items. The company operates both physical retail stores across 35 states and an e-commerce platform at kirklands.com. The portfolio also includes a loyalty program (K Club Rewards) and offers various shopping services including ship-to-home, ship-to-store, and in-store pickup.

Differentiator

Problem solved

Functional benefit

Brands

• Kirkland's Home: Home decor and furnishings retail brand operating more than 300 stores across 35 states in the United States.
• Beyond Retail Group

Products and services

• Kirkland's Home retail brand Core home decor and furnishings retail brand offering an integrated catalog of furniture, wall decor, lighting, mirrors, rugs, kitchen & dining, outdoor, and seasonal gifts through 300+ stores across 35 U.S. states and the kirklands.com e-commerce site.
• Furniture Living room and kitchen/dining room furniture including accent chairs, end tables, benches, ottomans, coffee tables, console tables, counter stools, cabinets, sideboards, and dining chairs for residential use.
• Art & Wall Decor Canvas art, framed art, wall plaques, wall quotes and signs, monogram wall decor, wall organization, and subject-themed art (abstract, animals, coastal, botanical, kitchen, bathroom, religion).
• Mirrors Decorative mirrors, framed mirrors, and full-length and floor mirrors for home decor use.
• Lighting Floor lamps, table lamps, and buffet lamps for residential illumination and home decor.
• Home Decor & Pillows Blankets, throws, pillows, candles, candle holders, lanterns, floral arrangements, wreaths, home organization items, vases, picture frames, and decorative accent statues.
• Rugs Accent rugs and area rugs for residential flooring decoration.
• Kitchen & Dining Dinnerware, glassware, drinkware, kitchen accessories, kitchen storage, serving and entertaining items, and table linens.
• Outdoor Outdoor furniture, outdoor pillows, outdoor decor including doormats and garden statues, for patio and exterior home areas.
• Holiday & Gifts Seasonal decorations including 4th of July and Summerween items, gift cards, and a curated gift shop with gifts for various recipients and occasions.
• K Club Rewards Customer loyalty program offering rewards, SMS updates, birthday benefits, and an instant $10 sign-up discount for registered members.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bed Bath & Beyond Inc.coreStrategic or Co-development Partner · 2 April 2026Bed Bath & Beyond completed acquisition of The Brand House Collective in April 2026 for approximately $26.8 million. Each TBHC share converted into 0.1993 BBBY shares. Bed Bath & Beyond injected $30 million of capital into TBHC for general corporate purposes and repaying portion of outstanding debt to Bank of America. TBHC became a wholly owned subsidiary.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HomeGoods (TJX Companies): HomeGoods is the largest off-price home decor and furnishings retailer in the U.S., serving a highly overlapping customer base with TBHC. Its treasure-hunt discount model exerts pricing pressure on mid-market home decor retailers and shapes consumer expectations around promotional cadence.
• Pottery Barn (Williams-Sonoma): Pottery Barn is a leading specialty home furnishings retailer with nationwide stores and a strong e-commerce presence. It shares TBHC's core categories — furniture, lighting, rugs, and decorative accessories — though it targets a more affluent customer segment.
• Crate & Barrel: Crate & Barrel operates a national chain of upscale home furnishings stores and an e-commerce platform. While positioned at a higher price tier than TBHC, it competes for the same homeowner decorating occasions and shares many overlapping product categories.
• Wayfair: Wayfair is the largest pure-play online home goods retailer in the U.S. It competes with TBHC across all product categories and has materially shifted consumer expectations around selection, pricing transparency, and delivery — a key structural pressure on physical-store-based home decor retailers.
• Target (home category): Target's home department — including Threshold, Threshold Signature, and Room Essentials — competes with TBHC across furniture, wall decor, and seasonal categories. Its scale, omnichannel infrastructure, and frequent promotional cadence make it one of the most powerful indirect competitors in the value home decor space.
• Bed Bath & Beyond Inc. Now the parent company of TBHC, Bed Bath & Beyond is the most directly comparable home goods retailer in the United States. The two share core customer demographics, product categories, and store-based omnichannel models, and are now operationally intertwined through the franchise conversion.

Direct peers

• Anthropologie Home: Anthropologie's home category offers curated furniture, lighting, textiles, and decorative accessories with a distinctive lifestyle aesthetic. While more design-forward than TBHC, it competes for the same discretionary home decor wallet, particularly among female homeowners and gift buyers.
• World Market (Cost Plus): World Market is a specialty retailer offering globally-inspired home decor, furniture, and gifts at value price points. It competes with TBHC for discretionary home decor spending, particularly in furniture, wall art, and seasonal categories.
• At Home Group: At Home operates a chain of large-format home decor superstores across the U.S., competing directly with Kirkland's Home / TBHC for the same value-oriented home furnishings customer. Both focus on broad assortments of furniture, wall decor, and seasonal merchandise at accessible price points.
• Pier 1 Imports (online only): Pier 1 historically operated a nationwide home decor specialty store chain with a similar assortment of furniture, lighting, and decorative accessories. Although now online-only post-bankruptcy, it remains a directly comparable brand in the same category and historically competed head-to-head with Kirkland's Home.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kirklands
• Facebookfacebook.com/Kirklands
• LinkedInlinkedin.com/company/40755

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brand House Collective