Generac Grid Services

What Generac Grid Services does

Generac Grid Services is a private subsidiary of Generac Power Systems (NYSE: GNRC) that provides an open, cloud-native distributed energy resource management system (DERMS) and virtual power plant (VPP) platform under the Concerto brand. The platform orchestrates heterogeneous DERs — generators, batteries, solar inverters, EV chargers, smart thermostats, and water heaters — across real-time grid services including demand response, frequency regulation (aFRR), capacity markets, distribution optimization, and resilience events. Concerto is built on AWS cloud infrastructure, supports a broad set of industry protocols (OpenADR 2.0b, IEEE 2030.5, IEC 61850, IEC 60870-5-104, DNP3.0, Modbus, CTA-2045, ICCP, BACnet), and is engineered for 100,000+ asset fleets with 2-second closed-loop control, >99% dispatch accuracy, and 99.9% uptime.

The company sells primarily to utilities, energy retailers, and large commercial & industrial energy consumers through an enterprise field sales motion supported by an SDK and 60+ technology integration partners. Revenue derives from a combination of software licensing / SaaS subscriptions for the Concerto platform, professional services for end-to-end program delivery, and hardware sales of Generac backup generators, batteries, EV chargers (including Wallbox), and other DERs flowing through Generac's ~8,700-dealer US network. Notable customers include RWE (Germany), Iberdrola (Spain), Dominion Energy Virginia, Arizona Public Service, Alectra Utilities, DEWA (Dubai), AGL Energy (Australia), Eversource, and Pearlstone Energy (UK), with operations spanning North America, Europe, the Middle East, and Asia Pacific.

In 2023 alone, Generac Grid Services delivered more than 34 GWh of capacity to the grid across 2.5 million DER dispatches from 20,500+ devices, was selected for up to $440 million in DOE Puerto Rico Energy Resilience Fund vendor negotiations, received a $50 million DOE GRIP grant for Massachusetts, made strategic minority investments in Wallbox (NYSE: WBX) and Rolling Energy Resources, and in early 2024 formed a DERMS collaboration with Smarter Grid Solutions (a Mitsubishi Electric group company). Headcount is reported at 11–50 employees, with offices in Denver, Vancouver, and Waukesha (parent headquarters).

Name

Generac Grid Services

Legal name

Generac Power Systems, Inc.

Website

https://generacgs.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Generac Grid Services provides the Concerto cloud-native DERMS and virtual power plant platform, enabling utilities, energy retailers, and large commercial & industrial customers to orchestrate distributed energy resources such as solar, batteries, generators, and EV chargers for grid services globally.

Ownership category

akta.pro rank

Product category

Distributed Energy Resource Management Systems (DERMS) / Virtual Power Plant Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Electric Power Transmission, Control, and Distribution (22112)

SIC

Services-Computer Programming Services (7371), Electric Services (4911)

akta.pro primary industry

VPP Orchestration & Aggregator Operating Platforms (EUAFAKAC)

akta.pro secondary industries

DERMS Platforms & Utility Integration (ADMS/SCADA Integration, Hosting Capacity) (EUAFAHAF), Aggregator-as-a-Service & White-Label VPP Programs (Retailers, OEMs, Utilities) (EUAFAHAK), EV Charging & Fleet VPP Aggregation (Managed Charging, V2G, Depot/Highway) (EUAFAHAC), Telemetry, Metering & Measurement & Verification (M&V) for Flexibility (EUAFAHAJ), Utility-Scale VPPs & Grid Services Aggregation (Capacity, Frequency, Reserves) (EUAFAHAD)

Keywords

• Distributed energy resource management
• Virtual power plant software
• Grid services platform
• Demand response management
• Energy flexibility orchestration

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software licensing / SaaS (Concerto DERMS/VPP platform): Concerto is offered as a licensed software platform — either standalone or as an integrated module of a partner's utility DERMS platform (e.g., SGS Strata Grid). Deployed globally via cloud (AWS) with subscription or usage-based pricing. Enables capacity markets, frequency regulation, reserves, and distribution optimization services.
2. Professional services and program management: End-to-end services including program design, marketing, customer acquisition, asset installation/configuration, program management, measurement and verification, end-customer support, and incentive disbursement. Full-service performance contracts enable utilities to pay for capacity without operational involvement.
3. Hardware sales (Generac and partner devices): Generac sells backup generators, batteries, smart thermostats, and other DER hardware through its ~8,700-dealer network. EV charging hardware (Wallbox, ChargePoint) and solar+storage solutions generate incremental hardware revenue. Devices serve as the managed assets within Concerto VPP programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Generac Grid Services sells the Concerto platform, a cloud-native Distributed Energy Resource Management System (DERMS) and Virtual Power Plant (VPP) software that orchestrates distributed energy resources (solar, batteries, EVs, generators, smart thermostats) in real time for utilities, energy retailers, and large commercial and industrial customers. The company also provides end-to-end program management services (enrollment, installation, settlement) and resells partner hardware (EV chargers, batteries) through Generac's dealer network to deliver full virtual power plant programs.

Product overview

Generac Grid Services offers Concerto, a modular distributed energy resource orchestration platform (DERMS/VPP) consisting of three integrated modules: Concerto Engage for participant enrollment and onboarding, Concerto Analyze for data visualization and analytics, and Concerto Optimize for real-time DER dispatch and control. The platform is built on AWS cloud infrastructure and supports multiple industry protocols. Solutions built on Concerto include Flexible Capacity (demand response), Distribution Optimization, Wholesale Energy Markets, EV Load Management with Smart EV Rewards, and Resiliency as a Service. The company also offers the Grid Services API, SDK Program for partner integrations, Power Insights asset monitoring tool, and the Energy Alliance Program partner channel.

Differentiator

Problem solved

Functional benefit

Brands

• Concerto: Open software platform for distributed energy resource (DER) orchestration that brings together hardware, software and services to orchestrate grid assets and balance supply and demand in real time. Includes Engage, Analyze, and Optimize modules.
• Concerto Engage
• Concerto Analyze
• Concerto Optimize
• Resiliency as a Service
• Smart EV Rewards

Products and services

• Concerto Open, cloud-native DER orchestration platform (DERMS and VPP) that sits between utility grid management systems and distributed energy resources. Provides real-time control, optimization, and automation of unlimited DERs across all asset types, grid services, and energy flexibility opportunities for utilities, energy retailers, and large energy consumers.
• Flexible Capacity Demand response solution built on Concerto that manages, optimizes, and controls fleets of distributed energy resources to balance energy supply and demand during daily peaks and extreme weather events for utilities, energy retailers, and large C&I customers.
• Distribution Optimization Distribution grid optimization solution that uses Concerto's location-aware DER control to boost efficiency, enhance reliability, increase hosting capacity, defer grid upgrades, and improve resiliency for utility distribution operators.
• Wholesale Energy Markets Solution enabling DER participation in capacity markets, frequency regulation, and reserves through Concerto's asset-centric market interface and optimized dispatch for trading portfolios, used by energy retailers, aggregators, and utilities in wholesale markets including RWE's aFRR operations in Germany.
• EV Load Management Comprehensive EV charging and load management solution including the Smart EV Rewards behavioral demand response program and automated smart charging via telematics or EVSE, with support for V2X bidirectional charging for utilities, EV owners, and program managers.
• Resiliency as a Service Backup power aggregation solution that combines customer-sited Generac backup hardware with expert support and the Concerto platform to keep customers connected during extreme weather events and grid emergencies such as wildfires and severe storms.
• Smart EV Rewards Behavioral demand response program for EV drivers that uses telematics or a connected car device to influence charging patterns and reward customers for charging during off-peak periods, operated as part of EV Load Management solutions for utilities.
• Co-op and Municipal Programs Turnkey programs for electric cooperatives and municipal utilities offering Energy Alliance Program enrollment, Grid Services API access, and Concerto-based VPP management for residential, commercial, and industrial DERs including peak shaving, demand charge avoidance, member programs, and community resiliency.
• Solutions by Role Role-based solution packages for Energy Providers, Energy Retailers, and Energy Consumers covering DER orchestration, portfolio optimization, and facility energy management delivered on the Concerto platform.

Quantifiable outcome

• More than 34 GWh of capacity delivered to the grid during periods of strain in 2022, with 2.5 million DER dispatches across 20,500+ devices
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability4 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Smarter Grid Solutions (SGS)coreStrategic or Co-development Partner · 26 February 2024SGS, a Mitsubishi Electric group company, and GGS collaborated to offer the most comprehensive utility DERMS solution. GGS's Concerto platform is offered as an integrated module of SGS's Strata Grid Utility DERMS platform to coordinate responses from DER Aggregators. Extends SGS's ability to support DER and DR programs with pre-integrated DR program providers.
• WallboxcoreStrategic or Co-development Partner · 4 December 2023Generac made a minority investment in Wallbox (NYSE: WBX) and entered a global commercial agreement. Wallbox's EV charging solutions (L2 AC chargers, bidirectional Quasar 2, DC fast charger Supernova) will be distributed through Generac's ~8,700-dealer network in the US. A Generac seat was added to Wallbox's board. Joint development of dual-branded home bidirectional EV charger planned.
• PosiGenminorStrategic or Co-development Partner · 7 November 2023Partnership in the $440M DOE Puerto Rico solar+battery program. PosiGen, a residential solar and energy efficiency provider for LMI homeowners, serves as a key implementation partner providing solar leases and community engagement for eligible households.
• Massachusetts (DOE GRIP Program partners)minorImplementation/ SI/ Consulting Partner · 7 October 2023GGS was selected for a $50M DOE grant in Massachusetts. Partners include Interstate Renewable Energy Council (IREC), Fraunhofer USA Building Energy Systems, Action for Boston Community Development (ABCD), Massachusetts Clean Energy Center, and state utilities.
• Alectra UtilitiescoreStrategic or Co-development Partner · 29 June 2023Concerto supports AlectraDrive @Home managed EV charging initiative for Alectra Utilities, covering single-family and multifamily customers. GGS provides Concerto platform and automated customer notifications for peak demand events and multifamily threshold control. Funded by IESO Grid Innovation Fund and NRCan. Builds on prior AlectraDrive @Work pilot.
• IberdrolacoreStrategic or Co-development Partner · 17 May 2023Iberdrola selected GGS as VPP software provider via tender in late 2021. Concerto powers Iberdrola's VPP providing automated Active Demand Response Services (SRAD) in Spain, aggregating solar generation and load from C&I facilities and smart homes for Red Eléctrica de España. Companies are exploring EV and industrial load integration and expansion into mFRR markets.
• Rolling Energy Resources (RER)coreStrategic or Co-development Partner · 7 March 2023Generac made a strategic minority investment in RER, a provider of EV telematics load management software. RER connects directly to EV native APIs for charge monitoring and control without new hardware. RER's telematics capabilities complement Concerto's smart EVSE integrations and Geotab partnerships, enabling the broadest range of EV program types. A Generac executive joined RER's board.
• Pearlstone EnergyminorStrategic or Co-development Partner · 15 September 2022GGS and Pearlstone Energy partnered to provide flexible capacity to the UK grid.
• Dominion Energy VirginiacoreStrategic or Co-development Partner · 30 August 2022GGS selected to deliver a comprehensive end-to-end DERMS solution for Dominion Energy Virginia.
• Arizona Public ServicecoreStrategic or Co-development Partner · 16 August 2022GGS selected to deliver a comprehensive end-to-end DERMS solution for Arizona Public Service.
• RWEcoreStrategic or Co-development Partner · 2 June 2022Generac Grid Services and German utility RWE expanded collaboration after GGS delivered an automatic, fast-power control VPP solution for the German energy market since December 2021. Concerto enabled uninterrupted aFRR capacity for Amprion TSO, and RWE leverages Concerto to bid into the German interruptible load market. Two additional market products planned. RWE runs Concerto on AWS EC2.
• DEWA (Dubai Electricity and Water Authority)coreStrategic or Co-development PartnerGGS partnered with DEWA to construct the Middle East's first VPP in Dubai — part of DEWA's ambitious virtual power plant program.
• Amazon Web Services (AWS)coreTechnology or IntegrationGGS leverages AWS cloud infrastructure to host the Concerto platform. AWS provides auto-scaling, redundancy, and security features (firewalls, VPN, SSO) for 24/7/365 VPP operations. Concerto runs on dedicated Amazon EC2 instances.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EnergyHub: EnergyHub is a direct DERMS/VPP platform competitor offering a Mercury DERMS platform for utilities to orchestrate distributed energy resources including smart thermostats, batteries, EVs, and water heaters. It competes head-to-head with Generac Grid Services' Concerto for utility demand response and VPP contracts across North America.
• AutoGrid (Schneider Electric): AutoGrid, now part of Schneider Electric, is one of the closest direct competitors to Generac Grid Services in DERMS/VPP. Both offer cloud-native platforms for real-time DER orchestration, forecasting, and aggregation targeting utilities and energy retailers across multiple geographies.
• Uplight: Uplight provides a unified platform spanning customer engagement, DERMS, and energy efficiency for utilities. Its VPP/DERMS module competes directly with Concerto for utility-led DER orchestration, demand response, and flexibility programs.
• Stem Inc: Stem is an AI-driven clean energy storage and VPP provider that combines behind-the-meter batteries with a VPP platform for grid services. It competes with GGS in the battery-focused VPP and AI-enabled optimization segments.
• Sunverge Energy: Sunverge is a VPP/DERMS provider combining smart battery storage with a real-time orchestration platform for utilities. It is a direct peer to Generac Grid Services in offering integrated hardware-and-software VPP solutions.
• Voltus: Voltus is a commercial demand response aggregator and VPP operator connecting distributed assets to wholesale energy markets. As both a partner of GGS and an indirect competitor in DR aggregation, Voltus is a comparable peer.
• Smarter Grid Solutions (SGS): SGS, a Mitsubishi Electric group company, offers Strata Grid, an active network management and DERMS platform. While a current partnership peer, SGS directly competes in the utility DERMS space and recently integrated Concerto as a module of its Strata platform.
• OATI: OATI provides grid management, DERMS, and energy trading software to utilities and ISOs/RTOs. It is a comparable peer serving similar utility customers with overlapping DERMS, ADMS, and wholesale market capabilities.
• GridPoint: GridPoint provides a DERMS and energy management platform focused on commercial and industrial customers and utilities. It is a comparable peer to GGS in offering distributed energy resource management, submetering, and analytics for multi-site enterprises.

Broad incumbents

• Enel X (now Enel X Way / Joules): Enel X is a large global energy services and demand response aggregator that competes with GGS in flexibility aggregation, EV charging, and demand response programs. While much broader in scope, its DER/VPP business lines overlap directly with Concerto's customer offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Enbala
• LinkedInlinkedin.com/company/generacgridservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds11 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generac Grid Services