What Zhaogang.com does

Zhaogang.com (找钢网) is a Shanghai-headquartered, Hong Kong-listed (6676.HK) B2B industrial internet platform that digitizes China's steel trading value chain. Founded in 2012, the company connects 200,000+ industrial customers with 10,000+ suppliers across 15,000+ supplier resources and 300+ million SKUs, facilitating an annual steel transaction scale of 40+ million tons. It operates through a hybrid online/offline model: an AI-powered marketplace enabling 2-minute-response self-service inquiry, supplemented by seven dedicated large-order service centers (大单服务中心) in Shanghai, Hangzhou+Changzhou, Tangshan, Chengdu, Zhengzhou, and Handan, plus 37 branches globally and a 24/7 customer service hotline.

The platform's technology stack is built on 13 years of steel-industry data and centers on AI capabilities including intelligent matching (AI智能匹配), automated upstream resource capture (AI自动抓取上游资源更新), intelligent quotation recognition (AI智能识别), and AI Digital Employees (AI数字员工) launched in 2024 covering AI sales, AI procurement, and reconciliation robots. Its integrated product suite includes the Zhaogang AI Trading Mall (找钢AI交易商城), Pangmao Cloud (胖猫云) SaaS ERP with three intelligent engines (Open-Source, Cost-Saving, Risk-Avoidance), Pangmao Logistics (胖猫物流) for road and waterway freight, Pangmao Bill (胖猫票据) for bill discounting, and Zhaogang Digital Tech (找钢数科) for supply chain finance including project financing (到乐融) up to 600 million yuan.

Zhaogang generates revenue through multiple streams: transaction fees on its marketplace (handling 181,000+ daily transactions), annual subscriptions for Pangmao Cloud SaaS, transportation fees on Pangmao Logistics, and financing spreads/service fees from supply chain financial products. The platform reports zero supplier default rate as a competitive differentiator. Pricing is quote-based and not publicly disclosed; enterprise customers access bulk steel through dedicated regional teams, while small and medium buyers use the self-service online inquiry system. The company has accumulated over $380 million in funding prior to its 2023 Hong Kong IPO and is recognized among China's Top 500 Private Enterprises (51st in 2024) with multiple MIIT and Shanghai municipal government designations as an industrial internet and big data pilot demonstration enterprise.

Name

Zhaogang.com

Legal name

上海仨网络科技有限公司

Website

https://zhaogang.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zhaogang.com is a Hong Kong-listed B2B industrial internet platform that uses AI to connect 200,000+ industrial buyers with 10,000+ steel suppliers across China, integrating marketplace trading, logistics, supply chain finance, and SaaS ERP services for the steel industry.

Ownership category

akta.pro rank

Product category

B2B Steel Trading Marketplace

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Metals Service Centers & Offices (5051), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

Keywords

• B2B steel trading
• Industrial internet platform
• Steel supply chain
• Industrial AI marketplace
• Steel trading ERP

Headquarters

HQ city

Yangpu

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. 钢铁及工业品交易服务 (Steel and Industrial Product Trading Services): Core marketplace transaction fees from connecting steel buyers and suppliers. Platform facilitates transactions across multiple product categories including 螺纹钢 (rebar), 盘螺 (coiled rebar), 热卷 (hot-rolled coil), 中板 (medium plate), 冷镀 (cold-dip), 钢坯 (steel billet), 型管 (section steel), and industrial materials. Annual transaction scale of 40+ million tons.
2. 胖猫云SaaS订阅服务 (Pangmao Cloud SaaS Subscription): Enterprise ERP and SaaS solutions for steel trading enterprises including business management, financial integration, project tracking, and AI-powered digital employees. Revenue from subscription and service fees for the cloud-based management platform.
3. 胖猫物流服务 (Pangmao Logistics Services): Logistics services including road freight (汽运) and waterway (水运) with route pricing and carrier matching. Revenue from transportation fees and logistics service charges.
4. 供应链金融服务 (Supply Chain Financial Services): Financial services including 到乐融 (project financing up to 600M yuan), 信享贷 (inclusive financial services), 胖猫票据 (bill discount services), and credit services. Revenue from financing spreads, service fees, and bill discount commissions.
5. 大单服务中心服务 (Large Order Service Center): Dedicated large-order transaction services in major hub cities (杭州+常州, 唐山, 成都, 郑州, 上海, 邯郸) with specialized trading teams handling bulk steel transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Zhaogang.com operates an AI-powered B2B industrial internet marketplace that connects 200,000+ steel buyers with 10,000+ suppliers across 300+ million SKUs of steel products including rebar, hot-rolled coil, cold-dip, plate, and section steel. The platform combines online trading with integrated supply chain services including Pangmao Cloud ERP SaaS, Pangmao Logistics for road and waterway freight, and supply chain finance (project financing, bill discounting, credit). It processes 40+ million tons of annual steel transactions through AI matching, automated pricing, and dedicated large-order service centers across China.

Differentiator

Problem solved

Functional benefit

Brands

• 胖猫物流: Logistics and freight services for steel transportation including road and water transport.
• 胖猫云
• 找钢AI交易商城
• 找钢工品
• 找钢网价
• 找钢数科
• 胖猫票据
• 胖猫掌柜
• 大单服务中心

Products and services

• Zhaogang AI Trading Mall (找钢AI交易商城) AI-powered B2B steel trading marketplace that connects buyers with 15,000+ suppliers across 300+ million SKUs of steel products including rebar, hot-rolled coil, cold-dip, plate, and section steel. Features AI intelligent matching, automated price updates, intelligent quotation recognition, and free online inquiry with average 2-minute response time from certified traders.
• Pangmao Logistics (胖猫物流) Smart logistics platform providing full-process digital cargo tracking, transportation scheduling, and fee settlement for steel supply chains. Supports both road freight (汽运) and waterway transportation (水运) with route-based reference pricing.
• Pangmao Cloud ERP SaaS (胖猫云) Cloud-based ERP and management platform for steel trading enterprises featuring three intelligent engines: Open-Source Engine for business growth, Cost-Saving Engine for precision financial control, and Risk-Avoidance Engine for operational security. Includes integrated business management, financial integration, project tracking, intelligent warning systems, and AI digital employees.
• Zhaogang Price (找钢网价) Real-time steel price intelligence and market data platform providing price analysis, account period risk control, and cost optimization insights for procurement decision-making.
• Zhaogang Industrial Products (找钢工品) Industrial product procurement platform extending beyond core steel trading into broader industrial MRO and consumable categories for industrial buyers.
• Pangmao Finance - Supply Chain Financial Services Integrated financial services for platform participants including Dao Le Rong (到乐融) project financing with credit limits up to 600 million yuan, Xin Xiang Dai (信享贷) inclusive financing, and Pangmao Bill (胖猫票据) discount services. Credit approval in as fast as 3 weeks with T+1 fund disbursement.
• Pangmao Zhanggui (胖猫掌柜) Supplier resource upload and management ERP system enabling suppliers to self-service upload inventory and manage commodity resources on the platform.
• SteelSearcher.com English-language steel search and trading platform serving international steel buyers, extending Zhaogang's reach to overseas customers (3,000+ overseas customers served).
• Large Order Service Centers (大单服务中心) Dedicated transaction service centers in 7 major cities (Shanghai, Hangzhou+Changzhou, Tangshan, Chengdu, Zhengzhou, Handan) handling bulk steel transactions with specialized trading teams. Services rebar, coiled rebar, hot-rolled coil, plate, and medium plate with minimum order sizes from 500 tons.
• AI Digital Employees (AI数字员工) AI-powered digital workforce providing 7x24 hour online service for high-frequency scenarios including inquiries, procurement, and reconciliation. Includes AI Sales, AI Procurement Clerk, and AI Receipt Processing Robot modules integrated into the Pangmao Cloud platform.

Quantifiable outcome

• 2-minute average inquiry response time
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature6 records

Scale indicators13 records

Recent moves3 records

Direct peers

• Ouyeel (欧冶云商): Baowu Steel-backed B2B steel e-commerce platform offering trading, logistics, and financing services across China. Closest direct competitor to Zhaogang with overlapping marketplace, logistics, and supply chain finance offerings.
• Gangyin E-Commerce (钢银电商): Shanghai-listed B2B steel e-commerce platform (BSE: 835092) operated by Shanghai Steel Home. Direct competitor in online steel trading with similar transaction-based business model and large enterprise customer base.
• Mysteel (我的钢铁/钢联): Leading Chinese steel market intelligence and B2B services platform with extensive price data, research, and trading facilitation. Comparable in serving steel buyers/sellers with information-driven marketplace model.

Broad incumbents

• Alibaba 1688.com: Alibaba's B2B wholesale marketplace with significant steel and metals category presence. A much larger incumbent with broader industrial verticals and integrated payments/financing, competing for the same SMB procurement budgets.
• JD.com Industrial (京东工业品): JD's B2B industrial supplies and MRO procurement platform with integrated logistics and supply chain finance. Broad incumbent competing for industrial procurement wallet with strong e-commerce DNA.
• ThomasNet: North America's leading B2B industrial sourcing platform connecting buyers with suppliers across multiple categories. Comparable as a long-established industrial marketplace, though broader category and regional scope.

Regional players

• Full Truck Alliance (满帮集团): China's leading freight matching platform connecting truckers and shippers. Comparable in operating a logistics marketplace with AI matching, and a key logistics partner/competitor for Pangmao Logistics' road freight business.
• Kingdee (金蝶): Leading Chinese enterprise cloud ERP and SaaS provider serving manufacturing and trading companies. Comparable as a SaaS platform competing with Pangmao Cloud for ERP, financial management, and digital transformation spend in steel trading enterprises.

Emerging players

• Metalshub: European B2B digital marketplace for metal buying and selling with focus on connecting global suppliers and buyers. Comparable in offering online transaction matching for metals with international ambitions, though focused on Europe.
• Xometry: AI-powered B2B marketplace for on-demand manufacturing and metal fabrication services. Comparable in applying AI-driven matching to industrial procurement and operating a marketplace model with embedded financial services.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhaogang.com