What Metalshub does

Metalshub is a vertical B2B SaaS platform that digitizes the procurement, sales, and tolling workflows of the metals, mining, and recycling industry. Founded in London in 2016 by Dr. Sebastian Kreft and Dr. Frank Jackel, the company is headquartered in Düsseldorf, Germany, as Metals Hub GmbH, and employs 51–100 people. The platform is purpose-built for the operational realities of raw materials trading—offer normalization, formula-based pricing, assay management, and Incoterm-driven term handling—and serves over 2,800 industry participants globally. Its customer base spans primary segments including steel mills, refractory producers, mining corporations, battery cell manufacturers, commodity traders, toll processors, recycling companies, and foundries, with named anchors such as Anglo American, Outokumpu, RHI Magnesita, ArcelorMittal, Vale, Eramet, Umicore, LG Chem, and SQM.

The product is structured around three core solutions—Procurement, Sales, and Tolling—supported by feature modules covering marketplace trading, price discovery, tender and auction management, supplier and customer discovery, inventory management, contract management, and analytics. Embedded integrations include SAP ERP connectivity, an embedded trade-finance feature (Metalshub Forfaiting via Walbing), and Scope 3 Product Carbon Footprint estimates via Minviro. Differentiators include an offer normalization engine that converts multi-currency, multi-Incoterm offers into a unified total landing price, transaction-based price discovery that feeds industry indices through partnerships with the London Metal Exchange and SMR Group, and channel partnerships with industry associations such as ICDA, Cast Metals Federation, and EIT RawMaterials.

Metalshub operates a tiered subscription model priced by annual raw material purchasing spend, with plans ranging from Starter (€5k/year for up to €2m in purchases) through Premium (€12k+/year) and Professional (€60k+/year) to Enterprise (custom multi-year contracts). Go-to-market combines enterprise field sales with self-serve registration, channel partnerships, and event-led demand generation including the annual Metalshub Summit and MH Talks webinar series. The company has raised approximately $14.4 million across disclosed rounds, including an $11 million Series A in May 2021 led by Acton Capital, with prior funding from Chromo Invest, Flixfounders, and Point Nine.

Name

Metalshub

Legal name

Metals Hub GmbH

Website

https://metals-hub.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Metalshub provides vertical SaaS and marketplace solutions for metals, mining, and recycling firms to buy and sell raw materials. Its subscription platform connects over 2,800 industry participants globally, serving steel mills, miners, battery materials producers, traders, and recyclers.

Ownership category

akta.pro rank

Product category

Metals & Mining Supply Chain Software

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050), Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Commodity Brokerage, Merchants & Structured Trade (Offtake, Prepay, Inventory/Collateral Mgmt) (IMAKAJAK)

Keywords

• Metals trading platform
• Mining procurement software
• Raw materials marketplace
• Vertical supply chain SaaS
• Metals recycling software

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS Licensing: Tiered subscription model based on annual raw material purchasing spend. Plans include Starter (max €2m purchases, €5k/year), Premium (max €20m purchases, €12k+/year), Professional (max €50m purchases, €60k+/year), and Enterprise (unlimited volume, custom pricing). Revenue is recurring annual subscription with multi-year contract potential.
2. Platform Transaction Value: Platform processes significant transaction volume with customers achieving procurement cost savings and new customer/supplier discovery, indicating the platform captures value from transaction flow rather than direct transaction fees

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels13 records

Core offering

Metalshub provides a vertical B2B SaaS platform that digitises the buying, selling, and trading of raw materials across the metals, mining, and recycling industry. The offering centres on three modular software solutions—Procurement, Sales, and Tolling—combined with an integrated marketplace connecting 2,800+ industry participants, an offer normalisation engine for apples-to-apples supplier comparison, SAP ERP integration, and embedded trade finance via Metalshub Forfaiting.

Product overview

Metalshub provides a modular B2B supply chain software platform for the metals, mining, and recycling industry. The core offering consists of three main solutions: Procurement Solution (for buyers to source raw materials), Sales Solution (for sellers to manage sales workflows), and Tolling Solution (for toll processors to manage operations). These are complemented by feature modules including Marketplace, Price Discovery, Tender and Auction Management, Supplier/Customer Discovery, Inventory Management, Contract Management, and Data and Analytics. Add-on capabilities include Metalshub Forfaiting (trade finance via Walbing), ERP integrations (SAP), and sustainability tools (Minviro PCF estimates). The platform connects over 2,800 industry participants including miners, producers, traders, recyclers, and foundries.

Differentiator

Problem solved

Functional benefit

Products and services

• Procurement Solution Digital procurement software for source-to-contract processes enabling buyers to discover new suppliers, conduct competitive tenders, normalise offers into a unified landing price, and manage contracts. Includes supplier management, offer normalisation, ERP integration, and analytics capabilities, targeted at enterprise raw material buyers across the metals and mining value chain.
• Sales Solution Digital sales software enabling producers, miners, recyclers, and traders to manage enquiries, run online auctions, discover new customers, and optimise netback across offers. Includes enquiry management, inventory management, customer discovery, auction capabilities, and centralised data capture for netback optimisation, targeted at raw material sellers in the metals, mining, and recycling industry.
• Tolling Solution Software for toll processors and producers to capture and optimise tolling contracts, manage incoming inventory, and create seamless connections with tolling operations, enquiries, and logistics. Includes contract management, assay management, order management, and inventory tracking, targeted at companies providing toll manufacturing services in the metals industry.
• Metalshub Marketplace Digital marketplace connecting buyers and sellers of raw materials across the metals, mining, and recycling ecosystem. Enables discovery of new suppliers and customers, competitive bidding, and access to industry participants, targeted at any company in the metals value chain looking to trade raw materials outside their existing counterparty network.
• Metalshub Forfaiting Embedded trade finance solution enabling raw material sellers on the Metalshub platform to forfait receivables at market-rate discounts for immediate risk relief and cash payment. Increases financing coverage and allows competitive payment terms, targeted at sellers in the metals and mining industry looking to optimise working capital and reduce payment risk on receivables.

Quantifiable outcome

• 2.3% average cost savings in raw material procurement
• +9 more outcomes

Named customers19 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and major.

• LME (London Metal Exchange)coreStrategic or Co-development PartnerWorking together to bring digital tools and platform-based price discovery to metals trading. Shared ambition to drive operational efficiency, improve pricing transparency, and support sustainability for base metals. Expanding partnership to include sustainable metals segment trading with low-carbon copper, aluminium, zinc, and nickel.
• SMR GroupmajorStrategic or Co-development PartnerCollaboration to provide specialty steel industries with high quality and reliable data. Jointly providing price indices and price discovery mechanisms for industry participants.
• WalbingcoreTechnology or IntegrationEmbedded trade finance solution enabling raw material sellers to forfait receivables at market rate discounts for immediate risk relief and cash payment. Increases financing coverage and allows competitive payment terms.
• EIT RawMaterialscoreStrategic or Co-development PartnerActive member since 2018. Supports Europe's shift to sustainable economy by ensuring critical raw materials supply through innovation. Metalshub working with EIT RawMaterials to develop European price benchmarks for critical minerals to spur off-takes and investment.
• MinviromajorTechnology or IntegrationIntegration provides Scope 3 Product Carbon Footprint (PCF) estimates at point of purchase. Data based on cradle-to-gate approach following ISO 14040, ISO 14044, and ISO 14064 standards for sustainability reporting.
• ICDA (International Chromium Development Association)majorGTM or Marketing PartnerNon-profit industry organisation for chromium and specialty products. Partnership promotes industry events, exchanges market insights, and strengthens engagement within global chromium and specialty metals community.
• Cast Metals Federation (CMF)majorGTM or Marketing PartnerUK's leading foundry trade association representing around 85% of national casting output. Partnership provides UK foundries exclusive access to procurement technology through CMF membership.
• Northern Graphite CorporationmajorStrategic or Co-development PartnerPartnership for online graphite auctions. Northern Graphite digitises graphite sales through competitive bidding events for four natural flake graphite grades from its Lac des Iles mine in Quebec. Platform brings transparency and market-driven price discovery to graphite market.
• Liontown ResourcesmajorStrategic or Co-development PartnerOnline auctions for spodumene concentrate from Kathleen Valley lithium project in Western Australia. First digital sale of 10,000 metric tons scheduled for November 2024, with series of bidding events through 2026 and beyond. Aims to create transparent, market-linked pricing for lithium.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Achilles Information: Supply chain risk management and supplier qualification provider with deep presence in metals, mining, oil & gas, and utilities. Adjacent infrastructure to Metalshub's marketplace, often integrated with metals industry buyer workflows.
• Coupa Software: Large enterprise spend management platform with sourcing, procurement and supplier management capabilities. Competes at the broad-procurement layer rather than metals specialization, but a frequent alternative considered by the same buyers.
• SAP Ariba: Broad procurement and supply chain suite from SAP with massive installed base and deep ERP integration. Competes for the same enterprise procurement budget, particularly for SAP-centric metals customers.

Emerging players

• Karus: Digital trading and financing platform focused on metals and mining supply chains, providing receivables financing and trade execution. Comparable to Metalshub's forfaiting and procurement workflows with metals-specific focus.
• Circulor: Supply chain traceability and traceability-as-a-service platform for raw materials including battery metals and minerals. Overlaps with Metalshub's Minviro/sustainability direction and serves similar mining and battery materials customers.
• MFG.com: Online manufacturing marketplace connecting buyers with custom manufacturers and suppliers. Overlaps with Metalshub's supplier discovery and metals-buyer workflows, especially for SMB and mid-market manufacturers.

Direct peers

• Fractory: Online metal fabrication marketplace connecting buyers with CNC machining, sheet metal and other fabrication suppliers. Adjacent metals marketplace model with similar supplier-discovery and price-discovery mechanics.
• Open Mineral: B2B commodity trading platform for non-ferrous metals and minerals, providing electronic negotiation and price discovery. Direct competitor in metals/commodity trading workflow digitization, particularly for concentrates.
• MineHub Technologies: Digital supply chain platform purpose-built for the metals and mining industry, covering provenance, ESG, and trade workflow. Direct competitor to Metalshub's B2B marketplace and procurement/sales solutions, serving miners, traders and smelters.
• Tradecloud: Cloud-based supply chain collaboration and procurement platform with a focus on industrial manufacturing and metals. Direct overlap in source-to-contract and ERP-integrated procurement for industrial buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/metals_hub
• YouTubeyoutube.com/channel/UC3X17hSVldeIPjj7y_6cZcw
• Facebookfacebook.com/Metalshub
• LinkedInlinkedin.com/company/metalshub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metalshub