What Foreverland does

Foreverland Food S.r.l. is an Italian food-technology company headquartered in Conversano (Bari) with a 500-tonne-per-year production facility in Putignano, Puglia. The company develops and sells Choruba, a cocoa-free chocolate alternative produced from Mediterranean crops—primarily carob, supplemented by chickpeas and pumpkin seeds—processed through a proprietary, patented fermentation and roasting sequence that recreates cocoa-like flavor notes. The product line includes seven variants (Milk, Vegan Milk, Semi-Dark, White, Bake Stable, Powder, Cream) plus a Cocoa Powder Extensor that can replace up to 50% of cocoa in formulations, and Cocoa-Free Fillings for bakery and confectionery applications.

The company sells B2B to food manufacturers across confectionery, bakery, coatings/frozen desserts, and innovative food-and-beverage segments. Distribution operates through direct enterprise sales and technical co-development partnerships (e.g., Small Giants for protein bars, Dolci Pineta for panettone). Pricing is quote-based with no public disclosure; the value proposition emphasizes 1-to-1 drop-in functionality, supply chain stability uncorrelated with cocoa markets, and verified sustainability credentials (up to 83% lower CO2 and 90% lower water use versus conventional chocolate per third-party reviewed ISO 14040/14044 LCA).

Revenue mechanics come from bulk B2B ingredient sales in drops, liquid, and powder formats. As of the most recent €6M Series A in March 2026 (total funding €9.4M), the company is targeting commercial expansion across Germany, France, and Italy, with the Nordic region identified as a follow-on market. Marketing is executed via PR/earned media, industry events (BIOFACH, TEDx), podcasts, and organic social channels rather than paid performance acquisition.

Name

Foreverland

Legal name

Foreverland Food S.r.l.

Website

https://foreverland.it

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Foreverland is an Italian food-tech company that produces Choruba, a patented cocoa-free chocolate alternative from Mediterranean crops (carob, chickpeas, pumpkin seeds), selling it as a B2B ingredient to European confectionery, bakery, and food manufacturers.

Ownership category

akta.pro rank

Product category

Cocoa-free chocolate ingredients

NAICS

Chocolate and Confectionery Manufacturing (31135), Sugar and Confectionery Product Manufacturing (3113)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Cocoa-free chocolate
• Chocolate alternatives
• Food ingredients supply
• Sustainable confectionery materials
• Plant-based chocolate substitute

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Ingredient Sales: Foreverland sells its cocoa-free chocolate ingredient Choruba to food manufacturers (confectionery, bakery, snacks, beverages). Products are sold in various forms (drops, liquid, powder) for use as 1-to-1 substitute for chocolate in existing recipes and production lines. Revenue comes from bulk ingredient sales to commercial food producers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Foreverland develops and sells Choruba, a cocoa-free chocolate alternative ingredient made from Mediterranean crops (carob, chickpeas, pumpkin seeds) using a patented fermentation and roasting process. Products are sold to food manufacturers in drops, liquid, and powder forms as 1-to-1 substitutes for chocolate in confectionery, bakery, snacks, coatings, and beverages.

Product overview

Foreverland is an Italian food-tech company that produces Choruba, a cocoa-free chocolate alternative made from climate-resilient Mediterranean crops (carob, chickpeas, pumpkin seeds) using a patented fermentation and roasting process. The product portfolio centers on the Choruba brand with multiple variants (Milk, Vegan Milk, Semi-Dark, White, Bake Stable, Powder, Cream) serving as 1-to-1 drop-in substitutes for chocolate in applications including snacks, confectionery, bakery, coatings, and beverages. The company also offers a Cocoa Powder Extensor that can replace up to 50% of cocoa in formulations, and Cocoa Free Fillings for pastries and confectionery. Products are sold to food industry manufacturers as ingredients available in drops, liquid, or powder form.

Differentiator

Problem solved

Functional benefit

Products and services

• Choruba Foreverland's main cocoa-free chocolate alternative brand made from Mediterranean carob, chickpeas, and pumpkin seeds using a patented fermentation and roasting process. Choruba serves as a 1-to-1 substitute for chocolate in bars, coatings, fillings, and inclusions. Sold to food manufacturers as a B2B ingredient.
• Choruba Milk A milk chocolate alternative featuring the perfect balance of Choruba with creamy milk richness. Designed for pralines, chocolate bars, and inclusions. Sold to food manufacturers as a B2B ingredient.
• Choruba Vegan Milk A plant-based milk chocolate alternative made with Choruba, offering the same indulgent experience without dairy. Ideal for vegan products and plant-based ice creams. Sold to food manufacturers.
• Choruba Semi-Dark An intense chocolate alternative with deep flavor and smooth texture, crafted with Choruba. Features 1.48 kgCO2e per kg. Sold to food manufacturers.
• Choruba White The delicate sweetness of white chocolate reimagined with Mediterranean carob. Perfect for snack coatings and lighter applications. Sold to food manufacturers.
• Choruba Bake Stable Bake-stable Choruba drops designed for cakes, cookies, and bakery applications. Withstands baking temperatures while maintaining flavor and texture. Sold to food manufacturers.
• Choruba Powder Choruba in powder form that seamlessly blends into product formulations both as a cocoa extender and as its own ingredient. Suitable for hot cocoa drinks and protein powder flavoring. Sold to food manufacturers.
• Choruba Cream Choruba cream for indulgent fillings and spreads. Smooth, versatile, and balanced in taste. Suitable for pastries, stuffed cookies, biscuits, and ice cream inclusions. Sold to food manufacturers.
• Cocoa Powder Extensor A standalone cocoa extender ingredient that seamlessly blends with cocoa powder, ensuring consistent supply chain and enabling stable pricing. Can replace up to 50% of cocoa in formulations without affecting the final product. Designed for bakery, confectionery, and beverages.
• Cocoa Free Fillings (Creme) Rich and balanced cocoa-free alternative to traditional chocolatey fillings, free from nuts and cocoa. Perfect for bakery and confectionery applications including pastries, stuffed cookies, and biscuits.

Quantifiable outcome

• Up to 83% less CO2 emissions compared to traditional chocolate (2kg vs 11.7kg CO2 per 1kg product)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Small GiantsmajorStrategic or Co-development PartnerConsumer food company producing protein bars. Partnership for protein bars featuring Choruba cocoa-free chocolate alternative.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Planet A Foods: Munich-based food-tech startup (formerly Food Brewer) producing ChoViva, a cocoa-free chocolate alternative from oats and sunflower seeds via fermentation. Directly comparable to Foreverland: both target B2B food manufacturers with drop-in chocolate substitutes, raising large European rounds.
• Win-Win: Berlin-based cocoa-free chocolate startup developing bean-free chocolate alternatives for the European market. Directly comparable on product, target customers, and sustainability positioning, though earlier-stage.
• Nosh.bio: Biotech company using precision fermentation to produce real cocoa ingredients without cocoa beans. Comparable to Foreverland as a cocoa-free chocolate ingredient producer targeting the same B2B confectionery market, though via a fermentation-derived cocoa rather than a Mediterranean-crop substitute.

Broad incumbents

• Döhler: German-based global B2B supplier of natural ingredients, ingredient systems, and flavors for the food and beverage industry. Comparable as a European-based B2B ingredients platform serving confectionery and bakery customers with chocolate-flavored systems.
• Barry Callebaut: World's largest chocolate and cocoa manufacturer, serving every major B2B food brand. Relevant as both a potential partner (channel to scale Foreverland's ingredients) and the dominant incumbent whose cocoa supply chain and customer relationships Foreverland is working around.
• CSM Ingredients: Global B2B food-ingredients company offering chocolate, bakery, and dairy ingredient systems to industrial customers. Comparable as a B2B ingredient supplier with overlapping bakery and confectionery customers and complementary product portfolio.
• Mondelēz International: Global snacking and chocolate major (Cadbury, Milka, Toblerone). Relevant both as a potential offtake customer for cocoa-free ingredients and as an incumbent whose reformulation programs (e.g., Cocoa Life) shape the cocoa-free demand environment.
• Symrise Diana Foods: Large flavor and food-ingredients group with significant cocoa processing capability (Diana Foods). Comparable as a B2B supplier serving confectionery manufacturers with chocolate-related ingredient systems and as a potential partner or acquirer.
• ofi (Olam Food Ingredients): Global cocoa and chocolate ingredients supplier serving confectionery and bakery customers. Comparable as a large-scale cocoa-ingredient incumbent whose customer base overlaps with Foreverland's target segments.
• Cargill: Major global cocoa supplier and chocolate manufacturer with deep sustainability programs. Comparable as a B2B chocolate-ingredient incumbent that controls significant supply relationships and could either compete with or distribute cocoa-free alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foreverland-food
• Instagraminstagram.com/foreverland
• TikToktiktok.com/@foreverland
• Facebookfacebook.com/foreverlandfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foreverland