What Small Giants does

Small Giants is a full-service creative marketing agency specializing in the Architecture, Engineering, and Construction (AEC) and Commercial Real Estate (CRE) industries. Founded in 2006 and headquartered in Phoenix, Arizona with a secondary office in Denver, Colorado, the firm is a private, woman-owned LLC led by founder and President Danielle Feroleto. The company delivers integrated marketing services across six core pillars: strategic marketing and execution, brand development and management, web and digital, visual media solutions, event production, and proposal/pursuits support. All services are delivered through a 100% in-house creative and marketing team covering strategy through execution, with no disclosed proprietary software platform or technology product.

The business operates on a professional services model with project-based engagements. Pricing is quote-based and tailored to each client's scope, with no publicly disclosed rates, contracts, or SaaS-style subscription tiers. Named customers include construction firms (Willmeng Construction, Bouten Construction, Palace Construction), commercial real estate developers and investors (Baker Development, Phoenix Rising Investments), specialty contractors (Cannon & Wendt Electric), and industry associations (NAIOP Arizona). The pursuit/proposal department has produced $5.5 billion in contracts pursued on behalf of clients since 2021, which signals pipeline influence but is not company revenue.

The firm pursues a sales-led go-to-market via direct client engagement, supplemented by content marketing, social media, earned media in industry publications (GlobeSt.com, AZ Big Media), and active participation in 20+ AEC/CRE industry associations such as NAIOP, SMPS, and APWA. Geographic focus is regional, serving the Phoenix and Denver metropolitan areas within the broader Southwest. The firm employs 11-50 people. In 2025, Small Giants launched The Academy for Construction Excellence, a training sub-brand providing technical, interview, and leadership development to AEC professionals, alongside a separate recruiting service that has placed 90 individuals into CRE/A/E/C firms.

Name

Small Giants

Legal name

Small Giants, LLC

Website

https://smallgiantsonline.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Small Giants is a woman-owned, full-service creative marketing agency headquartered in Phoenix with a Denver office, serving architecture, engineering, construction, and commercial real estate firms through branding, digital, video, event, and proposal support services.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Creative Services: Small Giants generates revenue through providing comprehensive marketing services to AEC/CRE clients, including strategic marketing planning, brand development and management, web and digital solutions, visual media production, event production, and proposal/pursuit support. Services are delivered in-house with a full creative and marketing team.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Small Giants is a full-service creative marketing agency that exclusively serves Architecture, Engineering, Construction (AEC) and Commercial Real Estate (CRE) firms. The agency delivers in-house strategic marketing planning, brand development and management, web/digital design and SEO, visual media production (photography, video, animation), event production, and RFQ/RFP proposal and pursuit support. It also operates The Academy for Construction Excellence as a construction-industry training sub-brand.

Product overview

Small Giants is a full-service creative marketing agency specializing in the AEC/CRE (Architecture, Engineering, Construction/Commercial Real Estate) industries. The company operates as a unified service-based offering rather than a software platform, combining six interconnected service pillars: Strategic Marketing & Execution, Brand Development & Brand Management, Web & Digital, Visual Media Solutions, Event Production, and Proposal & Pursuits Support. These services are delivered by an in-house creative and marketing team and are designed to work together to help clients build brand worth and win new business. Additionally, Small Giants operates The Academy for Construction Excellence as a training sub-brand focused on professional development.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Achieved more than double the clicks and four times the impressions within a month for Phoenix Rising Investments using half the previous budget
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAIOP ArizonacoreGTM or Marketing PartnerSmall Giants is an active and involved member of NAIOP, supporting the organization and promoting membership. They have transformed NAIOP Arizona's marketing approach and efforts, demonstrating a deep partnership in advancing the commercial real estate development association's mission.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Industrial Strength Marketing: Industrial/B2B marketing agency focused on manufacturers and engineering-heavy clients. Closely comparable to Small Giants on serving technically complex, non-consumer verticals with full-service creative offerings.
• Godfrey: Pittsburgh-based B2B marketing agency with strong AEC/industrial client concentration and deep category expertise. Highly comparable as a specialist agency competing for the same AEC/CRE marketing budgets.

Broad incumbents

• Walker Sands: Mid-sized B2B marketing agency with broader service portfolio and national footprint. Competes for the same enterprise B2B marketing dollars, though less vertically specialized in AEC/CRE.
• Elevation Marketing: B2B marketing agency serving industrial and complex-vertical clients with strategy, content and digital. Similar target buyer profile (mid-market B2B) but without AEC/CRE vertical depth.
• Spear Marketing Group: B2B demand generation and content marketing agency. Adjacent in serving complex-vertical B2B clients, though weighted toward tech and demand-gen rather than creative brand work.
• The Mx Group: Full-service B2B marketing agency combining strategy, creative, and digital. Comparable in offering breadth, but operates at larger scale and across multiple industries rather than AEC/CRE specialization.

Regional players

• Schaefer Advertising Co. Long-standing Dallas-based full-service agency with deep regional roots in construction and B2B. Comparable in regional, relationship-driven service model, though operating in a different Southwest sub-market.
• Lewis Communications: Full-service regional agency with B2B and AEC-adjacent experience. Comparable in mid-size regional full-service positioning, but operating primarily in the Southeast rather than Southwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SmallGiants
• Facebookfacebook.com/smallgiants
• LinkedInlinkedin.com/company/small-giants
• Instagraminstagram.com/small_giants

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small Giants