What Proemion does

Proemion GmbH is a privately-held German technology company founded in 1987 and headquartered in Fulda, Germany, that designs and manufactures CAN-based telematics hardware and a cloud platform exclusively for off-highway mobile machinery OEMs (Original Equipment Manufacturers). Its hardware portfolio centers on the CANlink family of telematics control units — including cellular CANlink mobile gateways that transmit machine CAN data to the cloud, and the CANlink wireless 4000 series that bridges CAN bus data to mobile devices via Bluetooth, Wi-Fi, and BLE with up to 450 m range and IP67 durability. The hardware feeds Proemion's cloud-based DataPlatform, which powers a white-labelable DataPortal web application, the Machine Companion mobile app, the ProInsights analytics module, the Mixed Fleet Telematics solution, and bi-directional REST and proprietary Byte-Command Protocol APIs that integrate into OEM back-office systems (e.g., Doppstadt ticket system, BOMAG BOMAP app, IMER IMERVIEW portal, Øveraasen Fleet Cloud).

Proemion generates revenue through a combination of telematics hardware unit sales (more than 100,000 units produced annually in Germany) and recurring cloud software subscriptions on the DataPlatform, supplemented by professional services for custom integration and managed support engagements. Pricing is quote-based, sold via "Request demo" and "Talk to an expert" sales motions, and supported by a free Excel-based Value Calculator that quantifies ROI across remote service, spare parts sales, and warranty spend reduction. The go-to-market is OEM-embedded: Proemion's hardware is built into off-highway machines at the design stage, with regional sales teams across EMEA, the Americas (USA, Canada), and APAC (South Korea, Japan) engaging OEMs directly and through dealer/partner channels. Named customers span BOMAG, Bucher Municipal, Hydrema, Doppstadt, IMER Group, Øveraasen, and Engo across construction, municipal, agriculture, and ground-support end-markets.

In October 2022, Proemion received a €33.5 million growth investment from Battery Ventures (backing Proemion Holding GmbH, which sits within the Vercore holding group). In April 2024, it acquired Belgium-based TrendMiner NV to extend the platform into industrial analytics across chemicals, oil and gas, pharmaceuticals, power generation, food and beverage, and high-tech manufacturing. The company is ISO 9001 and ISO 27001 certified, GDPR-compliant, runs a Trust Center for security and compliance disclosures, and operates a 101–250 employee organization led by CEO Robert T. Michaelides and CFO Thorsten Bachmann, with regional leadership in North America and APAC.

Name

Proemion

Legal name

Proemion GmbH

Website

https://proemion.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Proemion GmbH designs CAN-based telematics hardware and a cloud platform exclusively for off-highway mobile machinery OEMs, integrating CANlink gateways, a white-label DataPortal, and APIs into OEM machine designs and back-office systems.

Ownership category

akta.pro rank

Product category

Industrial OEM Telematics Platform

NAICS

Communications Equipment Manufacturing (3342), Other Communications Equipment Manufacturing (33429)

SIC

Computer Communications Equipment (3576), Electronic Computers (3571)

akta.pro primary industry

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

akta.pro secondary industries

Customer Grid-Edge Enablement Services (HEMS/DR Device Integration, VPP Enablement) (EUAEANAL), Product/IoT & Smart Device Support (Consumer/Industrial IoT) (BPAAACAH)

Keywords

• OEM telematics platform
• Off-highway connectivity
• CAN telematics hardware
• Industrial IoT solutions
• Fleet management software

Headquarters

HQ city

Fulda

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Telematics Hardware Sales: Sale of proprietary CANlink® telematics control units and CANlink® wireless gateways to OEM customers, including the CANlink® mobile and CANlink® wireless 4000 series. Proemion produces 100,000+ units per year in Germany.
2. Cloud Platform & Software Subscriptions: Recurring SaaS revenue from the DataPlatform cloud, DataPortal web portal, ProInsights, Machine Companion App, and Mixed Fleet Telematics delivered to OEMs and their end-customers.
3. Professional Services & Custom Integration: Custom hardware/software configuration, integration of REST APIs into OEM service ticket systems, and joint development of branded portals (e.g., Proemion and Doppstadt developed a tailored service tool together).
4. Managed/Support Services: Ongoing customer support, documentation, and a Cloud Implementation Specialist role in Field Engineering & Consulting suggest managed-services style engagement.

Pricing tiers

Go-to-market motion4 records

Core offering

Proemion delivers an end-to-end telematics platform for off-highway mobile machine OEMs, combining proprietary CAN- and Ethernet-based telematics control units (CANlink mobile, CANlink wireless 4000 series) with a cloud-based DataPlatform, a white-labelable DataPortal, mobile apps, and APIs. The integrated solution enables OEMs to generate, process, and consume machine data for service, engineering, and operations use cases across construction, agriculture, material handling, municipal, and ground-support equipment. Proemion produces more than 100,000 hardware units annually in Germany and bundles hardware with recurring cloud subscriptions and integration services.

Product overview

Proemion delivers a complete, end-to-end telematics platform tailored for off-highway machine OEMs, sold as a tightly integrated hardware-plus-software offering rather than a single product. The solution is built around the CANlink family of Telematics Control Units (including CANlink mobile cellular gateways and the CANlink wireless 4000 series for local Bluetooth/Wi-Fi/BLE bridging), which feed machine CAN data into the cloud-based DataPlatform. The DataPlatform powers the web-based DataPortal (white-labelable for OEM customers), the Machine Companion mobile app, the ProInsights analytics module, and the Mixed Fleet Telematics solution. On top of this foundation, Proemion offers two packaged OEM solutions — Global Telematics for OEMs (cellular, bi-directional) and Local Telematics for OEMs (short-range wireless) — supported by the Remote Service Tool, REST and Byte-Command Protocol APIs, and a free Value Calculator that quantifies ROI across remote service, spare parts sales, and warranty cost reduction.

Differentiator

Problem solved

Functional benefit

Products and services

• DataPlatform Full cloud platform that ingests, stores, and processes telematics data from off-highway machines; serves as the backend for DataPortal, machine integrations, and APIs including REST and maintenance-trigger workflows for OEM customers.
• DataPortal All-in-one telematics web portal that displays required machine data, generates reports, allows KPI/threshold configuration, and can be white-labeled in customer brand colors (e.g., Engo, IMER).
• Machine Companion App Mobile application for machine owners to view machine data on smartphones; available on Google Play Store and Apple App Store.
• ProInsights Software module focused on unlocking the full potential of OEM data through analytics and insights for off-highway machine operators.
• Mixed Fleet Telematics Equipment management solution allowing mixed fleet owners to track machines from a single place and increase efficiency through process automation.
• Remote Service Tool Configurable, user-friendly PC/laptop software providing real-time overview of a machine's CAN data and status for instant visualization and professional troubleshooting.
• Telematics Control Units (CANlink mobile) CAN- and Ethernet-based telematics gateways built into off-highway machines; generate and transmit machine data over cellular networks to the DataPlatform. Used by customers such as Doppstadt and Engo.
• CANlink wireless 4000 series Affordable, easy-to-implement telematics hardware that enables local data exchange for off-highway machines via Wi-Fi, Bluetooth, and BLE (up to 450 meters range); IP67-rated for harsh environments.
• Standard Products Wired CAN interfaces and displays for diagnostics and direct machine connectivity use cases.
• Global Telematics for OEMs Flexible end-to-end telematics solution for mobile machine OEMs, combining CANlink mobile hardware, DataPlatform, DataPortal, and APIs into a seamless bi-directional solution.
• Local Telematics for OEMs Wireless CAN bridge solution enabling machine-to-app or CAN bus network communication via Wi-Fi, Bluetooth, and BLE; designed for off-highway heavy equipment (IP67).

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Continental: Global automotive and industrial supplier with connected-vehicle and off-highway telematics capabilities, representing a scaled incumbent with broader portfolio reach than Proemion.
• Sierra Wireless (Semtech): Cellular IoT gateway and module vendor serving industrial telematics applications, providing alternative hardware platforms that compete with Proemion's cellular CANlink mobile gateways.
• Trimble: Established construction and agriculture telematics and positioning technology provider with deep OEM relationships and a fleet software stack that overlaps with Proemion's OEM telematics solution.
• Webfleet (Bridgestone): Fleet management SaaS owned by Bridgestone, serving commercial fleets with telematics and asset tracking — overlapping with Proemion's fleet and mixed-equipment software propositions.
• Hexagon (NovAtel/Leica Geosystems): Industrial sensor and positioning technology provider (including GNSS) serving agriculture, construction, and mining — overlapping with Proemion's GNSS positioning and off-highway data capture capabilities.
• Bosch Rexroth: Major industrial hydraulics and factory automation supplier with growing off-highway telematics and IoT offerings, competing with Proemion as a much larger incumbent with broad OEM relationships.

Emerging players

• Geotab: Fleet telematics platform with a strong position in on-road commercial fleets; increasingly expanding into mixed fleet and off-highway adjacencies, partially overlapping with Proemion's Mixed Fleet Telematics offering.
• Samsara: Cloud-first IoT and fleet management platform with growing exposure to construction and industrial fleets; competes for end-customer fleet software spend adjacent to Proemion's OEM-embedded offering.

Direct peers

• ifm electronic: Industrial sensor and CAN-based connectivity vendor serving off-highway and factory automation; a direct competitor in CAN telematics hardware and edge controllers for OEM machinery.
• TTControl: A specialist in robust telematics control units and CAN/Ethernet-based controllers for off-highway machinery, directly competing with Proemion's CANlink product family in the same OEM customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/Proemion
• YouTubeyoutube.com/@proemion
• LinkedInlinkedin.com/company/proemion

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proemion