Mint Town
Mint Town is a Tokyo-based Web3 game developer behind 'Captain Tsubasa -RIVALS-' and 'THE CHAIN HUNTERS,' distributed via Telegram, LINE, and app stores. It serves casual and dedicated Web3 gamers globally through a freemium NFT-and-token model.
- Company typePrivate
- Founded2013
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Mint Town does
Mint Town Co., Ltd. (株式会社Mint Town) is a Tokyo-headquartered Web3 game development company that was incorporated on April 30, 2013 as part of Thirdverse Co., Ltd. and spun off on May 9, 2023 to operate the Web3 game business independently. The company develops and operates blockchain-based games under a 'Free Play to Earn' philosophy, with its flagship title 'Captain Tsubasa -RIVALS-' — a soccer PvP game in which players train NFT characters drawn from the original Captain Tsubasa manga and compete in Rival Mode, PvP Mode, and Arena Mode — distributed across four environments: a Polygon-original version co-developed with BLOCKSMITH&Co. (a KLab subsidiary), an Oasys version (launched May 2024 with a 5,000-unit GENESIS NFT sale), a TON-based Telegram Mini App (launched September 2024, surpassing 8 million users within three months), and a LINE Dapp Portal version (launched January 2025 as a launch and featured title). A second title, 'THE CHAIN HUNTERS,' an RPG-style bounty-hunter game, officially launched on iOS and Android in August 2024. Underlying the games is multi-chain Web3 infrastructure plus proprietary tokenomics including the 'UTT Balancer' (a token-price-stabilization mechanism that sells into surges and buys during stable periods) and a 'Refresh Mechanism' that requires multi-NFT cultivation to sustain earnings, supported by the $TSUGT governance token and a planned $JHON token targeting exchange listing in Q2 2025. The company monetizes through in-app purchases (with credit-card, mobile, and crypto rails), NFT sales (including limited-time GENESIS drops via gacha), and token-based gameplay. Its customers are casual Web3 gaming enthusiasts and dedicated Web3 gamers/guild members distributed across Japan, Southeast Asia (Vietnam, Thailand), India, and other global markets, with combined Telegram and LINE user counts exceeding 9.4 million by early 2025 and approximately 30% of active users holding 9+ player NFTs. Go-to-market combines product-led free-to-play distribution with celebrity ambassadors (Yuto Nagatomo, Andrés Iniesta), guild partnerships (YGG, IndiGG, Samurai Game Guild, Ninja Game Guild, Japan Gaming Guild), and event-driven engagement campaigns, while the broader MintTown platform is positioned as a poikatsu (point-earning activity) service for the Japanese market.
Mint Town firmographics
Firmographics- Name
- Mint Town
- Legal name
- 株式会社Mint Town
- Website
- https://minttown.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mint Town is a Tokyo-based Web3 game developer behind 'Captain Tsubasa -RIVALS-' and 'THE CHAIN HUNTERS,' distributed via Telegram, LINE, and app stores. It serves casual and dedicated Web3 gamers globally through a freemium NFT-and-token model.
- Ownership category
- akta.pro rank
Mint Town industry classification
Industry- Product category
- Web3 Blockchain Gaming
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Blockchain Game Studios & Game Development (FSAPAGAC)
- akta.pro secondary industries
- Web3/Blockchain Game Studios (MPAFAAAO), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Web3 Game Publishing & Distribution Platforms (FSAPAGAA)
Keywords
Where Mint Town is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Mint Town business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- In-App Purchases: Players can purchase in-game items, characters, and premium features. Supported by credit card and mobile payment in addition to cryptocurrency.
- NFT Sales: Genesis and character NFTs sold directly. GENESIS NFT pre-sale priced at 45,000-50,000 coins; Oasys GENESIS NFT at 1,000 OAS per unit, limited to 5,000 units.
- Token Economics: Proprietary tokens ($TSUGT, $JHON) used for governance, gameplay payments, and in-game economy. Token burns conducted quarterly from in-game consumption. Target token listing on exchanges in Q2 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base access with optional in-app purchases |
| Unit Pricing | One time/ perpetual license | GENESIS NFT Oasys version - 5,000 units at 1,000 OAS each |
| Unit Pricing | One time/ perpetual license | THE CHAIN HUNTERS GENESIS NFT pre-sale |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Mint Town product offering
Product offeringCore offering
Mint Town develops and operates free-to-play Web3 blockchain games, primarily Captain Tsubasa -RIVALS- (an NFT-based soccer PvP game built on Polygon, Oasys, TON, and LINE) and THE CHAIN HUNTERS (an RPG-style bounty-hunter game), distributed across mobile apps, browsers, Telegram, and LINE. The MintTown platform aggregates these games under a 'Free Play to Earn' model combining point-earning activities with Web3 gaming, monetized through in-app purchases, NFT sales, and proprietary governance tokens ($TSUGT, $JHON).
Product overview
Mint Town operates a Web3 gaming platform centered on two flagship titles: 'Captain Tsubasa -RIVALS-' (a blockchain soccer game with NFT character collection and PvP battle modes, available on Polygon, Oasys, TON/Telegram, and LINE Dapp Portal) and 'THE CHAIN HUNTERS' (an RPG-style bounty-hunter game). The MintTown platform aggregates these games and mini Dapps under a 'Free Play to Earn' model, functioning as a Web3 entertainment ecosystem with its own token strategy ($JHON, $TSUGT). Multiple game variants are distributed across different blockchain networks and messenger platforms to maximize accessibility.
Differentiator
Problem solved
Functional benefit
Brands
- キャプテン翼 -RIVALS- (Captain Tsubasa -RIVALS-): A Web3 game where players train NFT-based characters from the original Captain Tsubasa manga and compete against other players in PvP modes.
- THE CHAIN HUNTERS
Products and services
- Captain Tsubasa -RIVALS- A Web3 blockchain soccer game where players train NFT-based characters from the Captain Tsubasa manga and compete in PvP battles. Includes Rival Mode (story replay), PvP Mode (online matches), and Arena Mode (11-player PvP). Each NFT player features 3D signature-move videos and generative BGM composed by Shinichi Osawa (MONDO GROSSO). Available on mobile (iOS/Android), PC browser, Polygon, Oasys, TON, and LINE Dapp Portal.
- Captain Tsubasa -RIVALS- on LINE LINE Mini Dapps version of the Captain Tsubasa Web3 game, distributed via the LINE Dapp Portal. New chain-compatible version of the Telegram release, providing access via the LINE messenger platform without requiring cryptocurrency wallets.
- Captain Tsubasa -RIVALS- on TON Telegram Mini App version of Captain Tsubasa -RIVALS- running on the TON blockchain. Surpassed 1 million users by launch and 8 million users within three months; selected for Binance's BNB Chain pitch event.
- THE CHAIN HUNTERS RPG-style Web3 game set in the post-apocalyptic 'Afterworld' where players act as bounty hunters defeating targets to earn in-game Diamond currency, convertible to OAS or Amazon gift cards. Play & Earn model with no initial investment required; available on iOS, Android, and PC browser; supports mobile payment, OAS, and credit card billing.
- MintTown Platform Web3 entertainment platform positioned as a 'Free Play to Earn' service combining point-earning activities with Web3 gaming. Aims to aggregate multiple mini Dapps and games under one ecosystem with its own token strategy ($JHON, $TSUGT) and partnership with NTT DOCOMO Group for customer base expansion.
Quantifiable outcome
- Over 8 million users on Telegram version within 3 months; 1.4 million LINE users within 1 month
- +4 more outcomes
Companies that use Mint Town
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mint Town technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Mint Town partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major, minor and strategic.
- LINE NEXT Inc.coreLINE NEXT operates the LINE Dapp Portal. Captain Tsubasa -RIVALS- on LINE was selected as launch title and featured title on this platform. Provides massive LINE user base access ( LINE messaging platform has hundreds of millions of users).
- Binance (BNB Chain)majorAccepted into Binance's BNB CHAIN acceleration program in September 2024, establishing strong relations with one of the world's largest cryptocurrency exchanges and supporting further growth of the global Web3 ecosystem.
- Japan Gaming GuildminorAMA collaboration with Japan Gaming Guild for THE CHAIN HUNTERS. Allow List (priority purchase tickets) distributed to AMA participants. Guild focused on onboarding Japanese gamers to Web3.
- Samurai Game GuildminorJapanese gaming guild focused on enabling all members to practice Play-to-Earn. Collaborated on THE CHAIN HUNTERS AMA to reduce barriers for Japanese gamers entering GameFi.
- Ninja Game GuildminorJapanese Web3 gaming community collaborating on THE CHAIN HUNTERS AMA sessions. Ninja Game Guild is a Japan-originated Web3 community supporting local gaming guilds.
- OasysstrategicAdoption of Oasys game-optimized blockchain for Captain Tsubasa -RIVALS- multi-chain support. Oasys validators include SEGA, Ubisoft, and YGG. Provides zero gas fees and fast transaction processing for comfortable gaming experience.
- gumi Inc. (Brave Frontier Versus)minorExploratory collaboration discussion with gumi for Brave Frontier Versus. Focus on marketing synergies between the two blockchain games. gumi has 38M+ downloads on Brave Frontier franchise.
- IndiGG (India)minorPartnership with India's largest Web3 gaming guild to promote Captain Tsubasa -RIVALS- in the Indian market. IndiGG operates under Kratos Studios across India, Brazil, and Southeast Asia.
- Eternal Crypt - Wizardry BC - (Drecom)minorMarketing collaboration with blockchain game Eternal Crypt (by Drecom) for cross-promotional campaigns. TSUGT airdrop campaign for followers of both games.
- Pancake GamesminorMarketing partnership with GameFi platform Pancake Games. Collaboration includes TSUGT airdrops to GCAKE holders and rare PGIB holders, and cross-promotional gacha ticket giveaways.
- MZ CLUB (MZ Cryptos / Yusaku Maezawa)minorPartnership with Yusaku Maezawa's Web3 community MZ CLUB for cross-promotion. Conducted NFT giveaway for UFO NFT holders of MZ CLUB. Future collaboration on Mint Town's new Web3 games and platforms considered.
- Astar Network (Stake Technologies)strategicStrategic partnership with Astar Network for Web3 mass adoption. Exploring adoption of Astar zkEVM (Powered by Polygon) in Captain Tsubasa -RIVALS- and future Web3 game titles. Aims to solve credit card payment, fee elimination, and wallet complexity issues.
- OKX VenturesmajorPartnership with OKX, the world's second-largest cryptocurrency exchange by trading volume, to promote Web3 mass adoption. Includes funding, marketing collaboration, business development, and potential future game development on OKX Chain and token listings.
- PROJECT XENO (CROOZ Blockchain Lab)minorThree-phase collaboration campaign between Captain Tsubasa -RIVALS- and PROJECT XENO. Included follow & repost campaigns, pre-registration cross-promotions, and GXE partner TSUGT airdrops.
- BLOCKSMITH&Co. (KLab Inc. subsidiary)coreJoint development partner for all Captain Tsubasa -RIVALS- versions. BLOCKSMITH&Co. is a subsidiary of KLab Inc., which developed Captain Tsubasa: Dream Team (45M+ downloads). Provides mobile gaming expertise and Web3 blockchain development capabilities.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Mint Town competitors and assessment
Company assessmentDirect peers
- The Sandbox: Animoca Brands-affiliated Web3 voxel gaming platform with NFT land, token economy (SAND), and brand-IP partnerships. Comparable on Web3 virtual economy, IP licensing strategy, and multi-stakeholder gaming guild ecosystem.
- Gala Games: Web3 gaming platform with multiple game titles, NFT assets, and GALA token economy. Comparable on multi-game strategy, tokenomics-based play-to-earn mechanics, and broad Web3 user base across mobile and PC.
- Sky Mavis: Developer of Axie Infinity, the leading Web3 play-to-earn game with token economy, NFT characters, and PvP gameplay. Direct comparable on free-to-earn tokenomics model and crypto-native user acquisition, though Sky Mavis operates on Ronin chain rather than multi-messenger distribution.
- Yuga Labs: Web3 gaming/NFT company behind Bored Ape Yacht Club and Otherside metaverse. Comparable on token-driven virtual economy, NFT-based digital identity, and large IP community; differs in audience profile (collectibles vs. sports gaming).
- STEPN / Satoshi Lab: Developer of STEPN, the move-to-earn Web3 game that pioneered free-to-access token rewards and NFT-based progression. Comparable on token economy design, free onboarding, and lifestyle-game-to-crypto funnel; differs by category (fitness vs. soccer).
Broad incumbents
- Oasys: Game-optimized layer-1 blockchain with zero gas fees, validating partner with SEGA, Ubisoft, YGG, and others. Captain Tsubasa -RIVALS- Oasys version is hosted here; comparable as the gaming infrastructure and ecosystem Mint Town's titles are deployed onto.
- Animoca Brands: Largest Web3 gaming investor and operator with a portfolio of 450+ blockchain game investments including The Sandbox, REVV Motorsport, and others. Both a peer (operator) and existing investor in Mint Town; comparable on Web3 gaming platform strategy and tokenized virtual economies.
- LINE NEXT: Operator of the LINE Dapp Portal — the messenger platform where Mint Town's flagship is a launch title. Strategic platform partner and competitor for messenger-based Web3 mini-Dapp distribution; comparable on distribution reach into LINE's 200M+ users.
Emerging players
- Thirdverse: Former parent company of Mint Town's Web3 business, now focused on VR gaming after 2023 corporate split. Shares founder lineage and historical IP with Mint Town; comparable on Japanese game studio roots and blockchain/immersive gaming ambitions.
- Faraway: Web3 gaming studio behind Serum City and other browser-based blockchain games with multi-chain support. Comparable on multi-chain Web3 gaming infrastructure, NFT character systems, and free-to-play onboarding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mint Town social profiles
Digital presenceMint Town financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mint Town leadership team
Management profileNumber of profiles
Profiles4 records
Mint Town funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mint Town M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mint Town
What does Mint Town do?
Mint Town develops and operates free-to-play Web3 blockchain games, primarily Captain Tsubasa -RIVALS- (an NFT-based soccer PvP game built on Polygon, Oasys, TON, and LINE) and THE CHAIN HUNTERS (an RPG-style bounty-hunter game), distributed across mobile apps, browsers, Telegram, and LINE. The MintTown platform aggregates these games under a 'Free Play to Earn' model combining point-earning activities with Web3 gaming, monetized through in-app purchases, NFT sales, and proprietary governance tokens ($TSUGT, $JHON).
Is Mint Town a public or private company?
Mint Town is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mint Town founded?
Mint Town was founded in 2013. It employs 11 to 50 people.
Where is Mint Town based?
Mint Town is headquartered in Tokyo, Japan, in the Asia region.
How does Mint Town make money?
Three revenue lines are on record. In-App Purchases are the primary driver. The others are NFT Sales and token Economics.
Who are Mint Town's main competitors?
Direct peers on record are The Sandbox, Gala Games, Sky Mavis, Yuga Labs and STEPN / Satoshi Lab. Broad incumbents are Oasys, Animoca Brands and LINE NEXT. Emerging players are Thirdverse and Faraway.
Does Mint Town have an API?
No public API is recorded for Mint Town.
What industry is Mint Town in?
Mint Town's product category is Web3 Blockchain Gaming. Its primary akta.pro industry code is FSAPAGAC, Blockchain Game Studios & Game Development, with a secondary code of MPAFAAAO, Web3/Blockchain Game Studios. Its NAICS code is 71312 and its SIC code is 7990.