CreditBook
CreditBook is a Pakistan-based fintech that provides digital bookkeeping and embedded lending infrastructure to underserved MSMEs via its SECP-licensed NBFC subsidiary, serving 500,000+ businesses across 400 localities.
- Company typePrivate
- Founded2020
- HeadquartersKarachi, Pakistan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What CreditBook does
CreditBook is a Pakistan-based fintech founded in 2020 that provides digital financial infrastructure to underserved micro, small, and medium enterprises (MSMEs). The company operates a dual-product platform: a digital bookkeeping ledger (the CreditBook Khata app) used by approximately 1 million active users to record transactions and automate payment reminders, and an embedded financing layer that combines direct lending through FinanceNow with B2B platform integrations. Lending is conducted through CreditBook Financial Services Ltd. (CBFS), a wholly-owned subsidiary licensed by the Securities & Exchange Commission of Pakistan (SECP) as a non-banking finance company (NBFC) and the first NBFC engaged in MSME lending to be whitelisted by SECP for digital lending.
The platform's technology stack combines transaction ledger infrastructure with proprietary credit decisioning, intelligent risk-scoring, and a Lending Operating System that partners integrate via APIs, SDKs, and white-label UI components. B2B partners can embed five financing products—invoice discounting, distributor financing, retailer financing, vendor financing, and COD financing—into their own merchant experiences. Direct lending is offered to entrepreneurs through FinanceNow, which promises funds in the user's bank account within 48 hours of application.
CreditBook generates revenue through interest on direct and embedded lending, licensing of its embedded finance infrastructure to platform partners, and transaction-based fees on invoice and supply chain financing. The company serves two principal customer segments—long-tail MSMEs across 400 localities in Pakistan, and B2B platform partners seeking to offer financing to their merchant networks. As of the available data, CreditBook has disbursed over 6 billion PKR across more than 5,000 financing instances, impacted 500,000+ businesses, and reports an 85% renewal rate and NPS of 4.8 on its ledger application.
CreditBook firmographics
Firmographics- Name
- CreditBook
- Legal name
- Frontier Digitization Services & Swarm Studio
- Website
- https://creditbook.pk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CreditBook is a Pakistan-based fintech that provides digital bookkeeping and embedded lending infrastructure to underserved MSMEs via its SECP-licensed NBFC subsidiary, serving 500,000+ businesses across 400 localities.
- Ownership category
- akta.pro rank
CreditBook industry classification
Industry- Product category
- Embedded Finance Platform
- NAICS
- Nondepository Credit Intermediation (5222), Other Nondepository Credit Intermediation (52229), Activities Related to Credit Intermediation (5223)
- SIC
- Miscellaneous Business Credit Institution (6159), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
- akta.pro secondary industries
- Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH), Lending & Credit Disbursements (FSAMAKAH), Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD), B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
Keywords
Where CreditBook is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
CreditBook business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Lending/Financing Interest: CreditBook generates revenue through interest charged on loans and financing extended to MSMEs. This includes direct lending via FinanceNow (up to 48-hour disbursement) and embedded financing products offered through platform partners.
- Embedded Finance APIs/SDKs Licensing: Partners integrate CreditBook's financial infrastructure (white-label UI, lending operating system, low-code solutions) to offer financing to their customers. Revenue generated through licensing and usage of these APIs.
- Invoice/Supply Chain Financing: Provides invoice discounting, distributor financing, retailer financing, vendor financing, and COD financing. Revenue from interest differentials and transaction fees on financed volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Invoice Financing - Receive working capital from unpaid invoices immediately |
| Outcome Based/ Performance | Pay-as-you-go | Revenue Based Financing - Repay as small share of future revenue |
| Transaction based/ take rate | Pay-as-you-go | Purchase Order Financing - Fulfill large orders by paying suppliers upfront |
| Transaction based/ take rate | Pay-as-you-go | Working Capital Financing - Access capital for day-to-day operations and payroll |
| Other | Multi-year contract | Embedded Finance Solutions (White Label, APIs, SDKs) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
CreditBook product offering
Product offeringCore offering
CreditBook provides digital financial solutions for Pakistan's underserved MSMEs through three integrated offerings: a digital bookkeeping ledger app (CreditBook Khata App), a direct-to-SME lending portal (FinanceNow) with sub-48-hour disbursement, and an embedded financing platform delivered via APIs, SDKs and white-label UI components to B2B partners such as marketplaces, distributors and retailers. Lending products span invoice discounting, distributor/retailer/vendor financing, COD financing, revenue-based financing, purchase order financing and working capital financing, all executed through its SECP-licensed NBFC subsidiary CreditBook Financial Services Ltd.
Product overview
CreditBook operates as a dual-product fintech platform combining the CreditBook Khata App (a digital bookkeeping ledger) with embedded financial solutions. The platform architecture consists of FinanceNow as the direct lending portal for entrepreneurs, and an Embedded Financing platform with customizable APIs/SDKs for business partners. For B2B partners, CreditBook offers five financing products (Invoice Discounting, Distributor Financing, Retailer Financing, Vendor Financing, COD Financing) and three integration modules (White Label UI Components, Lending Operating System, Low Code Solutions, Financial Institutions Interface). The ecosystem is supported by CreditBook Financial Services Ltd. (CBFS), the SECP-licensed NBFC subsidiary, which enables compliant digital lending. The CreditBook Khata App and its Tijara module provide the underlying transaction ledger infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Tijara: A module within the CreditBook khata app that has been whitelisted by SECP for digital lending.
Products and services
- CreditBook Khata App Digital bookkeeping ledger app that enables MSMEs to record daily transactions, send automated payment reminders and maintain digital records, serving as the foundation for CreditBook's transaction data and MSME Activity Index.
- FinanceNow Direct lending portal providing entrepreneurs instant access to financing with funds deposited directly to bank accounts within 48 hours of application, with minimal documentation required.
- Embedded Financing Platform B2B embedded finance offering providing customizable APIs, SDKs and white-label UI components that allow platforms, marketplaces, distributors and B2B businesses to embed lending and financing products into their own merchant experiences.
- Invoice Financing Working capital financing that allows businesses to receive funds from unpaid invoices immediately, with interest charged on the advanced amount until the invoice is paid by the customer.
- Revenue Based Financing Capital financing where businesses receive funds upfront and repay as a small share of their future revenue, with repayment tied to revenue performance.
- Purchase Order Financing Financing that enables businesses to fulfill large orders by paying suppliers upfront on flexible terms, supporting inventory purchase and order completion.
- Working Capital Financing Short-term working capital loan providing businesses access to capital for day-to-day operations and payroll expenditure.
- Invoice Discounting Financing solution for B2B platforms that improves cash flow by giving their customers access to funds from unpaid invoices immediately, distributable via the embedded finance platform.
- Distributor Financing Financing solution for B2B platforms that increases order values and frequency and improves payment cycles for distributors, enabling higher volumes for FMCG and distribution ecosystems.
- Retailer Financing Financing solution providing retailers access to capital to grow their businesses with customizable terms and limits, distributed through partner platforms.
- Vendor Financing Financing solution that stabilizes vendor cash flows by allowing them to be paid immediately for approved work, offered through partner platforms.
- COD Financing Financing solution offering real-time settlements for cash-on-delivery deliveries to end customers, addressing working capital tied up in COD shipments.
Quantifiable outcome
- 500K+ businesses impacted with financial solutions
- +9 more outcomes
Companies that use CreditBook
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CreditBook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
CreditBook partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prominent Platform Partner (Pacific Distributors)corePacific Distributors sells through a prominent platform that partnered with CreditBook to integrate digital financing solutions within their app. The platform identified a need for financing solutions to boost sales and manage larger volumes, and CreditBook provided the embedded financing infrastructure.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
CreditBook competitors and assessment
Company assessmentDirect peers
- Khatabook: Indian MSME digital ledger and payments platform serving small merchants with bookkeeping plus embedded financial services—directly comparable product model to CreditBook's khata app + lending, but in the Indian market.
- OkCredit: India's leading digital credit ledger app for small merchants, offering transaction recording and increasingly embedded lending—analogous to CreditBook's khata + FinanceNow combination.
- Abhi: Pakistani fintech offering earned wage access and embedded finance products to MSMEs and enterprises; competes with CreditBook in the same Pakistani MSME embedded finance segment.
- Branch International: Emerging markets digital lender serving underbanked consumers and small businesses via mobile; shares CreditBook's mission of bringing credit scoring and lending to thin-file borrowers.
- Tala: Emerging markets mobile lending platform using alternative data for credit decisions; comparable underwriting philosophy and target customer base to CreditBook's MSME segment.
Broad incumbents
- Kabbage (American Express): Established SMB working capital platform now part of American Express; offers comparable invoice/working capital financing but to formal SMBs in developed markets at much larger scale.
Emerging players
- Clearco: Revenue-based financing platform for businesses; overlaps with CreditBook's revenue-based financing product but focuses on digital-first businesses rather than informal MSMEs.
- Pipe: Platform converting recurring revenue into upfront capital via revenue-based financing; shares CreditBook's revenue-share repayment model but targets SaaS rather than MSMEs.
- Fundbox: SMB working capital platform using invoice data for underwriting; comparable invoice-discounting mechanics to CreditBook's invoice financing product.
Regional players
- Lulalend: South African SME working capital lender offering invoice discounting and term loans to small businesses—comparable product set to CreditBook but serving a different emerging market geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CreditBook social profiles
Digital presenceCreditBook compliance and trust
Trust signalCompliance3 records
CreditBook financial estimates
Financial estimateRevenue estimate
Valuation estimate
CreditBook leadership team
Management profileNumber of profiles
Profiles6 records
CreditBook subsidiaries and ownership
Company hierarchySubsidiaries2 records
CreditBook funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CreditBook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CreditBook
What does CreditBook do?
CreditBook provides digital financial solutions for Pakistan's underserved MSMEs through three integrated offerings: a digital bookkeeping ledger app (CreditBook Khata App), a direct-to-SME lending portal (FinanceNow) with sub-48-hour disbursement, and an embedded financing platform delivered via APIs, SDKs and white-label UI components to B2B partners such as marketplaces, distributors and retailers. Lending products span invoice discounting, distributor/retailer/vendor financing, COD financing, revenue-based financing, purchase order financing and working capital financing, all executed through its SECP-licensed NBFC subsidiary CreditBook Financial Services Ltd.
Is CreditBook a public or private company?
CreditBook is a private company. It is classified as venture growth investor backed and is currently operating.
When was CreditBook founded?
CreditBook was founded in 2020. It employs 51 to 100 people.
Where is CreditBook based?
CreditBook is headquartered in Karachi, Pakistan, in the Asia region.
How does CreditBook make money?
Three revenue lines are on record. Lending/Financing Interest is the primary driver. The others are embedded Finance APIs/SDKs Licensing and invoice/Supply Chain Financing.
Who are CreditBook's main competitors?
Direct peers on record are Khatabook, OkCredit, Abhi, Branch International and Tala. Kabbage (American Express) is listed as a broad incumbent. Emerging players are Clearco, Pipe and Fundbox. Lulalend is listed as a regional player.
Does CreditBook have an API?
Yes. CreditBook offers APIs and SDKs that allow partners to embed financial services including lending and financing solutions. The developer portal provides documentation for partners to configure products and embed the CreditBook financing infrastructure in their own merchant journey. A sandbox environment is available for testing. Developer documentation is at developers.credr.creditbook.pk.
What industry is CreditBook in?
CreditBook's product category is Embedded Finance Platform. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines), with a secondary code of FSAGALAH, Merchant Cash Advance & Revenue-Based Financing Enablement. Its NAICS code is 5222 and its SIC code is 6159.