Khatabook
Khatabook is a Bengaluru-based fintech SaaS platform that digitizes the traditional Indian Bahi Khata ledger for micro, small, and medium enterprises, offering mobile-based credit tracking, payment reminders, and integrated lending, insurance, and mutual fund distribution across India.
- Company typePrivate
- Founded2018
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Khatabook does
Khatabook (legally ADJ Utility Apps Private Limited) is an India-based fintech SaaS company founded in 2018 and headquartered in Bengaluru. The company operates a mobile-first digital ledger platform that replaces the traditional paper-based Bahi Khata (account book) used by Indian micro, small, and medium enterprises. The platform is available on Android, iOS, and desktop in 12+ Indian languages and claims 5 Crore+ (50 million+) registered merchants who use it to record credit and debit transactions, send automated payment reminders via WhatsApp/SMS, manage inventory, generate invoices, and produce business reports. Core product extensions include BizAnalyst, a mobile companion for Tally accounting software, and a suite of financial calculators covering GST, EMI, income tax, and other compliance use cases.
Khatabook firmographics
Firmographics- Name
- Khatabook
- Legal name
- ADJ Utility Apps Private Limited
- Website
- https://khatabook.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Khatabook is a Bengaluru-based fintech SaaS platform that digitizes the traditional Indian Bahi Khata ledger for micro, small, and medium enterprises, offering mobile-based credit tracking, payment reminders, and integrated lending, insurance, and mutual fund distribution across India.
- Ownership category
- akta.pro rank
Khatabook industry classification
Industry- Product category
- Small Business Management Software
- NAICS
- Sales Financing (52222), Software Publishers (5132)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant & Payment Facilitator (PayFac) Underwriting / KYB (FSAMAMAJ)
- akta.pro secondary industry
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
Keywords
Where Khatabook is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Khatabook business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions: The company offers paid SaaS subscriptions to merchants for premium features. As of 2022, the company aimed to double its paid SaaS subscriber base to 300,000 by end of 2023.
- KB Coins (Virtual Currency): Closed-loop virtual currency for premium in-app features. Users purchase KB Coins with amounts ranging from Rs 19 (minimum) to Rs 5000 (maximum) per transaction. Coins have expiry dates (12 months from purchase date).
- Digital Lending Facilitation: Khatabook acts as a facilitator/lead generator for loans through partnerships with multiple RBI-approved NBFCs including Western Capital, Liquiloans, Lendbox, Niyogin, Kinara Capital, Vivriti Capital, SMFG India Credit, Jupiter, Slice, Caprion, and Cashtree. The company earns referral/commission fees for loans facilitated through the platform.
- Financial Services Distribution: Company has partnerships for distribution of insurance products (IRDAI registration as Corporate Agent CA0972) and mutual funds (AMFI registration ARN-318495), earning distribution commissions.
- Service Charges: According to terms of service, Khatabook reserves the right to charge convenience fees for services. The company is not a payment aggregator but enables payments via third-party payment service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core digital ledger and business management features |
| Unit Pricing | Pay-as-you-go | KB Coins for premium features |
| Subscription | Monthly | Paid SaaS subscriptions for merchants |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Khatabook product offering
Product offeringCore offering
Khatabook provides a mobile-first digital ledger (Bahi Khata) application for India's MSME sector, enabling merchants to record credit/debit transactions, send automated payment reminders via WhatsApp/SMS, manage inventory, and create invoices. The platform also facilitates digital lending through partnerships with RBI-approved NBFCs and distributes insurance and mutual fund products as a registered corporate agent.
Product overview
Khatabook is a unified business management platform for India's MSME sector, offering a core digital ledger app (available on Android, iOS, and desktop) that enables merchants to digitally record credit transactions, create invoices, manage inventory, and send automated payment reminders. The platform has scaled to over 5 Crore registered merchants across 12 languages. Beyond the core bookkeeping app, Khatabook offers financial services including digital lending facilitated through partnerships with multiple RBI-approved NBFCs (Western Capital, Liqiloans, LendBox, Niyogin, GetGrowth Capital, Kinara Capital, Vivriti Capital, SMFG India Credit, Jupiter, Slice, Caprion, Cashtree). Additional offerings include BizAnalyst (a mobile companion for Tally), a comprehensive suite of financial calculators (GST, EMI, Income Tax, PF, NPS, HRA, PPF, Gratuity, Loan, Simple Interest, Salary, HSN Code), and KB Coins loyalty rewards program. The platform is ISO 27001 certified and holds IRDAI and AMFI registrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Khatabook App (Mobile & Desktop) Mobile and desktop application for digital ledger (Bahi Khata) management enabling merchants to record credit/debit transactions, send payment reminders, manage inventory, and create invoices. Available on Android, iOS, and web with real-time data sync across devices.
- BizAnalyst Mobile companion app for Tally accounting software that enables existing Tally users to access their accounting data and manage business operations from mobile devices, branded as 'Tally on mobile'.
- Loans and Financial Services Digital lending service facilitating MSME loans through partnerships with multiple RBI-approved NBFCs, leveraging transaction history and financial SMS data for credit risk assessment. Khatabook acts as a lead generator earning referral/commission fees.
- Financial Calculators Suite Suite of free financial calculators covering GST, EMI, Income Tax, PF, NPS, HRA, PPF, Gratuity, Loan (EMI, Tenure, Amount), Simple Interest, Salary, HSN Code List, and GST Rate Finder, used as a content marketing and lead generation tool.
- KB Coins (Loyalty Currency) Closed-loop virtual currency system for purchasing premium in-app features such as SMS, WhatsApp, IVR, and email reminders, with purchases ranging from Rs 19 to Rs 5,000 and 12-month expiry from purchase date.
Quantifiable outcome
- 5 crore+ businesses using the platform (50 million+)
- +4 more outcomes
Companies that use Khatabook
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Khatabook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Khatabook partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Western Capital Advisors Private LimitedcoreNBFC lending partner facilitating digital loans to Khatabook merchants. Part of Khatabook's lending partner network approved by RBI.
- NDX P2P Private Limited (Liquiloans)coreP2P lending platform partner for digital loans to Khatabook merchants.
- Transactree Technologies Private Limited (Lendbox)coreNBFC lending partner for facilitating loans to Khatabook's merchant base.
- Niyogin Fintech LimitedcoreLending partner for digital credit facilitation on Khatabook platform.
- Kinara Capital Private LimitedcoreNBFC lending partner (formerly Visage Holdings and Finance Private Limited) facilitating MSME loans.
- Vivriti CapitalcoreCapital markets and lending partner for Khatabook's financial services.
- SMFG India Credit Company LimitedcoreDigital lending partner on Khatabook platform, part of SMBC Group.
- Jupiter Credit (Amica Finance Private Limited)coreDigital lending partner for providing credit to Khatabook merchants.
- Slice Small Finance Bank LtdcoreSmall finance bank partner for digital lending services on Khatabook.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Khatabook competitors and assessment
Company assessmentDirect peers
- OkCredit: OkCredit is the closest direct competitor to Khatabook, offering a digital ledger app for small businesses to track credit and payments. Both target India's MSME segment with a similar product-led freemium model.
- Vyapar: Vyapar is a leading Indian business accounting and invoicing app for small businesses, competing head-to-head with Khatabook in digital bookkeeping, invoicing, and inventory management for MSMEs.
- BharatPe: BharatPe is an Indian fintech serving small merchants with QR-based payments, lending, and business management tools. It directly competes with Khatabook in the digital lending and merchant services space for MSMEs.
- Dukaan: Dukaan provides an e-commerce enablement platform for small merchants in India, allowing them to set up online stores quickly. It overlaps with Khatabook's merchant services value proposition and targets the same SMB segment.
- myBillBook (by FloBiz): myBillBook by FloBiz is a GST-compliant billing and accounting app for small businesses in India. It directly competes with Khatabook in digital invoicing, bookkeeping, and inventory management for MSMEs.
Broad incumbents
- Paytm (One97 Communications): Paytm is a leading Indian digital payments and financial services super-app that offers merchant services including payment acceptance, basic business tools, and lending. It competes broadly with Khatabook across multiple merchant-facing products.
- PhonePe: PhonePe is one of India's largest digital payments platforms with extensive merchant services. It competes with Khatabook through payment acceptance, merchant lending, and increasingly business management tools.
Emerging players
- mPokket: mPokket is a digital lending platform focused on providing small-ticket loans to young professionals and gig workers in India. It overlaps with Khatabook's lending facilitation mission, targeting similar underserved segments.
Others
- Tally Solutions: Tally is India's dominant desktop-based accounting and ERP software for SMBs. Khatabook's BizAnalyst product offers Tally on mobile, making Tally a complementary ecosystem partner but also a potential long-term competitor in mobile accounting.
- Zoho Books: Zoho Books is cloud-based accounting software targeting SMBs with invoicing, expense tracking, and inventory management. It serves a more formalized SMB segment than Khatabook but represents an adjacent SaaS competitor for the same customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Khatabook social profiles
Digital presenceKhatabook compliance and trust
Trust signalCompliance3 records
Khatabook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Khatabook leadership team
Management profileNumber of profiles
Profiles9 records
Khatabook funding detail
Funding detailFunding overview
Funding rounds5 records
Investors26 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Khatabook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Khatabook
What does Khatabook do?
Khatabook provides a mobile-first digital ledger (Bahi Khata) application for India's MSME sector, enabling merchants to record credit/debit transactions, send automated payment reminders via WhatsApp/SMS, manage inventory, and create invoices. The platform also facilitates digital lending through partnerships with RBI-approved NBFCs and distributes insurance and mutual fund products as a registered corporate agent.
Is Khatabook a public or private company?
Khatabook is a private company. It is classified as venture growth investor backed and is currently operating.
When was Khatabook founded?
Khatabook was founded in 2018. It employs 101 to 250 people.
Where is Khatabook based?
Khatabook is headquartered in Bangalore, India, in the Asia region.
How does Khatabook make money?
Five revenue lines are on record. SaaS Subscriptions are the primary driver. The others are KB Coins (Virtual Currency), digital Lending Facilitation, financial Services Distribution and service Charges.
Who are Khatabook's main competitors?
Direct peers on record are OkCredit, Vyapar, BharatPe, Dukaan and myBillBook (by FloBiz). Broad incumbents are Paytm (One97 Communications) and PhonePe. mPokket is listed as an emerging player. Others are Tally Solutions and Zoho Books.
Does Khatabook have an API?
No public API is recorded for Khatabook.
What industry is Khatabook in?
Khatabook's product category is Small Business Management Software. Its primary akta.pro industry code is FSAMAMAJ, Merchant & Payment Facilitator (PayFac) Underwriting / KYB, with a secondary code of FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout). Its NAICS code is 52222 and its SIC code is 6199.