Incredo

What Incredo does

Incredo Ltd (formerly DouxMatok) is an Israeli food-technology company headquartered in Tel Aviv, founded in 2014, that develops and commercializes Incredo Sugar, a proprietary sugar-binding ingredient made from sugar and rice protein. The technology enables food manufacturers to reduce sugar content by 30-50% in finished products while preserving taste, texture, and the functional roles sugar plays in formulation, positioning Incredo as a clean-label alternative to artificial sweeteners, sugar alcohols, and high-intensity substitutes.

The company operates a B2B enterprise field-sales model, supplying its single flagship ingredient to large food manufacturers across the soft bakery, crunchy biscuits, chocolates, and spreads & nut butters categories, with stated commercialization activities in the United States, Europe, and Israel. Distribution is executed through direct enterprise engagement supplemented by channel partnerships, including a November 2025 agreement with Ciranda to extend reach into clean-label ingredient customers. Revenue is generated via ingredient sales and partnership/licensing arrangements, though pricing is not publicly disclosed.

Incredo has raised approximately $60 million in disclosed funding across multiple rounds, including a $30 million Series C in May 2023 co-led by dsm-firmenich Venturing and Sienna Venture Capital. The company rebranded from DouxMatok to Incredo at the time of the Series C and underwent a leadership transition in October 2025 with the appointment of Aldo Uva (formerly of CSM Ingredients and Ferrero) as CEO. It employs 11-50 people and remains a privately held company.

Name

Incredo

Legal name

Incredo Ltd

Website

https://incredosugar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Incredo is an Israeli food-technology company that sells Incredo Sugar, a proprietary sugar-and-rice-protein ingredient enabling food manufacturers to cut sugar content by 30-50% while preserving taste and texture, targeting enterprise CPG customers globally.

Ownership category

akta.pro rank

Product category

Food Ingredients - Sugar Reduction Solutions

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB)

akta.pro secondary industry

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

Keywords

• Sugar reduction ingredients
• Food technology solutions
• Clean label ingredients
• Sugar binding technology
• Bakery confectionery ingredients

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Ingredient Sales: Sale of Incredo Sugar ingredient to food manufacturers for use in their formulations
2. Partnership & Licensing: Commercial partnerships with food industry players for global commercialization of the sugar reduction technology

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Incredo develops and sells Incredo Sugar, a proprietary sugar-binding ingredient that allows food manufacturers to reduce sugar content by 30-50% in applications including soft bakery, crunchy biscuits, chocolates, and spreads & nut butters, while maintaining taste and texture. The clean label ingredient is labeled as sugar and rice protein, free from artificial sweeteners, sugar alcohols, and E-numbers.

Product overview

Incredo is a food technology company offering a single flagship product, Incredo Sugar, which is a sugar reduction solution. The company works with sugar rather than replacing it entirely, preserving the sensory and functional roles sugar plays in food. Incredo Sugar enables up to 50% sugar reduction while maintaining taste and texture, and is targeted at food manufacturers in segments including soft bakery, crunchy biscuits, chocolates, and spreads & nut butters. The product is positioned as a clean label ingredient labeled as sugar and rice protein.

Differentiator

Problem solved

Functional benefit

Products and services

• Incredo Sugar A clean label sugar-reduction ingredient made from sugar and rice protein that allows food manufacturers to reduce sugar content by 30-50% while maintaining taste, texture, and the functional properties of sugar. Free from artificial sweeteners, sugar alcohols, and E-numbers. Targeted at food manufacturers producing soft bakery, crunchy biscuits, chocolates, and spreads & nut butters.

Quantifiable outcome

• 30-50% sugar reduction while maintaining taste and texture
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CirandacoreChannel Partner/ Reseller/ Distributor · 1 November 2025Ciranda formed a partnership with Incredo to expand its line of sugar reduction solutions. Incredo offers ingredients that may replace white sugar in formulations, emphasizing clean label solutions for Ciranda's ingredient portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cargill: Global food and agriculture giant with extensive sweetener portfolio including the EverSweet stevia brand and EverSweet brand licensing partnerships. Comparable to Incredo in serving major food manufacturers with sugar reduction solutions, though Cargill is vastly larger and operates across the entire food value chain.
• Ingredion: Major global ingredient solutions provider offering sweeteners, starches, and sugar reduction systems for food and beverage manufacturers. Comparable to Incredo in targeting the same enterprise CPG customers with sugar reduction solutions, though Ingredion operates across a much broader ingredient portfolio.
• ADM: Global nutrition and agricultural processing company with an extensive sweetener and food ingredient portfolio. Comparable to Incredo in targeting the same enterprise food manufacturer customers with sugar reduction solutions, though ADM operates at vastly greater scale across the entire food value chain.
• Tate & Lyle: Global ingredients company with a large sweetener and sugar reduction portfolio including allulose, stevia, and dietary fibers. Directly comparable to Incredo as both target the same CPG manufacturers seeking sugar reduction, though Tate & Lyle operates at vastly larger scale with a broader product portfolio.

Direct peers

• SweeGen: Specialized sweetener company focused on stevia-based sugar reduction solutions for food and beverage manufacturers. Directly comparable to Incredo as both are specialty sugar reduction ingredient companies targeting CPG customers with clean-taste positioning.

Others

• dsm-firmenich: Global nutrition and ingredients company and lead investor in Incredo's Series C. While not a direct competitor (its investment suggests strategic alignment rather than head-to-head competition), dsm-firmenich is highly comparable as a major food ingredient supplier with overlapping customer relationships and adjacent sugar reduction capabilities.
• Südzucker AG: Europe's largest sugar producer and prior investor in Incredo. Comparable as both operate in the sweetener value chain, though Südzucker is primarily a commodity sugar producer while Incredo is a value-added sugar reduction ingredient company.

Emerging players

• Manus Bio: Synthetic biology company developing natural ingredients including sweeteners and flavor compounds via fermentation. Comparable to Incredo as both are ingredient innovation companies targeting sugar reduction and clean-label food applications with proprietary technology.
• Amyris: Synthetic biology company producing fermentation-derived ingredients including sugar reduction solutions. Comparable to Incredo in the sugar reduction ingredient space, though Amyris pursues a different technical approach (fermentation vs. sugar binding) and operates across multiple ingredient categories.
• Bonumose: Early-stage food tech company developing enzymatic production of tagatose and allulose as low-calorie sugar alternatives. Comparable to Incredo as both are emerging sugar reduction ingredient companies targeting clean-label, natural positioning, though Bonumose uses fermentation-based approaches rather than sugar binding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/incredosugar
• LinkedInlinkedin.com/company/douxmatok
• Instagraminstagram.com/incredosugar

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incredo