What Ciranda does

Ciranda is a B2B ingredient supplier that sources and distributes certified organic and non-GMO ingredients to food, beverage, nutrition, personal care, and animal nutrition manufacturers. Founded in 1994 by Hans and Joan Friese and headquartered in Hudson, Wisconsin, the company operates as a 100% employee-owned private enterprise with no outside venture capital or private equity backing. Its portfolio spans six core product categories — Cocoa & Chocolates, Coconut, Flours & Starches, Lecithin, Oils & Fats, and Syrups & Sweeteners — anchored by sub-brands including CocoaRica (Peru-sourced cocoa), Palmfruit (Philippine coconut), and TapiOK (tapioca starch and syrup). Ciranda pioneered the introduction of organic tapioca starch to North America in 1998 and organic tapioca syrup in 2001, and maintains certifications across USDA Organic, Non-GMO Project Verified, Kosher, Fair Trade USA, Fairtrade International, and Regenerative Organic Certified standards.

The company operates a global sourcing network spanning more than a dozen countries across Latin America, Asia, and Europe, supplying North American and international manufacturers with ingredients from sample-size (1 lb) through full truckload quantities. Its go-to-market combines direct enterprise field sales, inside sales support, website-based sample and quote requests, and trade show presence at Supply Side Global and Natural Products Expo West. Revenue is generated primarily through one-time B2B ingredient sales on volume-based, quote-negotiated pricing, with named customers including a global nutritional bar manufacturer and a leading U.S. food manufacturer. In October 2025, Ciranda extended its sweetener portfolio through a strategic partnership with Incredo to distribute a clean-label sugar reduction technology, signaling a modest shift from pure ingredient distribution toward functional, technology-enabled solutions. The business has historically grown incrementally through product line additions and geographic sourcing diversification rather than acquisitions or external funding.

Name

Ciranda

Legal name

Ciranda, Inc.

Website

https://ciranda.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Ciranda is a 100% employee-owned B2B supplier of certified organic and non-GMO ingredients — including cocoa, coconut, flours, starches, lecithin, oils, and sweeteners — serving food, beverage, nutrition, personal care, and animal nutrition manufacturers globally from its Hudson, Wisconsin headquarters.

Ownership category

akta.pro rank

Product category

Organic Food Ingredients

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

akta.pro secondary industries

Salt, Acids & pH Regulators (Citric/Lactic/Phosphoric, Buffers) (CRADAOAC), Organic & Natural Beverage Wholesale (AFAIAJAE), Organic Certified Feed Ingredient Sourcing & Trading (AFADAJAL)

Keywords

• Organic ingredients supply
• Non-GMO ingredients
• Fair trade ingredients
• Food ingredient distribution
• B2B ingredient supplier

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ingredient Product Sales: Ciranda generates revenue through the sale of organic, non-GMO, and fair trade ingredients to food, beverage, personal care, and nutrition manufacturers. Revenue is derived from the bulk sale of ingredient products including cocoa/chocolate, coconut, flours/starches, lecithin, oils/fats, and syrups/sweeteners. Transaction volumes range from sample sizes (1 lb) to full pallet/truckload quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ciranda supplies certified organic and non-GMO ingredients—including cocoa, coconut, flours and starches, lecithin, oils and fats, and syrups and sweeteners—to food, beverage, health and nutrition, personal care, and sports nutrition manufacturers. The company sources ingredients globally and sells them in bulk (50 lb to 100,000+ lb quantities) with full documentation for organic, Non-GMO Project Verified, Kosher, Fair Trade, and Regenerative Organic certifications. It also offers technical formulation support and clean-label sugar-reduction solutions via its Incredo partnership.

Product overview

Ciranda is a global supplier of organic and non-GMO ingredients, founded in 1994, offering a portfolio of certified organic ingredients across six core product categories: Cocoa & Chocolates (organic chocolate, cocoa butter, cocoa liquor, cocoa nibs, cocoa powder, and white chips), Coconut (coconut oil and desiccated coconut), Flours & Starches (cassava flour, tapioca starch, potato starch), Lecithin (soy and sunflower lecithin in liquid and powder forms), Oils & Fats (high oleic sunflower oil), and Syrups & Sweeteners (agave syrup, rice syrups, tapioca syrups, inulin, and the Incredo Sugar partnership product). All ingredients carry certifications for organic, non-GMO, and kosher, with many available with fair trade and regenerative organic certifications. The company operates as a B2B ingredient supplier serving food, beverage, health & nutrition, personal care, and sports nutrition manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• CocoaRica: Organic cocoa and chocolate products including cocoa butter, cocoa liquor, cocoa powder, cocoa nibs, and chocolate chips sourced from Peru.
• Palmfruit
• TapiOK

Products and services

• Cocoa & Chocolates Organic and Fair Trade certified cocoa and chocolates including chocolate chips, cocoa butter, cocoa liquor, cocoa nibs, cocoa powder, and white chips for use in confections, baked goods, cereals, snacks, bars, dairy products, and beverages. Sourced from Peru.
• Coconut Organic coconut products sourced from the Philippines including virgin and refined coconut oil and desiccated coconut (fine and medium shreds) for food, beverage, and personal care applications.
• Flours & Starches Organic and non-GMO flours and starches sourced from tapioca (cassava), coconut, and potato for gluten-free baking, snacks, yogurt, and pet food applications. Includes Cassava Flour, Tapioca Starch (native or pre-gelatinized), and Potato Starch (native or pre-gelatinized).
• Lecithin Organic and conventional non-GMO lecithins from sunflower and soy in liquid or deoiled powder formats for emulsification, wetting, stabilization, release agent, dry blends, and nutritional supplement applications.
• Oils & Fats Organic oils and fats including cocoa butter, coconut oil, and high oleic sunflower oil (RBD-W) with high monounsaturated oleic acid content for baked goods, frying, and personal care applications.
• Syrups & Sweeteners Organic nutritive sweeteners including tapioca syrup, rice syrup, agave syrup, rice maltodextrin, tapioca maltodextrin, rice syrup solids, tapioca syrup solids, tapioca dextrose, and inulin from blue agave for binding, humectancy, and textural modification in food and beverage applications.
• Incredo Sugar Clean-label cane sugar reduction technology distributed through a partnership with Incredo, enabling up to 50% sugar reduction while maintaining taste, texture, and functionality for food and beverage manufacturers.

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IncredocoreStrategic or Co-development Partner · 27 October 2025Ciranda partnered with Incredo at Supply Side Global 2025 to offer clean-label, sugar reduction solutions made from cane sugar. Incredo's patented technology allows up to 70% sugar reduction without artificial sweeteners, enabling brands to create better-for-you products with recognizable ingredients. The partnership expands Ciranda's sweetener portfolio with a unique clean-label solution.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NOW Foods: Manufacturer and distributor of dietary supplements and natural foods using organic and non-GMO ingredients. Direct peer: comparable clean-label ingredient sourcing standards and overlap with Ciranda's Health & Nutrition customer segment for lecithin, inulin, and sweetener ingredients.
• SunOpta: North American processor and distributor of organic and non-GMO ingredients and plant-based foods. Direct peer: comparable organic and non-GMO ingredient portfolio serving food and beverage manufacturers, with vertically integrated sourcing and supply similar to Ciranda's model.
• Batory Foods: B2B ingredient distributor supplying sweeteners, starches, oils, and specialty ingredients to food and beverage manufacturers across North America. Direct peer: comparable B2B distribution model with multi-category ingredient portfolio, overlapping supplier and customer networks with Ciranda.
• Blue Pacific Flavors: B2B flavor and ingredient manufacturer specializing in natural, organic, and clean-label flavors and sweeteners for food and beverage manufacturers. Direct peer: comparable clean-label ingredient proposition and overlap on natural sweetener and flavor solutions with Ciranda's beverage and food manufacturer customers.
• Clarkson Specialty Lecithin: Specialty lecithin supplier offering organic, non-GMO soy and sunflower lecithin ingredients. Direct peer: head-to-head competitor on Ciranda's Lecithin product line for the same CPG and supplement manufacturer customers.
• Tradin Organic: Global organic ingredient supplier distributing fruit, vegetable, and specialty organic ingredients to food, beverage, and nutrition manufacturers worldwide. Direct peer: comparable B2B organic ingredient sourcing and distribution model serving the same clean-label CPG customer base as Ciranda.

Broad incumbents

• Archer Daniels Midland (ADM): Global food ingredient and agricultural commodity major with broad organic and specialty ingredient capabilities. Broad incumbent: competes with Ciranda on cocoa, lecithin, oils, and sweeteners at large CPG accounts but as part of a much wider commodity and ingredient portfolio, not specializing in certified-organic only.
• Ingredion Incorporated: Global ingredient solutions provider specializing in sweeteners, starches, and texture systems. Broad incumbent: directly competes with Ciranda's tapioca syrup, tapioca starch, and rice syrup lines but serves a far broader customer base across conventional and clean-label segments.
• Hain Celestial Group: Multi-brand organic and natural products company. Broad incumbent: overlapping mission and customer base in organic CPG, but positioned as a brand owner rather than a pure ingredient distributor like Ciranda.
• Cargill: Global agricultural commodity and food ingredient major with cocoa, oils, starches, and sweetener capabilities. Broad incumbent: overlapping product categories (cocoa, oils, starches) and overlapping enterprise food-manufacturer customers, but operates across the full conventional-to-organic spectrum at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Ciranda-100063524143424
• LinkedInlinkedin.com/company/ciranda-inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciranda