Creoate
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Creoate firmographics
Firmographics- Name
- Creoate
- Legal name
- Creoate Limited
- Website
- https://creoate.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Creoate industry classification
Industry- Product category
- B2B Wholesale Marketplace
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Creoate is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Creoate business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Creoate operates as a commission-based marketplace, facilitating transactions between independent retailers and brands. The platform enables direct purchasing from brands without holding inventory itself. Revenue is generated through transaction fees on sales facilitated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free marketplace access for verified retailers with brand-set minimum order values |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Creoate product offering
Product offeringCore offering
Creoate runs a self-serve B2B wholesale marketplace where over 6,500 independent and sustainable brands list products and independent retailers register and purchase directly through the platform. The marketplace spans multiple categories (Beauty, Home & Garden, Pet Supplies, Food & Drink, Fashion, Stationery & Gifts, Kids, Outdoor) and ships across the UK, Europe, and the US. Brands set their own minimum order values starting at £75, with no listing fees for sellers and revenue generated via transaction commissions on facilitated sales.
Product overview
Creoate is a B2B wholesale marketplace platform that connects independent retailers with over 6,500 independent brands across the UK, Europe, and the US. The platform operates as a unified marketplace where retailers can browse and purchase products across multiple categories including Beauty & Wellbeing, Home & Garden, Pet Supplies, Food & Drink, Fashion & Jewellery, Stationery & Gifts, Kids, and Outdoor & Garden. The core platform enables supply chain efficiency and inventory management through AI-powered predictive analytics and recommendation features. Sellers access the platform through a dedicated wholesaler portal to list products and manage sales, while retailers register to browse and purchase wholesale products directly from brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Creoate B2B Wholesale Marketplace A self-serve B2B wholesale marketplace platform connecting over 6,500 independent brands with 250,000+ independent retailers across the UK, Europe, and the US, with per-brand minimum order values starting at £75, free shipping from £300, and a Price Match Promise. Retailers register free, browse categories (Beauty, Home & Garden, Pet, Food & Drink, Fashion, Stationery, Kids, Outdoor), and order directly from brands; Creoate does not hold inventory.
- Wholesale Seller Portal A dedicated portal within Creoate where independent brands and wholesalers list products, set minimum order values, manage inventory, and process orders from registered retailers; sellers can offer 90-day trade terms via Trade Direct.
- Price Match Promise A retailer-facing promise under which Creoate refunds the difference if a registered retailer finds the same product cheaper elsewhere, lowering purchase risk on opening orders.
Quantifiable outcome
- Reduces costs and streamlines procurement for small retailers
Companies that use Creoate
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Creoate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Creoate partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Creoate competitors and assessment
Company assessmentDirect peers
- Faire: Faire operates a B2B wholesale marketplace connecting independent retailers with brands. It is the most direct competitor to Creoate, with overlapping product categories, similar SMB retailer focus, and commission-based marketplace economics — though Faire historically operated at much larger scale and in North America.
- Tundra: Tundra runs a zero-fee B2B wholesale marketplace targeting independent retailers and brands. Like Creoate, it focuses on long-tail SMB retailers and indie brands, and competes head-on for both sides of the marketplace — with a differentiated pricing model.
- Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting independent retailers with brands. It is the most direct European competitor to Creoate, operating in overlapping geographies (UK, France, Benelux) and serving similar SMB retailer segments.
Emerging players
- Handshake: Handshake, operated by Shopify, enables brands selling on Shopify to run B2B wholesale operations to other retailers. It overlaps with Creoate in serving SMB retailers sourcing indie brands and benefits from native Shopify merchant integration.
- RangeMe: RangeMe is a product discovery platform that helps retailers, particularly SMBs, discover emerging brands and new products. It addresses the same 'discover independent brands' problem Creoate solves, though with greater emphasis on discovery and less on transactional marketplace.
- IndieMe: IndieMe (formerly IndieMe Marketplace) is a wholesale marketplace focused on handmade and indie products sold to retailers. It overlaps with Creoate's indie/sustainable brand positioning but is narrower in product categories.
Broad incumbents
- Alibaba: Alibaba operates the largest global B2B e-commerce marketplace. While it serves very different buyer personas (large-volume importers vs. indie retailers) and geographies, it represents the broader B2B marketplace category in which Creoate operates.
- Global Sources: Global Sources is a long-established B2B sourcing platform connecting international buyers with suppliers, primarily in Asia. It competes for the 'wholesale marketplace for retailers' value proposition but skews toward larger-volume buyers and overseas sourcing.
- GoWholesale: GoWholesale operates a general B2B wholesale marketplace serving retailers across many categories. It overlaps with Creoate's category breadth and SMB retail buyer focus, though it skews toward conventional rather than indie/sustainable brands.
Others
- Novica: Novica is an online marketplace for artisan and handmade goods sold direct to consumers and via retail partners. While its business model is more DTC than wholesale, it intersects thematically with Creoate's indie/artisan brand supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Creoate social profiles
Digital presenceCreoate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creoate leadership team
Management profileNumber of profiles
Profiles3 records
Creoate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creoate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creoate
What does Creoate do?
Creoate runs a self-serve B2B wholesale marketplace where over 6,500 independent and sustainable brands list products and independent retailers register and purchase directly through the platform. The marketplace spans multiple categories (Beauty, Home & Garden, Pet Supplies, Food & Drink, Fashion, Stationery & Gifts, Kids, Outdoor) and ships across the UK, Europe, and the US. Brands set their own minimum order values starting at £75, with no listing fees for sellers and revenue generated via transaction commissions on facilitated sales.
Is Creoate a public or private company?
Creoate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Creoate founded?
Creoate was founded in 2020. It employs 11 to 50 people.
Where is Creoate based?
Creoate is headquartered in London, United Kingdom, in the Europe region.
How does Creoate make money?
One revenue line is on record: marketplace Commission.
Who are Creoate's main competitors?
Direct peers on record are Faire, Tundra and Ankorstore. Emerging players are Handshake, RangeMe and IndieMe. Broad incumbents are Alibaba, Global Sources and GoWholesale. Novica is listed as an others.
Does Creoate have an API?
No public API is recorded for Creoate.
What industry is Creoate in?
Creoate's product category is B2B Wholesale Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces.