What Zensurance does

Zensurance is a Toronto-based, licensed Canadian insurance brokerage founded in 2016 that distributes commercial insurance products to small businesses through a digital-first platform combined with licensed broker support. The company serves over 100,000 Canadian SMBs across nine provinces, offering instant online quoting and policy purchasing for liability, property, cyber, professional, and specialty coverages tailored to 100+ industry verticals including Amazon sellers, contractors, restaurants, technology startups, and healthcare professionals.

The platform curates policies from a panel of 50+ insurance carrier partners, including Lloyd's of London, Chubb, Beazley, Portage Mutual, and CFC Underwriting, using data and analytics to match coverage to business size, revenue, and risk profile. Product breadth spans Commercial General Liability, Professional Liability and Errors & Omissions, Product Liability, Cyber Liability, Directors & Officers, Commercial Property, Commercial Auto, Builder's Risk, Event Liability, Legal Expense, and Medical Malpractice insurance, with industry-specific packages and bundled offerings such as the Amazon Seller Insurance product. Supporting programs include Zensurance Perks (member discounts with Telus and Quickbooks) and an annual Small Business Grant program that has awarded $105,000 since 2023.

Zensurance generates revenue through insurance brokerage commissions on policies sold through its platform, with pricing structured around monthly or annual subscription-style premiums that vary by business profile, industry, and coverage limits. The company operates a hybrid go-to-market combining product-led growth via the online quote application with inside-sales support from licensed Canadian brokers, and has earned an A+ Better Business Bureau rating alongside 4.8-star Google and 4.9-star Trustpilot customer review scores.

Name

Zensurance

Legal name

Zensurance Brokers Inc.

Website

https://zensurance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Zensurance is a Toronto-based digital insurance brokerage founded in 2016 that distributes commercial liability, property, and specialty insurance from 50+ carrier partners to 100,000+ Canadian small businesses across nine provinces.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Small business insurance
• Liability insurance
• Professional liability coverage
• Cyber liability insurance

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: As a licensed insurance brokerage, Zensurance earns commissions from insurance carriers when policies are sold through their platform. The company compares rates across multiple insurance providers to find the best price for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Zensurance is a digital-first licensed insurance brokerage that distributes commercial insurance products to Canadian small businesses through an online platform offering instant quotes and policy purchase. The brokerage aggregates policies from 50+ insurance provider partners (including Lloyd's of London, Chubb, Beazley, Portage Mutual, and CFC Underwriting) and curates coverage options using data-driven matching based on industry, size, revenue, and risk profile. Licensed brokers supplement the self-serve experience with personalized advice and 24/7 claims support.

Product overview

Zensurance operates as a full-service, licensed Canadian commercial insurance brokerage offering an online platform for purchasing and managing small business insurance. The core product is the Business Insurance Platform, which provides instant online price quotes and policy purchasing with support from licensed Canadian insurance brokers and 24/7 claims assistance. The platform distributes across over 50 insurance provider partnerships. The portfolio is anchored by core liability products including Commercial General Liability Insurance, Professional Liability / Errors and Omissions Insurance, Product Liability Insurance, Cyber Liability Insurance, Directors and Officers Liability Insurance, Commercial Property Insurance, Commercial Auto Insurance, Builder's Risk Insurance, Event Liability Insurance, Legal Expense Insurance, and Medical Malpractice Insurance. These are supplemented by specialized insurance packages covering over 100 industries and professions (Amazon sellers, contractors, beauty, healthcare, restaurants, retail, technology, etc.) and a Zensurance Perks member discount program. A Small Business Grant Program further engages the Canadian small business community.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance (Core Brokerage Platform) Zensurance's core online small business insurance brokerage platform offering instant price quotes and policy purchasing entirely online, backed by licensed Canadian insurance brokers and 24/7 claims support across 50+ carrier partnerships.
• Commercial General Liability (CGL) Insurance Insurance policy providing financial coverage for claims of third-party bodily injury and property damage caused by a business resulting from negligence or unexpected accidents, covering legal defence costs and compensatory damages.
• Professional Liability / Errors and Omissions (E&O) Insurance Professional liability insurance protecting professionals from client claims alleging financial loss due to services provided, including lawsuits alleging negligence, misconduct, or failure to deliver services as promised, covering professional services and media/advertising claims.
• Product Liability Insurance Insurance protecting business owners against claims alleging third-party property damage or bodily injury caused by a product they manufacture, distribute, or sell, covering damages from design, manufacturing, or marketing defects.
• Cyber Liability Insurance Extended business liability coverage protecting against cybersecurity risks involving technology systems and customer data, covering incident response costs, legal and forensic expenses, system restoration, and business interruption from cyber attacks.
• Directors and Officers (D&O) Liability Insurance Financial protection for directors and officers of companies should they be personally named in a claim or lawsuit, covering breach of fiduciary duties, wrongful dismissals, and misrepresentation allegations.
• Commercial Property Insurance Financial coverage for physical loss or damage to business property and its physical contents due to external disasters such as fire, theft, or vandalism, also known as commercial building or business property insurance.
• Commercial Auto Insurance Coverage for vehicles such as cars, trucks, vans, and trailers used for business purposes, covering third-party liability, direct compensation-property damage, accident benefits, and optional collision, comprehensive, and all perils coverages.
• Builder's Risk Insurance Also known as Course of Construction Insurance, protecting buildings and liability for construction projects during their duration, covering the building, construction materials on-site, and liability for physical loss or damage due to fire, theft, or vandalism.
• Special Event Insurance (Event Liability) Temporary liability insurance for events such as weddings, corporate parties, and festivals, covering third-party bodily injury and property damage claims occurring during the event, including host liquor liability and tenant legal liability.
• Legal Expense Insurance Policy providing access to legal advice on common business topics and coverage for the cost to retain a lawyer, covering tax protection, statutory license protection, employment disputes, contract disputes, debt recovery, and property protection.
• Medical Malpractice Insurance

Quantifiable outcome

• Trusted by 100,000+ Canadian small businesses coast to coast
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lloyd's of LondoncoreTechnology or IntegrationInsurance provider partner offering commercial insurance products through Zensurance's platform
• ChubbcoreTechnology or IntegrationInsurance provider partner offering commercial insurance products through Zensurance's platform
• BeazleycoreTechnology or IntegrationInsurance provider partner offering commercial insurance products through Zensurance's platform
• Portage Mutual InsurancecoreTechnology or IntegrationCanadian insurance provider partner offering commercial insurance products through Zensurance's platform
• CFC UnderwritingcoreTechnology or IntegrationInsurance provider partner offering commercial insurance products through Zensurance's platform
• TelusminorGTM or Marketing PartnerPartner in Zensurance Perks program offering exclusive deals and discounts to Zensurance customers
• QuickbooksminorGTM or Marketing PartnerPartner in Zensurance Perks program offering exclusive deals and discounts to Zensurance customers

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aon Canada: Global insurance brokerage and advisory firm with significant Canadian operations across commercial and specialty lines. Comparable as a licensed commercial insurance broker in Canada, with broader enterprise and specialty emphasis versus Zensurance's SMB focus.
• Marsh Canada: Subsidiary of global brokerage Marsh McLennan, providing commercial insurance, risk management, and advisory services in Canada. Comparable as a large commercial insurance intermediary in the same Canadian market, but focused upmarket and offering a much broader portfolio beyond SMB.
• Intact Financial Corporation: Canada's largest P&C insurer, distributing through both direct channels and broker networks including its own brokerage (Intact Public Entities, BrokerLink). Comparable as a major Canadian commercial insurance counterparty that competes and partners with Zensurance across SMB and mid-market lines.

Direct peers

• Westland Insurance: Large Canadian brokerage network offering personal and commercial insurance across Western Canada and growing nationally. Comparable as a Canadian multi-line commercial insurance broker serving individuals, home-based, and SMB customers with a hybrid in-person/digital model.
• Sonnet Insurance: Canadian digital-first insurer (backed by Aviva Canada) that sells personal insurance online with broker support. Comparable as a Canada-based digital insurance intermediary pursuing a similar online-quote-and-bind experience, though focused on personal lines rather than commercial/SMB.
• Thimble: US-based insurtech offering short-term, on-demand small business liability insurance purchased entirely online. Comparable as a digital SMB insurance brokerage with a similar product-led, self-serve approach, though focused on micro-SMB and short-duration policies in the US.
• Simply Business: UK-based digital insurance brokerage serving small businesses with online quotes across multiple carriers. Comparable digital-first commercial insurance comparison platform with multi-carrier distribution and SMB focus, though UK/European centric.
• BrokerLink: One of Canada's largest insurance brokerages, offering personal and commercial coverage across provinces. Directly comparable as a Canadian multi-line insurance brokerage competing for the same SMB and consumer customers, though larger and with a heavier brick-and-mortar retail footprint.
• CoverWallet (Aon): Digital commercial insurance brokerage acquired by Aon, offering online quotes for SMBs across general liability, professional liability, workers' comp and more. Comparable SMB-focused digital brokerage with multi-carrier curation and self-serve UX; now part of Aon's broader portfolio.
• Next Insurance: US digital SMB insurance carrier/brokerage offering online quotes and binding across professional, general liability, and commercial lines for small businesses. Highly comparable business model — digital-first commercial insurance for SMBs with industry-specific packages — though operating in the US rather than Canada.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zensurance
• YouTubeyoutube.com/channel/UCCE__76JAJ50fjKd_ko4mvQ/featured
• Facebookfacebook.com/Zensurance
• LinkedInlinkedin.com/company/zensurance
• Instagraminstagram.com/zensurance/?hl=en
• TikToktiktok.com/@zensurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zensurance