ONG Going

What ONG Going does

ONG Going (옹고잉), operated by Seoul-based Naeiruri Co., Ltd. (내이루리 주식회사), is a B2B logistics provider that runs a regular and on-demand 4-wheel vehicle delivery service for corporate clients using a fleet of approximately 67 senior delivery workers (50+) operating 50 vehicles across Seoul and parts of Gyeonggi and Incheon provinces. Founded on 29 November 2021 by CEO Jeong Hyun-gang (정현강) as a pivot from the earlier pedestrian-only 'Halbadal' concept, the platform serves food service, catering, corporate meal subscription, and parcel clients — including Hyundai Green Food, CJ Freshway, Pudding, Plating, Saladworks, Greenbros Salad, Usteobb, LivFarm, and Depost — and offers an end-to-end scope covering pickup, delivery, in-office display, catering setup, and collection. Two proprietary technology assets underpin the operation: (i) a self-developed senior-friendly mobile application with large text, consistent button placement, integrated QR scanning, and embedded navigation built on two years of observed senior UX data, and (ii) an in-house real-time delivery monitoring and control system (TMS) that supports a stated 100% dispatch guarantee and tracks deliveries to a 0.37% error rate and 0.33% delay rate. The go-to-market is direct enterprise sales with quote-based pricing tied to vehicle type and delivery time, often executed under multi-year contracts with dedicated account managers and dedicated delivery personnel per client. Beyond logistics, the company is structured as a social venture addressing Korea's senior unemployment challenge and has scaled from one vehicle at 5% of a single client's volume (Nov 2021) to 50 vehicles and ~67 workers within three years, supported by a 1.18 billion KRW pre-Series A raise (Dec 2022) and ecosystem partnerships with the Seoul 50+ Foundation, Shinhan Financial Hope Foundation, Shinsegae I&C, and CJ Freshway. Revenue is not publicly disclosed.

Name

ONG Going

Legal name

내이루리 주식회사

Website

https://onggoing.co.kr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

ONG Going is a Seoul-based B2B logistics provider operating a 4-wheel vehicle delivery fleet staffed by ~67 senior workers (50+) to serve corporate food, catering, and parcel clients with regular, on-demand, and customized delivery services across Seoul and parts of Gyeonggi and Incheon.

Ownership category

akta.pro rank

Product category

B2B Logistics and Last-Mile Delivery Services

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (49221)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Premium B2B Express & Scheduled Time-Window Delivery (TLAAABAE)

Keywords

• Senior delivery services
• B2B logistics solutions
• Corporate delivery platform
• Regular delivery services
• Last-mile delivery Korea

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. 정기 배송 대행 서비스 (Regular Delivery Agency Service): B2B regular delivery services including single deliveries, scheduled deliveries, catering, display services, and collection. Revenue generated through per-delivery or contractual arrangements with corporate clients requiring consistent logistics solutions.
2. 맞춤형 배송 서비스 (Customized Delivery Services): Value-added delivery services including catering setup, product display, collection, and other customized logistics solutions for enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

ONG Going operates a B2B regular delivery service using four-wheel vehicles driven by senior workers (aged 50+) for corporate clients. The service covers Seoul, parts of Gyeonggi Province, and parts of Incheon, providing scheduled regular delivery, on-demand single delivery, and customized delivery services including display setup, catering, and collection. Operations are supported by a self-developed senior-friendly driver mobile application and a proprietary real-time delivery control system that ensures 100% dispatch guarantee.

Product overview

ONG Going (옹고잉) operates as a unified B2B delivery service platform built around a core fleet of four-wheeled vehicles driven by senior workers aged 50 and above. The primary offering is the 옹고잉 platform, which provides regular scheduled delivery, on-demand single delivery, and customized delivery services (including catering, display setup, and collection) to corporate clients. The platform is supported by two proprietary technology sub-products: a senior-friendly driver mobile application and a real-time delivery monitoring and control system (TMS), both developed in-house to ensure dispatch reliability and delivery accuracy. The service covers Seoul and parts of Gyeonggi Province, with a stated 100% dispatch guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• 내일은 시니어: Instagram account (@naeyil_is_senior) focused on senior-related content and social media marketing for the company.

Products and services

• ONG Going Regular Delivery Service (옹고잉 정기배송)
• ONG Going On-Demand Single Delivery (옹고잉 단건배송)
• ONG Going Customized Delivery (옹고잉 고객맞춤형배송)

Quantifiable outcome

• 오배송율 0.37%, 배송 지연율 0.33% - Error delivery rate of 0.37% and delivery delay rate of 0.33%
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 신한금융희망재단 (Shinhan Financial Hope Foundation)coreStrategic or Co-development Partner · 1 December 2023Participation in Shinhan Square Bridge incubation program under Shinhan Financial Hope Foundation. 10-month incubation program supporting social enterprises. Part of efforts to develop and scale the senior employment business model.
• CJ프레시웨이 (CJ Freshway)minorGTM or Marketing Partner · 1 October 2023Participation in CJ Freshway Food Solution Fair as exhibitor. Industry event participation for brand visibility and networking with potential B2B customers in the food service and logistics industry.
• 신세계아이앤씨 (Shinsegae I&C)minorGTM or Marketing Partner · 1 January 2023Selected as one of 5 social economy companies for Shinsegae I&C's Social Economy Enterprise Support MINI CONTEST in 2023. Received support for business development and growth.
• 서울시50플러스재단 (Seoul 50+ Foundation)coreStrategic or Co-development Partner · 1 January 2022Strategic partnership with Seoul 50+ Foundation for senior recruitment and workforce development. Joint hosting of veteran senior regular delivery personnel recruitment seminars. Agreement signed in 2022 for ongoing cooperation in connecting seniors with quality employment opportunities.
• 현대그린푸드 (Hyundai Green Food)coreStrategic or Co-development PartnerPartnership for corporate lunch delivery services. Hyundai Green Food's 'Griting' products are delivered by ONG Going, representing a major B2B client relationship for regular meal delivery services.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• The Guide (더가이드): Korean same-day B2B courier service operating primarily in non-Seoul metros. Comparable in scheduled B2B courier model, though serving a different geography than ONG Going.

Direct peers

• Vroong (부릉): Korean on-demand and scheduled B2B courier/delivery platform connecting enterprise shippers with driver network. Comparable in scheduled B2B delivery and last-mile execution for corporate clients in Seoul.
• Barogo: Korean last-mile delivery platform serving B2B clients with on-demand and scheduled courier services. Closest direct comparable in the Korean B2B last-mile delivery space with overlapping customer segments and urban density economics.

Broad incumbents

• Hanjin Transportation (한진운수): Major Korean trucking and logistics provider offering contract delivery and dedicated fleet services to enterprise clients. Comparable as a B2B scheduled delivery incumbent with dedicated-team offerings.
• Woowa Brothers (배달의민족 / Baemin): Korea's dominant food delivery platform (Baemin). Overlaps with ONG Going in B2B food delivery demand aggregation, though its model is B2C marketplace rather than dedicated-team enterprise service.
• Coupang Eats: Korean food delivery arm of Coupang with extensive logistics infrastructure. Competes indirectly for the same enterprise food delivery customers, though via a marketplace model.
• CJ Logistics (대한통운): Korea's largest logistics and parcel delivery company with full B2B and B2C capabilities. Overlaps with ONG Going in scheduled B2B delivery but operates at vastly greater scale across all of Korea and internationally.
• Lotte Global Logistics (롯데글로벌로지스): Korean tier-1 logistics company with nationwide B2B distribution and dedicated fleet capabilities. Overlaps in scheduled enterprise delivery and contract logistics.

Emerging players

• Logiall (로지올): Korean B2B delivery management and crowdsourced last-mile platform serving enterprise shippers in metro areas. Comparable tech-enabled B2B last-mile positioning.
• Quick Service (퀵서비스): Korean same-day urban courier and quick delivery provider for B2B and B2C shippers. Comparable as a Seoul-focused B2B scheduled/on-demand courier operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/naeyil_is_senior

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONG Going