Logiall

What Logiall does

Logiall (로지올), doing business as 생각대로 (Sagadeogi), is a South Korean last-mile delivery franchise platform founded in 2016 and headquartered in Seocho-gu, Seoul. It connects three primary stakeholder groups — restaurant owners (franchise partners), delivery riders, and branch managers — through a unified mobile-based service infrastructure spanning 1,200+ nationwide franchise branches. As of December 2023, the platform supported 130,000+ contracted restaurant partners, 64,000+ affiliated riders, and processed more than 150 million annual orders across South Korea, from Seoul to Jeju.

Name

Logiall

Legal name

(주)로지올

Website

https://logiall.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Logiall is a South Korean franchise-based last-mile delivery platform connecting 130,000+ contracted restaurants, 64,000+ riders, and 1,200+ branch managers across a nationwide network processing 150M+ annual orders.

Ownership category

akta.pro rank

Product category

Last-Mile Delivery Logistics Services

NAICS

Couriers and Messengers (492)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

On-Demand Courier (ASAP, local point-to-point) (TLAAAGAA)

akta.pro secondary industry

Crowdsourced Parcel Delivery (independent driver networks) (TLAAAGAB)

Keywords

• Last-mile delivery
• Food delivery logistics
• Restaurant franchise
• Delivery rider platform
• Delivery franchise operations

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Delivery Commission (배달 대행): Revenue generated from delivery order commissions through the platform, connecting restaurants with delivery riders for last-mile delivery services.
2. Restaurant Franchise Fees: Fees collected from contracted restaurant partners (가맹점) who join the Logiall franchise network.
3. Branch Franchise Operations: Revenue from franchise branch operations managed by branch managers across 1,200+ locations nationwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Logiall operates a nationwide last-mile delivery franchise platform in South Korea (branded as "생각대로" / Sagadeogi) that connects three stakeholder groups: contracted restaurant partners (가맹점), affiliated delivery riders (라이더), and franchise branch managers (지점장). The platform supports 130,000+ contracted restaurants, 64,000+ affiliated riders, and 1,200+ nationwide branch locations, processing 150M+ annual delivery orders. Revenue is generated through delivery commissions, restaurant franchise fees, and branch franchise operations.

Product overview

Logiall (생각대로) operates as a unified last-mile delivery platform in South Korea, offering three interconnected service tiers designed for distinct user segments: restaurant owners (사장님), delivery riders (라이더), and branch managers (지점장). The platform is built on a nationwide infrastructure of 1,200+ branches supporting 130,000+ contracted restaurants and 64,000+ affiliated riders, processing over 150 million annual orders. The three core services function as integrated modules within a single ecosystem: the owner-facing service for restaurant partners, the rider-facing mobile service for delivery workers, and the branch manager service for regional operations oversight. Additionally, the company offers a supplementary 'National Mobile Worker Rest Area Map' service for the delivery community.

Differentiator

Problem solved

Functional benefit

Products and services

• Logiall Restaurant Owner Service (생각대로 사장님 서비스) A delivery management platform for restaurant franchise partners that provides order management, rider dispatch coordination, and access to Logiall's 1,200+ nationwide branch network. Designed for restaurant owners seeking last-mile delivery support and operational management tools.
• Logiall Rider Service (생각대로 라이더 서비스) A mobile service platform for delivery riders that enables flexible work opportunities, provides access to delivery orders from 130,000+ contracted restaurants, and includes rider welfare programs such as health examinations and rest area access.
• Logiall Branch Manager Service (생각대로 지점장 서비스) A branch management service that enables branch managers to oversee delivery operations, coordinate between restaurant partners and riders, and manage logistics across the nationwide franchise network using Logiall's proven franchise business system.
• National Mobile Worker Rest Area Map (전국 이동노동자 쉼터 지도) A nationwide map service for mobile delivery workers that identifies rest areas across South Korea, spanning from Seoul to Jeju, supporting rider welfare during delivery shifts.

Quantifiable outcome

• 130,000+ contracted restaurant partners
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Dot Station (닷스테이션)coreStrategic or Co-development Partner · 25 September 2024Logiall partnered with Dot Station to install Gogoro (고고로) battery exchange stations. The partnership achieved its target of installing 165 Gogoro battery stations, providing charging infrastructure for the rider delivery fleet and supporting sustainable last-mile logistics operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Just Eat Takeaway: Global online food delivery marketplace operator with presence across Europe and other regions. While not active in Korea, its three-sided restaurant-platform-rider model parallels Logiall's structural approach to food delivery.
• Uber Eats: Global on-demand food delivery service leveraging Uber's gig driver network. Closely mirrors Logiall's restaurant-to-courier delivery model and has operated in Korea (limited), making it a comparable structural peer.
• DoorDash: Global leader in crowdsourced on-demand food delivery with a gig-rider model analogous to Logiall's. Operates in the US and other markets but shares the same three-sided platform structure (consumers, restaurants, riders) and last-mile logistics technology approach.
• Meituan: China's dominant on-demand delivery super-app operating Meituan Waimai with millions of gig riders and restaurants. Represents the scaled version of what Logiall is building in Korea and a benchmark for platform-driven delivery economics.
• Delivery Hero: Global food delivery operator and parent of Baemin (Korea). Operates a portfolio of last-mile delivery brands globally using crowdsourced rider networks, making it a strategic and operational peer to Logiall's franchise-based delivery model.

Direct peers

• Coupang Eats: Food delivery arm of Korean e-commerce giant Coupang, offering on-demand restaurant delivery with integrated logistics and subsidized pricing. Directly competes with Logiall for restaurant partnerships and rider supply in the same Korean market.
• Yogiyo: Korean food delivery platform owned by GS Retail, providing on-demand restaurant delivery via gig riders. Competes directly with Logiall in the same Korean restaurant delivery category with overlapping restaurant and rider pools.
• Baemin (Woowa Brothers): Korea's leading food delivery app and Logiall's most direct domestic competitor, operating a similar restaurant-to-rider last-mile delivery model across South Korea. Now owned by Delivery Hero, Baemin competes head-to-head for restaurants, riders, and consumer order volume.

Emerging players

• Lalamove: Asia-focused on-demand delivery and logistics platform using gig drivers for last-mile and intra-city deliveries. Operates across multiple Asian markets with comparable crowdsourced driver model, serving both restaurants and B2B shippers.

Regional players

• Dooda (Korean last-mile): Korean same-day and last-mile delivery operator serving both restaurant and B2B shipments with gig riders. Adjacent to Logiall's restaurant-delivery core and competes for overlapping rider supply in the Korean domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logiall