Pro Mujer

What Pro Mujer does

Pro Mujer is a New York-incorporated social enterprise founded in 1990 that delivers an integrated platform of financial, health, and human-development services to underserved women across 28 countries in Latin America and the United States. Its core products span three pillars: Financial Inclusion (USD 4.4 billion in cumulative microloans disbursed over 35 years, with 65% of women accessing a loan for the first time), Health & Well-Being (10+ million health services delivered through community outreach and a growing portfolio of generative-AI health chatbots on topics such as menstrual health, menopause, maternal vaccination, and breast cancer), and Skilling Opportunities, anchored by the Emprende Pro Mujer digital education platform launched in 2021 that has reached 128,000 women. Supporting products include the Mujer Segura gender-based violence service in Bolivia, the Gender Knowledge Lab (GKL) consulting arm, and the GLI Forum LatAm convening platform.

The underlying technology combines a community-based field network of territorial facilitators with digital delivery infrastructure: the Emprende Pro Mujer web and WhatsApp-accessible training platform, text-based health chatbots, and integrations with payment and credit partners such as Mercado Pago and Quipu. Distribution is hybrid, blending physical community presence with self-serve and partner channels.

Pro Mujer's business model is multi-stream and mission-driven rather than equity-financed: philanthropic donations and foundation grants, interest income and fees from a microloan portfolio integrated with digital lenders like Quipu, and fee-for-service revenue from the GKL consulting practice serving corporate and institutional clients (Nestlé, Colsubsidio, J.P. Morgan, Accenture, and others). Corporate partnerships also function as co-funded distribution channels (Google.org, UPS Foundation, Eramet, MetLife Foundation, MSD for Mothers, Pfizer, Visa, Novartis). The organization reports no venture or private-equity funding rounds and operates as a non-profit corporation governed by a board and executive committee.

Name

Pro Mujer

Legal name

Pro Mujer Inc.

Website

https://promujer.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pro Mujer is a New York-based social enterprise that has delivered integrated financial, health, and skilling services to underserved women in Latin America for over 35 years, reaching 2.5 million women and disbursing USD 4.4 billion in microloans across 28 countries.

Ownership category

akta.pro rank

Product category

Microfinance and Women's Empowerment Services

NAICS

Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

Keywords

• Microfinance services
• Women's health programs
• Entrepreneurship training
• Financial inclusion
• Gender consulting

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Philanthropic Funding: Pro Mujer operates as a social enterprise funded primarily through donations, corporate partnerships, and foundation grants. The organization solicits donations through its website and partners with corporations and institutional funders to support program delivery.
2. Financial Services (Microloans): Pro Mujer disburses microloans to women entrepreneurs, having disbursed USD 4.4 billion over 35+ years. Interest income from microloan portfolio contributes to operational sustainability.
3. Corporate Partnerships and Consulting (GKL): The Gender Knowledge Lab (GKL) provides consulting and technical assistance services to companies and organizations seeking to integrate gender perspectives into their operations and supply chains.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pro Mujer provides an integrated platform of financial inclusion (microloans), health and well-being services, and skilling opportunities for underserved women in Latin America. Services are delivered through a hybrid model combining community-based territorial presence with digital tools, including the Emprende Pro Mujer educational platform launched in 2021 and AI-powered health chatbots covering menstrual, maternal, and reproductive health. The Gender Knowledge Lab (GKL) extends the model into gender-mainstreaming consulting for corporate and institutional partners.

Product overview

Pro Mujer is a social enterprise operating for more than 35 years that provides an integrated platform of products and services for underserved women in Latin America. The core offering is organized around three pillars: Health & Well-Being (including digital health chatbots and community health outreach), Financial Inclusion (microloans disbursed through a network of physical presence points), and Skilling Opportunities (centered on the Emprende Pro Mujer digital education platform launched in 2021). Supporting these pillars are the Gender Knowledge Lab (GKL), which provides gender consulting to corporate and institutional partners, the GLI Forum LatAm convening platform, and the Mujer Segura gender-based violence prevention service. The portfolio spans both ground-level delivery and digital channels (chatbots, WhatsApp-based training, and web platforms), and is available across 28 countries in Latin America and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Emprende Pro Mujer: Digital educational platform for women entrepreneurs offering training in business management, digital skills, leadership, finance, and sales. Launched in 2021 and has impacted over 128,000 women in 28 countries.

Products and services

• Financial Inclusion (Microloans) Microfinance and loan services for underserved women in Latin America, including productive loans, financial education, and integration with digital financial partners such as Quipu.
• Health & Well-Being Services Comprehensive suite of health services covering preventive health, maternal health, sexual and reproductive health, menstrual health, menopause, breast cancer screening, and gender-based violence prevention across Latin America.
• Emprende Pro Mujer

Quantifiable outcome

• 87% of women report improvement in quality of life
• +9 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• PATHflagshipStrategic or Co-development Partner · 27 May 2026Strategic alliance announced at GLI Forum Latam 2026 to co-design, pilot, and scale integrated women-centered health solutions across Latin America. Focus areas include advancing integrated health delivery models, strengthening health systems, leveraging digital health, generating evidence, and mobilizing innovative financing for sustainable impact.
• ColsubsidiocoreStrategic or Co-development PartnerPartnership to incorporate gender approach into Colsubsidio's productivity ecosystem in Colombia, strengthening women's education-to-employment pathways. Includes Ruta Mujer program for career guidance, training, and bias elimination in recruitment.
• Nestlé MéxicocoreStrategic or Co-development PartnerPartnership to integrate gender perspective into cocoa value chain in Tabasco. Conducted assessments and workshops for women cocoa producers on cost management, fair pricing, and leadership. 2026 phase focuses on consolidating women's participation in decision-making spaces.
• Pfizer MéxicocoreStrategic or Co-development PartnerMaternal health partnership strengthening community midwives in Quintana Roo through intercultural co-creation model. Results exceeded 100% of targets: +60% increase in vaccination knowledge, 70% of midwives applied training, 23,700+ reached digitally.
• Mercado PagocoreStrategic or Co-development PartnerPartnership to empower 200 women entrepreneurs in Mexico through training, mentorship, and access to digital tools. Provides $10,000 MXN seed capital and Mercado Pago payment terminals. Operating in Estado de México and Nuevo León.
• VisacoreStrategic or Co-development Partner"El Mundo Mira. Tu Negocio Juega" alliance to strengthen women-led businesses in Mexico and Bolivia during World Cup 2026. Will benefit 1,200 women entrepreneurs in Mexico with training and market access.
• QuipucoreTechnology or IntegrationStrategic alliance to expand financial inclusion through digital integration. Initial pilot with 1,200 graduated entrepreneurs expanding to 5,000 women in Colombia. Provides access to Crédito Escalera and Supercrédito products using alternative data for credit evaluation.
• PROSPERiAminorStrategic or Co-development PartnerPartnership to scale access to women's eye health in Mexico, building on successful previous collaboration with tangible on-the-ground results.
• BanorteminorStrategic or Co-development PartnerAlliance for preventive health outreach in Oaxaca, reaching 470+ people with health services including 44 clinical breast exams. Combined 2025 actions reached 670+ people.
• NovartisminorStrategic or Co-development PartnerStrategic partnership for early detection and comprehensive care of breast cancer in Mexico. Conducted health fairs in Chiapas with breast cancer screening services.
• Instituto Nacional de Salud Pública (INSP)coreStrategic or Co-development PartnerCollaboration on dignified maternal care through Sana y Segura project (2023-2025) reaching 5,000+ people in Chiapas, Oaxaca, and Hidalgo. INSP provided technical support for methodology, training, and evaluation including Manual for First Responders on Obstetric Violence.
• ALIVE VenturesminorStrategic or Co-development PartnerJoint regional study on gender and renewable energy exploring intersection of energy transition and women's economic participation in Latin America.
• inDriveminorStrategic or Co-development Partner"Viajes con Causa" alliance provided 1,000+ women access to Emprende Pro Mujer through inDrive ride donations. Pilot in Peru converted ride coins into USD 2,000 donation. Results: 89% improved soft skills, 75% expect sales improvement.
• H&MminorGTM or Marketing PartnerSecond year of Pop-Up Pro Mujer at H&M stores in Mexico (Perisur, Mundo E, Mitikah) providing visibility and sales opportunities for women entrepreneurs from Estado de México.
• Fondo Mujer Libre y ProductivaminorStrategic or Co-development PartnerPartnership strengthening businesses of 4,000 women in Colombia over two years of joint work.
• MEDAcoreStrategic or Co-development PartnerWE4CA project (2022-2026) reaching 5,000 women and girls, 240 men/boys directly, and 15,000+ indirectly in Guatemala. Integrated violence prevention with economic empowerment through value chain access.
• WakamicoreStrategic or Co-development PartnerWE4CA project partner integrating women into handmade and regenerative agriculture value chains in Guatemala. 17 women entrepreneur groups supported.
• AccentureminorStrategic or Co-development PartnerCorporate partner supporting Pro Mujer's operations and digital transformation initiatives.
• ONU Mujeres (UN Women)minorStrategic or Co-development PartnerUN Women partnership supporting gender equality initiatives in Latin America.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• BRAC: BRAC is one of the world's largest international development NGOs, operating integrated programs in microfinance, health, and education across multiple developing countries. Like Pro Mujer, BRAC combines financial inclusion with health and skilling, and operates at meaningful scale, making it a relevant comparable for the integrated-platform model.
• Accion International: Accion is a global nonprofit committed to financial inclusion, supporting microfinance institutions and fintech solutions serving low-income populations across Latin America, Africa, and Asia. It directly competes with Pro Mujer's microfinance mandate and shares the mission of expanding access to responsible credit.
• CARE International: CARE International is a major humanitarian organization fighting global poverty with a particular focus on women and girls, delivering integrated health, economic empowerment, and education programs in Latin America. Comparable to Pro Mujer's gender-focused international development model and multi-pillar program structure.

Direct peers

• FINCA International: FINCA International operates a network of microfinance institutions providing small loans, savings, and other financial services to low-income entrepreneurs across developing markets, including Latin America. Comparable to Pro Mujer's microloan portfolio and community-based service model targeting women micro-entrepreneurs.
• Opportunity International: Opportunity International is a global microfinance organization providing small business loans, savings, insurance, and training to people in developing countries, with a strong focus on women clients. It is a direct comparable to Pro Mujer's integrated microfinance-plus-training model.
• Women's World Banking: Women's World Banking is a global nonprofit dedicated to financial inclusion and economic empowerment of low-income women through microfinance and policy advocacy. It is a direct peer to Pro Mujer's gender-lens financial inclusion work and shares the cross-pillar approach (financial access plus capability building).
• Grameen America: Grameen America is a microfinance organization focused on lending to women entrepreneurs in poverty in the U.S., directly comparable to Pro Mujer's microloan and women's empowerment mission. Both share a community-led lending model targeting underserved women with limited formal credit access.

Emerging players

• Kiva: Kiva is a global nonprofit crowdfunding platform enabling individuals to lend money to low-income entrepreneurs, including in Latin America. Comparable in mission (financial inclusion for underserved borrowers) and digital-native model that overlaps with Pro Mujer's Emprende Pro Mujer digital channel.

Regional players

• Banco Compartamos: Banco Compartamos is a leading Mexican microfinance bank serving low-income women entrepreneurs and small business owners across Latin America. It is a regional peer competing with Pro Mujer's microloan business in Mexico and Central America while operating on a commercial, regulated banking model.
• Fundación Microfinanzas BBVA: Fundación Microfinanzas BBVA is a Spanish/LatAm-focused microfinance foundation providing responsible financial services to vulnerable entrepreneurs in Latin America. Direct regional peer competing with Pro Mujer's microfinance operations in markets such as Colombia, Peru, and Central America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/promujer
• Xx.com/ProMujer
• Facebookfacebook.com/promujerintl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Mujer