TrueData
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
TrueData firmographics
Firmographics- Name
- TrueData
- Legal name
- TrueData
- Website
- https://truedata.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TrueData industry classification
Industry- Product category
- Identity Resolution / Ad-tech Data Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
Keywords
Where TrueData is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TrueData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Data & Identity Services: Likely subscription/license-based revenue from data feeds, identity graph access, and managed onboarding services
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
TrueData product offering
Product offeringCore offering
TrueData operates a mobile-data-driven identity resolution platform that connects consumer identifiers across devices, channels, and platforms to support addressability, activation, and measurement for digital advertising. It works with app publishers that generate mobile data and with brands/advertisers that need data for ad targeting, delivering this through a cross-device identity graph, customer attribute data feeds, and customizable data onboarding/integration services.
Product overview
TrueData offers a unified identity resolution platform anchored by its TrueData Identity Graph, the core product, complemented by Customer Attribute Data Feeds and Customizable Data and Onboarding Solutions as add-on offerings. The Identity Graph serves as the central platform that ingests, resolves, and links consumer identifiers, while the attribute data feeds enrich those resolved identities with demographic and behavioral attributes. The customizable onboarding solutions enable clients to integrate their own first-party data into the platform, making the Identity Graph the central platform and the attribute feeds and onboarding solutions supporting modules built around it. Following the November 2025 acquisition by ID5, TrueData's offerings are positioned to extend into the European market.
Differentiator
Problem solved
Functional benefit
Products and services
- TrueData Identity Graph TrueData's flagship identity resolution graph that connects consumer identifiers across devices, channels, and platforms to build unified consumer profiles, enabling accurate cross-device resolution and privacy-focused connections across channels for brands, advertisers, and publishers.
- Customer Attribute Data Feeds Pre-built consumer attribute data feeds that enrich customer profiles with demographic, behavioral, and contextual attributes for targeting and personalization use cases, delivered with global infrastructure-supported consistency and precision.
- Customizable Data and Onboarding Solutions Tailored data onboarding and customization services that allow clients to integrate their first-party data with TrueData's identity graph and attribute data, enabling seamless first-party data activation, enrichment, and integration for durable identity strategies.
Companies that use TrueData
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
TrueData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TrueData partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ID5flagshipID5 acquired TrueData to expand US presence and create global privacy-focused identity leader; combines ID5's technology with TrueData's data assets for identity resolution and operational efficiency
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
TrueData competitors and assessment
Company assessmentEmerging players
- Permutive: Permutive is a privacy-first, publisher-side customer data platform with identity and audience-activation capabilities. It is a more emerging, EMEA-rooted peer that overlaps with TrueData in the privacy-focused identity and first-party data activation category.
Broad incumbents
- Acxiom: Acxiom is a large data broker and identity infrastructure provider serving enterprise brands, agencies, and platforms. Its data onboarding and identity resolution capabilities directly overlap with TrueData's customizable data and onboarding solutions.
- Oracle Advertising (formerly Grapeshot / AddThis): Oracle Advertising offers an enterprise identity and data-management stack (Oracle Data Cloud, Contextual Intelligence) targeting the same large advertiser and agency customers as TrueData, but as part of a much broader enterprise software portfolio.
- Experian: Experian is a global data and identity bureau that participated in TrueData's 2018 funding round. It is both a strategic investor and a comparable provider of consumer attribute data feeds and identity services overlapping with TrueData's offering.
- The Trade Desk (UID2): The Trade Desk's UID2 is an industry-wide, open identity framework aimed at cookieless addressability and cross-channel measurement. It competes with TrueData for the same advertiser budgets and offers a more widely adopted alternative identity backbone.
- TransUnion: TransUnion operates a major consumer credit and identity data business with marketing and audience solutions (TruAudience) that compete with TrueData's customer attribute data feeds and identity resolution for enterprise brands.
Direct peers
- Lotame: Lotame provides a global identity, data collaboration, and audience-targeting platform used by brands, agencies, and publishers. It overlaps directly with TrueData's identity graph and data onboarding capabilities, particularly in the U.S. and EMEA markets.
- ID5: ID5 is a European identity resolution platform serving the same advertisers and publishers as TrueData with a comparable cross-device identity graph. It is now TrueData's parent company following the November 2025 acquisition, making it the most direct functional peer.
- LiveRamp: LiveRamp operates a global identity graph (RampID) connecting offline and online data for activation, measurement, and addressability — the same core use cases as TrueData's Identity Graph, but at materially larger scale and with deeper enterprise penetration.
Regional players
- AdSquare (now part of Azerion): AdSquare (acquired by Azerion) provides a European data and identity exchange for audience targeting and measurement, making it a regional peer in the cross-device identity and data onboarding space where TrueData also competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
TrueData social profiles
Digital presenceTrueData compliance and trust
Trust signalCompliance1 record
TrueData financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueData leadership team
Management profileNumber of profiles
Profiles2 records
TrueData funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueData
What does TrueData do?
TrueData operates a mobile-data-driven identity resolution platform that connects consumer identifiers across devices, channels, and platforms to support addressability, activation, and measurement for digital advertising. It works with app publishers that generate mobile data and with brands/advertisers that need data for ad targeting, delivering this through a cross-device identity graph, customer attribute data feeds, and customizable data onboarding/integration services.
Is TrueData a public or private company?
TrueData is a private company. It is classified as corporate owned and is currently acquired.
When was TrueData founded?
TrueData was founded in 2013. It employs 11 to 50 people.
Where is TrueData based?
TrueData is headquartered in Los Angeles, United States, in the North America region.
How does TrueData make money?
One revenue line is on record: B2B Data & Identity Services.
Who are TrueData's main competitors?
Permutive is listed as an emerging player. Broad incumbents are Acxiom, Oracle Advertising (formerly Grapeshot / AddThis), Experian, The Trade Desk (UID2) and TransUnion. Direct peers are Lotame, ID5 and LiveRamp. AdSquare (now part of Azerion) is listed as a regional player.
Does TrueData have an API?
No public API is recorded for TrueData.
What industry is TrueData in?
TrueData's product category is Identity Resolution / Ad-tech Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 5182 and its SIC code is 7370.