What PROFISHOP does

PROFISHOP GmbH is a Bremen, Germany-based B2B procurement platform founded in 2012 that operates a multi-country e-commerce marketplace aggregating more than 1.5 million products from brand-name manufacturers for industry, construction, trades, agriculture, office, hospitality, and workplace safety buyers. The core platform is a self-serve web storefront with category navigation, multi-criteria filtering, intelligent product search, account-based order history, and a session-spanning Pinnwand wishlist; products are drop-shipped directly from manufacturers to the customer, allowing the company to operate without holding inventory while offering a €50 free-shipping threshold and a broad payment mix including Klarna invoice purchasing, cards, PayPal, Apple Pay, and Google Pay via Adyen.

The company complements its catalog with a 360° Beschaffungsservice (360° procurement service) that lets B2B buyers request any product not stocked on the platform and receive sourced offers within 48 hours, functioning as a managed concierge layer over the standard e-commerce flow. PROFISHOP also operates a "Sell on PROFISHOP" third-party onboarding program that signals a transition toward an open marketplace model. The technology stack is built on standard e-commerce infrastructure with payment integration through Adyen and Klarna, address autocomplete via Google Places API, and analytics/retargeting across Google Ads, Microsoft Bing Ads, Facebook Pixel, Criteo, LinkedIn Insight, and price-comparison sites such as billiger.de and guenstiger.de.

Commercially, PROFISHOP generates revenue through transactional product sales (markup on drop-shipped goods) and procurement-service sourcing fees. It operates localized storefronts in Germany, Austria, France, the Netherlands, the Czech Republic, Poland, and Belgium, holds ISO 9001 and ISO 14001 certifications, and is GDPR/CCPA compliant. In March 2022 the company closed a $35 million Series A led by Tiger Global Management, with capital earmarked for US market entry and continued international expansion, following an earlier 2019 investment from TAKKT Venture Capital.

Name

PROFISHOP

Legal name

PROFISHOP GmbH

Website

https://profishop.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

PROFISHOP is a Bremen-based B2B e-commerce procurement platform offering over 1.5 million drop-shipped products from brand manufacturers to SMB and industrial buyers across industry, construction, trades, office, hospitality, and safety segments in seven European countries, with planned US expansion.

Ownership category

akta.pro rank

Product category

B2B Industrial E-commerce Procurement

NAICS

Software Publishers (513210)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

Keywords

• B2B procurement platform
• Industrial supplies marketplace
• Construction equipment supply
• Workplace safety equipment
• Business procurement services

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel

Revenue model

1. Product Sales (E-commerce Retail): PROFISHOP operates as a B2B online procurement platform connecting businesses with brand manufacturers. Products are sold directly through the website with pricing listed for individual items. The company acts as an intermediary, with manufacturers shipping products directly to customers, eliminating unnecessary costs and enabling competitive pricing.
2. 360° Procurement Service: For products not available in their catalog, PROFISHOP offers a procurement service where customers can submit requests. The company sources and offers the requested products, generating revenue through the markup on these special orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

PROFISHOP is a B2B online procurement platform that lists over 1.5 million products from brand-name manufacturers across categories including industrial supplies, workshop equipment, construction and trade tools, office supplies, electronics, agricultural equipment, workwear, and hospitality supplies. Products are priced and sold directly through the website, with fulfillment shipped directly from manufacturers to business customers, eliminating intermediary costs. The platform is complemented by the 360° Beschaffungsservice, a sourcing service that responds to requests for products outside the catalog within 48 hours.

Product overview

PROFISHOP operates as a B2B procurement platform offering over 1.5 million products for industry, trade, and construction. The core offering is the main e-commerce platform supplemented by the 360° Beschaffungsservice (procurement service module) for sourcing items outside the catalog, the Pinnwand (pinboard feature) for saving products, and a marketplace component through the Sell on PROFISHOP onboarding program. Products are shipped directly from manufacturers to customers. The platform serves multiple European countries including Germany, Austria, France, Netherlands, Czech Republic, Poland, and Belgium. Key product categories include workshop equipment, office supplies, hardware/software, agriculture/construction/trade supplies, electronics/electrical equipment, workwear/safety gear, industrial supplies, building technology, and hospitality equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• PROFISHOP B2B Procurement Platform

Quantifiable outcome

• Over 1.5 million products available through a single procurement platform
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Manutan: European B2B distributor of workplace, industrial, and hospitality supplies with a multi-country footprint and an e-commerce platform. Manutan is the closest direct competitor to PROFISHOP in Europe, sharing the same horizontal procurement-for-business model and SMB/trade customer base.
• ToolStation: UK-headquartered multi-channel trade supplier of tools, hardware, and accessories with rapid European expansion. ToolStation is a direct peer for PROFISHOP's trades and construction customer segment and competes on the same low-friction B2B procurement experience.
• Contorion: German online B2B retailer specializing in tools, industrial supplies, and workshop equipment. Contorion is the most direct domestic German competitor to PROFISHOP's trades/industrial SKU mix and serves the same SMB and tradesperson buyer.
• Zoro: US-based B2B e-commerce marketplace for tools, MRO supplies, and industrial equipment owned by Grainger. Zoro is a direct comparable as a digital-first, multi-category B2B procurement marketplace targeting SMBs and trades — the same model PROFISHOP runs in Europe.

Broad incumbents

• Würth Group: Global market leader in fasteners, tools, and indirect materials for trades and industry, with a large digital channel and direct-sales force. Würth is a broad incumbent whose professional-grade product range and trade customer base overlap heavily with PROFISHOP's core trades and construction segments.
• Grainger: US-headquartered broad-line industrial distributor with a sizable digital channel serving MRO and industrial buyers globally. Grainger represents the kind of scaled incumbent PROFISHOP would need to compete with as it enters the US market.
• McMaster-Carr: Iconic US industrial supply catalog/e-commerce company with industry-leading breadth, delivery speed, and customer experience. McMaster-Carr sets the benchmark for digital industrial procurement that any European marketplace expanding into the US must measure against.
• Amazon Business: Amazon's B2B procurement marketplace offering broad workplace and industrial SKUs with business-specific pricing, approvals, and analytics. Amazon Business is the dominant digital incumbent in B2B procurement and the primary long-term competitive threat to PROFISHOP in Europe and the US.
• MSC Industrial: Large US metalworking and MRO industrial distributor with a strong e-commerce channel serving manufacturing customers. MSC is comparable as another large-scale B2B industrial supply platform PROFISHOP would compete with in its planned US expansion.

Emerging players

• Restposten.de / Lederer (EvoSupply): German B2B surplus and industrial supply marketplace focusing on liquidation and overstock inventory. Comparable as a niche German-language B2B procurement marketplace that overlaps with PROFISHOP's trades and SMB customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PROFISHOP.de
• LinkedInlinkedin.com/company/profishop-gmbh
• Instagraminstagram.com/profishop.de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROFISHOP