What HH Global does

HH Global is a London-headquartered, privately-held marketing execution partner founded in 1991 that delivers tech-enabled creative production and procurement services to global enterprise brands. The company combines strategic sourcing ($2B+ in client spend under management across 6,500+ supplier partners spanning 19 spend categories) with creative production, digital asset management, logistics, and warehousing to run end-to-end marketing activation for multinational clients across 64 markets and 120+ countries, supported by 4,500 colleagues, 26 creative studios, and 7+ million square feet of warehouse capacity. Its proprietary Hub technology platform integrates e-storefronts in 18 languages and 38 currencies, digital asset management, retail store profiling, and self-service production and procurement with SAP Ariba and Coupa integrations, processing 1.3M transactions annually for 111,606+ active users. HH Global's commercial model is enterprise field sales driven, with multi-year contracts, customized quote-based pricing, and disclosed outcomes including 25% typical year-one cost savings and a 99% client retention rate. Revenue streams span professional services (creative production), managed services (procurement and logistics), and recurring technology subscriptions. Customers include HSBC, Coca-Cola, Bayer, adidas, Samsung, Edrington, and Triumph + Sloggi across financial services, FMCG, life sciences, retail, technology, beverage, and luxury verticals. The company has scaled aggressively via M&A (InnerWorkings 2020, Adare International 2021, Displayplan 2024, Northell 2024) to reach approximately $2.1B in combined revenue, with sustainability credentials including SBTi-approved Net Zero targets and 5+ years of EcoVadis Gold serving as enterprise procurement differentiators.

Name

HH Global

Legal name

HH Associates Ltd.

Website

https://hhglobal.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HH Global is a London-headquartered marketing execution partner that delivers tech-enabled creative production, procurement ($2B+ spend under management), and logistics services to global enterprise brands across 64 markets, serving logos including HSBC, Coca-Cola, Bayer, and Samsung.

Ownership category

akta.pro rank

Product category

Marketing Execution Services

NAICS

General Warehousing and Storage (493110), Industrial Supplies Merchant Wholesalers (423840), Custom Computer Programming Services (541511)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)

akta.pro secondary industries

Logistics, Freight Forwarding & Supply Chain Operations (EDAOANAG), Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE)

Keywords

• Creative production services
• Marketing procurement services
• Marketing execution services
• Retail activation services
• Sustainable supply chain

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Production Services: Data-driven creative production services for global marketing including strategic creative, content development, content production, and data and insights. Delivered through worldwide digital studio network with follow-the-sun model.
2. Procurement Services: Industry-leading procurement with $2B+ spend under management. Delivers tailored procurement programs that mitigate risk and optimize supply chain, covering 19 key categories of marketing spend with 6,500+ supplier partners.
3. Technology Platform Services: SaaS solutions including e-store, digital asset management, retail store profiling, and self-service production and procurement. API-based and integration-ready solutions from creative brief through procurement and production to invoice reconciliation.
4. Logistics and Warehousing: Tech-enabled smart warehousing, freight optimization, assembly and installation, and co-packing services. Over 7 million square feet of warehouse capacity, managing millions of pieces annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HH Global provides tech-enabled creative production and procurement services for global brands, encompassing strategic creative, content development, content production, marketing procurement, logistics and warehousing, and sustainability-driven supply chain management. The company's proprietary Hub technology platform unifies e-store, digital asset management, store profiling, reporting and analytics, and self-service production and procurement across 64 markets. HH Global also operates direct creative studios (26 globally) and manages over $2B in client spend through a network of more than 6,500 strategic supplier partners.

Product overview

HH Global is a tech-enabled creative production and procurement platform operating as a single unified offering augmented by specific named modules and acquired brands. The core technology platform is Hub, which encompasses multiple integrated modules including Hub E-store (custom web storefronts), Hub Digital Asset Manager (digital file repository), Retail Store Profiler (store signage automation), and the Environmental Calculator / CO2 impact tools. Supporting the core platform are Conscious Creative (sustainable marketing program with evaluating, educating, and empowering frameworks) and the Sustainable Procurement Framework (SPF) for supply chain sustainability management. The portfolio is further extended through acquired entities: Adare International (including Purple Agency, acquired 2021, for expanded procurement and content services), Displayplan Ltd. (acquired February 2024, for retail activation and POS solutions), and Northell AI Solutions (acquired July 2024, for AI-powered compliance and institutional memory). Nuevo, a creative agency launched in May 2025, operates as a global creative ecosystem sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Nuevo: A game-changing creative agency built for the future of brand marketing, launched as a global creative ecosystem within HH Global.

Products and services

• Creative Production Services End-to-end creative and content production services delivered through 26 global creative studios, serving large multinational enterprise brands across all media, channels, and markets.
• Marketing Procurement Services Tailored procurement programs that mitigate risk and optimize the supply chain for marketing spend across 19 categories, leveraging a network of 6,500+ strategic supplier partners and typically delivering 25% year-one product cost savings.
• Logistics and Warehousing Services Tech-enabled smart warehousing, freight optimization, assembly and installation, and co-packing services with over 7 million square feet of warehouse capacity, supporting retail marketing activation and large-scale distribution needs.
• Hub Technology Platform Proprietary tech-enabled SaaS platform unifying e-store, digital asset management, retail store profiling, environmental CO2 measurement, reporting and analytics, and self-service production and procurement. Processes over 1.3 million transactions annually with 111,606 active users and 206,113 digital assets managed.
• Conscious Creative Sustainable marketing program offering a materials library, CO2 calculations, design scorecard, and label generation. Evaluates materials, design elements, geographical risk profile, and supply chain sustainability maturity including recyclability and circularity.
• Nuevo Creative Agency Sub-brand creative agency offering built for the future of brand marketing as a global creative ecosystem within HH Global, serving enterprise clients across creative and digital functions.
• Adare International Services Marketing services brand acquired by HH Global in 2021, providing procurement, content, and interactive services across Europe and Latin America as part of HH Global's combined service portfolio (combined entity generates ~$2.1B revenue).
• Displayplan Retail Activation Services Retail activation and point-of-sale solutions including design engineering and production management of experiential customer interactions, serving HH Global's enterprise retail and consumer brand clients.

Quantifiable outcome

• 25% typical year-one product cost savings delivered to clients
• +7 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered strategic, minor and core.

• Northell Ltd.strategicStrategic or Co-development Partner · 19 July 2024Acquisition completed July 2024 for strategic investment in best-in-class AI solutions, advancing HH Global's global marketing activation capability. Northell is part of HH Global with expertise in AI-driven compliance platforms.
• Displayplan Ltd.strategicStrategic or Co-development Partner · 29 February 2024UK-based company specializing in design engineering and production management of point-of-sale solutions and experiential customer interactions. Acquisition completed February 29, 2024, intended to enhance HH Global's capabilities in global retail activation and shopper experiences, strengthening creative production and retail marketing with emphasis on innovation and sustainability.
• Adare International (including Purple Agency)strategicStrategic or Co-development Partner · 17 August 2021British marketing services provider acquired from Endless LLP in August 2021. Combined entity generates approximately $2.1 billion in revenue with over 4,000 employees and presence in more than 65 countries. Enhanced HH Global's global footprint, service offerings, and access to new markets, especially in Europe and Latin America.
• EdringtonstrategicChannel Partner/ Reseller/ Distributor · 1 January 2012Long-term partnership since 2012 providing expert structural and creative support services. Dedicated team functions as extension of brand, involved from concept through execution. Won Supplier of the Year twice, Gold award every other year.
• ClearcastminorStrategic or Co-development PartnerPartnership with Clearcast to develop an AI-driven compliance platform built on institutional memory. HH Global uses this as a case study for principles of transparency and trust in AI implementation for regulated industries.
• Coca-ColastrategicChannel Partner/ Reseller/ DistributorFIFA World Cup 2026 global activation partnership. HH Global leverages global production network and creative development capabilities to deliver comprehensive solution including bespoke merchandise, agile operations, compliance and quality management across multiple continents.
• adidasstrategicChannel Partner/ Reseller/ DistributorLong-term partnership to streamline supply chain for global sportswear brand. Embedded onsite teams work in partnership to build efficiency, create value, deliver transparency and put client back in control. Decoupled agency relationships from production and procurement.
• Strategic Supplier Partners Network (6,500+)coreChannel Partner/ Reseller/ DistributorNetwork of 6,500+ strategic supplier partners covering 19 key categories of marketing spend. Partners benefit from targeted growth with world's largest brands, supply chain best practices, optimization consultancy, access to Hub e-procurement suite, and sustainability framework support.
• ICESI University (Colombia)minorStrategic or Co-development PartnerConscious Creative partnership with ICESI University in Colombia, announced April 2026, focused on sustainable marketing education and innovation.
• BSI (British Standards Institution)minorStrategic or Co-development PartnerCollaboration on sustainability - market first sustainability framework, announced July 2023.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Williams Lea Tag: Global marketing production and brand activation services firm offering creative production, content management, and integrated marketing services to enterprise brands. Directly comparable to HH Global across creative production, brand management, and procurement offerings.
• SGK (Matthews International): Global packaging, brand, and marketing activation services provider delivering premedia, brand implementation, and creative services for consumer brands. Directly competes with HH Global in creative production, packaging design, and marketing execution services.
• Tag (IPG Mediabrands): Global creative production and marketing services network under IPG, providing production execution and content adaptation at scale. Direct competitor to HH Global in tech-enabled production and procurement services for global brands.
• Oliver Agency (Dentsu): In-house creative agency within Dentsu building embedded agencies and bespoke brand teams inside clients. Comparable to HH Global's dedicated on-site studio model and tech-enabled creative production approach for global enterprises.
• Geometry Global (WPP): WPP activation agency delivering shopper marketing, brand activation, and retail experiences globally. Directly comparable to HH Global's retail activation and shopper experience capabilities strengthened by the DisplayPlan acquisition.

Emerging players

• Material (plus): Strategic design and brand activation firm serving global enterprises with creative, design, and marketing experience services. Overlaps with HH Global's brand experience and creative production offerings across enterprise client portfolios.
• Quad/Graphics: Marketing solutions provider offering integrated marketing, print, and media services to enterprise clients. Comparable to HH Global in marketing execution services and enterprise procurement scale.

Broad incumbents

• GroupM (WPP): Largest global media investment group within WPP with significant production and procurement capabilities across its agencies. Competes with HH Global in large-scale procurement and production services for top global advertisers.
• Publicis Production: Production and content arm of Publicis Groupe offering end-to-end creative production at scale. Comparable to HH Global's tech-enabled production platform as part of an integrated marketing services offering.
• Dentsu Creative: Global creative network of Dentsu offering brand transformation, creative, and production services. Competes with HH Global in creative production and procurement for the world's largest advertisers through broad portfolio capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HH_Global
• Facebookfacebook.com/HHGlobal
• LinkedInlinkedin.com/company/44440

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HH Global