VeraBank
VeraBank is a Texas-based community bank founded in 1930, operating 39 branches across 19 East, Central, and Southeast Texas counties with $4.3 billion in assets. It serves consumers, small and mid-size businesses, dental practices, high-net-worth households, and agricultural operations with deposit, lending, and wealth management services.
- Company typePrivate
- Founded1930
- HeadquartersHenderson, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What VeraBank does
VeraBank, N.A. is a Texas-chartered community bank with federal charter status, founded in 1930 and headquartered in Henderson, Texas. The institution operates 39 branches across 19 counties in East, Central, and Southeast Texas, supported by a workforce of approximately 550 employees. VeraBank serves individual consumers, small and mid-size businesses, dental practices, high-net-worth households, and agricultural operations, offering a full suite of deposit, lending, treasury, and wealth management products, including a trust platform administering $1.2 billion in assets under management. The bank holds $4.3 billion in total assets, SBA Preferred Lender status, and an Outstanding CRA rating, and was named 2024 Bank of the Year.
The bank's core operating platform rests on a combination of in-house relationship banking infrastructure and the Q2 Holdings digital banking platform for online and mobile channels. VeraBank is an early adopter of the Q2 Assistant AI platform (June 2026), extending AI-assisted capabilities to consumer and SMB users through its vendor relationship rather than proprietary model development. Operational and risk technology, including cybersecurity, has come under renewed focus following a 2024 ransomware incident originating at vendor Marquis Software.
VeraBank's revenue model is anchored in traditional community banking mechanics: net interest income from lending and securities activities, supplemented by deposit service charges, treasury and cash management fees, mortgage banking income, and trust and wealth management fees. Capital is sourced from deposits across its branch network, supplemented by a public offering of approximately 6,509,434 shares generating approximately $86.25 million in gross proceeds. Distribution occurs primarily through its 39-branch physical network in Texas, with digital channels powered by Q2 Holdings serving as the secondary delivery layer.
VeraBank firmographics
Firmographics- Name
- VeraBank
- Legal name
- VeraBank, N.A.
- Website
- https://verabank.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- VeraBank is a Texas-based community bank founded in 1930, operating 39 branches across 19 East, Central, and Southeast Texas counties with $4.3 billion in assets. It serves consumers, small and mid-size businesses, dental practices, high-net-worth households, and agricultural operations with deposit, lending, and wealth management services.
- Ownership category
- akta.pro rank
VeraBank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (522110), Depository Credit Intermediation (5221), Credit Card Issuing (522210)
- SIC
- National Commercial Banks (6021), Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Credit Cards & Revolving Credit (FSABAAAC)
- akta.pro secondary industries
- Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE), Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)
Keywords
Where VeraBank is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
VeraBank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Net Interest Income: Interest income from loan portfolio including mortgages, personal loans, business loans, commercial real estate loans, and agricultural loans, offset by interest paid on deposits
- Non-Interest Income: Fee income from account maintenance, overdraft services, wire transfers, merchant services, and other banking service charges
- Wealth Management and Trust Services: Asset management fees, trust services, estate services, and investment management for high-net-worth individuals and families
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Small Business Merchant Services switching offer |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
VeraBank product offering
Product offeringCore offering
VeraBank is a community bank providing personal banking (checking, savings, CDs, credit cards, mortgages, home equity, personal, auto, student, and farm/ranch loans), business banking (checking, savings, SBA loans, commercial real estate, lines of credit, merchant services, cash management), and wealth management and trust services across 39 branches and digital channels in East, Central, and Southeast Texas.
Product overview
VeraBank is a community bank offering a comprehensive digital banking platform supplemented by specialized financial services. The core digital banking platform includes Online and Mobile Banking with companion smartwatch apps, supporting personal and business account management, bill pay, mobile deposits, and digital wallet integration (Apple Pay, Google Pay). The product portfolio extends to Merchant Services (mobile, countertop, POS, virtual terminal, e-commerce), Mortgage & Home Loans, Business Loans (including SBA Preferred Lender programs), Wealth Management & Trust, and specialized Dental Practice Banking. Key digital add-on modules include Financial Insights (budgeting dashboard), Positive Pay (fraud protection), Remote Deposit Capture, Cash Management Solutions, Lockbox Services, and Receipt Manager. Business services integrate with Paychex for payroll and Quicken/QuickBooks/Mint for financial data synchronization. Wealth management is delivered through the AdviceWorks platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Accounts
- Personal Savings & Money Market Accounts
- Certificates of Deposit (CDs)
- Personal and Business Credit Cards
- Mortgage & Home Loans
- Personal Loans
- Business Checking Accounts
- Business Savings & Money Market Accounts
- Business Loans
- SBA Loans
- Merchant Services
- Wealth Management & Trust Services
- Personal and Business Insurance
- VeraBank Digital Banking (Online & Mobile)
Quantifiable outcome
- SBA loan processing time significantly reduced through Preferred Lender status
- +1 more outcomes
Companies that use VeraBank
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
VeraBank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
VeraBank partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Q2 HoldingscoreQ2 Assistant AI platform partnership where VeraBank serves as early adopter. The AI tool provides conversational interface for bank employees to execute tasks through specialized agents, starting with a Customer Care Agent handling common support issues like login failures and transaction inquiries. Some tasks reportedly reduced from hours to under a minute.
- Stanford Federal Credit UnionminorCo-early adopter with VeraBank in piloting Q2 Assistant AI platform, sharing best practices and outcomes for digital banking innovation.
- PaychexcorePaychex integration offered through VeraBank business banking services for payroll processing, tax management, HR tasks, compliance assistance, and employee onboarding streamlining.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
VeraBank competitors and assessment
Company assessmentDirect peers
- Texas Capital Bancshares: Texas Capital is a Texas-based commercial bank with similar business banking, treasury management, and wealth services focus. While more commercially oriented than VeraBank, both compete for the same middle-market and business banking relationships in Texas metros.
- Prosperity Bancshares: Prosperity is a major Texas-focused community bank with comparable deposit-gathering, small business lending, and commercial real estate lending strategies across Texas and Oklahoma. Its community banking consolidation playbook is highly relevant to VeraBank's growth trajectory.
- Cullen/Frost Bankers (Frost Bank): Frost Bank is the largest Texas-headquartered community/regional bank with a similar relationship-banking model, multi-city Texas branch network, and full suite of commercial, consumer, and wealth management services. It is the most direct large-scale comparable to VeraBank's community banking strategy.
- Origin Bancorp: Origin Bancorp operates a community bank with comparable commercial lending, small business banking, and wealth services in Texas and Louisiana. Its deposit-funded commercial lending model and relationship-banking approach mirror VeraBank's structure.
- Southside Bancshares: Southside Bancshares operates a Texas-based community bank with comparable consumer/commercial banking mix and a strong East Texas presence that directly overlaps with VeraBank's Tyler-Longview-East Texas footprint. It is a closely comparable East Texas community banking peer.
- Independent Bank Group: Independent Bank Group is a Texas community bank with similar geographic concentration, commercial and consumer banking mix, and M&A-driven growth strategy. It serves comparable small-to-mid-size business and consumer segments across Texas.
- First Financial Bankshares: First Financial Bankshares operates a Texas community banking franchise with a multi-county branch network, deposit-gathering model, and conservative credit culture similar to VeraBank's. Both emphasize relationship banking in non-metropolitan and suburban Texas markets.
Regional players
- Simmons First National Corporation: Simmons First is a regional community bank with a comparable consumer/commercial banking, mortgage, and trust services model. While its core geography is Arkansas and adjacent Mid-South states, its community banking operating model and product mix are highly comparable to VeraBank's.
- Trustmark Corporation: Trustmark is a regional community bank with similar consumer/commercial banking and wealth management services but operates primarily in Mississippi, Tennessee, Alabama, and Florida rather than Texas. Its business model and product mix closely mirror VeraBank's, providing a useful same-model, different-geography benchmark.
Broad incumbents
- Cadence Bank: Cadence Bank is a regional bank with significant Texas operations and a full suite of commercial, consumer, and wealth management services. As a larger incumbent with overlapping capabilities, it competes with VeraBank in larger Texas metros while also serving markets beyond VeraBank's footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
VeraBank social profiles
Digital presenceVeraBank compliance and trust
Trust signalCompliance1 record
VeraBank financial estimates
Financial estimateRevenue estimate
Valuation estimate
VeraBank leadership team
Management profileNumber of profiles
Profiles15 records
VeraBank subsidiaries and ownership
Company hierarchySubsidiaries2 records
VeraBank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VeraBank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VeraBank
What does VeraBank do?
VeraBank is a community bank providing personal banking (checking, savings, CDs, credit cards, mortgages, home equity, personal, auto, student, and farm/ranch loans), business banking (checking, savings, SBA loans, commercial real estate, lines of credit, merchant services, cash management), and wealth management and trust services across 39 branches and digital channels in East, Central, and Southeast Texas.
Is VeraBank a public or private company?
VeraBank is a private company. It is classified as unknown and is currently operating.
When was VeraBank founded?
VeraBank was founded in 1930. It employs 501 to 1,000 people.
Where is VeraBank based?
VeraBank is headquartered in Henderson, United States, in the North America region.
How does VeraBank make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and wealth Management and Trust Services.
Who are VeraBank's main competitors?
Direct peers on record are Texas Capital Bancshares, Prosperity Bancshares, Cullen/Frost Bankers (Frost Bank), Origin Bancorp, Southside Bancshares, Independent Bank Group and First Financial Bankshares. Regional players are Simmons First National Corporation and Trustmark Corporation. Cadence Bank is listed as a broad incumbent.
Does VeraBank have an API?
No public API is recorded for VeraBank.
What industry is VeraBank in?
VeraBank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAC, Credit Cards & Revolving Credit, with a secondary code of FSABADAE, Private Banking Lending (Securities-Backed, Real Estate, Structured Credit). Its NAICS code is 522110 and its SIC code is 6021.