Outlier

What Outlier does

Outlier, operated by Colorcast, Inc., is a U.S.-based sports betting analytics platform that helps individual sports bettors research, analyze, and place wagers across major American sports leagues. The platform aggregates player statistics, odds, and injury information from over 1,000 sources and integrates directly with eight major sportsbooks (FanDuel, DraftKings, BetMGM, Caesars, Bet365, ESPN BET, Underdog) to enable one- or two-click bet placement from within the Outlier interface. Coverage spans the NFL, NBA, NHL, MLB, NCAAB, and NCAAF.

The core technology includes an odds comparison engine, a positive expected value (EV+) betting feed with Kelly Criterion sizing, an arbitrage and middle-betting tool, and a player prop analytics layer with performance trends and line movement tracking. In March 2026, Outlier launched React Live, a standalone real-time intelligence app that tracks momentum shifts, lineup changes, and live performance against historical baselines during in-play games. The same month, Outlier acquired the intellectual property of SportsCapital, Inc., gaining an event detection system that surfaces live injuries and player status updates ahead of broadcasts and sportsbook odds. Third-party data providers Sportradar and RotoWire supplement the platform's data infrastructure.

Outlier operates a product-led growth, self-serve subscription model with three tiers (Premium at $19.99/month, Premium+ at $29.99/month, Pro at $79.99/month), each backed by a 7-day free trial and distributed through iOS and web channels. The company is headquartered in New Orleans, was founded in 2019, employs 1-10 people, and is led by CEO Evan Kirkham and Co-Founder/CTO Luis Lafer-Sousa. In December 2025, Outlier closed a Series A round of approximately $10.7-11 million led by Discerning Capital, the company's largest capital raise, used to expand the platform, grow data models, and scale teams in New Orleans.

Name

Outlier

Legal name

Colorcast, Inc.

Website

https://outlier.bet

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Outlier is a U.S. sports betting analytics platform that helps individual bettors research picks, compare odds across major sportsbooks, and identify positive expected value bets via a subscription web and iOS app, with the new React Live product extending into in-play betting.

Ownership category

akta.pro rank

Product category

Sports Betting Analytics

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Sports Data Feeds & Integrity Monitoring (MPAEACAE)

Keywords

• Sports betting analytics
• Player prop analysis
• Positive EV betting
• Odds comparison tool
• Real-time betting intelligence

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Data or Operations, Infrastructure, Others

Revenue model

1. Subscription Revenue: Monthly and annual subscription tiers providing access to sports betting research platform and tools. Three tiers with escalating features from basic trending insights to advanced EV+ betting tools and arbitrage feeds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Outlier is a sports betting analytics platform that helps individual bettors analyze thousands of player props and game lines, compare odds across major sportsbooks, identify positive expected value (EV+) betting opportunities, and place bets directly through integrated sportsbook connections. The platform combines a web application, iOS app, and the React Live real-time intelligence app to support both pre-game research and in-game live betting across NFL, NBA, NHL, MLB, NCAAB, and NCAAF.

Product overview

Outlier is a sports betting analytics platform offering a tiered subscription model (Premium, Premium+, Pro) built around its core web and mobile application. The platform provides player prop analysis, odds comparison, positive EV betting tools, and educational content. In March 2026, Outlier launched React Live as a standalone real-time intelligence app for live sports betting, creating a two-product portfolio: Outlier for pre-game research and React Live for in-game action. The platform integrates with major sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, Bet365, ESPN Bet, Underdog) to enable direct bet placement. Data is powered in part by SportRadar and RotoWire.

Differentiator

Problem solved

Functional benefit

Products and services

• Outlier Main sports betting analytics platform offering player prop analysis, odds comparison, positive EV betting tools, trending insights, injury reports, real-time betting alerts, and educational content for individual sports bettors across major U.S. leagues.
• React Live Real-time intelligence app for live sports betting that tracks momentum shifts, lineup changes, and live performance against historical baselines, surfacing real-time signals before the market fully reacts. Includes real-time odds from every major sportsbook and a real-time injury/incident feed (powered by the acquired SportsCapital event detection system) for in-game betting decisions.

Quantifiable outcome

• Users report +24.82% ROI using Outlier's edge tools

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SportsCapital, Inc.coreTechnology or Integration · 24 March 2026Acquired intellectual property including SportsCapital's event detection system that captures live game incidents across major U.S. sports leagues. System aggregates injury, substitution, and player status updates from over a thousand sources. SportsCapital CEO Aaron Riccio stated the acquisition will scale its technology through a company that recently closed nearly $11M in Series A funding.
• FanDuelminorGTM or Marketing PartnerSportsbook integration partner. Outlier users can place bets on FanDuel directly through the Outlier platform with two-click bet placement.
• DraftKingsminorGTM or Marketing PartnerSportsbook integration partner. Outlier users can place bets on DraftKings directly through the Outlier platform with two-click bet placement.
• BetMGMminorGTM or Marketing PartnerSportsbook integration partner. Outlier users can place bets on BetMGM directly through the Outlier platform with two-click bet placement.
• Caesars SportsbookminorGTM or Marketing PartnerSportsbook integration partner. Outlier users can place bets on Caesars directly through the Outlier platform with two-click bet placement.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Unabated: Unabated is a subscription-based sports betting analytics platform offering odds shopping, +EV, middles, and arbitrage tools. It is the closest direct competitor to Outlier's core analytics offering, serving the same advanced individual bettor segment with overlapping feature sets.
• OddsJam: OddsJam is a sports betting odds comparison and +EV platform that aggregates sportsbook prices and surfaces profitable bets. It directly competes with Outlier Pro's EV+ and arbitrage features and targets the same data-driven individual bettor persona.
• BettingPros: BettingPros provides sports betting picks, odds comparison, expert analysis, and player prop data. It competes with Outlier on player prop analytics, line shopping, and predictive content for U.S. sports.
• RotoGrinders: RotoGrinders is a long-standing sports betting and DFS analytics community with tools, simulators, and premium subscriptions. It competes with Outlier for advanced/premium bettors, particularly in NFL, NBA, and MLB.

Broad incumbents

• Action Network: Action Network is a leading sports betting media and data platform offering odds, picks, public-betting percentages, and analytics. While broader in scope (content plus tools), it overlaps with Outlier in player props, line movement, and EV-oriented tooling.
• Sportradar: Sportradar is the global sports data and content provider that already supplies data to Outlier. It is a critical upstream partner and a strategic threat: if it launched a consumer-facing analytics product, it could leverage its data advantage to compete directly with Outlier.
• Genius Sports: Genius Sports is a sports data and technology company serving leagues, sportsbooks, and media. It is comparable as an incumbent data infrastructure player adjacent to Outlier's analytics stack, and a potential competitor if it expands downstream.
• FanDuel: FanDuel is one of the largest U.S. sportsbooks and a current integration partner of Outlier. It represents both the largest distribution opportunity and the largest competitive threat, as it has the scale to launch its own analytics tools.
• DraftKings: DraftKings is a leading U.S. sportsbook and an Outlier integration partner. Like FanDuel, it is both a key distribution channel and a potential competitor with the resources to build comparable in-house analytics for its users.

Emerging players

• Props.cash: Props.cash is a player props and parlay analytics tool focused on NBA, NFL, and other major sports. It competes with Outlier's player prop analytics and trending insights offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/outlierdotbet
• YouTubeyoutube.com/@OutlierDotBet/featured
• LinkedInlinkedin.com/company/colorcast
• TikToktiktok.com/@outlier_sports_research

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlier