BetMGM
BetMGM is a U.S. sports betting, online casino, and poker operator formed as a 50/50 joint venture between MGM Resorts and Entain, serving consumers in 20+ regulated markets with integrated digital and retail products anchored by MGM Rewards loyalty.
- Company typePrivate
- Founded2018
- HeadquartersJersey City, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What BetMGM does
BetMGM is a U.S.-focused online sports betting, casino gaming, and poker operator founded in July 2018 as a 50/50 joint venture between MGM Resorts International and Entain Holdings, headquartered in Jersey City, New Jersey. The company runs a single integrated digital platform delivering pre-match and in-game sports wagering, online slots and table games (including live dealer from physical gaming floors), and multi-state online poker with shared liquidity across New Jersey, Michigan, and Pennsylvania. Its technology stack includes real-time odds management, geolocation verification, live streaming of sports and casino games, and customer-facing features such as Cash Out, Edit My Bet, and the GameSense responsible-gaming program. BetMGM operates in 20+ regulated U.S. jurisdictions plus Ontario, Canada, distributing through owned mobile apps/websites, retail sportsbooks at MGM casino properties (Bellagio, ARIA, MGM Grand, Mandalay Bay, Borgata, and others), and partner sportsbooks at tribal and commercial casinos. Revenue is generated transactionally from the house edge/margin on sports wagers and casino games, rake and tournament fees on poker, plus promotional reinvestment to acquire and retain customers. The company monetizes its customer base through a multi-product wallet and a loyalty ecosystem linking MGM Rewards with Marriott Bonvoy, while B2C marketing is driven by official sports league partnerships (MLB, NHL, NBA, NASCAR), media partnerships (Yahoo Sports, X), and high-profile brand ambassadors (Jamie Foxx, Derek Jeter, Tim Howard). FY2025 net revenue reached $2.8 billion (up 33% YoY) with $220 million in EBITDA.
BetMGM firmographics
Firmographics- Name
- BetMGM
- Legal name
- BetMGM, LLC
- Website
- https://betmgminc.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BetMGM is a U.S. sports betting, online casino, and poker operator formed as a 50/50 joint venture between MGM Resorts and Entain, serving consumers in 20+ regulated markets with integrated digital and retail products anchored by MGM Rewards loyalty.
- Ownership category
- akta.pro rank
BetMGM industry classification
Industry- Product category
- Online Sports Betting & Casino Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329), Casinos (except Casino Hotels) (713210), Casinos (except Casino Hotels) (71321)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industries
- Online Poker Operators (Real-Money) (MPAEAEAC), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where BetMGM is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
BetMGM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Others
Revenue model
- Sports Betting: Traditional sports betting on professional and college sports, generating revenue from the spread/margin built into odds. Customers wager on game outcomes, player props, futures, and live/in-game betting with BetMGM retaining a percentage of total wagers as revenue.
- Online Casino Gaming: Digital casino games including slots, table games, and live dealer experiences. Revenue generated from house edge on slot machines and table game outcomes, with progressive jackpot contributions.
- Online Poker: Multi-state online poker rooms with linked player pools across New Jersey, Michigan, and Pennsylvania. Revenue generated from rake (percentage of pots) and tournament fees.
- Promotional Wagers and Bonuses: Promotional offers including no-sweat bets, deposit matches, and bonus credits used to acquire and retain customers, driving increased wagering activity.
- Loyalty and Rewards: MGM Rewards and Marriott Bonvoy point exchange program enabling cross-promotional revenue from high-value VIP customers through hospitality and gaming experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | New Player Welcome Offer - No Deposit + Deposit Match |
| Usage-based | Pay-as-you-go | No-Sweat Token Promotions |
| Usage-based | Pay-as-you-go | College Football Win Total Futures |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
BetMGM product offering
Product offeringCore offering
BetMGM operates an integrated digital sports betting, online casino, and online poker platform across the United States, Canada, and Puerto Rico, paired with retail sportsbooks at MGM Resorts casino properties and partner tribal/commercial casinos. Customers place pre-match and in-game sports wagers, play slots/table games/live dealer casino content, and compete in multi-state shared-liquidity poker rooms, with revenue generated from transaction fees (spread on odds), house edge on casino games, and rake/tournament fees on poker. The platform is complemented by an MGM Rewards loyalty program, branded casino games licensed from Fremantle and major sports leagues, and responsible-gambling tools.
Product overview
BetMGM operates as a unified multi-product gaming platform combining sports betting, online casino, and poker into a single integrated experience. The core offering includes BetMGM Sportsbook (pre-match and in-game wagering), BetMGM Online Casino (slots, table games, live dealer), and BetMGM Poker with multi-state shared liquidity. The portfolio extends through sister brands Borgata Online (New Jersey), PartyCasino, partypoker, and Wheel of Fortune Casino, all sharing technology infrastructure. The platform also includes retail sportsbooks at MGM casino properties and partner locations nationwide. Recent launches include branded games with Fremantle (Price Is Right, Family Feud) and expanded poker player pools across Pennsylvania, New Jersey, and Michigan.
Differentiator
Problem solved
Functional benefit
Brands
- Borgata Online: All-in-one gaming brand for New Jersey, offering sports betting, casino games, and poker
- PartyCasino
- PartyPoker
- Wheel of Fortune Casino
Products and services
- BetMGM Sportsbook Primary online and retail sports betting product offering pre-match and in-game wagering across major professional and college sports leagues including NFL, NBA, MLB, NHL, and international soccer, available in 20+ U.S. states, Ontario, and Puerto Rico via mobile app and website.
- BetMGM Online Casino Online casino gaming platform featuring slots, table games, and live dealer experiences, offering a $25 no-deposit bonus and a 100% deposit match up to $1,000-$2,500 for new players and recognized four consecutive years as Online Casino of the Year (2025).
- BetMGM Poker Online poker platform with multi-state shared liquidity linking player pools across New Jersey, Michigan, and Pennsylvania (merged in April 2025), offering tournaments and cash games for players of all levels, with revenue from rake and tournament fees.
- Borgata Online All-in-one gaming platform exclusive to New Jersey offering sports betting, casino games, and poker under the Borgata brand, with integration to the physical Borgata Hotel Casino & Spa in Atlantic City.
- PartyCasino Online casino brand under the BetMGM/Entain network featuring an expansive selection of casino games with state-of-the-art security and player-centric promotions, operating in New Jersey and select international markets.
- partypoker Online poker platform catering to players from rookies to veterans with competitive tables, robust security, player-driven interface, and promotions, operating as a sister brand in New Jersey and international markets.
- Wheel of Fortune Casino Online casino platform featuring the market's most extensive portfolio of Wheel of Fortune-branded gaming products, inspired by the iconic TV game show.
- BetMGM Retail Sportsbooks Physical sportsbook locations at MGM Resorts properties (Bellagio, ARIA, MGM Grand, Luxor, Mandalay Bay, New York New York, Park MGM, Excalibur, The Cosmopolitan, Borgata Atlantic City, State Farm Stadium Glendale AZ) and partner casino properties (Gila River, Sandy's, Isleta, Spirit Mountain, Casino del Mar, Tin Lizzie, Cadillac Jack's, Emerald Queen), offering live sports betting with big-screen viewing and full-service betting windows.
- Single Digital Wallet and Nationwide Access (Nevada) Digital wallet product released in August 2024 enabling Nevada bettors to access a single account across state lines, allowing seamless cross-state mobile betting experience.
- Branded Casino Games (Price Is Right, Family Feud) Custom-branded online casino games created through an exclusive partnership with Fremantle, including 'The Lion's Share' game on The Price Is Right (first new pricing game on the show since 2021) and Family Feud content, integrated into BetMGM Casino starting in September 2025.
Quantifiable outcome
- $2.8 billion FY2025 net revenue, up 33% year-over-year
- +3 more outcomes
Companies that use BetMGM
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
BetMGM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
BetMGM partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major, regional and minor.
- Major League Baseball (MLB)coreMulti-year renewal extending the relationship that began in 2018 as the first official gaming and sports betting partners in major league baseball history. BetMGM retains designation as MLB's official sports betting partner with marketing rights, hospitality activations, and fan engagement across U.S. and Canadian markets. Includes co-branded casino games and continued development of MLB Awards Week in Las Vegas.
- MGM Resorts International (MLB partnership)coreMGM Resorts continues as MLB's exclusive Integrated Resort & Casino Partner under the renewed multi-year agreement.
- Fremantle (The Price Is Right)majorExclusive partnership for online casino content rights to Family Feud and Price Is Right game shows. Created custom-branded 'The Lion's Share' game on The Price Is Right - first new pricing game added since 2021. Generated record $240,000+ prize win.
- Marriott BonvoymajorUnprecedented rewards collaboration allowing members to exchange BetMGM Rewards points for Marriott Bonvoy points and vice versa. Creates cross-brand loyalty network spanning hospitality and gaming experiences. Includes World's Game Sweepstakes promotions to New York events.
- X (formerly Twitter)majorExclusive sports betting partnership signed February 2024 for content and audience engagement.
- Ontario, Canada Gaming PartnersregionalLaunched online sports betting and iGaming in Ontario, Canada market through regulated provincial framework.
- MGM Resorts International and Entain HoldingscoreJoint venture partnership forming BetMGM as the exclusive sports betting partner of MGM Resorts, both online and in MGM casinos nationwide. Entain provides the technology platform while MGM provides brand, properties, and customer access. This partnership revolutionized the U.S. sports betting and online gaming market.
- Yahoo SportsmajorMost Engaging Sports Betting Partnership award winner. Partnership provides sports betting content integration and audience reach through Yahoo Sports platforms.
- NHLmajorOfficial sports betting partnership with National Hockey League. Includes first-ever NHL slot game launched December 2023 and ongoing marketing activations.
- NBAmajorOfficial sports betting partnership with National Basketball Association providing marketing and content rights.
- NASCARmajorOfficial sports betting partnership with NASCAR. Partnership includes integrity monitoring discussions and employee monitoring programs.
- Buffalo Wild WingsminorSports betting partnership bringing BetMGM content to Buffalo Wild Wings restaurant locations.
- The AthleticminorPartnership with The Athletic sports media platform for content and audience engagement.
- SportradarmajorIntegrity monitoring partnership using real-time data and geolocation tracking to detect suspicious betting activity and protect sports leagues.
- Borgata OnlineregionalSister brand operating online casino and sports betting in New Jersey under BetMGM umbrella.
- PartyCasino and PartypokerregionalInternational sister brands under BetMGM portfolio, part of the broader Entain network.
- LeoVegas GroupregionalLeoVegas Group integrated its in-house sportsbook with BetMGM in Sweden, extending product offerings internationally.
Scale indicators9 records
Recent moves11 records
Expansion highlights5 records
BetMGM competitors and assessment
Company assessmentDirect peers
- DraftKings: DraftKings is the largest publicly traded U.S. online sports betting and iGaming operator, competing directly with BetMGM in nearly all 20+ legal states. Same products (sportsbook, casino, DFS legacy), same customer base, and similar omnichannel ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
BetMGM social profiles
Digital presenceBetMGM compliance and trust
Trust signalCompliance2 records
BetMGM financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetMGM leadership team
Management profileNumber of profiles
Profiles13 records
BetMGM subsidiaries and ownership
Company hierarchySubsidiaries5 records
BetMGM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetMGM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetMGM
What does BetMGM do?
BetMGM operates an integrated digital sports betting, online casino, and online poker platform across the United States, Canada, and Puerto Rico, paired with retail sportsbooks at MGM Resorts casino properties and partner tribal/commercial casinos. Customers place pre-match and in-game sports wagers, play slots/table games/live dealer casino content, and compete in multi-state shared-liquidity poker rooms, with revenue generated from transaction fees (spread on odds), house edge on casino games, and rake/tournament fees on poker. The platform is complemented by an MGM Rewards loyalty program, branded casino games licensed from Fremantle and major sports leagues, and responsible-gambling tools.
Is BetMGM a public or private company?
BetMGM is a private company. It is classified as corporate owned and is currently operating.
When was BetMGM founded?
BetMGM was founded in 2018. It employs 1,001 to 5,000 people.
Where is BetMGM based?
BetMGM is headquartered in Jersey City, United States, in the North America region.
How does BetMGM make money?
Five revenue lines are on record. Sports Betting is the primary driver. The others are online Casino Gaming, online Poker, promotional Wagers and Bonuses and loyalty and Rewards.
Who are BetMGM's main competitors?
DraftKings is listed as a direct peer.
Does BetMGM have an API?
No public API is recorded for BetMGM.
What industry is BetMGM in?
BetMGM's product category is Online Sports Betting & Casino Gaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEAEAC, Online Poker Operators (Real-Money). Its NAICS code is 7132.