Outlier
Outlier is a U.S. sports betting analytics platform that helps individual bettors research picks, compare odds across major sportsbooks, and identify positive expected value bets via a subscription web and iOS app, with the new React Live product extending into in-play betting.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Outlier does
Outlier, operated by Colorcast, Inc., is a U.S.-based sports betting analytics platform that helps individual sports bettors research, analyze, and place wagers across major American sports leagues. The platform aggregates player statistics, odds, and injury information from over 1,000 sources and integrates directly with eight major sportsbooks (FanDuel, DraftKings, BetMGM, Caesars, Bet365, ESPN BET, Underdog) to enable one- or two-click bet placement from within the Outlier interface. Coverage spans the NFL, NBA, NHL, MLB, NCAAB, and NCAAF.
The core technology includes an odds comparison engine, a positive expected value (EV+) betting feed with Kelly Criterion sizing, an arbitrage and middle-betting tool, and a player prop analytics layer with performance trends and line movement tracking. In March 2026, Outlier launched React Live, a standalone real-time intelligence app that tracks momentum shifts, lineup changes, and live performance against historical baselines during in-play games. The same month, Outlier acquired the intellectual property of SportsCapital, Inc., gaining an event detection system that surfaces live injuries and player status updates ahead of broadcasts and sportsbook odds. Third-party data providers Sportradar and RotoWire supplement the platform's data infrastructure.
Outlier operates a product-led growth, self-serve subscription model with three tiers (Premium at $19.99/month, Premium+ at $29.99/month, Pro at $79.99/month), each backed by a 7-day free trial and distributed through iOS and web channels. The company is headquartered in New Orleans, was founded in 2019, employs 1-10 people, and is led by CEO Evan Kirkham and Co-Founder/CTO Luis Lafer-Sousa. In December 2025, Outlier closed a Series A round of approximately $10.7-11 million led by Discerning Capital, the company's largest capital raise, used to expand the platform, grow data models, and scale teams in New Orleans.
Outlier firmographics
Firmographics- Name
- Outlier
- Legal name
- Colorcast, Inc.
- Website
- https://outlier.bet
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Outlier is a U.S. sports betting analytics platform that helps individual bettors research picks, compare odds across major sportsbooks, and identify positive expected value bets via a subscription web and iOS app, with the new React Live product extending into in-play betting.
- Ownership category
- akta.pro rank
Outlier industry classification
Industry- Product category
- Sports Betting Analytics
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Sports Data Feeds & Integrity Monitoring (MPAEACAE)
Keywords
Where Outlier is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Outlier business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Data or Operations, Infrastructure, Others
Revenue model
- Subscription Revenue: Monthly and annual subscription tiers providing access to sports betting research platform and tools. Three tiers with escalating features from basic trending insights to advanced EV+ betting tools and arbitrage feeds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium tier with core betting tools and research platform |
| Subscription | Monthly | Mid-tier with additional features and early adopter pricing |
| Subscription | Monthly | Top tier with full access including Boost Analysis for advanced bettors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Outlier product offering
Product offeringCore offering
Outlier is a sports betting analytics platform that helps individual bettors analyze thousands of player props and game lines, compare odds across major sportsbooks, identify positive expected value (EV+) betting opportunities, and place bets directly through integrated sportsbook connections. The platform combines a web application, iOS app, and the React Live real-time intelligence app to support both pre-game research and in-game live betting across NFL, NBA, NHL, MLB, NCAAB, and NCAAF.
Product overview
Outlier is a sports betting analytics platform offering a tiered subscription model (Premium, Premium+, Pro) built around its core web and mobile application. The platform provides player prop analysis, odds comparison, positive EV betting tools, and educational content. In March 2026, Outlier launched React Live as a standalone real-time intelligence app for live sports betting, creating a two-product portfolio: Outlier for pre-game research and React Live for in-game action. The platform integrates with major sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, Bet365, ESPN Bet, Underdog) to enable direct bet placement. Data is powered in part by SportRadar and RotoWire.
Differentiator
Problem solved
Functional benefit
Products and services
- Outlier Main sports betting analytics platform offering player prop analysis, odds comparison, positive EV betting tools, trending insights, injury reports, real-time betting alerts, and educational content for individual sports bettors across major U.S. leagues.
- React Live Real-time intelligence app for live sports betting that tracks momentum shifts, lineup changes, and live performance against historical baselines, surfacing real-time signals before the market fully reacts. Includes real-time odds from every major sportsbook and a real-time injury/incident feed (powered by the acquired SportsCapital event detection system) for in-game betting decisions.
Quantifiable outcome
- Users report +24.82% ROI using Outlier's edge tools
Companies that use Outlier
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Outlier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature5 records
Outlier partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SportsCapital, Inc.coreAcquired intellectual property including SportsCapital's event detection system that captures live game incidents across major U.S. sports leagues. System aggregates injury, substitution, and player status updates from over a thousand sources. SportsCapital CEO Aaron Riccio stated the acquisition will scale its technology through a company that recently closed nearly $11M in Series A funding.
- FanDuelminorSportsbook integration partner. Outlier users can place bets on FanDuel directly through the Outlier platform with two-click bet placement.
- DraftKingsminorSportsbook integration partner. Outlier users can place bets on DraftKings directly through the Outlier platform with two-click bet placement.
- BetMGMminorSportsbook integration partner. Outlier users can place bets on BetMGM directly through the Outlier platform with two-click bet placement.
- Caesars SportsbookminorSportsbook integration partner. Outlier users can place bets on Caesars directly through the Outlier platform with two-click bet placement.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Outlier competitors and assessment
Company assessmentDirect peers
- Unabated: Unabated is a subscription-based sports betting analytics platform offering odds shopping, +EV, middles, and arbitrage tools. It is the closest direct competitor to Outlier's core analytics offering, serving the same advanced individual bettor segment with overlapping feature sets.
- OddsJam: OddsJam is a sports betting odds comparison and +EV platform that aggregates sportsbook prices and surfaces profitable bets. It directly competes with Outlier Pro's EV+ and arbitrage features and targets the same data-driven individual bettor persona.
- BettingPros: BettingPros provides sports betting picks, odds comparison, expert analysis, and player prop data. It competes with Outlier on player prop analytics, line shopping, and predictive content for U.S. sports.
- RotoGrinders: RotoGrinders is a long-standing sports betting and DFS analytics community with tools, simulators, and premium subscriptions. It competes with Outlier for advanced/premium bettors, particularly in NFL, NBA, and MLB.
Broad incumbents
- Action Network: Action Network is a leading sports betting media and data platform offering odds, picks, public-betting percentages, and analytics. While broader in scope (content plus tools), it overlaps with Outlier in player props, line movement, and EV-oriented tooling.
- Sportradar: Sportradar is the global sports data and content provider that already supplies data to Outlier. It is a critical upstream partner and a strategic threat: if it launched a consumer-facing analytics product, it could leverage its data advantage to compete directly with Outlier.
- Genius Sports: Genius Sports is a sports data and technology company serving leagues, sportsbooks, and media. It is comparable as an incumbent data infrastructure player adjacent to Outlier's analytics stack, and a potential competitor if it expands downstream.
- FanDuel: FanDuel is one of the largest U.S. sportsbooks and a current integration partner of Outlier. It represents both the largest distribution opportunity and the largest competitive threat, as it has the scale to launch its own analytics tools.
- DraftKings: DraftKings is a leading U.S. sportsbook and an Outlier integration partner. Like FanDuel, it is both a key distribution channel and a potential competitor with the resources to build comparable in-house analytics for its users.
Emerging players
- Props.cash: Props.cash is a player props and parlay analytics tool focused on NBA, NFL, and other major sports. It competes with Outlier's player prop analytics and trending insights offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Outlier social profiles
Digital presenceOutlier compliance and trust
Trust signalCompliance2 records
Outlier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outlier leadership team
Management profileNumber of profiles
Profiles3 records
Outlier funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outlier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outlier
What does Outlier do?
Outlier is a sports betting analytics platform that helps individual bettors analyze thousands of player props and game lines, compare odds across major sportsbooks, identify positive expected value (EV+) betting opportunities, and place bets directly through integrated sportsbook connections. The platform combines a web application, iOS app, and the React Live real-time intelligence app to support both pre-game research and in-game live betting across NFL, NBA, NHL, MLB, NCAAB, and NCAAF.
Is Outlier a public or private company?
Outlier is a private company. It is classified as venture growth investor backed and is currently operating.
When was Outlier founded?
Outlier was founded in 2019. It employs 1 to 10 people.
Where is Outlier based?
Outlier is headquartered in Austin, United States, in the North America region.
How does Outlier make money?
One revenue line is on record: subscription Revenue.
Who are Outlier's main competitors?
Direct peers on record are Unabated, OddsJam, BettingPros and RotoGrinders. Broad incumbents are Action Network, Sportradar, Genius Sports, FanDuel and DraftKings. Props.cash is listed as an emerging player.
Does Outlier have an API?
No public API is recorded for Outlier.
What industry is Outlier in?
Outlier's product category is Sports Betting Analytics. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds). Its NAICS code is 7132 and its SIC code is 7990.