Xtb
XTB is a Warsaw-listed online broker serving 2.5M+ retail investors across 15+ European and MENA markets with a multi-asset platform offering commission-free stocks/ETFs, CFDs, options, ISA wrappers, and a multi-currency Mastercard debit card via its proprietary xStation technology.
- Company typePublic
- Founded2004
- HeadquartersPalo Alto, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Xtb does
XTB S.A. is a Warsaw-headquartered, Warsaw-Stock-Exchange-listed online broker founded in 2004 that operates a multi-asset retail investment platform across 15+ markets in Europe and MENA, regulated by KNF, FCA, CySEC, DFSA, FSC Belize, and Bappebti. The company serves more than 2.5 million clients globally through its proprietary xStation web and mobile platform (5M+ app downloads), offering commission-free stock and ETF trading up to €100k monthly turnover, leveraged CFDs on forex, commodities, indices, and cryptocurrencies (2,500+ instruments), American-style options on 110 U.S.-listed stocks and ETFs, UK ISA and Cash ISA wrappers, Investment Plans, and a multi-currency Mastercard debit card issued via DiPocket UAB.
Revenue is generated primarily through transaction-based fees—CFD spreads and overnight financing charges (where 72-76% of retail accounts lose money), stock/ETF commissions above the €100k threshold, and currency conversion fees of 0.5%—supplemented by interest earned on uninvested client funds (4.00% GBP, 3.45% USD, 2.30% EUR) and subscription-style custody fees above €250k. Distribution is product-led and self-serve via xStation, supplemented by an influencer/affiliate partnership program, regional football sponsorships (Paris La Défense Arena, Globe Soccer Awards), and a Zlatan Ibrahimović brand ambassadorship. A separate B2B liquidity and execution division, XTB Institutional (formerly X Open Hub), serves brokers and institutional counterparties.
XTB reported full-year 2025 revenue of PLN 2.15 billion and a record Q1 2026 with operating income of PLN 1,094M and net profit of PLN 535M (+176% YoY). Headcount stood at 1,315 as of 31.12.2025, with 90% on permanent contracts. The group has 13 entities and 7 foreign branches, a Warsaw Stock Exchange valuation of approximately $3 billion, and a multi-jurisdictional footprint demonstrated to be resilient during a 72-hour UAE market disruption in early 2026.
Xtb firmographics
Firmographics- Name
- Xtb
- Legal name
- XTB S.A.
- Website
- https://xtb.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- XTB is a Warsaw-listed online broker serving 2.5M+ retail investors across 15+ European and MENA markets with a multi-asset platform offering commission-free stocks/ETFs, CFDs, options, ISA wrappers, and a multi-currency Mastercard debit card via its proprietary xStation technology.
- Ownership category
- akta.pro rank
Xtb industry classification
Industry- Product category
- Retail Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Cross-Border & FX Payments Platforms (BPAMAFAK)
Keywords
Where Xtb is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Xtb business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- CFD Trading (Forex, Commodities, Indices, Cryptocurrencies): Contract for Difference trading generates revenue through spreads and overnight financing charges. 72-76% of retail investor accounts lose money indicating high-risk leveraged products. Gold CFD trading drove record Q4 2025 revenues of $173 million.
- Stock and ETF Trading: Commission-free stock and ETF trading up to EUR 100k monthly turnover. Above threshold, 0.2% commission applies (minimum GBP 10). Revenue also generated through 0.5% currency conversion fees.
- Interest on Uninvested Funds: XTB pays interest on uninvested cash balances. UK investors receive 4.25% p.a. on uninvested GBP. Interest calculated daily and paid monthly.
- Multi-Currency Card Services: Virtual debit card issued under Mastercard license by DiPocket UAB. Supports seven currencies (EUR, USD, GBP, PLN, RON, CZK, HUF). Card can be added to Apple Pay and Google Pay wallets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Stock/ETF Trading - Commission Free |
| Subscription | Annual | Custody Fees |
| Subscription | Monthly | Interest on Uninvested GBP |
| Subscription | Monthly | Account Maintenance Fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Xtb product offering
Product offeringCore offering
XTB is a publicly listed online broker that provides retail investors with access to global financial markets through its proprietary xStation web and mobile platform. Core offerings include commission-free stock and ETF trading (up to EUR 100k monthly turnover), leveraged CFD trading across forex, commodities, indices, and cryptocurrencies, American-style options on US-listed securities, and supplementary savings products such as UK ISAs, interest on uninvested cash, and a multi-currency Mastercard debit card.
Product overview
XTB is a unified investment platform offering multiple product lines through its xStation mobile app and web platform. The core offering includes Stocks & ETFs trading (commission-free up to €100k/month), CFD trading (Forex, Commodities, Indices, Cryptocurrencies with 2,500+ instruments), and American-style Options trading (110 U.S.-listed stocks and ETFs). Supplementary products include Investment Plans for automated investing, ISA and Cash ISA for tax-efficient UK savings, Interest on uninvested funds, and a Multi-Currency Debit Card. The platform is complemented by market research, educational content, and cybersecurity tools including an Emergency Lock feature. The B2B division operates under the XTB Institutional brand (formerly X Open Hub).
Differentiator
Problem solved
Functional benefit
Brands
- XTB Institutional: B2B liquidity and execution division providing services to brokers and institutional counterparties, formerly known as X Open Hub.
Products and services
- xStation Trading Platform Award-winning proprietary web and mobile trading platform providing access to global financial markets; enables users to trade stocks, ETFs, CFDs, options, and view market research, with integrated multi-currency wallet and security features.
- Stocks & ETFs Trading Commission-free stock and ETF trading service with access to 8,900+ EU and US securities; 0% commission up to EUR 100k monthly turnover, 0.2% commission (min GBP 10) above threshold, plus 0.5% currency conversion fee.
- CFD Trading Leveraged Contract for Difference trading covering 2,500+ instruments across Forex, Commodities, Indices, and Cryptocurrencies; revenue generated through spreads and overnight financing charges.
- Options Trading American-style options trading on 110 U.S.-listed stocks and ETFs, including zero-days-to-expiration contracts and fractional options; available to retail clients across seven European markets.
- Investment Plans Automated investment service that allows users to invest savings in a systematic, managed way for passive investing.
- ISA (Individual Savings Account) Tax-efficient UK Individual Savings Account enabling tax-free investing within annual contribution limits; distributed via FCA-regulated XTB Limited with FSCS protection up to GBP 85,000.
- Cash ISA Tax-free UK Cash ISA savings account with flexible access, offered separately from the investment ISA.
- Interest on Uninvested Funds Interest paid on client cash balances held in trading accounts while awaiting investment; rates of 4.00% GBP, 3.45% USD, and 2.30% EUR p.a. (UK up to 4.25% p.a.), calculated daily and paid monthly.
- Multi-Currency Debit Card Virtual debit card and mobile wallet supporting seven currencies (EUR, USD, GBP, PLN, RON, CZK, HUF), issued under Mastercard license by DiPocket UAB; supports Apple Pay and Google Pay wallets with 2FA, instant card limits, and real-time notifications.
- XTB Institutional B2B liquidity and execution services for brokers and institutional counterparties; provides multi-asset liquidity, execution, and integration solutions under the rebranded XTB Institutional name (formerly X Open Hub).
Quantifiable outcome
- 74% client growth year-over-year (as of 31.12.2025)
- +3 more outcomes
Companies that use Xtb
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Xtb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Xtb partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and strategic.
- iFX EXPO International 2026coreXTB will present updated brand identity for XTB Institutional (formerly X Open Hub) at iFX EXPO International 2026 in Limassol, Cyprus - premier B2B financial expo for institutional partnerships.
- Paris La Défense ArenamajorXTB sponsorship of Paris La Défense Arena in France since April 2025, targeting over 7 million French long-term investment accounts. Strategic marketing investment to build brand presence in France ahead of options trading launch.
- CoinbasestrategicCoinbase appointed as cold storage custodian for Poland's first spot crypto ETPs listed on Warsaw Stock Exchange. Enables XTB clients to access regulated crypto exposure through established brokerage platform.
- Raiffeisen Bank InternationalstrategicAppointed as market maker providing continuous liquidity for Virtune's spot crypto ETPs on Warsaw Stock Exchange, enabling XTB clients to trade Bitcoin, Ethereum, XRP, and Solana ETPs.
- Globe Soccer AwardsmajorGold Sponsor of 16th annual Globe Soccer Awards held in Dubai, enhancing global brand visibility and engagement with international football community.
- DiPocket UABcoreMulti-currency virtual debit card and mobile wallet issued under Mastercard license by DiPocket UAB. Supports 7 currencies (EUR, USD, GBP, PLN, RON, CZK, HUF) and integrates with Apple Pay and Google Pay.
- Zlatan IbrahimovićmajorXTB brand ambassador. Global football star promoting XTB as the universal investment application, enhancing brand recognition across European markets.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Xtb competitors and assessment
Company assessmentDirect peers
- eToro: Israel-founded multi-asset retail broker with commission-free stock/ETF trading, CFDs, and crypto offering; competes head-to-head with XTB across European markets under similar product-led growth model.
- Trading 212: Commission-free European retail broker offering stocks/ETFs, CFDs, and ISA products across UK and EU; directly competes with XTB on price, app UX, and zero-commission equities.
- Interactive Brokers: Global multi-asset broker with stocks, options, futures, FX, and CFDs serving retail and institutional clients; comparable broad-instrument offering and cross-border distribution to XTB.
- DEGIRO: European low-cost discount broker (now part of flatexDEGIRO) offering stocks, ETFs, options, futures, and CFDs; overlaps with XTB's commission-free stock/ETF value proposition and ISA products in key European markets.
- Plus500: UK-listed retail broker specializing in CFDs across forex, commodities, indices, shares, and crypto; comparable CFD-heavy revenue model and European retail focus as XTB's legacy core business.
- IG Group: UK-listed global online trading provider offering CFDs, spread betting, share trading, and ISA products; comparable regulatory footprint (FCA) and multi-asset retail offering as XTB.
- CMC Markets: UK-listed CFD-focused broker with growing stock/ETF offering across Europe, Asia, and MENA; overlaps with XTB's CFD trading business and expanding institutional liquidity services.
- Hargreaves Lansdown: UK's largest direct-to-consumer investment platform with ISA, SIPP, and fund/stock trading; comparable UK ISA offering and self-directed retail investor focus as XTB's UK segment.
- Saxo Bank: Danish multi-asset broker offering stocks, ETFs, FX, CFDs, futures, and options across retail and institutional channels; comparable product breadth, cross-border distribution, and tiered trading platform.
Broad incumbents
- Robinhood: US-listed commission-free broker pioneering the zero-commission retail trading model with stocks, ETFs, options, and crypto; not a direct geographic competitor to XTB but a clear global benchmark for product-led growth brokerage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Xtb social profiles
Digital presenceXtb compliance and trust
Trust signalCompliance6 records
Xtb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtb leadership team
Management profileNumber of profiles
Profiles7 records
Xtb subsidiaries and ownership
Company hierarchySubsidiaries2 records
Xtb funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtb
What does Xtb do?
XTB is a publicly listed online broker that provides retail investors with access to global financial markets through its proprietary xStation web and mobile platform. Core offerings include commission-free stock and ETF trading (up to EUR 100k monthly turnover), leveraged CFD trading across forex, commodities, indices, and cryptocurrencies, American-style options on US-listed securities, and supplementary savings products such as UK ISAs, interest on uninvested cash, and a multi-currency Mastercard debit card.
Is Xtb a public or private company?
Xtb is a public company. It is classified as public and is currently operating.
When was Xtb founded?
Xtb was founded in 2004. It employs 1,001 to 5,000 people.
Where is Xtb based?
Xtb is headquartered in Palo Alto, United States, in the North America region.
How does Xtb make money?
Four revenue lines are on record. CFD Trading (Forex, Commodities, Indices, Cryptocurrencies) is the primary driver. The others are stock and ETF Trading, interest on Uninvested Funds and multi-Currency Card Services.
Who are Xtb's main competitors?
Direct peers on record are eToro, Trading 212, Interactive Brokers, DEGIRO, Plus500, IG Group, CMC Markets, Hargreaves Lansdown and Saxo Bank. Robinhood is listed as a broad incumbent.
Does Xtb have an API?
No public API is recorded for Xtb.
What industry is Xtb in?
Xtb's product category is Retail Brokerage. Its primary akta.pro industry code is BPAMAFAK, Cross-Border & FX Payments Platforms. Its NAICS code is 5231 and its SIC code is 6211.