Trendyol Group
Trendyol Group is Turkey's leading e-commerce marketplace, headquartered in Istanbul and serving over 40 million consumers across 36 countries. It operates a multi-category marketplace spanning 200+ product categories, supplemented by embedded finance, quick commerce delivery, and TV commerce partnerships.
- Company typePrivate
- Founded2009
- HeadquartersIstanbul
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Trendyol Group does
Trendyol Group operates Turkey's largest e-commerce marketplace, headquartered in Istanbul with a presence in 36 countries and 10+ languages serving over 40 million customers globally. The core platform functions as a two-sided marketplace connecting third-party sellers and consumers across more than 200 product categories, including fashion, electronics, groceries, and household goods. Revenue is generated primarily through marketplace commissions on transactions, supplemented by cross-border commerce, embedded finance fees via the TrendFinans Banking-as-a-Service platform (partnered with Odeabank), quick commerce delivery through Trendyol Go (85% acquired by Uber in 2025), and TV commerce transactions enabled through the STARZ ON streaming partnership with evision. The company is majority-owned by Alibaba Group and was valued at $16.5 billion in its 2021 Series E, making it Turkey's first decacorn.
The technology stack is built around an AI-driven marketplace platform featuring proprietary search AI, data-driven fulfillment routing, and logistics optimization across multi-language seller workflows. Notable proprietary technology components include the in-house Baron LLM cybersecurity model and a 48MW data center under construction in Ankara through a $500 million partnership with UAE-based Castle Investments, with first phase capacity launching in Q3 2026. The company employs between 5,001 and 10,000 staff and has historically raised over $1.85 billion in equity from SoftBank Vision Fund 2, General Atlantic, Alibaba, ADQ, QIA, Princeville Capital, and others. International expansion is anchored by the Carrefour Romania marketplace integration and AI-enabled localization, while ecosystem extensions into financial services and infrastructure-as-a-service indicate a deliberate broadening of revenue streams beyond core marketplace commissions.
Trendyol Group firmographics
Firmographics- Name
- Trendyol Group
- Legal name
- Trendyol Group
- Website
- https://trendyol.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Trendyol Group is Turkey's leading e-commerce marketplace, headquartered in Istanbul and serving over 40 million consumers across 36 countries. It operates a multi-category marketplace spanning 200+ product categories, supplemented by embedded finance, quick commerce delivery, and TV commerce partnerships.
- Ownership category
- akta.pro rank
Trendyol Group industry classification
Industry- Product category
- E-commerce Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Trendyol Group is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices2 records
Markets served
Trendyol Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- E-commerce Marketplace: Core marketplace platform connecting buyers and sellers with product listings across multiple categories
- Cross-border E-commerce: International expansion revenue from serving customers across 36 countries in 10+ languages
- Embedded Finance: Banking-as-a-Service through TrendFinans platform enabling Odeabank services within the app
- TV Commerce: Partnership with evision for TV commerce feature on STARZ ON enabling viewers to shop directly from streaming content
Go-to-market motion3 records
Distribution channels5 records
Marketing channels3 records
Trendyol Group product offering
Product offeringCore offering
Trendyol Group operates Turkey's largest e-commerce marketplace connecting buyers with third-party sellers across 200+ product categories including fashion, electronics, groceries, and household goods. The platform serves over 40 million customers across 36 countries in more than 10 languages, and is complemented by TrendFinans embedded finance (Banking-as-a-Service with Odeabank) and Trendyol Go quick commerce delivery services.
Product overview
Trendyol Group operates Turkey's largest e-commerce marketplace platform serving over 40 million customers globally across 36 countries. The platform offers a multi-category online marketplace with product offerings spanning fashion, electronics, groceries, and household goods. The product portfolio includes the core Trendyol marketplace, TrendFinans (embedded finance platform providing Odeabank banking services via BaaS), Trendyol Go (food and quick commerce delivery service), and proprietary data center infrastructure. The company has invested heavily in AI-driven logistics, search technology, and fulfillment capabilities, while expanding internationally through localized operations in more than 10 languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Trendyol Marketplace Multi-category online e-commerce marketplace platform serving 40M+ customers globally with product listings across 200+ categories in 10+ languages, available in Turkey and 35 international markets.
- TrendFinans Embedded Finance Platform Banking-as-a-Service platform enabling Odeabank's banking services to be offered to Trendyol app users within the e-commerce ecosystem for embedded financial services.
- Trendyol Go Food and quick commerce delivery service enabling ultra-fast delivery of food and essentials to consumers. Uber acquired an 85% stake in Trendyol Go as part of the company's delivery and logistics expansion.
- Trendyol Data Center (Ankara) 48MW data center built in partnership with UAE-based Castle Investments in Ankara ($500M investment), serving Trendyol's own digital operations (40% capacity) and offering remaining capacity to cloud service providers and enterprise users.
Quantifiable outcome
- Turkey's first decacorn reaching $16.5 billion valuation
- +2 more outcomes
Companies that use Trendyol Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Trendyol Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
Trendyol Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OdeabankcoreOdeabank partnered with Trendyol through the TrendFinans embedded finance platform, enabling Odeabank's banking services to be offered via Banking-as-a-Service model within the Trendyol app after regulatory approval
- PASHA HoldingminorPASHA Holding collaborated with Trendyol on a women's AI bootcamp in Azerbaijan, supporting talent development and ESG initiatives
- Carrefour RomaniacoreCarrefour, one of Romania's leading retailers, integrated on Trendyol's marketplace platform, giving customers access to thousands of products across 200+ categories including detergents, baby products, coffee, beauty items, household cleaning products, pet supplies, toys, and small kitchen appliances with nationwide delivery through FAN Courier
- Castle InvestmentscoreUAE-based Castle Investments partnered with Trendyol to build a 48MW data center in Ankara, representing a $500 million investment with phased capacity launch starting Q3 2026
- evision (e&)coreevision, media arm of e&, partnered with Trendyol to introduce TV commerce feature on STARZ ON, an ad-supported streaming platform in the MENA region, enabling viewers to shop products directly from streaming content
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Trendyol Group competitors and assessment
Company assessmentDirect peers
- Hepsiburada: Turkey's other leading generalist e-commerce marketplace, publicly listed and serving a comparable customer base across multi-category retail. Hepsiburada is Trendyol's most direct domestic competitor.
- Jumia: Pan-African e-commerce marketplace serving emerging-market consumers across multiple countries. Jumia's emerging-market, multi-country playbook closely mirrors Trendyol's Turkey-plus-international expansion model.
- N11: Turkish multi-category e-commerce marketplace jointly backed by Doğan Online and SK Planet. Operates a similar horizontal marketplace model serving Turkish consumers with comparable category breadth.
Broad incumbents
- Amazon (Turkey operations): Amazon operates a Turkish marketplace and Prime offering that competes head-to-head with Trendyol across categories, leveraging global logistics scale that Trendyol is building to match.
- AliExpress: Cross-border marketplace under Alibaba (Trendyol's parent) targeting price-sensitive consumers globally, including Turkey and Eastern Europe — direct overlap with Trendyol's international expansion footprint.
- Lazada: Alibaba-owned Southeast Asian marketplace operating a similar multi-category marketplace model with owned logistics. Trendyol and Lazada are sister companies and face comparable growth and infrastructure challenges.
- Coupang: Korean e-commerce marketplace with industry-leading owned logistics and Rocket Delivery. Coupang's vertically integrated marketplace-plus-fulfillment model parallels Trendyol's AI-driven logistics strategy.
- MercadoLibre: Latin America's dominant e-commerce marketplace with owned payments (Mercado Pago) and logistics. MercadoLibre's marketplace-plus-fintech model is the closest analog to Trendyol's marketplace + TrendFinans + Trendyol Go strategy.
- Flipkart: Walmart-owned Indian marketplace leader with hyperlocal commerce (Flipkart Minutes) and payments (PhonePe). Flipkart's marketplace-plus-fintech-plus-quick-commerce model parallels Trendyol's strategic positioning.
- Shopee (Sea Group): Southeast Asian marketplace leader operated by Sea Group, with strong mobile-first consumer engagement in emerging markets. Shopee's user-acquisition playbook in price-sensitive markets is comparable to Trendyol's Turkey-and-beyond approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Trendyol Group social profiles
Digital presenceTrendyol Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendyol Group leadership team
Management profileNumber of profiles
Profiles1 record
Trendyol Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Trendyol Group funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendyol Group M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendyol Group
What does Trendyol Group do?
Trendyol Group operates Turkey's largest e-commerce marketplace connecting buyers with third-party sellers across 200+ product categories including fashion, electronics, groceries, and household goods. The platform serves over 40 million customers across 36 countries in more than 10 languages, and is complemented by TrendFinans embedded finance (Banking-as-a-Service with Odeabank) and Trendyol Go quick commerce delivery services.
Is Trendyol Group a public or private company?
Trendyol Group is a private company. It is classified as corporate owned and is currently operating.
When was Trendyol Group founded?
Trendyol Group was founded in 2009. It employs 5,001 to 10,000 people.
Where is Trendyol Group based?
Trendyol Group is headquartered in Istanbul.
How does Trendyol Group make money?
Four revenue lines are on record. E-commerce Marketplace is the primary driver. The others are cross-border E-commerce, embedded Finance and TV Commerce.
Who are Trendyol Group's main competitors?
Direct peers on record are Hepsiburada, Jumia and N11. Broad incumbents are Amazon (Turkey operations), AliExpress, Lazada, Coupang, MercadoLibre, Flipkart and Shopee (Sea Group).
Does Trendyol Group have an API?
No public API is recorded for Trendyol Group.
What industry is Trendyol Group in?
Trendyol Group's product category is E-commerce Marketplace. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms. Its NAICS code is 455 and its SIC code is 5331.