CalmiGo
CalmiGo is a New York-based health technology company that sells a patented, FDA-cleared, drug-free handheld device providing immediate relief from anxiety, panic attacks, PTSD, and stress via breathing regulation and multi-sensory stimulation. It distributes through DTC e-commerce, the FSA Store, VA Clinics, the Military Health System, and health plans.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CalmiGo does
CalmiGo is a New York-based private health technology company founded in 2016 that designs, manufactures, and sells a patented, FDA-cleared handheld device (the CalmiGo Exhaler) delivering drug-free relief for anxiety, panic attacks, PTSD, and stress. The device combines three techniques — personalized breathing regulation, multi-sensory stimulation (visual, olfactory, tactile, and auditory), and calming scents delivered via solidified pure-oil plates — to activate the parasympathetic nervous system and reduce stress hormones. The product is suitable for users aged 6 and up, is suitable for acute and long-term use, and is supported by 8 independent clinical studies reporting significant improvements across anxiety (88.9%), chronic stress (100%), work stress (90.9%), well-being (95.2%), sleep quality (73.8%), and PTSD (89.5%); a companion app and consumable scented plates supplement the core device.
The company monetizes primarily through one-time sales of the device, with repeat revenue potential from scented-plate consumables. CalmiGo distributes via direct-to-consumer e-commerce on calmigo.com, the FSA Store for tax-advantaged purchases, VA Clinics and the Military Health System (MHS) for military and veteran populations, and select health plans. Its go-to-market blends owned digital channels and content, earned media (Forbes, Yahoo, MSN), clinician referral pathways, and payer partnerships; press and awards (CES Innovation Award 2025, Parents' Picks, Mom's Choice) support consumer credibility. Primary customers are individual consumers experiencing anxiety or stress; secondary stakeholders include clinicians, health plans, and military/veteran populations.
CalmiGo firmographics
Firmographics- Name
- CalmiGo
- Legal name
- CalmiGo
- Website
- https://calmigo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CalmiGo is a New York-based health technology company that sells a patented, FDA-cleared, drug-free handheld device providing immediate relief from anxiety, panic attacks, PTSD, and stress via breathing regulation and multi-sensory stimulation. It distributes through DTC e-commerce, the FSA Store, VA Clinics, the Military Health System, and health plans.
- Ownership category
- akta.pro rank
CalmiGo industry classification
Industry- Product category
- Consumer Mental Health Medical Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
- akta.pro secondary industry
- Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)
Keywords
Where CalmiGo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
CalmiGo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Device Sales: Sale of the CalmiGo patented device providing immediate drug-free relief for anxiety, panic attacks, PTSD, and stress. Suitable for ages 6 and up.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
CalmiGo product offering
Product offeringCore offering
CalmiGo sells a patented, FDA-cleared handheld medical device (the Exhaler) that provides immediate drug-free relief from anxiety, panic attacks, PTSD, and stress. The device combines personalized breathing regulation, multi-sensory stimulation (visual lights, calming scent, vibration, sound), and solidified pure-oil scents to activate the parasympathetic nervous system. Suitable for ages 6 and up, with 8 independent clinical studies validating efficacy.
Product overview
CalmiGo is a health technology company offering a single core product: the CalmiGo Device (also called the Exhaler). The device is a patented, handheld tool that provides immediate drug-free relief for anxiety, panic attacks, PTSD, and stress. The product uses three integrated techniques—personalized breathing regulation, multi-sensory stimulation (visual, olfactory, tactile, auditory), and calming essential oil scents—to activate the parasympathetic nervous system. CalmiGo offers a companion app to enhance relaxation and build resilience, along with scented plates as consumable accessories. The product is covered by FSA and VA/MHS insurance programs.
Differentiator
Problem solved
Functional benefit
Products and services
- CalmiGo Device (Exhaler)
Quantifiable outcome
- 88.9% improvement in Anxiety (clinical study)
- +6 more outcomes
Companies that use CalmiGo
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
CalmiGo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CalmiGo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FSA StorecoreCalmiGo is available for purchase through FSA Store, allowing customers to use their Flexible Spending Account funds for the device, making it more accessible for consumers with FSA coverage.
- MHS (Military Health System)coreCalmiGo is covered through the Military Health System, providing access to active duty military personnel and their families for anxiety and stress management.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CalmiGo competitors and assessment
Company assessmentDirect peers
- Apollo Neuro: Apollo Neuro sells a wearable device that uses gentle vibrations to shift the nervous system from sympathetic to parasympathetic, directly competing with CalmiGo on drug-free, multi-sensory stress and anxiety relief.
- TouchPoint Solution: TouchPoint Solution produces a wearable device that delivers micro-pulses to reduce stress and anxiety, making it a close functional peer to CalmiGo's multi-sensory, drug-free Exhaler.
- Muse: Muse offers a brain-sensing headband and app for meditation and stress management, competing in the same consumer mental-wellness device category as CalmiGo with biofeedback-led positioning.
- Spire Health: Spire makes wearable breath and stress trackers that aim to reduce anxiety through continuous physiological monitoring, overlapping with CalmiGo's breath-regulation-based anxiety approach.
Emerging players
- Calm: Calm is a leading meditation and sleep app with guided breathing exercises targeting anxiety and stress — competing with CalmiGo for the same anxious consumer but delivering through a software subscription rather than a hardware device.
- Headspace: Headspace offers guided meditation, sleep, and focus content including breathwork exercises, providing a lower-cost, software-based alternative to CalmiGo's hardware for stress and anxiety relief.
- Reflect: Reflect is an emerging breathwork and mindfulness device company that, like CalmiGo, targets consumers seeking device-based, multi-sensory tools for anxiety and stress reduction.
Broad incumbents
- WHOOP: WHOOP is a wearable health platform with stress and recovery metrics powered by continuous biometric monitoring, competing in the broader stress-management wearables category rather than CalmiGo's handheld acute-relief niche.
- Garmin: Garmin offers smartwatches with built-in stress tracking, breathwork modes, and sleep monitoring — a broad incumbent with overlapping consumer stress-management functionality, though not specialized in acute anxiety relief like CalmiGo.
- Fitbit (Google): Fitbit devices and the Fitbit app include stress management scores, guided breathing, and sleep tracking, positioning Google/Fitbit as a broad incumbent alternative to dedicated anxiety devices like CalmiGo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CalmiGo social profiles
Digital presenceCalmiGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
CalmiGo leadership team
Management profileNumber of profiles
Profiles3 records
CalmiGo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CalmiGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CalmiGo
What does CalmiGo do?
CalmiGo sells a patented, FDA-cleared handheld medical device (the Exhaler) that provides immediate drug-free relief from anxiety, panic attacks, PTSD, and stress. The device combines personalized breathing regulation, multi-sensory stimulation (visual lights, calming scent, vibration, sound), and solidified pure-oil scents to activate the parasympathetic nervous system. Suitable for ages 6 and up, with 8 independent clinical studies validating efficacy.
Is CalmiGo a public or private company?
CalmiGo is a private company. It is classified as venture growth investor backed and is currently operating.
When was CalmiGo founded?
CalmiGo was founded in 2016. It employs 11 to 50 people.
Where is CalmiGo based?
CalmiGo is headquartered in New York, United States, in the North America region.
How does CalmiGo make money?
One revenue line is on record: device Sales.
Who are CalmiGo's main competitors?
Direct peers on record are Apollo Neuro, TouchPoint Solution, Muse and Spire Health. Emerging players are Calm, Headspace and Reflect. Broad incumbents are WHOOP, Garmin and Fitbit (Google).
Does CalmiGo have an API?
No public API is recorded for CalmiGo.
What industry is CalmiGo in?
CalmiGo's product category is Consumer Mental Health Medical Devices. Its primary akta.pro industry code is CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices), with a secondary code of HSADAJAC, Breathwork Facilitation (Pranayama, Somatic, Holotropic-style). Its NAICS code is 334510 and its SIC code is 3845.