Muse
Muse (InteraXon Inc.) is a Toronto-based neurotechnology company that develops EEG brain-sensing headbands and subscription software for consumer meditation, sleep tracking, and cognitive performance optimization, serving 500,000+ users across 15+ countries.
- Company typePrivate
- Founded2007
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Muse does
Muse (operating as InteraXon Inc.) is a Toronto-based neurotechnology company founded in 2007 that develops consumer EEG brain-sensing headbands for meditation, sleep tracking, and cognitive performance optimization. The company's product platform centers on two hardware devices: the Muse 2 (entry-level, $249.99) for daytime focus training and stress reduction, and the premium Muse S Athena ($474.99-$539.00), launched in March 2025 with integrated fNIRS blood oxygenation sensing for advanced cognitive and mental endurance tracking. Both devices pair with iOS/Android applications that translate real-time brainwave data into audio neurofeedback and connect to a Premium subscription tier ($12.99/month or $109.99/year) unlocking AI-driven features including the Enso AI Coach, Smart Wakeup alarm, Alpha Peak cognitive scoring, Brain Recovery Score, and External Audio integration with platforms such as Spotify, Calm, and Headspace.
Muse operates a hardware-plus-subscription business model through direct-to-consumer e-commerce (choosemuse.com), app stores, and Amazon marketplace, targeting individual wellness seekers, sleep improvement users, and high-performance professionals including professional athletes. The platform is validated by 200+ peer-reviewed studies, used by 1,000+ research institutions including NASA, Harvard, MIT, Yale, and Mayo Clinic, and has accumulated 1+ billion minutes of brain data from 500,000+ users globally. The company claims 28.6% market share in wearable EEG monitors, and clinical evidence shows 86% sleep staging accuracy versus polysomnography, 55% faster sleep onset, and 20% improvement in PSQI sleep quality scores. Revenue is generated through one-time hardware sales and recurring Premium subscriptions; the company holds FCC, UL, and CE certifications but does not have FDA clearance as a medical device and is marketed strictly as a consumer wellness product.
Muse firmographics
Firmographics- Name
- Muse
- Legal name
- InteraXon Inc.
- Website
- https://choosemuse.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Muse (InteraXon Inc.) is a Toronto-based neurotechnology company that develops EEG brain-sensing headbands and subscription software for consumer meditation, sleep tracking, and cognitive performance optimization, serving 500,000+ users across 15+ countries.
- Ownership category
- akta.pro rank
Muse industry classification
Industry- Product category
- Consumer EEG Wearables
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
- akta.pro secondary industry
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)
Keywords
Where Muse is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Muse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of EEG brain-sensing headband devices. Muse 2 priced at $249.99 (sale) / $309.00 (regular). Muse S Athena priced at $474.99 (sale) / $539.00 (regular). Bundle options with Premium subscription available.
- Premium Subscription: Monthly subscription ($12.99/month) or annual subscription ($109.99/year, often discounted to $49.99-$55 for new subscribers). Unlocks Smart Wakeup, Enso AI Coach, Alpha Peak, Brain Recovery Score, 500+ guided meditations, and External Audio features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Muse 2 - EEG brain training headband |
| Hybrid | Annual | Muse 2 + Premium Bundle |
| One time/ perpetual license | Pay-as-you-go | Muse S Athena - Advanced EEG + fNIRS headband |
| Hybrid | Annual | Muse S Athena + Premium Bundle |
| Subscription | Monthly | Premium Monthly Subscription |
| Subscription | Annual | Premium Annual Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Muse product offering
Product offeringCore offering
Muse (InteraXon Inc.) designs and sells EEG brain-sensing headbands — Muse 2 ($249.99) and Muse S Athena ($474.99) — that pair with a mobile app to convert brainwaves into real-time audio feedback for meditation, sleep optimization, and cognitive performance training. The Muse S Athena adds fNIRS for prefrontal blood oxygenation monitoring. Revenue is generated from one-time hardware purchases plus a Premium Subscription ($12.99/month or $109.99/year) that unlocks AI coaching (Enso), sleep staging, Alpha Peak scoring, Brain Recovery Score, and External Audio integration with Spotify, Calm, and Headspace.
Product overview
Muse (by Interaxon Inc.) is a neurotechnology company offering a hardware + software brain training platform. The product portfolio centers on two EEG headband devices — Muse S Athena (premium, $474.99) and Muse 2 (entry-level, $249.99) — which use dry-electrode EEG sensors (with fNIRS on Athena) to monitor brain activity in real time. Both devices pair with the Muse mobile app (iOS/Android) for neurofeedback training, sleep tracking, and guided meditation. An optional Premium Subscription ($12.99/month or $109.99/year) unlocks advanced AI features including Enso AI Coach, Smart Wakeup, Alpha Peak scoring, Brain Recovery Score, External Audio for third-party app integration, and 500+ guided meditations. Key differentiating features include Sleep Assist (previously Digital Sleeping Pills), Deep Sleep Boost, and Smart Wakeup for the Athena device. The platform is backed by 200+ peer-reviewed studies and used by NASA, Harvard, MIT, Yale, and Mayo Clinic.
Differentiator
Problem solved
Functional benefit
Brands
- Meditation Studio: Companion meditation app platform offering guided meditations and mindfulness programs.
Products and services
- Muse 2 Daytime-focused EEG brain-sensing headband with 4-channel EEG (gold dry electrodes), PPG heart rate sensor, accelerometer, and breath monitoring. Provides real-time neurofeedback through weather-sound audio cues for meditation, focus, and stress reduction. Pairs with the Muse mobile app and integrates with Apple Health.
- Muse S Athena Premium brain-sensing headband combining 4-channel EEG with fNIRS for prefrontal cortex blood oxygenation, plus PPG heart rate and motion sensors. Designed for overnight sleep tracking and cognitive performance training with up to 10-hour battery life and USB-C charging.
- Muse Premium Subscription Standalone monthly or annual subscription unlocking Enso AI Brain Coach, Smart Wakeup, Alpha Peak cognitive scoring, Brain Recovery Score, External Audio (biofeedback layered on Spotify, Calm, Headspace, Insight Timer, YouTube Music, Audible, and audiobooks), advanced sleep optimization tools, and 500+ guided meditations and programs. Works with both Muse 2 and Muse S Athena.
- Muse App Mobile application that receives real-time brain and body data from Muse headbands, translates EEG signals into audio feedback (weather soundscapes, bird rewards, slow-wave cues), delivers guided meditations, tracks sleep cycles, supports External Audio integration with third-party apps, and syncs session data to Apple Health.
Quantifiable outcome
- 20% improvement in sleep quality (Pittsburgh Sleep Quality Index)
- +6 more outcomes
Companies that use Muse
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Muse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature7 records
Muse partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- Durham County Council and Durham UniversityminorCollaboration agreement to develop Durham Innovation District at Aykley Heads. Project aims to create thousands of jobs and position the district as a national hub for research and innovation.
- OthershipminorToronto-founded wellness studio (sauna and cold plunge) where Muse participates in corporate wellness events and networking gatherings for tech ecosystem.
- AlphabeatscoreStrategic partnership to expand access to music-based mental training. Combines Muse's EEG brain sensing with Alphabeats' music optimization technology for enhanced mental performance.
- NASAflagshipResearch collaboration. Muse's EEG technology used in NASA research projects for brain activity monitoring in various environments.
- Harvard UniversityflagshipAcademic research partnership. Muse headbands used in Harvard neuroscience research studies for data collection and experimentation.
- MITflagshipAcademic research collaboration. MIT uses Muse technology in neuroscience and brain-computer interface research projects.
- Yale UniversityflagshipAcademic research partnership. Yale researchers use Muse EEG devices for cognitive and neuroscience studies.
- University of TorontoflagshipHome university of Interaxon founding team. Ongoing research collaboration in neuroscience and neurotechnology development.
- Mayo ClinicflagshipMedical research partnership. Mayo Clinic uses Muse technology in sleep and neurological research studies.
- Western UniversityflagshipLed 2021 study demonstrating 20% improvement in sleep quality using Muse S EEG technology. Partnership with Cambridge Brain Science, Hatch, and Interaxon.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Muse competitors and assessment
Company assessmentEmerging players
- Cerebral: Although primarily a telehealth mental-wellness provider, Cerebral overlaps with Muse on anxiety, stress, and mental-performance use cases and signals where consumer neuro-wellness is heading clinically.
- Kokoon: Sleep-focused EEG headphones combining neurofeedback with audio content. Closely comparable on sleep form factor and meditation/sleep audio, though focused on headphones rather than headbands.
Broad incumbents
- Oura: Smart-ring sleep and readiness tracker with much larger scale. Competes with Muse in the sleep-optimization consumer category, though via a passive ring form factor rather than EEG.
- Whoop: Subscription-based wearable focused on recovery, sleep, and strain. Competes with Muse on stress, recovery, and performance coaching for high-performer and athlete segments.
- Fitbit (Google): Mass-market fitness and sleep wearable now backed by Google. Overlaps with Muse on sleep tracking, stress metrics, and mindfulness content; broader portfolio but lower EEG-grade accuracy.
- Apple (Apple Watch / Health): Incumbent with integrated sleep tracking, mindfulness apps, and Apple Health ecosystem. Competes for the same wellness-mindfulness consumer and integrates with Muse via Apple Health.
- Eight Sleep: Premium sleep-optimization product (smart mattress cover) with temperature and biometric tracking. Competes for the same high-spend consumer seeking sleep-quality gains that Muse targets with Deep Sleep Boost.
Direct peers
- Dreem (Beacon Biosignals): EEG-based sleep headband competitor that targets sleep tracking and neurofeedback — the same core use case as Muse S Athena. Closest direct peer in form factor, technology, and consumer-sleep positioning.
- Emotiv: Consumer and research EEG headsets with multi-channel sensors and subscription software, similar to Muse. Competes across meditation, focus, and brain-computer-interface developer/research segments.
- NeuroSky: Pioneer in single-sensor consumer EEG headsets for wellness, education, and developer use. Directly comparable in consumer-grade dry-electrode EEG hardware and app ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Muse social profiles
Digital presenceMuse compliance and trust
Trust signalCompliance4 records
Muse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muse leadership team
Management profileNumber of profiles
Profiles5 records
Muse funding detail
Funding detailFunding overview
Funding rounds7 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muse M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muse
What does Muse do?
Muse (InteraXon Inc.) designs and sells EEG brain-sensing headbands — Muse 2 ($249.99) and Muse S Athena ($474.99) — that pair with a mobile app to convert brainwaves into real-time audio feedback for meditation, sleep optimization, and cognitive performance training. The Muse S Athena adds fNIRS for prefrontal blood oxygenation monitoring. Revenue is generated from one-time hardware purchases plus a Premium Subscription ($12.99/month or $109.99/year) that unlocks AI coaching (Enso), sleep staging, Alpha Peak scoring, Brain Recovery Score, and External Audio integration with Spotify, Calm, and Headspace.
Is Muse a public or private company?
Muse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Muse founded?
Muse was founded in 2007. It employs 11 to 50 people.
Where is Muse based?
Muse is headquartered in Toronto, Canada, in the North America region.
How does Muse make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are premium Subscription.
Who are Muse's main competitors?
Emerging players on record are Cerebral and Kokoon. Broad incumbents are Oura, Whoop, Fitbit (Google), Apple (Apple Watch / Health) and Eight Sleep. Direct peers are Dreem (Beacon Biosignals), Emotiv and NeuroSky.
Does Muse have an API?
No public API is recorded for Muse.
What industry is Muse in?
Muse's product category is Consumer EEG Wearables. Its primary akta.pro industry code is CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices), with a secondary code of HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables). Its NAICS code is 334510 and its SIC code is 3845.