Udrive
Udrive is a UAE-based app-enabled car-sharing platform operating a 2,000+ vehicle fleet across Dubai, Abu Dhabi, Sharjah, and Ajman, offering pay-per-minute, daily, monthly, and chauffeur-driven rentals to consumers, monthly subscribers, and business fleet clients.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Udrive does
Udrive is an app-based car-sharing platform headquartered in Dubai, UAE, founded in 2017. The company operates a fleet of 2,000+ vehicles across four UAE cities — Dubai, Abu Dhabi, Sharjah, and Ajman — and has completed over 3 million cumulative rentals. Its core product is a mobile application that enables users to locate available vehicles on a map, reserve them, and unlock them keylessly, with rentals available by the minute, day, or month. All rentals include complimentary fuel, parking, and insurance, with no deposit required.
The company operates four product lines built on a shared vehicle fleet: Street Rental (pay-per-minute and daily rentals from AED 0.7/min and AED 129/day), Udrive Monthly (subscription-based rentals from AED 1,499/month with maintenance included), Udrive Limo (premium chauffeur-driven service booked via WhatsApp), and Fleet Rental (long-term B2B leasing for businesses). Revenue is generated through usage-based per-minute charges, subscription fees, premium insurance upgrades, and enterprise fleet contracts. The go-to-market motion is hybrid — self-serve app-based acquisition for consumers combined with direct field sales for enterprise fleet clients and WhatsApp-assisted booking for monthly and limo services.
Udrive is a privately held, venture-backed company that has raised approximately $16.8 million cumulatively across multiple funding rounds from 2018 through 2022, including a $5 million Series A in July 2021 at a $20 million post-money valuation and a follow-on $5 million round in February 2022 led by Dubai Cultiv8 and OHI Group. Leadership includes co-founders Hasib Khan and Nicholas Watson, with Abhijit Rao as CFO and Ehab Mohamed as Head of Product. The company's stated strategic intent following the Series A was geographic expansion across the Middle East, North Africa, and Turkey, though no concrete market entries beyond the UAE are disclosed in available data.
Udrive firmographics
Firmographics- Name
- Udrive
- Legal name
- Udrive
- Website
- https://udrive.ae
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Udrive is a UAE-based app-enabled car-sharing platform operating a 2,000+ vehicle fleet across Dubai, Abu Dhabi, Sharjah, and Ajman, offering pay-per-minute, daily, monthly, and chauffeur-driven rentals to consumers, monthly subscribers, and business fleet clients.
- Ownership category
- akta.pro rank
Udrive industry classification
Industry- Product category
- Car Sharing and Vehicle Rental Services
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
- akta.pro secondary industry
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
Keywords
Where Udrive is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Udrive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Per-Minute Rentals: Pay-per-minute car rental model where customers are charged AED 0.7-0.9 per minute depending on vehicle type. Primary revenue stream for short-term usage.
- Daily Rentals: Daily rental packages ranging from AED 129-279 per day depending on vehicle category. Includes free fuel, parking, and insurance.
- Monthly Subscriptions: Subscription-based long-term rentals at AED 1,499-2,999 per month with insurance and maintenance included. Targets residents and business users.
- Premium Protection Options: Insurance upgrade options from basic to premium protection tiers available during booking process.
- Fleet Leasing for Businesses: Long-term fleet leasing services for businesses with customizable vehicle options and dedicated support.
- Chauffeur Services (Udrive Limo): Premium ride-hailing service with professional drivers for airport transfers, business meetings, and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-Minute Rentals (Minute to Day) |
| Unit Pricing | Pay-as-you-go | Daily Rentals |
| Subscription | Monthly | Monthly Subscriptions |
| Hybrid | Pay-as-you-go | Insurance Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Udrive product offering
Product offeringCore offering
Udrive operates an app-based car sharing platform providing on-demand vehicle rentals billed by the minute, hour, or day across a fleet of 2,000+ vehicles in the UAE. It complements this Street Rental core with a monthly subscription product (Udrive Monthly), a premium chauffeur-driven service (Udrive Limo), and a long-term fleet leasing solution for business customers (Fleet Rental).
Product overview
Udrive operates as a unified car-sharing platform offering multiple rental formats through its mobile application. The core offering consists of the Udrive App, which serves as the gateway to Street Rental (pay-per-minute, hourly, and daily vehicle access) and supports a fleet of 2,000+ vehicles. The portfolio expands through Udrive Monthly (subscription-based rentals without deposits) and Udrive Limo (premium chauffeur services), while Fleet Rental targets business customers requiring long-term vehicle leasing. All services share the same app infrastructure and fleet resources, with vehicles available across Dubai, Abu Dhabi, Sharjah, and Ajman.
Differentiator
Problem solved
Functional benefit
Products and services
- Street Rental
Quantifiable outcome
- 3 million+ rental transactions completed
- +1 more outcomes
Companies that use Udrive
Customer profileSegments4 records
Ideal customer profiles4 records
Udrive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Udrive partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Udrive competitors and assessment
Company assessmentDirect peers
- ekar: ekar is a UAE-based free-float car-sharing platform operating a per-minute/daily self-drive model very similar to Udrive, with comparable app-based booking and keyless unlock. It is the closest direct competitor in the same geography and product category.
- Zoomcar: Zoomcar is an India-based self-drive car-sharing platform operating free-float and subscription models. It shares Udrive's app-based keyless access, per-hour/daily pricing, and recurring subscription monetization, making it a strong emerging-market comparable.
- Turo: Turo is the largest peer-to-peer car-sharing marketplace in North America. While Udrive owns its fleet, Turo is comparable on the consumer car-sharing mechanics (app-based booking, daily pricing, insurance bundled, airport/travel use cases) and serves as a global benchmark for category economics.
- Getaround: Getaround is a global car-sharing platform (with strong European presence via the former Drivy) operating hourly/daily self-drive rentals via app and connected-car technology. It overlaps Udrive on app-based booking, keyless access, and per-trip insurance bundling.
Broad incumbents
- Careem: Careem (Uber-owned) is a Dubai-headquartered super-app offering ride-hailing, delivery, and car-rental services. While its primary focus is ride-hailing, its expanding rental arm and massive UAE customer base make it a broad incumbent competitor to Udrive across multiple mobility use cases.
- Avis Budget Group: Avis is a global rental car incumbent with established UAE operations through franchise partners. While its model is counter-based rather than app-native, it competes directly for daily and monthly rentals and serves similar corporate and leisure customers in the region.
- Hertz Global Holdings: Hertz operates global car rental services including a UAE presence, targeting both leisure and corporate fleet customers with daily, weekly, and monthly rentals. It overlaps Udrive's longer-duration rentals and B2B fleet segments as a broad incumbent competitor.
- Sixt SE: Sixt is a European-headquartered global mobility provider with rental and subscription services and a growing Middle East presence. Its car subscription product is structurally similar to Udrive Monthly, making it a relevant broad incumbent comparator.
Emerging players
- Kyte: Kyte is a US-based car delivery and rental startup offering app-based on-demand vehicle delivery. While US-focused, its app-native, no-counter model and flexible duration offerings overlap meaningfully with Udrive's frictionless rental approach.
- Hala (by Careem): Hala is Careem's car-rental service offering daily and monthly rentals in the UAE via app booking. It is a partial-overlap competitor targeting the same consumer rental demand with the backing of Careem's super-app user base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Udrive social profiles
Digital presenceUdrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Udrive leadership team
Management profileNumber of profiles
Profiles4 records
Udrive funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Udrive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Udrive
What does Udrive do?
Udrive operates an app-based car sharing platform providing on-demand vehicle rentals billed by the minute, hour, or day across a fleet of 2,000+ vehicles in the UAE. It complements this Street Rental core with a monthly subscription product (Udrive Monthly), a premium chauffeur-driven service (Udrive Limo), and a long-term fleet leasing solution for business customers (Fleet Rental).
Is Udrive a public or private company?
Udrive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Udrive founded?
Udrive was founded in 2017. It employs 101 to 250 people.
Where is Udrive based?
Udrive is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Udrive make money?
Six revenue lines are on record. Per-Minute Rentals are the primary driver. The others are daily Rentals, monthly Subscriptions, premium Protection Options, fleet Leasing for Businesses and chauffeur Services (Udrive Limo).
Who are Udrive's main competitors?
Direct peers on record are ekar, Zoomcar, Turo and Getaround. Broad incumbents are Careem, Avis Budget Group, Hertz Global Holdings and Sixt SE. Emerging players are Kyte and Hala (by Careem).
Does Udrive have an API?
No public API is recorded for Udrive.
What industry is Udrive in?
Udrive's product category is Car Sharing and Vehicle Rental Services. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire), with a secondary code of TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire). Its NAICS code is 53211 and its SIC code is 7510.