Cupla
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Cupla firmographics
Firmographics- Name
- Cupla
- Legal name
- Cupla Ltd.
- Website
- https://cupla.app
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Cupla is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Cupla business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Premium Subscription (Monthly): Monthly subscription providing premium features including unlimited shared events, advanced calendar integration, custom tags and categories, better privacy controls, priority customer support, and full 24-month calendar view.
- Premium Subscription (Annual): Annual subscription at USD 44.99 per couple, offering approximately 25% savings compared to monthly billing. Includes all premium features with one partner paying for both.
- Free Tier: Free version provides basic features including 7-day calendar view, basic shared calendar functionality, basic to-dos and date planning. Serves as acquisition funnel for premium conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic calendar and planning features |
| Subscription | Monthly | Premium monthly subscription for couples |
| Subscription | Annual | Premium annual subscription with 25% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Cupla product offering
Product offeringCore offering
Cupla is a mobile relationship management app for couples that aggregates both partners' Google, Apple, Outlook, and other device calendars into a single colour-coded shared view with two-way sync. The app bundles six modules — Shared Calendar, To-dos & Lists, Date Planner, Key Dates & Countdowns, Wishlists, and Cupla Assist (an AI co-pilot) — into a single iOS/Android download sold via a freemium subscription priced per couple rather than per user.
Product overview
Cupla is a single, unified couples relationship app that combines six integrated modules — Shared Calendar, To-dos & Lists, Date Planner, Key Dates & Countdowns, Cupla Assist (AI), and Wishlists — into one product. Rather than a modular platform, it delivers all capabilities within a single app download for iOS and Android. The core value proposition is aggregating both partners' existing calendars and providing AI-powered planning tools so couples can coordinate schedules, manage shared tasks, plan quality time dates, and track relationship milestones from one place.
Differentiator
Problem solved
Functional benefit
Products and services
- Cupla (couples relationship app) A freemium mobile app (iOS and Android) for couples that aggregates both partners' Google, Apple, Microsoft Outlook, and other device calendars into a single colour-coded shared view with two-way sync, and bundles six modules: Shared Calendar, To-dos & Lists (with shared grocery lists and recurring tasks), Date Planner (weekly date goals, reminders, date memories, OpenTable booking), Key Dates & Countdowns (anniversaries, birthdays, milestones, home-screen widgets), Wishlists (share-sheet ingestion from TikTok, Instagram, Pinterest, plus read-only sharing), and Cupla Assist (AI co-pilot that plans dates, finds free time, runs brain-dump to event/to-do conversion, weekly Monday previews, and conflict prediction). Sold via subscription at US$4.99 per couple per month or US$44.99 per couple per year with a 14-day free trial.
Quantifiable outcome
- 76.3% reported improved communication
- +4 more outcomes
Companies that use Cupla
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Cupla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature8 records
Cupla partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and key.
- Google CalendarcoreDeep integration allowing Cupla to pull Google Calendar events into the shared view and sync changes back bidirectionally. Users can directly connect their Google Calendar through Cupla's settings. This is a foundational integration for the product's value proposition.
- Apple Calendar (iCloud)coreIntegration allowing Cupla to aggregate Apple Calendar events into the shared view. Part of the multi-calendar aggregation system that pulls 'Google, Apple, Outlook and any other calendar already on your phone' into a single view.
- Microsoft Outlook CalendarcoreIntegration allowing Cupla to pull Microsoft Outlook Calendar events into the shared couple view. Part of comprehensive calendar aggregation system.
- Firebase (Google)coreFirebase (Google) is used for authentication and performance monitoring. Firebase-auth-token maintains user sessions and __session maintains authenticated state. Firebase helps power the app infrastructure.
- MixpanelsupportingMixpanel is used for product analytics to track feature usage and app performance. Data is aggregated and anonymised with no personally identifiable information shared. Helps company understand how users interact with the product.
- OpenTablesupportingIntegration enables Cupla's 'Book Now' feature to connect with over 800 restaurants. Users can book reservations directly within Cupla and have the date automatically added to both partners' calendars and shared with the restaurant.
- IntercomsupportingIntercom powers customer support operations for Cupla. Used for help center and in-app support communications. 'We run on Intercom' is acknowledged in the footer of help pages.
- Dr. Jessica MaxwellkeyRelationship scientist and Assistant Professor of Social Psychology at McMaster University. Works with Cupla on the science behind the product - from features built to findings in Impact Reports. Research featured by BBC, Radio NZ, and Psychology Today. Provides academic credibility and research validation.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Cupla competitors and assessment
Company assessmentDirect peers
- Cozi Family Organizer: Family organizer app combining shared calendar, to-do lists, and meal planning. Comparable to Cupla in shared-calendar and shared-list functionality, but oriented toward larger families rather than couples, which is precisely the gap Cupla targets.
- Lasting: Marriage counseling and relationship health app for couples. Comparable to Cupla in the couples-niche and in pairing software with expert-driven content (Dr. Jessica Maxwell-equivalent), but emphasizes therapy/courses over calendar coordination.
- TimeTree: Shared calendar app popular with couples and families for coordinating schedules, to-dos, and notes. Most directly comparable to Cupla in feature set and target user, though Cupla positions itself as couple-first whereas TimeTree is more family/group-oriented.
- Honeydue: Couples-focused finance and bill-tracking app. Comparable to Cupla as a relationship management app built specifically for couples, though Honeydue focuses on financial coordination while Cupla focuses on time/calendar coordination.
- Between: Private social and shared-calendar app for couples, originally from the team behind VCNC. Closest direct competitor in the "couple-only" positioning, with shared calendar, chat, and memory features overlapping Cupla.
- OurHome: Couples-and-family shared task, calendar, and grocery list app. Comparable to Cupla in shared-list and shared-calendar feature set, with similar freemium subscription model.
Broad incumbents
- Google Calendar: Dominant consumer calendar product with free shared-calendar functionality via Google accounts. Cupla's main free-tier substitute; the comparison is explicitly made in Cupla's own blog content.
Emerging players
- WeddingHappy: Wedding-planning app with shared timeline, to-dos, and budget tracking for couples. Adjacent peer using a shared-couple-planning model similar to Cupla, but scoped to the engagement window rather than the whole relationship.
- Sharedr: Shared calendar app for couples with similar dual-calendar aggregation and date-planning concept. Smaller and earlier-stage than Cupla, but a relevant emerging peer in the same micro-category.
Others
- Apple Calendar (iCloud shared): Native Apple shared calendar that ships free with every iPhone and pairs with Reminders for shared to-dos. The most common free substitute for Cupla on iOS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Cupla social profiles
Digital presenceCupla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cupla leadership team
Management profileNumber of profiles
Profiles4 records
Cupla funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cupla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cupla
What does Cupla do?
Cupla is a mobile relationship management app for couples that aggregates both partners' Google, Apple, Outlook, and other device calendars into a single colour-coded shared view with two-way sync. The app bundles six modules — Shared Calendar, To-dos & Lists, Date Planner, Key Dates & Countdowns, Wishlists, and Cupla Assist (an AI co-pilot) — into a single iOS/Android download sold via a freemium subscription priced per couple rather than per user.
Is Cupla a public or private company?
Cupla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cupla founded?
Cupla was founded in 2018. It employs 1 to 10 people.
Where is Cupla based?
Cupla is headquartered in Auckland, New Zealand, in the Oceania region.
How does Cupla make money?
Three revenue lines are on record. Premium Subscription (Monthly) is the primary driver. The others are premium Subscription (Annual) and free Tier.
Who are Cupla's main competitors?
Direct peers on record are Cozi Family Organizer, Lasting, TimeTree, Honeydue, Between and OurHome. Google Calendar is listed as a broad incumbent. Emerging players are WeddingHappy and Sharedr. Apple Calendar (iCloud shared) is listed as an others.
Does Cupla have an API?
No public API is recorded for Cupla.