frank body
frank body is an Australian-born, Melbourne-headquartered direct-to-consumer body care brand selling coffee-based and active-ingredient skincare — scrubs, washes, moisturisers, deodorants, lip and face products — to individual consumers across Australia, New Zealand, the US, the UK, Europe, and Canada.
- Company typePrivate
- Founded2015
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What frank body does
frank body is an Australian-born, Melbourne-headquartered direct-to-consumer body care brand founded in 2013, specializing in coffee-based and active-ingredient skincare formulations. Its portfolio spans body scrubs (anchored by the flagship Original Coffee Scrub), body washes, moisturisers and treatments, aluminium-free deodorants, lip care, face care, fragrance mists, and curated kits, with products organized into skin-concern segments including Firm + Restore, Acid: Acne + KP, Barrier Repair, Anti-Ageing, Caffeinated, and Relax + Recharge. Core technology is formulation-based: coffee-ground exfoliation combined with skincare-grade actives such as niacinamide, ceramides, retinol, glycolic acid, lactic acid, caffeine, hyaluronic acid, and botanical extracts, plus the trademarked BODY 3 COMPLEX in firming products combining caffeine, shea butter, and bentonite clay.
frank body firmographics
Firmographics- Name
- frank body
- Legal name
- Frank Body
- Website
- https://frankbody.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- frank body is an Australian-born, Melbourne-headquartered direct-to-consumer body care brand selling coffee-based and active-ingredient skincare — scrubs, washes, moisturisers, deodorants, lip and face products — to individual consumers across Australia, New Zealand, the US, the UK, Europe, and Canada.
- Ownership category
- akta.pro rank
frank body industry classification
Industry- Product category
- Body Care & Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)
- akta.pro secondary industries
- Deodorants & Antiperspirants (CRADANAA), Body Sprays & Mists (CRABADAC), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where frank body is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
frank body business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for body care products including scrubs, washes, moisturisers, deodorants, lip care, and fragrance mists. Products sold at various price points from $14 to $60+. Kits and bundles offered at discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products across categories |
| Unit Pricing | Pay-as-you-go | Bundle and kit discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
frank body product offering
Product offeringCore offering
frank body manufactures and sells coffee-based and active-ingredient body care products including scrubs, moisturisers, washes, deodorants, face care, lip care, and hair and body fragrance mists. Products are organized by skin concern (Firm + Restore, Acid: Acne + KP, Barrier Repair, Anti-Ageing, Caffeinated, Relax + Recharge) and sold primarily direct-to-consumer through regional e-commerce storefronts across Australia, New Zealand, the US, UK, Europe, and Canada, with additional retail distribution through Australian beauty chain MECCA.
Product overview
frank body is an Australian-born high-performance body care brand offering a comprehensive skincare portfolio centered around coffee-based and active-ingredient formulations. The product ecosystem is organized into several core lines: Body Scrubs (including the flagship Original Coffee Scrub and variants like Coconut, Cacao, and Express-o Whipped), Hair & Body Fragrance Mists (new line with four scents), Body Moisturisers & Treatments (including Barrier Body Creme, Firming Body Cream, and various serums/oils), Body Washes, Deodorants (aluminium-free), Face Products (cleansers, serums, masks, moisturisers), and Lip Care. The Everyday Range provides affordable everyday formulations, while Kits offer curated bundles for specific concerns. The brand also operates Hotel Pink, a loyalty rewards program. Products are organized by skin concerns including Caffeinated (energizing), Acid: Acne + KP, Barrier Repair, Firm + Restore, Anti-Ageing, and Relax + Recharge.
Differentiator
Problem solved
Functional benefit
Brands
- Everyday: Value-oriented skincare and body care range featuring essential daily products at accessible price points.
- Hotel Pink
Products and services
- Hair & Body Fragrance Mists A line of dual-purpose fragrance mists formulated with skincare-grade actives such as niacinamide, glycerin, and coffee seed extract, designed for both hair and body application with up to 6 hours of wear. Available in four scents targeting individual consumers seeking functional fragrance.
- Body Scrubs Coffee-based and acid-based exfoliating body scrubs for individual consumers addressing dullness, body acne, keratosis pilaris, and uneven skin texture, including the flagship Original Coffee Scrub.
- Body Moisturisers & Treatments Hydrating and targeted body care products including ceramide-rich barrier creams, caffeine-powered firming creams, retinol lotions, body oils, and active-ingredient serums for individual consumers treating dryness, ageing, and loss of firmness.
- Body Washes Daily cleansing body washes formulated with active ingredients to address hydration, brightening, barrier support, and acne-prone skin for individual consumers.
- Deodorants Aluminium-free deodorants with active ingredients targeting underarm concerns including bumps, ingrowns, sensitivity, tone, and odour, formulated for individual consumers seeking clean deodorant options.
- Face Products Facial skincare line covering cleansing, toning, masks, serums, and moisturising for individual consumers, with actives including retinol, peptides, ceramides, vitamin C, and caffeine.
- Lip Care Lip scrubs, balms, tints, and treatments with actives including niacinamide for individual consumers seeking lip exfoliation, hydration, and colour.
- Everyday Range Affordable everyday skincare and body care range with Clearing, Brightening, Hydrating, and Nourishing sub-lines for budget-conscious individual consumers seeking daily-use active formulations.
- Kits Curated multi-product bundles designed for specific routines or skin concerns, sold at a discount relative to purchasing items individually, for individual consumers seeking value-priced complete routines.
Quantifiable outcome
- 94% of babes who participated in trial said Retinol Body Lotion improved their skin's texture
- +2 more outcomes
Companies that use frank body
Customer profileSegments3 records
Ideal customer profiles1 record
frank body technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
frank body partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MECCAcoreAustralian specialty beauty retailer MECCA is a key retail partner for frank body. Products are sold in MECCA stores and online at meccabeauty.com. The brand frequently promotes products through MECCA and has exclusive in-store availability for new product launches like the AHA Deodorant and Resurfacing AHA Face Toner.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
frank body competitors and assessment
Company assessmentDirect peers
- Necessaire: Necessaire is a DTC body care brand built around skincare-grade actives (niacinamide, retinol, glycolic acid, peptides). It is the closest direct peer to frank body: same body-first positioning, same active-ingredient philosophy, same DTC-and-specialty-retail distribution model, and a similar price ladder.
- Sol de Janeiro: Sol de Janeiro is a globally scaled body care brand with a cult signature scent, strong social/community flywheel, and a category-expansion playbook (body scrubs, mists, creams, fragrance) very similar to frank body's trajectory. It directly competes for the same Gen Z/Millennial body-care shopper.
- Versed: Versed is an affordable, actives-led skincare brand with strong DTC and Sephora distribution. It mirrors frank body's Everyday-tier architecture (accessible price points, ingredient-forward, social-first) and competes in overlapping body-care adjacencies.
Broad incumbents
- The Ordinary (DECIEM): The Ordinary is a global actives-led skincare brand owned by Estée Lauder. It shares frank body's clinical-ingredient, accessible-price ethos and DTC roots but operates a much broader face-and-body portfolio with deeper R&D and significantly larger scale.
- Drunk Elephant: Drunk Elephant is a premium actives-led skincare brand (also Estée Lauder-owned) that established the biopic-compatible, clinical-active positioning frank body is extending into body care. Comparable because it competes for the same ingredient-savvy shopper, though at a higher price tier and face-led focus.
- Soap & Glory: Soap & Glory is an established bath, body and fragrance brand with playful branding, broad mass/drugstore distribution and a signature scent identity (Original Pink). Comparable to frank body's body scrub + fragrance mist portfolio and tone of voice.
- Lush Cosmetics: Lush is a global natural/handmade body care retailer with strong physical store presence and a sustainability/cruelty-free positioning overlap with frank body. It competes most directly in body scrubs, washes and fragrance-adjacent bath products.
Regional players
- Sukin Natural Skincare: Sukin is an Australian natural personal care brand with mass and pharmacy distribution across AU/NZ. It is the closest Australian-headquartered peer to frank body and a useful proxy for the local retail and competitive landscape.
Emerging players
- Tula Skincare: Tula is a probiotic-led skincare brand with a DTC and Sephora go-to-market and a younger-skewing audience. Comparable to frank body in its social-first, ingredient-led, influencer-marketing playbook and body/face category overlap.
- Herbivore Botanicals: Herbivore is a natural, design-led skincare brand with an active-ingredient focus (acids, bakuchiol, hyaluronic) and a strong DTC and Sephora presence. It overlaps with frank body's clean-beauty positioning and concern-based merchandising (acne, anti-ageing, glow).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
frank body social profiles
Digital presencefrank body financial estimates
Financial estimateRevenue estimate
Valuation estimate
frank body leadership team
Management profileNumber of profiles
Profiles5 records
frank body funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
frank body M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about frank body
What does frank body do?
frank body manufactures and sells coffee-based and active-ingredient body care products including scrubs, moisturisers, washes, deodorants, face care, lip care, and hair and body fragrance mists. Products are organized by skin concern (Firm + Restore, Acid: Acne + KP, Barrier Repair, Anti-Ageing, Caffeinated, Relax + Recharge) and sold primarily direct-to-consumer through regional e-commerce storefronts across Australia, New Zealand, the US, UK, Europe, and Canada, with additional retail distribution through Australian beauty chain MECCA.
Is frank body a public or private company?
frank body is a private company. It is classified as venture growth investor backed and is currently operating.
When was frank body founded?
frank body was founded in 2015. It employs 51 to 100 people.
Where is frank body based?
frank body is headquartered in Melbourne, Australia, in the Oceania region.
How does frank body make money?
One revenue line is on record: direct Product Sales.
Who are frank body's main competitors?
Direct peers on record are Necessaire, Sol de Janeiro and Versed. Broad incumbents are The Ordinary (DECIEM), Drunk Elephant, Soap & Glory and Lush Cosmetics. Sukin Natural Skincare is listed as a regional player. Emerging players are Tula Skincare and Herbivore Botanicals.
Does frank body have an API?
No public API is recorded for frank body.
What industry is frank body in?
frank body's product category is Body Care & Skincare. Its primary akta.pro industry code is CRABAAAD, Body Skincare (Lotions, Creams, Body Oils), with a secondary code of CRADANAA, Deodorants & Antiperspirants. Its NAICS code is 456120 and its SIC code is 2844.