TULA
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
TULA firmographics
Firmographics- Name
- TULA
- Legal name
- TULA Life, Inc.
- Website
- https://tula.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TULA industry classification
Industry- Product category
- Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industry
- Skincare Sets, Kits & Travel Sizes (CRABAAAL)
Keywords
Where TULA is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
TULA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream through tula.com online store with subscription options (Subscribe & Save with 15% discount) and TULA Wallet loyalty program (4% cashback)
- Wholesale/Retail Distribution: Revenue through retail partners including Ulta Beauty and Amazon marketplace
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save - 15% recurring discount |
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Unit Pricing | Pay-as-you-go | Bundle and Set pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
TULA product offering
Product offeringCore offering
TULA designs, manufactures, and sells a prebiotic and probiotic-powered skincare portfolio spanning cleansers, exfoliants, toners, treatments, moisturizers, sunscreens, eye care, lip care, complexion/primers, and body care, all built around its proprietary S6Pro Complex blend of probiotic extracts and prebiotics. The brand markets directly to consumers via tula.com with subscription and loyalty options, and through retail partners Ulta Beauty and Amazon, offering curated bundles and personalized routines targeting concerns such as acne, aging, dryness, and dullness.
Product overview
TULA is a prebiotic skincare brand founded by board-certified dermatologist Dr. Roshini Rajapaksa, offering a comprehensive portfolio of 86+ skincare products across multiple categories. The brand's core technology centers on its proprietary S⁶Pro Complex—a blend of three probiotic extracts and three prebiotics designed to support skin microbiome balance and barrier function. The product line spans cleansers, exfoliants, toners, treatments & serums, moisturizers, sunscreens, eye care, lip care, complexion/primers, and body care, with hero products including The Cult Classic Purifying Face Cleanser, 24-7 Moisture Hydrating Day & Night Cream, and Protect + Glow SPF 30 Daily Sunscreen Gel. The brand also offers curated bundles and sets including The Iconic Duo (cleanser + moisturizer), The Iconic Trio, and targeted routines for specific concerns like acne, aging, and dullness. TULA positions itself as clean, clinically-proven, doctor-founded skincare that prioritizes microbiome health and skin wellness. The products are sold through their direct-to-consumer website, major retail partners including Ulta Beauty and Amazon, with additional brand features in major publications like Allure, PopSugar, and Byrdie.
Differentiator
Problem solved
Functional benefit
Products and services
- The Cult Classic Purifying Face Cleanser
Quantifiable outcome
- 91% of users agree 24-7 Moisture wears well under makeup
- +2 more outcomes
Companies that use TULA
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
TULA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TULA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Paige DeSorbocoreTULA Skincare launched a 'Day & Night Glow: Powered by Prebiotics' marketing campaign featuring influencer and podcast co-host Paige DeSorbo. The partnership spans digital and social content across both TULA's and DeSorbo's platforms, promoting a two-step prebiotic-powered skincare routine including Cult Classic Purifying Face Cleanser, 24-7 Moisture Hydrating Day & Night Cream, and Beauty Sleep Overnight Repair Treatment. The campaign ran through early April 2026.
- Ulta BeautycoreMajor retail partner for TULA Skincare products, featured in the Paige DeSorbo campaign launch and promotional events including 21 Days of Beauty sale events.
- AmazoncoreMarketplace partner selling TULA products including Cult Classic Purifying Face Cleanser. Products available with promotional discounts on the platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TULA competitors and assessment
Company assessmentDirect peers
- Drunk Elephant: Clean, clinically-backed, ingredient-focused skincare brand founded by a dermatologist-adjacent figure, with a comparable DTC-plus-Sephora/Ulta omnichannel model. Direct premium skincare competitor also acquired by a global conglomerate (Shiseido).
- Glow Recipe: Fruit- and probiotic-inspired skincare brand targeting the same Gen-Z/millennial wellness consumer. Sells through DTC, Sephora, and Ulta with comparable price points and viral social marketing — TULA's most direct indie-turned-mainstream competitor.
- The Ordinary (DECIEM): Clinical, ingredient-led skincare brand owned by Estée Lauder that competes in the same treatment/serum categories with a science- and results-driven value proposition. Direct overlap on cleanser, serum, and treatment SKUs at accessible price points.
- Youth To The People: Superfood- and plant-derived clean skincare brand with comparable DTC + Sephora distribution and overlapping concerns (barrier health, hydration, dullness). Recent L'Oréal minority investment mirrors TULA's P&G ownership structure.
- Biossance: Sustainability- and science-led clean skincare brand competing in cleansers, moisturizers, and treatments with similar clinical substantiation and DTC + Sephora retail presence. Directly comparable category and price architecture.
- Glossier: DTC-native, community-led beauty brand with comparable millennial/Gen-Z target customer, cult-product strategy, and strong social/influencer marketing — a benchmark peer for DTC growth model even though TULA skews more clinical.
- Dr. Dennis Gross Skincare: Board-certified dermatologist-founded clinical skincare brand with comparable premium positioning, treatment-serum focus, and Sephora/Ulta distribution. Recent Shiseido acquisition mirrors the conglomerate ownership pattern.
Broad incumbents
- Tatcha: Premium Japanese-inspired skincare brand owned by Unilever with overlapping dermatologist-tested, ritual-positioned cleansers, moisturizers, and SPF. Broader incumbent with deeper international footprint and broader brand portfolio.
- Dermalogica: Professional-grade, dermatologist-developed skincare brand with comparable clinical/clean positioning. Operates a much broader professional and retail footprint (spas, licensed stockists, DTC) than TULA's consumer focus.
- CeraVe: L'Oréal-owned dermatologist-developed skincare brand that dominates the mass-and-mass-prestige barrier-repair and cleanser categories TULA also targets. Massive scale advantage in drug/mass retail plus DTC makes it the dominant gravity in the category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TULA social profiles
Digital presenceTULA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TULA leadership team
Management profileNumber of profiles
Profiles3 records
TULA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TULA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TULA
What does TULA do?
TULA designs, manufactures, and sells a prebiotic and probiotic-powered skincare portfolio spanning cleansers, exfoliants, toners, treatments, moisturizers, sunscreens, eye care, lip care, complexion/primers, and body care, all built around its proprietary S6Pro Complex blend of probiotic extracts and prebiotics. The brand markets directly to consumers via tula.com with subscription and loyalty options, and through retail partners Ulta Beauty and Amazon, offering curated bundles and personalized routines targeting concerns such as acne, aging, dryness, and dullness.
Is TULA a public or private company?
TULA is a private company. It is classified as corporate owned and is currently operating.
When was TULA founded?
TULA was founded in 2014. It employs 1 to 10 people.
Where is TULA based?
TULA is headquartered in New York, United States, in the North America region.
How does TULA make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution.
Who are TULA's main competitors?
Direct peers on record are Drunk Elephant, Glow Recipe, The Ordinary (DECIEM), Youth To The People, Biossance, Glossier and Dr. Dennis Gross Skincare. Broad incumbents are Tatcha, Dermalogica and CeraVe.
Does TULA have an API?
No public API is recorded for TULA.
What industry is TULA in?
TULA's product category is Skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAL, Skincare Sets, Kits & Travel Sizes. Its NAICS code is 45612 and its SIC code is 2844.