Pulsate
Pulsate is a Dublin-based SaaS company that provides a mobile-first digital engagement platform — including push, in-app messaging, geofencing, and AI-powered campaign orchestration — purpose-built for U.S. credit unions and community banks via SDK integration into their digital banking apps.
- Company typePrivate
- Founded2013
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pulsate does
Pulsate is a Dublin-headquartered, privately-held SaaS company founded in 2013 that operates a mobile-first digital engagement platform purpose-built for U.S. community financial institutions — primarily credit unions and community banks. The platform integrates via SDK into clients' existing mobile and online banking applications and delivers push notifications, in-app messages, a scrollable in-app feed, geofencing, beacon-triggered events, behavioral and demographic targeting, and retargeting. The AI-powered Opportunities Engine 2.0 layers generative-AI campaign content, self-learning optimization, integrated industry benchmarks, and a Re-Engagement Rescue workflow on top of the engagement channels. Underlying infrastructure is cloud-based on AWS with data hosted in the United States and European Union, and the platform holds ISO 27001 certification.
The commercial model is enterprise B2B SaaS with subscription pricing scaled to active digital banking subscribers under standard 60-month contracts, supplemented by optional professional services for onboarding, implementation, and custom development. Distribution is field-led, with sales operations anchored in Denver, CO, supported by native integrations into five leading digital banking platforms — Jack Henry Banno, Q2, Access Softek, Candescent, and Constellation Digital Partners — and CRM connectors for HubSpot and Salesforce. The company has reached 270+ financial institution customers covering 20+ million consumers and is backed by Enterprise Ireland, Curql, and TruStage Ventures following a $7.75 million Series 2 round in February 2024. Operating geographies are North America (USA) and Europe (Ireland), with the U.S. credit union and community bank segment as the clear focus following a 2020 strategic pivot away from multi-sector activity.
Pulsate firmographics
Firmographics- Name
- Pulsate
- Legal name
- Pulsate Mobile Ltd.
- Website
- https://pulsatehq.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pulsate is a Dublin-based SaaS company that provides a mobile-first digital engagement platform — including push, in-app messaging, geofencing, and AI-powered campaign orchestration — purpose-built for U.S. credit unions and community banks via SDK integration into their digital banking apps.
- Ownership category
- akta.pro rank
Pulsate industry classification
Industry- Product category
- Digital Banking Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)
- akta.pro secondary industry
- Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
Keywords
Where Pulsate is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Pulsate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Pulsate makes its platform available to Licensees via the internet on a subscription basis. The Licensor grants a non-exclusive, non-transferable license to permit Pulsate Dashboard Users to use the Services for the Permitted Purpose during the Term. Charges are based on or limited by active digital banking platform subscribers.
- Professional Services: Additional professional services such as onboarding, implementation, and custom development available at additional cost. The Licensor may provide additional professional services if required by The Licensee at an hourly rate clearly outlined in a mutually agreed scope of work document.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscription-based pricing model based on active digital banking subscribers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Pulsate product offering
Product offeringCore offering
Pulsate provides a cloud-based, mobile-first digital engagement platform that credit unions and community banks embed into their existing mobile and online banking apps via SDK to drive account holder product usage, deposits, and loans. The platform combines AI-powered campaign insights and content generation with push, in-app, feed, and location-based (geofencing, beacon) messaging channels, journey orchestration, behavioral targeting, and reporting to personalize outreach at moments of financial intent.
Product overview
Pulsate offers a single unified digital engagement platform for community financial institutions consisting of the core Pulsate Platform with integrated modules. The platform centers on the AI-powered Opportunities Engine 2.0 for insights and campaign optimization, supplemented by engagement channels (Push Notifications, In-App Notifications, Scrollable Feed, Retargeting), automation tools (Journey Orchestration, Push Automation, Segments), and analytics (Reporting with User Level Reporting, Engagement Score). Native integrations connect with major digital banking platforms (Jack Henry Banno, Q2, Access Softek, Candescent, Constellation Digital Partners) and CRMs (HubSpot, Salesforce).
Differentiator
Problem solved
Functional benefit
Brands
- Opportunities Engine: AI-powered insights and execution platform that identifies, launches, and optimizes campaigns for credit unions and community banks. Features include behavioral targeting, geofencing, and journey orchestration.
Products and services
- Pulsate Platform Cloud-based, mobile-first digital engagement platform built for community financial institutions. Delivered via SDK integration into clients' mobile and online banking apps, it combines AI-powered campaign insights with push notifications, in-app messages, scrollable feed, retargeting, geofencing, and beacon channels to personalize outreach at moments of financial intent.
- Opportunities Engine 2.0 AI-powered insights and execution product that identifies next-best opportunities, generates campaign-ready headlines and images, recommends optimized targeting/timing/messaging, benchmarks against peers, and rescues underperforming campaigns via re-engagement suggestions. Built for community financial institutions to move from insight to execution faster.
Quantifiable outcome
- Push notifications achieve 7.5x higher response rate than email
- +5 more outcomes
Companies that use Pulsate
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Pulsate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature13 records
Pulsate partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Jack Henry BannocoreNative integration partnership with Jack Henry Banno digital banking platform, enabling Pulsate's engagement tools to be embedded within Banno-powered mobile banking apps.
- Q2coreIntegration partnership with Q2 digital banking platform, one of the leading platforms in the credit union market. Enables Pulsate's engagement capabilities within Q2-powered digital banking experiences.
- Access SoftekcoreNative integration with Access Softek digital banking platform, expanding Pulsate's reach to additional credit union and bank clients.
- CandescentcoreIntegration partnership with Candescent digital banking platform, providing Pulsate's engagement solutions to Candescent's financial institution clients.
- Constellation Digital PartnerscoreNative integration through Constellation Digital Partners ecosystem, enabling Pulsate to serve community financial institutions on the Constellation platform.
- HubSpotsupportingCRM integration with HubSpot via API or SFTP, allowing financial institutions to synchronize insights and campaigns with their existing HubSpot workflows.
- TruStagesupportingTruStage Fintech Summit partnership where Pulsate executives appear for interviews and demonstrate platform capabilities. TruStage is a credit union-focused organization.
- Amazon Web ServicessupportingCloud infrastructure provider for Pulsate's data hosting. AWS is used for data residency in USA and European Union, with Pulsate reserving the right to move data to another web service provider.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Pulsate competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Customer concentration
Pulsate social profiles
Digital presencePulsate compliance and trust
Trust signalCompliance1 record
Pulsate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulsate leadership team
Management profileNumber of profiles
Profiles7 records
Pulsate funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulsate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulsate
What does Pulsate do?
Pulsate provides a cloud-based, mobile-first digital engagement platform that credit unions and community banks embed into their existing mobile and online banking apps via SDK to drive account holder product usage, deposits, and loans. The platform combines AI-powered campaign insights and content generation with push, in-app, feed, and location-based (geofencing, beacon) messaging channels, journey orchestration, behavioral targeting, and reporting to personalize outreach at moments of financial intent.
Is Pulsate a public or private company?
Pulsate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pulsate founded?
Pulsate was founded in 2013. It employs 11 to 50 people.
Where is Pulsate based?
Pulsate is headquartered in Dublin, Ireland, in the Europe region.
How does Pulsate make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Does Pulsate have an API?
Yes. Secure, documented endpoints that let systems exchange data with Pulsate—sending member and event data in, and pulling opportunities, audiences, and performance data out. Supports flexible connection paths alongside SFTP so you can fit Pulsate into your existing workflow.
What industry is Pulsate in?
Pulsate's product category is Digital Banking Engagement Software. Its primary akta.pro industry code is FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P), with a secondary code of FSAGALAE, Embedded Deposit Accounts & Digital Wallet Infrastructure. Its NAICS code is 518 and its SIC code is 7370.