3SC

What 3SC does

3SC (legal entity SS Supply Chain Solutions Private Limited) is an India-incorporated, Amsterdam-headquartered B2B SaaS company that has, since 2012, built an AI-powered supply chain management platform used by 75+ enterprise customers across FMCG, pharmaceutical, automotive, industrial, construction, chemical, agriculture, and fashion sectors. The product architecture rests on two integrated platforms, SCAI (Supply Chain Artificial Intelligence) for end-to-end planning, risk management with digital twin, carbon tracking via CarbonX, and enterprise data management, and iTMS (Intelligent Transportation Management System) for end-to-end shipment lifecycle management, with twelve AI-branded modules split into six Planning Products (Demand AI, Replenishment AI, Production AI, Raw Material AI, Supply AI, Risk AI) and six Execution Products (Order AI, Dispatch AI, Orchestration AI, Track AI, FBA AI, Insights AI), supplemented by managed services (Control Tower, 4PL, Analytics) and a 2025-launched Wave Picking warehouse execution feature. The underlying technology combines predictive ML models on historical and real-time structured data with agentic and generative AI for scenario planning and autonomous exception routing, delivered as multi-modal IBP integrated across demand, supply, inventory, procurement, logistics, finance, and customer signals.

The company monetizes through quote-based enterprise SaaS subscriptions on annual billing cycles, layered with implementation and managed service revenue, and goes to market via direct enterprise field sales with a consultative demo-led motion. Named enterprise customers include PepsiCo, Ansell, GE, Panasonic, Colgate, Mondelez, Dominos, Reliance, Sun Pharma, RHIM, and TKH, with operations supported by offices in Gurgaon (corporate), Pune (analytics and solution delivery), Bangalore (R&D), and Amsterdam (global HQ). Capital structure has consolidated under GEF Capital, which led the 2021 Series-B of $15M and a further $4M investment in May 2024 that lifted its stake to 66.27%, positioning GEF as the controlling shareholder with the founding team (including co-founder and COO Sarita Das and founder and CEO Lalit Das) continuing in operational leadership.

Name

3SC

Legal name

SS Supply Chain Solutions Private Limited

Website

https://3scsolution.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

3SC (SS Supply Chain Solutions) is a private India-incorporated, Amsterdam-headquartered B2B SaaS company, founded in 2012, that sells an AI-powered supply chain management platform with planning, transportation, and execution modules to 75+ enterprise customers across FMCG, pharma, automotive, and industrial sectors.

Ownership category

akta.pro rank

Product category

Supply Chain Management Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Asset-Based 3PL Services (TLAIAAAM)

Keywords

• Supply chain management
• Logistics management software
• Demand forecasting software
• Transportation management systems
• Supply chain analytics

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: 3SC generates revenue primarily through SaaS platform subscriptions for its AI-powered supply chain management solutions. The company offers multiple platforms including SCAI and iTMS with various modules and products that can be licensed on a subscription basis. Enterprise customers typically pay for access to the platform along with implementation and support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

3SC provides AI-powered SaaS platforms for end-to-end supply chain management and analytics, anchored by two platforms — SCAI for integrated business planning, risk management, and sustainability tracking, and iTMS for intelligent transportation management. The company complements these platforms with a portfolio of AI modules (Demand AI, Replenishment AI, Production AI, Risk AI, Dispatch AI, Track AI, etc.) and managed services (Control Tower, 4PL, Analytics) sold primarily on annual subscriptions to enterprise customers.

Product overview

3SC is an AI-powered supply chain management company offering a platform-plus-modules architecture with two core platforms: SCAI (Supply Chain Artificial Intelligence) for end-to-end planning including integrated business planning, risk management with digital twins, CarbonX sustainability tracking, and enterprise data management; and iTMS (Intelligent Transportation Management System) for logistics execution covering shipment lifecycle management, planning, orchestration, track and trace, contract management, and billing. The product portfolio includes six Planning Products (Demand AI, Replenishment AI, Production AI, Raw Material AI, Supply AI, Risk AI) that use ML to forecast demand and optimize supply, and six Execution Products (Order AI, Dispatch AI, Orchestration AI, Track AI, FBA AI, Insights AI) that automate and optimize day-to-day supply chain operations. Services include Control Tower for end-to-end visibility, 4PL for fourth-party logistics management, and Analytics for business intelligence. The platform delivers 15-25% improvement in forecast accuracy, 10-15% reduction in inventory, 8-10% reduction in carbon emissions, and 20-35% improvement in planner productivity.

Differentiator

Problem solved

Functional benefit

Products and services

• SCAI (Supply Chain Artificial Intelligence) Smart all-in-one AI-powered platform enabling enterprises to build and track ultra-modern supply chain solutions that drive profitability, improve efficiency, and operate sustainably. Includes integrated business planning, risk management with digital twin, CarbonX carbon neutrality tracking, and enterprise data management modules for enterprise customers across FMCG, pharma, automotive, and manufacturing.
• iTMS (Intelligent Transportation Management System) Intelligent logistics platform enabling end-to-end shipment lifecycle management from transportation to distribution for enterprise customers. Includes shipment lifecycle management, shipment planning and optimization, execution orchestration, track and trace, contract and rate management, billing and settlement, and logistics insights and analytics.
• Demand AI AI-powered demand forecasting and consensus planning product that analyzes historical and real-time data to generate accurate demand predictions for enterprise supply chain customers, enabling better production planning, capacity planning, inventory optimization, and raw materials management.
• Replenishment AI AI-powered replenishment planning product that optimizes inventory levels and reorder points based on demand forecasts, service levels, and risk segmentation to prevent stockouts and reduce excess inventory for enterprise customers.
• Production AI AI-powered production planning and scheduling product that coordinates labor, machinery, and materials to maximize manufacturing efficiency, minimize bottlenecks, and enable quick response to demand or supply changes for manufacturing enterprise customers.
• Raw Material AI AI-powered raw material planning and procurement optimization product that ensures timely availability of materials and components required for production, managing supplier coordination and lead time alignment for enterprise customers.
• Supply AI AI-powered supply planning product that aligns supply with demand by evaluating inventory levels, supplier capacity, and manufacturing capabilities to create feasible and optimized supply plans for enterprise customers.
• Risk AI AI-powered risk management and scenario planning product that identifies potential disruptions such as demand volatility, supplier failures, or geopolitical risks and prepares contingency plans for proactive response by enterprise supply chain teams.
• Order AI AI-powered order management and fulfillment optimization product that ensures orders are processed efficiently, allocated optimally, and delivered on time while balancing customer commitments with supply constraints for enterprise customers.
• Dispatch AI AI-powered dispatch and transportation planning optimization product that improves route efficiency, reduces empty miles, lowers freight costs, and minimizes urgent shipments through intelligent load consolidation and route redesign for enterprise logistics customers.
• Orchestration AI AI-powered execution orchestration product that coordinates end-to-end supply chain execution, aligning planning decisions with operational activities and enabling real-time response to disruptions for enterprise customers.
• Track AI AI-powered shipment tracking and visibility product that provides real-time tracking across the supply chain, enabling proactive exception management and timely delivery confirmation for enterprise logistics customers.
• FBA AI AI-powered fulfillment by Amazon (FBA) optimization product that helps businesses manage their Amazon fulfillment operations, inventory positioning, and multi-channel distribution through Amazon's network.
• Insights AI AI-powered analytics and business intelligence product that turns supply chain data into actionable insights, providing real-time reporting and analytics on demand planning data for informed decision-making by enterprise customers.
• Control Tower Managed supply chain control tower service providing end-to-end visibility and real-time monitoring of supply chain operations, enabling proactive response to disruptions by aligning stakeholders with response action plans for enterprise customers.
• 4PL (Fourth-Party Logistics) Managed fourth-party logistics service providing complete end-to-end visibility and management of supply chain operations regardless of business scale, through strategic oversight of multiple logistics providers for enterprise customers.
• Analytics Service Supply chain analytics service that turns enterprise supply chain data into actionable insights, enabling businesses to tap into the true potential of their supply chain through advanced analytics and reporting capabilities.

Quantifiable outcome

• 15-25% improvement in Forecast Accuracy
• +4 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature17 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Fractal Analytics: India-headquartered AI/analytics peer competing in the same enterprise AI talent market. While broader in verticals, it represents a credible India-based competitor for AI supply chain talent and enterprise deals.

Direct peers

• E2open: Direct competitor in supply chain orchestration and execution, including transportation management and logistics. Comparable in combining SaaS with managed/network services and serving similar mid-to-large enterprises.
• Blue Yonder: Direct competitor in AI-driven supply chain planning and execution (formerly JDA Software). Comparable in offering breadth across demand, supply, inventory and transportation, and is the closest end-to-end SaaS rival to 3SC.
• Manhattan Associates: Direct competitor in supply chain execution and warehouse/transportation management. Particularly comparable to 3SC's iTMS platform and Order/Dispatch/Track AI execution modules.
• Kinaxis: Direct competitor in concurrent supply chain planning (Rapak). Highly relevant peer in the demand/supply planning modules that mirror 3SC's SCAI suite, serving similar enterprise manufacturing customers.
• Logility: Direct competitor in supply and demand planning, with overlapping AI capabilities. Targets a similar enterprise manufacturing/FMCG/pharma customer base to 3SC.
• o9 Solutions: Direct competitor in AI-powered integrated business planning (IBP/Digital Brain). Closely comparable technology approach — ML-driven planning across demand, supply and scenario analysis — targeting similar enterprise verticals.

Broad incumbents

• SAP (Integrated Business Planning): Broad incumbent with SAP IBP, the dominant enterprise planning suite. Competes for the same large enterprise planning budget and has vastly greater global footprint and installed base than 3SC.
• Oracle SCM Cloud: Broad incumbent offering Oracle's SCM Cloud suite (demand planning, supply planning, order management). Comparable in functional coverage and competes directly for F500 supply chain deals.

Emerging players

• Coupa (Llamasoft / Supply Chain Design): Emerging player in supply chain design and decision intelligence through the Llamasoft acquisition. Comparable in offering AI-driven supply chain analytics layered on top of customer data, serving similar enterprise planners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ss-supply-chain-solution
• Xx.com/3SCIndia
• Facebookfacebook.com/3scsolutions

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3SC