Cloudify
Cloudify is an Israel-based open-source cloud orchestration platform that lets enterprises model application topologies in YAML blueprints and automate full lifecycles across AWS, Azure, GCP, Kubernetes, and private clouds. Acquired by Dell Technologies in January 2023 for $100M, it now powers Dell Apex multi-cloud automation and the Telecom Infrastructure Automation Suite.
- Company typePrivate
- Founded2017
- HeadquartersHerzliya, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cloudify does
Cloudify is an Israel-based open-source cloud orchestration platform, legally domiciled as Cloudify Platform Ltd. and headquartered in Herzliya/Tel Aviv. Its core product is the Cloudify Platform — a TOSCA-inspired framework that lets enterprises model full application topologies in YAML "blueprints" and automate the entire lifecycle (provisioning, configuration, deployment, scaling, healing, teardown) across heterogeneous environments spanning AWS, Azure, GCP, OpenStack, vSphere, Kubernetes, and edge stacks such as StarlingX and VMware NSX-T. The platform's central engine, Cloudify Manager, is available in three deployment topologies (All-in-One, Compact 3-node HA cluster, and Fully Distributed) and in three commercial tiers (Community free, Premium subscription, and hosted SaaS), with a hierarchical "Manager of Managers" architecture enabling federation of multiple orchestration domains.
The product surface extends well beyond the orchestrator itself: Cloudify ships a web console, CLI, visual Composer, a Python REST SDK, lightweight runtime agents, and a large official plugin ecosystem that wraps Terraform, Ansible, CloudFormation, ARM, Helm, and CI/CD systems (Jenkins, GitHub Actions, GitLab, CircleCI) as first-class workflow steps. Enterprise differentiation comes from deep ServiceNow ITOM, LDAP, and Okta integration, multi-tenancy with RBAC, and an HA cluster certified for 1M deployments and 5,000+ workflows per hour. The company serves DevOps and platform engineering teams, telecom service providers, and Kubernetes platform teams operating multi-cloud or hybrid environments.
Cloudify pursues a hybrid go-to-market combining product-led growth via the free Community edition, self-serve downloads from cloudify.co, the GitHub cloudify-cosmo organization, and Helm chart marketplaces, with enterprise sales of quote-based Premium subscriptions. In January 2023, Dell Technologies acquired Cloudify for $100M, and Dell subsequently used the technology as the orchestration backbone of its Apex multi-cloud strategy and launched the Telecom Infrastructure Automation Suite in February 2024. Earlier-stage investors include Claridge Israel, CE Ventures (CEIIF), KPN Ventures, VMware, and Intel Capital. Leadership comprises CEO Ariel Dan, CTO and founder Nati Shalom, CFO Kohavi Karni, and CRO Ishay Yaari.
Cloudify firmographics
Firmographics- Name
- Cloudify
- Legal name
- Cloudify Platform Ltd.
- Website
- https://cloudify.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cloudify is an Israel-based open-source cloud orchestration platform that lets enterprises model application topologies in YAML blueprints and automate full lifecycles across AWS, Azure, GCP, Kubernetes, and private clouds. Acquired by Dell Technologies in January 2023 for $100M, it now powers Dell Apex multi-cloud automation and the Telecom Infrastructure Automation Suite.
- Ownership category
- akta.pro rank
Cloudify industry classification
Industry- Product category
- Cloud Infrastructure Orchestration & Automation
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Hybrid & Multi-Cloud Orchestration (Private-Cloud-Centric) (HDABABAE)
- akta.pro secondary industries
- Hybrid Cloud Platforms & Orchestration (HDABAMAA), Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE)
Keywords
Where Cloudify is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Cloudify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloudify Premium Subscription: Annual or multi-year subscription licensing for enterprise customers requiring support, SLA guarantees, advanced enterprise features (high-availability clusters, multi-tenancy, LDAP integration), and maintenance updates. The EULA references subscription fees paid via purchase order.
- Cloudify Community Edition: Free open-source version providing core orchestration capabilities for evaluation, development, and small-scale production use cases. Serves as a funnel for Premium conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Community Edition - Free open-source tier |
| Subscription | Annual | Premium Edition - Enterprise subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Cloudify product offering
Product offeringCore offering
Cloudify provides an open-source, multi-cloud and edge infrastructure orchestration platform that automates the deployment, configuration, scaling, and ongoing lifecycle management of workloads across data centers, public clouds, Kubernetes clusters, NFV stacks, and edge locations. It is sold as a free Community Edition, a commercial on-premises Premium edition, a managed SaaS, and a set of developer tools (Console, CLI, Composer, REST API, Python Client), with bundled Dell offerings such as the Telecom Infrastructure Automation Suite for CSPs.
Product overview
Cloudify is an open-source cloud orchestration framework that enables users to model applications and services and automate their entire lifecycle across multi-cloud environments. The product portfolio centers on the Cloudify Platform (core orchestration framework), Cloudify Manager (the central management engine available in Community/Premium/SaaS variants), and Cloudify Manager Worker (Kubernetes-deployable HA version). Supporting products include the Cloudify Console (web UI), Cloudify CLI (command-line interface), Cloudify Composer (visual blueprint editor), Cloudify Blueprints (TOSCA-based declarative configuration format), official Plugins (for AWS, Azure, GCP, Kubernetes, Terraform, Ansible, Docker, and more), Cloudify Agents (runtime components), and Cloudify REST API/Python Client (programmatic access). Dell acquired Cloudify in January 2023 for $100 million to strengthen Dell's Apex cloud integration efforts, and subsequently launched the Telecom Infrastructure Automation Suite in February 2024 based on Cloudify technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloudify Platform An open-source, multi-cloud and edge orchestration framework that automates deployment, configuration, and lifecycle management of workloads across heterogeneous environments. Designed for enterprise DevOps teams, platform engineers, and telecom operators.
- Cloudify Manager (Community, Premium, SaaS) Central orchestration engine that executes TOSCA-based blueprints to provision and manage infrastructure, applications, and network services. Available in a free Community Edition, a commercial Premium Edition with HA, RBAC and enterprise integrations, and a hosted SaaS option. Targeted at enterprise platform teams and telecom operators.
- Cloudify Console Web-based UI for the Cloudify Platform that provides deployment management, monitoring, topology visualization, blueprint editing, and audit/log views for operators and developers.
- Cloudify CLI Command-line interface for executing orchestration commands, managing blueprints, deployments, and workflows against a Cloudify Manager. Designed for DevOps engineers and CI/CD pipelines.
- Cloudify Composer Visual editor for authoring Cloudify orchestration blueprints without manually writing full YAML/TOSCA, enabling architects to design workflows graphically.
- Cloudify REST API and Python Client REST API plus Python client SDK that expose the full Cloudify orchestration engine programmatically, enabling developers to integrate Cloudify into custom tooling, scripts, and applications.
- Dell Telecom Infrastructure Automation Suite Telecom-grade orchestration solution from Dell, built on Cloudify, that automates deployment and lifecycle management of virtualized and cloud-native network functions across multi-vendor telecom and edge environments. Targeted at communications service providers.
Companies that use Cloudify
Customer profileSegments3 records
Ideal customer profiles3 records
Cloudify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature10 records
Cloudify partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Cloudify competitors and assessment
Company assessmentDirect peers
- HashiCorp: HashiCorp's Terraform is the dominant infrastructure-as-code and orchestration tool and is the closest competitor to Cloudify's core proposition of declarative, multi-cloud application modeling. Both compete for the same enterprise DevOps/cloud-architect buyer.
- Ansible (Red Hat): Ansible is a leading configuration management and automation framework that Cloudify explicitly integrates with via its Ansible Plugin. Both target IT operations automation across heterogeneous infrastructure and overlap on application lifecycle orchestration use cases.
- Pulumi: Pulumi is a modern infrastructure-as-code platform competing head-on with Cloudify's declarative provisioning model. Both enable developers to model and deploy multi-cloud application topologies, with Pulumi using general-purpose languages rather than YAML.
- Morpheus: Morpheus is a hybrid cloud management platform that orchestrates application deployment and lifecycle across AWS, Azure, GCP, vSphere, and OpenStack. It directly competes with Cloudify for the same enterprise self-service provisioning and cloud-agnostic orchestration use cases.
- Terraform Cloud / HCP: HashiCorp Cloud Platform's Terraform Cloud offering delivers managed orchestration, policy enforcement, and collaboration for IaC workflows. It directly parallels Cloudify Premium's managed orchestration value proposition for enterprise DevOps teams.
Broad incumbents
- VMware Aria Operations (vRealize): VMware Aria/vRealize is the established hybrid cloud management and orchestration suite from a major incumbent. It overlaps with Cloudify's multi-cloud orchestration value proposition but is sold as part of VMware's broader virtualization stack.
- Red Hat CloudForms: Red Hat CloudForms is a broad hybrid cloud management platform from a major incumbent. It provides comparable orchestration and lifecycle management capabilities to Cloudify but is bundled into Red Hat's wider enterprise portfolio.
Emerging players
- Crossplane: Crossplane is an open-source Kubernetes-native control plane that orchestrates multi-cloud infrastructure and applications. It is an emerging alternative to Cloudify for teams standardizing on Kubernetes as the orchestration substrate.
- Spacelift: Spacelift is an IaC orchestration and collaboration platform for Terraform, Pulumi, and other tools. It addresses a similar enterprise buyer to Cloudify Premium and competes for declarative multi-cloud workload orchestration budgets.
- Argo CD: Argo CD is the leading GitOps continuous delivery tool for Kubernetes. It represents an emerging, Kubernetes-native alternative to Cloudify's Kubernetes Plugin for declarative multi-cluster application deployment.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cloudify social profiles
Digital presenceCloudify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudify leadership team
Management profileNumber of profiles
Profiles4 records
Cloudify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudify
What does Cloudify do?
Cloudify provides an open-source, multi-cloud and edge infrastructure orchestration platform that automates the deployment, configuration, scaling, and ongoing lifecycle management of workloads across data centers, public clouds, Kubernetes clusters, NFV stacks, and edge locations. It is sold as a free Community Edition, a commercial on-premises Premium edition, a managed SaaS, and a set of developer tools (Console, CLI, Composer, REST API, Python Client), with bundled Dell offerings such as the Telecom Infrastructure Automation Suite for CSPs.
Is Cloudify a public or private company?
Cloudify is a private company. It is classified as corporate owned and is currently operating.
When was Cloudify founded?
Cloudify was founded in 2017. It employs 1 to 10 people.
Where is Cloudify based?
Cloudify is headquartered in Herzliya, Israel, in the Middle East region.
How does Cloudify make money?
Two revenue lines are on record. Cloudify Premium Subscription is the primary driver. The others are cloudify Community Edition.
Who are Cloudify's main competitors?
Direct peers on record are HashiCorp, Ansible (Red Hat), Pulumi, Morpheus and Terraform Cloud / HCP. Broad incumbents are VMware Aria Operations (vRealize) and Red Hat CloudForms. Emerging players are Crossplane, Spacelift and Argo CD.
Does Cloudify have an API?
Yes. Cloudify provides a REST API and Python client for programmatic access. The Manager REST API enables developers to build applications that interact with Cloudify Manager. The REST API supports managing blueprints, deployments, executions, workflows, secrets, plugins, agents, and multi-tenancy. The Python REST Client provides a Python SDK for interacting with the REST API programmatically. Developer documentation is at docs.cloudify.co/latest/developer/apis/rest-service.
What industry is Cloudify in?
Cloudify's product category is Cloud Infrastructure Orchestration & Automation. Its primary akta.pro industry code is HDABABAE, Hybrid & Multi-Cloud Orchestration (Private-Cloud-Centric), with a secondary code of HDABAMAA, Hybrid Cloud Platforms & Orchestration. Its NAICS code is 54151 and its SIC code is 7370.