Morpheus Data
Morpheus Data (now HPE Morpheus Enterprise Software) provides a hybrid cloud management and container orchestration platform with self-service provisioning, governance, and FinOps across private clouds, public clouds, and Kubernetes, sold to large enterprise IT and DevOps teams.
- Company typePrivate
- Founded2015
- HeadquartersGreenwood Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Morpheus Data does
Morpheus Data, now operating as HPE Morpheus Enterprise Software following Hewlett Packard Enterprise's August 2024 acquisition, is a hybrid cloud management and container orchestration platform. The product provides a unified control plane that integrates private cloud hypervisors (VMware ESXi, KVM, Hyper-V, Nutanix AHV, OpenStack), public clouds (AWS, Azure, Google Cloud, Alibaba, Oracle Cloud), and Kubernetes clusters (via the Morpheus Kubernetes Service). It delivers self-service provisioning, role-based governance, automation through native integrations with Terraform, Ansible, ServiceNow, and ~100 other technologies, and FinOps cost analytics. The architecture is differentiated by a persona-based UX that serves CloudOps, DevOps, SecOps, and FinOps from a single interface. The company was founded in 2015 and is headquartered in Greenwood Village, Colorado, and earned the highest scoring vendor position in Gartner's CMP Critical Capabilities report for Cloud Provisioning, Cloud Brokerage, and Cloud Governance.
The platform is sold as a subscription license priced by concurrent Workload Element count, with separately purchased Standard and Premium Support tiers. Go-to-market is enterprise field sales (now primarily through HPE's global sales force) supplemented by AWS Marketplace procurement and authorized reseller/MSP channels. Reported customer outcomes include AstraZeneca reducing server build times from 80 hours to 20 minutes and saving over $6 million, and an average of 30% cloud cost optimization savings across the install base. Related products include HPE Morpheus VM Essentials (a KVM-based virtualization offering positioned against rising VMware licensing costs) and MVM, an in-house hyperconverged infrastructure platform in public beta as of late 2025.
The company raised approximately $30.8M in venture and strategic capital from 2019 to 2023, including a $5M strategic investment from SAIC in March 2023 to integrate the platform into SAIC's CloudScend cloud suite. Following the August 2024 HPE acquisition, Morpheus serves as the orchestration and automation engine across HPE's Private Cloud portfolio — including HPE Private Cloud Enterprise and HPE GreenLake for Private Cloud Business Edition — and the company has shifted strategic emphasis toward Broadcom-VMware-displaced customers and HPE-bundled private-cloud deals.
Morpheus Data firmographics
Firmographics- Name
- Morpheus Data
- Legal name
- Morpheus Data, LLC
- Website
- https://morpheusdata.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Morpheus Data (now HPE Morpheus Enterprise Software) provides a hybrid cloud management and container orchestration platform with self-service provisioning, governance, and FinOps across private clouds, public clouds, and Kubernetes, sold to large enterprise IT and DevOps teams.
- Ownership category
- akta.pro rank
Morpheus Data industry classification
Industry- Product category
- Hybrid Cloud Management Platform
- NAICS
- Software Publishers (51321), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Operations Management (ITOM) Platforms (HDAEALAC)
- akta.pro secondary industries
- Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI), HCI & Integrated Systems (Compute + Storage) (HDABADAD), Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where Morpheus Data is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morpheus Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription Licenses: Morpheus licenses its software on a subscription basis, typically for 12-month terms, with Usage Level (concurrent Workload Elements) determining pricing. The license is restricted, non-exclusive, non-transferable, and worldwide.
- AWS Marketplace Procurement: Customers can acquire Morpheus licenses directly through AWS Marketplace, leveraging committed cloud spend and existing procurement processes, enabling quick pilot deployments to large-scale global rollouts.
- Support and Maintenance Services: Standard and Premium Support tiers offered, with Premium Support providing 4-hour response time during business hours, 12-hour response after hours, and 24-hour weekend/holiday coverage. Support is charged separately and renews annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based license priced by Workload Element count |
| Subscription | Annual | Standard Support with email and web ticketing |
| Subscription | Annual | Premium Support with faster response SLAs |
| Freemium | Pay-as-you-go | Free / Trial / Community Edition |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Morpheus Data product offering
Product offeringCore offering
Morpheus Data provides a hybrid cloud management and automation platform that delivers a unified control plane for self-service provisioning, governance, and FinOps across private clouds, public clouds (AWS, Azure, Google Cloud), and Kubernetes clusters. The software integrates with more than 100 technologies (VMware, KVM, ServiceNow, Ansible, Terraform, Okta, etc.) through codeless integrations, enabling IT operations, DevOps, security, and finance teams to manage infrastructure from a single interface. Since the August 2024 acquisition by Hewlett Packard Enterprise, the product is sold as HPE Morpheus Enterprise Software.
Product overview
Morpheus Data (now part of Hewlett Packard Enterprise) offers a unified hybrid cloud management and automation platform. The core product is HPE Morpheus Enterprise Software, which serves as the orchestration and automation platform underpinning the HPE Private Cloud Portfolio. The platform integrates with multiple hypervisors (VMware, KVM), public clouds (AWS, Azure, Google Cloud), and Kubernetes clusters. Related products include HPE Morpheus VM Essentials Software for virtualization cost reduction, and the MVM hyperconverged infrastructure platform. Morpheus powers HPE Private Cloud Enterprise and HPE GreenLake for Private Cloud Business Edition. The platform provides self-service provisioning, governance, automation, and cost optimization capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- HPE Morpheus VM Essentials: Virtualization management software for reducing cost and complexity of virtualized workloads, allowing customers to manage existing virtualized workloads or re-platform to the VM Essentials hypervisor.
- HPE Morpheus Kubernetes Service (MKS)
Products and services
- HPE Morpheus Enterprise Software A hybrid cloud management and automation platform providing unified control of on-premises private clouds, public cloud resources (AWS, Azure), and Kubernetes clusters from a single interface, with self-service provisioning, governance policies, role-based access control, and cost analytics. Sold to enterprise IT operations, DevOps, security, and FinOps teams.
- HPE Morpheus VM Essentials Software Virtualization management software that enables customers to manage existing VMware-based virtualized workloads or migrate to a KVM-based hypervisor, all from a single Morpheus-managed interface, targeting organizations impacted by Broadcom-VMware pricing changes.
- Morpheus Virtual Machine (MVM) An in-house hyperconverged infrastructure platform in public beta, built on KVM, CEPH, and Open vSwitch, designed to provide self-service virtualization alongside other cloud resources managed through Morpheus.
- Plugin SDK Developer toolkit providing a Plugin Core interface library and software development kit for building and compiling custom plugins that extend Morpheus platform functionality, available via developer.morpheusdata.com.
Quantifiable outcome
- Reduced server build times from 80 hours to 20 minutes for AstraZeneca
- +4 more outcomes
Companies that use Morpheus Data
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Morpheus Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration78 records
Feature8 records
Morpheus Data partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Hewlett Packard Enterprise (HPE)coreIn August 2024, Hewlett Packard Enterprise acquired Morpheus Data to strengthen its GreenLake cloud platform with hybrid cloud orchestration capabilities. HPE Morpheus Enterprise Software is now the orchestration and automation platform underpinning HPE's entire Private Cloud portfolio, including HPE Private Cloud Enterprise and HPE GreenLake for Private Cloud Business Edition. The acquisition is part of HPE's strategy to expand in network, security, and cloud management sectors.
- AWS (Amazon Web Services)coreMorpheus Data maintains a listing on AWS Marketplace where customers can acquire Morpheus licenses using committed cloud spend. Morpheus provides native integrations for AWS services including EKS, VPC, CloudFormation, IAM, RDS, S3, Route53, ELB/ALB, and Terraform provisioning. The partnership enables organizations to leverage advanced AWS cloud-native services through a unified management console.
- Terraform (HashiCorp)coreMorpheus provides native integration with Terraform and Terraform Enterprise, enabling customers to provision infrastructure using HashiCorp Configuration Language (HCL) across hybrid cloud environments. Morpheus adds a GUI and Role-Based Access Controls to Terraform while maintaining integration with the rest of the hybrid IT estate.
- Ansible (Red Hat)coreMorpheus natively integrates with Ansible and Ansible Tower, enabling configuration management and automation jobs using YAML playbooks. The integration connects Ansible playbooks to all infrastructure managed through Morpheus, adding governance and RBAC to Ansible workflows.
- VMwarecoreMorpheus integrates with the full VMware stack including vSphere, ESXi, VMware Cloud on AWS, vCloud Director, and vRealize Orchestrator. Following Broadcom's acquisition of VMware and associated pricing changes, Morpheus has positioned itself as an alternative for VMware customers seeking to manage both VMware and KVM from a single interface.
- ServiceNowmajorMorpheus provides native integration with ServiceNow for ITSM workflows including CMDB synchronization, approval workflows, service catalog integration, and alert management. The integration enables enterprises to embed Morpheus provisioning into their existing ServiceNow processes.
- Kubernetes (Cloud-Native Computing Foundation)coreMorpheus supports Kubernetes (K8s) through its Morpheus Kubernetes Service (MKS) and brownfield integrations with Amazon EKS and Azure AKS. The platform enables hybrid application deployments across VMs and containers with governance, self-service catalog, and application packaging capabilities within enterprise compliance bounds.
- Okta (Identity Management)majorMorpheus integrates with Okta for identity and access management, enabling single sign-on (SSO) and SAML-based authentication. Combined with MS Azure AD, LDAP, OneLogin, and SAML integrations, Morpheus provides comprehensive identity management options for enterprise security.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Morpheus Data competitors and assessment
Company assessmentDirect peers
- VMware vRealize (now Broadcom): VMware vRealize Suite (vRealize Automation, vRealize Operations) is the incumbent cloud management platform that Morpheus directly displaces. Both target hybrid cloud provisioning, governance, and FinOps for enterprise IT teams managing VMware estates plus public clouds.
- Nutanix Calm / Beam: Nutanix Calm provides application provisioning and lifecycle management across Nutanix and public clouds, while Nutanix Beam offers cloud cost optimization. Both directly overlap with Morpheus's persona-based hybrid cloud management and FinOps capabilities.
- HashiCorp Terraform: Terraform is the de facto infrastructure-as-code provisioning standard. Morpheus integrates with Terraform and adds GUI, RBAC, and governance on top—making it a complementary-and-competitive peer for hybrid infrastructure provisioning workflows.
- CloudBolt Software: CloudBolt is a hybrid cloud management platform offering self-service provisioning, cost optimization, and governance across private and public clouds—a direct niche competitor to Morpheus targeting similar enterprise IT and FinOps personas.
- Scalr: Scalr provides a cloud management and governance platform with self-service provisioning, policy enforcement, and cost controls across multi-cloud environments. It overlaps directly with Morpheus's CMP positioning for platform teams.
Broad incumbents
- Red Hat CloudForms (deprecated) / Ansible Automation Platform: Red Hat's CloudForms was a direct CMP competitor before deprecation, while Ansible Automation Platform provides configuration management. Both compete with Morpheus's automation and provisioning capabilities as part of Red Hat's broader hybrid cloud portfolio.
- Microsoft Azure Arc: Azure Arc extends Azure management to on-premises and multi-cloud environments with governance, policy enforcement, and Kubernetes management. It is a hyperscaler-bundled alternative to Morpheus's unified control plane.
- AWS Systems Manager: AWS Systems Manager provides operational management of AWS and hybrid infrastructure including automation, patching, and configuration. As a hyperscaler-bundled tool, it competes with Morpheus on cross-cloud visibility and FinOps use cases.
- ServiceNow Cloud Provisioning and Governance: ServiceNow's ITOM and Cloud Provisioning modules extend its ITSM platform into infrastructure orchestration. It competes with Morpheus for ITSM-driven provisioning workflows, though Morpheus integrates deeply with ServiceNow as a partner.
Emerging players
- Apptio (IBM) Cloudability: Apptio Cloudability (now IBM) provides FinOps-focused cloud cost analytics and rightsizing recommendations. It overlaps with Morpheus's cost analytics feature and represents a specialized FinOps peer competing for the same persona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Morpheus Data social profiles
Digital presenceMorpheus Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morpheus Data leadership team
Management profileNumber of profiles
Profiles6 records
Morpheus Data funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morpheus Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morpheus Data
What does Morpheus Data do?
Morpheus Data provides a hybrid cloud management and automation platform that delivers a unified control plane for self-service provisioning, governance, and FinOps across private clouds, public clouds (AWS, Azure, Google Cloud), and Kubernetes clusters. The software integrates with more than 100 technologies (VMware, KVM, ServiceNow, Ansible, Terraform, Okta, etc.) through codeless integrations, enabling IT operations, DevOps, security, and finance teams to manage infrastructure from a single interface. Since the August 2024 acquisition by Hewlett Packard Enterprise, the product is sold as HPE Morpheus Enterprise Software.
Is Morpheus Data a public or private company?
Morpheus Data is a private company. It is classified as corporate owned and is currently acquired.
When was Morpheus Data founded?
Morpheus Data was founded in 2015. It employs 11 to 50 people.
Where is Morpheus Data based?
Morpheus Data is headquartered in Greenwood Village, United States, in the North America region.
How does Morpheus Data make money?
Three revenue lines are on record. Software Subscription Licenses are the primary driver. The others are AWS Marketplace Procurement and support and Maintenance Services.
Who are Morpheus Data's main competitors?
Direct peers on record are VMware vRealize (now Broadcom), Nutanix Calm / Beam, HashiCorp Terraform, CloudBolt Software and Scalr. Broad incumbents are Red Hat CloudForms (deprecated) / Ansible Automation Platform, Microsoft Azure Arc, AWS Systems Manager and ServiceNow Cloud Provisioning and Governance. Apptio (IBM) Cloudability is listed as an emerging player.
Does Morpheus Data have an API?
Yes. Morpheus provides a Plugin SDK for building plugins that extend the functionality of the Morpheus Platform. The Plugin Core is a generally available interface library used for building and compiling plugins for the Morpheus Platform. Developer documentation is at developer.morpheusdata.com.
What industry is Morpheus Data in?
Morpheus Data's product category is Hybrid Cloud Management Platform. Its primary akta.pro industry code is HDAEALAC, IT Operations Management (ITOM) Platforms, with a secondary code of HDABAAAI, Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC). Its NAICS code is 51321 and its SIC code is 7372.