Ida Sports

Name

Ida Sports

Legal name

Ida Sports

Website

https://idasports.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Athletic Footwear

NAICS

Shoe Retailers (45821), Sporting and Athletic Goods Manufacturing (33992)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Athletic & Performance Footwear (CRAAACAA), Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Women's soccer cleats
• Female-specific athletic footwear
• Women's sports gear
• Performance soccer boots
• Female athlete apparel

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales of athletic footwear (cleats), apparel, and accessories through owned e-commerce platform. Products include soccer cleats at multiple price tiers ($94.99-$259.99), training socks ($7.50-$9.99), and crewneck sweatshirts ($59.99). Revenue is one-time transaction-based with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ida Sports designs and sells female-specific soccer cleats, turf shoes, and athletic footwear built around anatomical differences in the female foot (narrower heels, lower arches, different instep volume). The company sells primarily direct-to-consumer via its own e-commerce site, with supplemental wholesale and select retail partnerships.

Product overview

Ida Sports is a women's athletic footwear company specializing in soccer cleats and athletic shoes designed exclusively for female athletes. The core product line consists of two main cleat families: the Helia series (Elite, Club, Pro, and Turf variants) offering performance-focused cleats with women-specific WAVEKNIT+ technology and anatomical fit, and the Rise series (Elite, Club, and Turf variants) providing lightweight multi-ground options. The product portfolio also includes leather cleats (Classica), indoor/futsal shoes (Spirit), and youth-specific offerings (Youth Travel, Youth Next Gen) featuring the proprietary GRLSFIT technology with girls-specific sizing and lasts. Accessories include training socks, Pride-themed Play in Full Color socks and laces, and apparel. The company emphasizes that all footwear is built on female-specific lasts rather than scaled-down male lasts, addressing anatomical differences in foot shape, arch height, and pressure distribution.

Differentiator

Problem solved

Functional benefit

Brands

• GRLSFIT: Youth and girls-specific footwear sub-brand featuring a girls-specific shoe last and sizing system designed for the female foot. Includes IDA Youth Next Gen and IDA Youth Travel product lines.

Products and services

• IDA Helia Elite High-end women's firm-ground soccer cleat from the Helia family, built on a female-specific last with proprietary fit technologies such as HEELFIT and the Custom Female Last.
• IDA Helia Pro Pro-tier women's firm-ground soccer cleat positioned between the Helia Elite and Helia Club, designed for competitive female players.
• IDA Helia Club Club-level women's soccer cleat offering female-specific fit at a more accessible price tier within the Helia family.
• IDA Helia Club Turf Women's turf shoe variant of the Helia Club for play on hard, artificial-turf surfaces.
• IDA Rise Elite Premium women's soccer cleat in the Rise line, built on the brand's female-specific fit platform.
• IDA Rise Club Club-tier women's soccer cleat in the Rise line targeting competitive amateur female players.
• IDA Rise Turf Women's turf shoe in the Rise line for use on artificial-turf playing surfaces.
• IDA Classica Women's soccer cleat positioned as a classic-style option in the Ida Sports lineup.
• IDA Spirit Women's soccer cleat in the Spirit line, designed for female players.
• IDA Youth Travel Youth-tier women's soccer cleat in the Travel line, sized and last-designed for younger female players.
• IDA Youth Next Gen Youth women's soccer cleat in the Next Gen line for developing female players.
• IDA Training Socks Women's athletic training socks designed to complement Ida Sports cleats.
• IDA Play in Full Color Socks Women's socks sold as part of the Play in Full Color lifestyle collection.
• IDA Play in Full Color Laces - Standard Standard replacement laces for Ida Sports cleats in the Play in Full Color colorway.
• IDA Play in Full Color Laces - Grip Grip-textured replacement laces for Ida Sports cleats in the Play in Full Color colorway.
• IDA Oversized Soft Crewneck Sweatshirt Women's lifestyle crewneck sweatshirt sold under the Ida Sports apparel line.

Quantifiable outcome

• 30-Day Wear Trial with free returns demonstrates high confidence in product-market fit

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Athlete AllycoreGTM or Marketing PartnerLGBTQIA+ nonprofit partnership through the 'Play in Full Color' collection. Purchases using code ATHLETEALLY10 donate 10% of sales to Athlete Ally. The partnership supports inclusion in sports and represents IDA's social impact mission.
• Common GoalcoreGTM or Marketing PartnerLGBTQIA+ nonprofit partnership through the 'Play in Full Color' collection. All IDA customers have the opportunity to give back to Common Goal for World Football Giving Day (May 19-26). The partnership supports global football community inclusion initiatives.
• SOCCER.comminorChannel Partner/ Reseller/ DistributorRetail partner enabling global shipping for customers outside IDA's direct shipping markets. Cleats not available in customer's area can be shipped globally through this partner.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nike: Nike is the dominant global athletic footwear brand and sells a full women's soccer cleat range (Phantom, Mercurial, Tiempo). It is the primary large-scale incumbent IDA competes against, though Nike's women's line historically uses adapted male lasts rather than female-specific lasts.
• Adidas: Adidas is a global leader in soccer cleats (Predator, X Crazyfast, Copa) and serves as the official outfitter of multiple women's national teams and NWSL clubs. It is directly comparable to IDA in the women's soccer cleat category but operates at vastly greater scale and distribution.
• Puma: Puma offers women's soccer cleats (King, Future, Ultra) and has invested in women's football sponsorships including NWSL partnerships. It competes with IDA for the same female soccer consumer but is a broad multi-sport incumbent.
• New Balance: New Balance produces women's soccer cleats (Tekela, Furon) and has built football credibility through athlete deals. It is a broad incumbent in the same women's soccer cleat category as IDA.
• ASICS: ASICS sells women's football boots (Dslight, X-Fly) and is a major performance-footwear brand. It competes with IDA in the women's cleat category while also serving adjacent running and training segments.
• Mizuno: Mizuno is a Japanese sporting-goods incumbent with a heritage in football boots (Morelia, Rebula) including women's offerings. It is a direct broad incumbent in the women's soccer cleat space.
• Diadora: Diadora is a heritage Italian football brand with women's soccer cleat offerings (Brasil, Pichichi). It is a comparable broad incumbent in the women's football footwear category.
• Lululemon: Lululemon is a leading women's athletic apparel brand that has expanded into performance footwear (Blissfeel, Strongfeel). It is comparable to IDA as a women-led/women-focused athletic brand expanding into performance shoes.
• Athleta: Athleta is a Gap-owned women's athletic apparel and lifestyle brand that has begun offering performance products. It is comparable to IDA as a women-focused athletic brand, though at much larger scale and primarily in apparel.

Emerging players

• Oiselle: Oiselle is a women-founded and women-focused athletic apparel brand primarily serving runners. It is comparable to IDA as a mission-driven, women-led niche performance brand, although Oiselle is apparel-focused rather than footwear.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/idasportsco
• Facebookfacebook.com/idasportsco
• Instagraminstagram.com/idasports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ida Sports