StatMuse

What StatMuse does

StatMuse, Inc. is a privately held Delaware-incorporated company founded in 2014 and headquartered in San Francisco that operates a free, direct-to-consumer sports statistics platform. The service allows users to query player statistics, team standings, game scores, and historical records across nine verticals — NBA, NFL, MLB, NHL, WNBA, FC (soccer), college football (CFB), PGA (golf), and Money (financial data) — using natural language questions rather than structured database navigation. Distribution is entirely self-serve through the statmuse.com website and a companion iOS/Android mobile app, with no subscription tier, enterprise sales motion, or paid features identified in the source data.

The underlying platform pairs an indexed multi-sport database with a natural-language interpretation layer that translates plain-English queries into structured data retrieval. StatMuse collects user activity data (search history, interactions) and explicitly uses it to "improve models" and as training data for AI datasets, indicating an internal data flywheel feeding query relevance. The company supplements its core product with Trending feeds, real-time Scores, News aggregation, a player Gallery, and documentation (Data & Glossary, Examples), and has cultivated an organic "Muse Network" of NBA fan social-media accounts that amplify the brand.

The business model is primarily display advertising managed through Playwire LLC, supplemented by emerging data-monetization activity. StatMuse has raised approximately $11.75 million across five funding rounds between 2015 and 2023, with notable investors including The Walt Disney Company, Techstars, Greycroft, United Talent Agency, and most recently Ten31. The company remains small (11–50 employees), operates without a disclosed parent, and generates no disclosed revenue. Operational expansion has been incremental — new leagues, the Money module, a mobile app, and a Shop — rather than large-scale geographic or vertical moves.

Name

StatMuse

Legal name

StatMuse, Inc.

Website

https://statmuse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

StatMuse is a free, ad-supported sports statistics platform that lets users query player and team data across nine leagues using natural language, serving sports fans, bettors, and fantasy players via web and mobile.

Ownership category

akta.pro rank

Product category

Sports Statistics & Data Platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Information (51)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

akta.pro secondary industries

Fantasy Sports Media, Content & Analytics (MPAEAHAC), Fantasy Data Feeds & Statistics Providers (MPAEAHAE), Sports Data Feeds & Integrity Monitoring (MPAEACAE)

Keywords

• Sports statistics platform
• Natural language search
• Sports data analytics
• Fantasy sports research
• Sports betting data

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Advertising: The platform displays advertising throughout the site and app. Third-party advertising services are used, managed by Playwire LLC, which may collect and use certain aggregated and anonymized data for advertising purposes.
2. Data Monetization: The platform collects and aggregates user activity data, search history, and interactions. This information is used to analyze usage patterns, improve services, generate content, and serve as training data for AI datasets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

StatMuse is an AI-powered sports statistics search platform that lets users ask natural-language questions and instantly retrieve player stats, team standings, real-time scores, historical comparisons, and trending data across nine verticals (NBA, NFL, MLB, NHL, WNBA, college football, European soccer, PGA golf, and Money/financial data). It is delivered as a free, ad-supported web platform and mobile app aimed at sports fans, fantasy players, and sports bettors.

Product overview

StatMuse is a unified sports statistics search platform that provides natural language querying capabilities across multiple professional and college sports leagues. The core StatMuse Platform serves as the central product, with league-specific modules for NBA, NHL, MLB, WNBA, FC (soccer), NFL, CFB (college football), and PGA (golf). The platform also includes a Money section for financial data. Key features include Scores for real-time game data, News for sports coverage, Trending for popular players and searches, Gallery for player imagery, and Data & Glossary documentation. A StatMuse App provides mobile access. Users interact with the platform through natural language text queries to retrieve structured statistics, standings, and historical data across all covered leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• StatMuse Platform A web-based sports statistics search and discovery platform that allows consumers to query player stats, team standings, live scores, betting trends, and historical records across major professional and college sports leagues using natural language.
• StatMuse Mobile App Mobile application providing on-the-go access to sports statistics, real-time scores, news, and trending content for iOS and Android devices.
• StatMuse Money A dedicated financial data section within the StatMuse platform offering market information, stock tracking, and financial news alongside sports statistics.

Quantifiable outcome

• Platform covers 9 sports verticals with real-time data across all major US professional and college leagues plus international soccer

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• ESPN: ESPN is the dominant broad-based sports media platform with comprehensive stats, scores, news, and betting content across the same major US leagues StatMuse covers. It competes for the same sports fan attention and ad dollars, but as a scaled incumbent with rights, broadcast, and fantasy products.
• The Athletic: The Athletic is a subscription sports media outlet providing deep stats, analysis, and reporting across the major leagues. It overlaps with StatMuse's audience of engaged sports fans seeking richer stats and context, but differentiates via long-form journalism rather than natural-language Q&A.
• Bleacher Report: Bleacher Report is a major sports media brand producing scores, news, stats, and social-first content across the major leagues. It competes for the same sports fan audience and ad inventory, differentiated by editorial and short-form video rather than natural-language stats.

Direct peers

• Pro Football Focus (PFF): PFF is a sports data and analytics company that provides advanced player grades and statistics across the NFL and college football. It serves the same analytically-minded fan and bettor audience as StatMuse and is the closest direct competitor in data-driven football stats.
• Basketball Reference: Basketball Reference is a long-standing statistics reference site covering NBA, WNBA, and college basketball, widely cited by fans and analysts. It overlaps heavily with StatMuse's basketball stats use case, though StatMuse differentiates with natural-language search versus traditional navigation.
• Sportradar: Sportradar is a leading sports data and content provider distributing official feeds to media, leagues, and betting operators. It represents the upstream B2B counterpart to StatMuse's downstream consumer play, and a potential data partner or competitor should StatMuse expand into licensing.
• Genius Sports: Genius Sports provides official sports data, technology, and integrity services to sportsbooks and media companies globally. Comparable to StatMuse as a sports data infrastructure player, though focused on B2B distribution rather than consumer Q&A.
• FantasyPros: FantasyPros aggregates fantasy sports advice, player projections, and consensus rankings across NFL, NBA, MLB, and NHL. It directly serves the same fantasy/bettor persona StatMuse targets and competes for the same use cases around player stats and trends.
• OddsShark: OddsShark provides sports betting odds, trends, ATS records, and analytics tools to sports bettors. Comparable to StatMuse in serving the bettor/fantasy user with multi-sport statistical decision support, particularly around trends and historical performance.

Emerging players

• Action Network: Action Network provides sports betting analytics, projections, and content for US sports bettors across major leagues. Comparable to StatMuse for the bettor persona with overlapping stats/trends functionality and multi-sport coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/statmuse
• Facebookfacebook.com/statmuse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StatMuse