FantasyPros
- Company typePrivate
- Founded2010
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
FantasyPros firmographics
Firmographics- Name
- FantasyPros
- Legal name
- Marzen Media LLC
- Website
- https://fantasypros.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FantasyPros industry classification
Industry- Product category
- Fantasy Sports Analytics Software
- NAICS
- Software Publishers (513210), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Fantasy Sports Media, Content & Analytics (MPAEAHAC)
- akta.pro secondary industries
- Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)
Keywords
Where FantasyPros is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FantasyPros business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Subscriptions: Subscription-based revenue with three tiers (PRO, MVP, HOF) offering progressive features. PRO at $3.99/mo annual ($11.99/mo monthly), MVP at $5.99/mo annual ($16.99/mo monthly), HOF at $8.99/mo annual ($22.99/mo monthly). All plans include access for NFL, MLB, NBA sports with mobile app access.
- Advertising: Advertising opportunities to tap into audience of 38 million annual visitors
- Affiliate/Referral Revenue: Affiliate program with partners receiving referral traffic; promotional offers with sportsbook partners (FanDuel, DraftKings, BetMGM, etc.) where FantasyPros earns referral fees for new customer sign-ups
- Expert Platform Services: Promotion and exposure services for fantasy experts in their tools; accuracy competitions; smart content widgets for expert websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PRO tier - Basic premium features for casual players |
| Subscription | Monthly | MVP tier - Mid-tier with live draft sync and more leagues |
| Subscription | Monthly | HOF tier - Full featured with DFS tools and AI coaching |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
FantasyPros product offering
Product offeringCore offering
FantasyPros aggregates fantasy sports advice and projections from a network of 100+ experts into Expert Consensus Rankings (ECR) and provides draft, in-season management, and daily fantasy sports (DFS) optimization tools through subscription tiers (PRO, MVP, HOF). The platform covers NFL, MLB, NBA, NHL, PGA, and soccer fantasy formats and extends into sports-betting analytics via the BettingPros companion site. It also operates an Expert Platform that lets contributors publish rankings, projections, and analysis to the audience.
Product overview
FantasyPros operates as a platform-plus-modules architecture providing fantasy sports advice and management tools. The core platform consists of Expert Consensus Rankings (ECR) aggregating advice from 100+ experts, supported by two primary product suites: Draft Wizard for draft preparation and execution (including Draft Assistant with live sync), and My Playbook for in-season team management (including Start/Sit Assistant, Trade Analyzer, and Waiver Assistant). Premium tiers (PRO, MVP, HOF) progressively unlock features including the AI-powered Coach AI assistant exclusive to HOF subscribers. The companion BettingPros platform extends the ecosystem into sports betting with Prop Bet Analyzer, Same Game Parlay tools, and Custom Betting Systems. All tools are accessible via web, mobile apps (iOS/Android), and Chrome extension for ESPN leagues.
Differentiator
Problem solved
Functional benefit
Brands
- BettingPros: A sports betting companion product from FantasyPros, offering betting picks, analysis tools, and sportsbook integration for sports wagering enthusiasts.
- FantasyPros HOF
- Draft Wizard
- My Playbook
Products and services
- Draft Wizard Draft preparation and live-drafting software suite that lets season-long fantasy players build cheat sheets, sync with hosted drafts, and receive real-time pick recommendations across NFL, MLB, NBA, NHL, PGA, and soccer drafts.
- My Playbook In-season fantasy management suite that connects users' hosted fantasy leagues to provide start/sit recommendations, waiver wire advice, trade analysis, and personalized weekly guidance across major fantasy platforms.
- Expert Consensus Rankings (ECR) Aggregated fantasy player rankings that combine the projections of more than 100 FantasyPros experts into a single consensus set for draft prep, trade evaluation, and waiver decisions across NFL, MLB, NBA, NHL, PGA, and soccer.
- Accuracy Ratings Performance-tracking system that grades FantasyPros experts on the historical accuracy of their rankings, projections, picks, and props so users can identify the most reliable contributors.
- FantasyPros Mobile Apps Native iOS and Android applications providing FantasyPros rankings, projections, news, and tools on mobile devices for draft prep and in-season management.
- Expert Platform Platform through which 100+ fantasy and sports-betting experts publish rankings, projections, articles, videos, and analysis to the FantasyPros audience.
- BettingPros Companion sports-betting analytics site operated under Marzen Media LLC that provides sportsbook odds comparison, picks, projections, player prop analysis, custom betting systems, and best-bet content across US, UK, Australian, and Canadian sportsbooks.
- Coach AI AI-powered conversational fantasy assistant included with the Hall of Fame (HOF) subscription tier that answers lineup, start/sit, and roster questions for users across NFL, MLB, NBA, NHL, PGA, and soccer fantasy formats.
- Breaking News Real-time fantasy and sports-betting news feed that surfaces injuries, depth chart changes, lineup moves, and other timely information that affects draft and in-season decisions.
Quantifiable outcome
- Over 500,000 customers using the platform
- +2 more outcomes
Companies that use FantasyPros
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles5 records
FantasyPros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability7 records
Feature7 records
FantasyPros partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- FanDuel SportsbookcorePromotional partnership offering free FantasyPros premium subscriptions to new FanDuel Sportsbook customers. Users deposit $5+ and place $5 bet to receive 6 months of FantasyPros + BettingPros subscription ($130 value).
- DraftKingscorePromotional partnership offering free premium upgrades to new DraftKings customers who play in paid contests.
- BetMGMmajorPromotional partnership offering free premium subscriptions to new BetMGM customers who make qualifying deposits and wagers. Code FPSUB for sportsbook, FPCASINO for casino.
- Caesars SportsbookmajorPromotional partnership offering free FantasyPros HOF + BettingPros Premium access (12 months) to new Caesars customers with code FPSUB1000.
- PrizePicksmajorPromotional partnership offering free premium subscriptions to new PrizePicks users who make minimum $20 deposit.
- Underdog FantasyminorPromotional partnership offering free 6-month HOF premium upgrade to new Underdog players who deposit $10+ and enter paid pick'em contest or best ball draft.
- NovigminorPromotional partnership offering 6 months of HOF access to new Novig users who use promo code FANTASYPROS, make $5+ deposit and place a trade.
- SleeperminorPromotional partnership offering free premium to new Sleeper users who use promo code FPSUB and make $10+ deposit.
- ClubWPT GoldminorPromotional partnership offering 6 months of Premium access to new ClubWPT Gold users who make $20+ deposit.
- BetrminorPromotional partnership offering 6 months of HOF access to new Betr users with promo code FPSUB.
- DraftersminorPromotional partnership offering 6 months of HOF access to new Drafters users who enter $15 Drafters Million III Best Ball Contest.
- ChalkboardminorPromotional partnership offering 6 months of FantasyPros HOF subscription to new Chalkboard users with code FPROSFREE.
- RebetminorPromotional partnership offering 6 months of FantasyPros HOF + BettingPros Premium access to new Rebet users who purchase $10+ Rebet Cash.
- Yahoo! FantasyminorPromotional partnership offering 5 additional months of HOF access to new Yahoo! Fantasy players who enter paid contest.
- Sleeper (League Sync)coreLeague synchronization integration allowing FantasyPros tools to work with Sleeper fantasy leagues.
- ESPN FantasycoreLeague synchronization integration with ESPN Fantasy requiring Chrome browser and browser extension for Draft Assistant Live Sync.
- CBS Sports FantasymajorLeague synchronization integration with CBS Sports Fantasy platforms.
- Yahoo Fantasy SportsmajorLeague synchronization integration with Yahoo Fantasy Sports.
- FantraxmajorLeague synchronization integration with Fantrax fantasy sports platform.
- MyFantasyLeaguemajorLeague synchronization integration with MyFantasyLeague platform.
- BettingProscoreRelated company offering sports betting analysis, tools, and premium picks. Cross-selling bundle available with 30% discount when purchased with FantasyPros Premium.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
FantasyPros competitors and assessment
Company assessmentDirect peers
- RotoWire: Long-standing fantasy sports news, projections and advice platform covering NFL, MLB, NBA, NHL. Direct competitor to FantasyPros in aggregating expert-level fantasy intelligence for serious players.
- FantasyLabs: DFS tools and projections platform offering lineup optimizers and ownership projections. Direct peer in the DFS optimization niche, particularly for DraftKings and FanDuel players.
- FootballGuys: Fantasy football advice, rankings and tools site with a strong subscriber base. Comparable in product breadth (draft tools, in-season advice, accuracy tracking) and target user (serious fantasy football players).
- NumberFire: Fantasy sports analytics and projections platform using proprietary statistical models. Comparable in providing data-driven projections, DFS tools, and daily fantasy content.
- 4for4 Fantasy Football: Subscription-based fantasy football rankings, projections, and analysis. Direct competitor in the premium fantasy advice niche with similar tiered subscription structure.
Broad incumbents
- FanDuel: Major U.S. DFS operator and sportsbook offering native projections, lineup builders, and editorial fantasy content. A partner and broad incumbent whose own tools partially substitute for FantasyPros.
- DraftKings: Leading U.S. DFS operator and sportsbook with embedded free projections and lineup tools. Both an integration partner and potential long-term competitor — its proprietary tools overlap with FantasyPros' DFS Lineup Optimizer.
- ESPN Fantasy: Free fantasy football platform owned by Disney/ESPN with integrated rankings, projections, and editorial advice. A league host partner but also a free alternative that competes for casual fantasy players.
Emerging players
- PrizePicks: Fast-growing pick'em and daily fantasy operator with overlapping sportsbook-style promotional economics. Partner via referral offers, but a competitor for the same end user's daily action dollars.
- Underdog Fantasy: Pick'em, best ball, and DFS operator targeting the same casual-to-serious fantasy player. Currently a sportsbook promotional partner of FantasyPros, but offers its own free projection and ranking tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FantasyPros social profiles
Digital presenceFantasyPros compliance and trust
Trust signalCompliance1 record
FantasyPros financial estimates
Financial estimateRevenue estimate
Valuation estimate
FantasyPros leadership team
Management profileNumber of profiles
Profiles2 records
FantasyPros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FantasyPros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FantasyPros
What does FantasyPros do?
FantasyPros aggregates fantasy sports advice and projections from a network of 100+ experts into Expert Consensus Rankings (ECR) and provides draft, in-season management, and daily fantasy sports (DFS) optimization tools through subscription tiers (PRO, MVP, HOF). The platform covers NFL, MLB, NBA, NHL, PGA, and soccer fantasy formats and extends into sports-betting analytics via the BettingPros companion site. It also operates an Expert Platform that lets contributors publish rankings, projections, and analysis to the audience.
Is FantasyPros a public or private company?
FantasyPros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FantasyPros founded?
FantasyPros was founded in 2010. It employs 11 to 50 people.
Where is FantasyPros based?
FantasyPros is headquartered in Las Vegas, United States, in the North America region.
How does FantasyPros make money?
Four revenue lines are on record. Premium Subscriptions are the primary driver. The others are advertising, affiliate/Referral Revenue and expert Platform Services.
Who are FantasyPros's main competitors?
Direct peers on record are RotoWire, FantasyLabs, FootballGuys, NumberFire and 4for4 Fantasy Football. Broad incumbents are FanDuel, DraftKings and ESPN Fantasy. Emerging players are PrizePicks and Underdog Fantasy.
Does FantasyPros have an API?
No public API is recorded for FantasyPros.
What industry is FantasyPros in?
FantasyPros's product category is Fantasy Sports Analytics Software. Its primary akta.pro industry code is MPAEAHAC, Fantasy Sports Media, Content & Analytics, with a secondary code of MPAEAHAD, Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators). Its NAICS code is 513210 and its SIC code is 7990.