What iyzico does

iyzico is a Turkish payment infrastructure and digital financial services platform founded in 2013 and headquartered in Istanbul, operating as a subsidiary of Prosus N.V. The company is licensed by the Central Bank of the Republic of Turkey under Payment Services Law No. 6493 as an electronic money and payment services institution, with PCI-DSS Level 1 certification for card data handling. iyzico serves two primary customer sets: individual consumers using the iyzico mobile app, digital wallet ("iyzico ile Öde"), prepaid iyzico Card, and buyer protection program ("Korumalı Alışveriş"), and merchants using virtual POS, physical POS, mobile POS, subscription management, marketplace split payments, mass payouts, and Dynamic 3DS authentication. Following the 2024 acquisition of Paynet, iyzico also offers B2B and B2B2C payments, dealer network management, supplier payments, and PayKredi credit facilities.

The platform's core technology stack combines cloud-based payment processing with AI-powered fraud detection, smart payment routing across acquiring banks, and FAST instant transfer integration with the Turkish banking infrastructure. Reported scale includes 180,000+ merchants across 40+ sectors, 7 million wallet users, 1 million+ daily transactions, and 300+ billion TL in annual transaction volume. Revenue is generated through percentage-based transaction fees on payment processing, plus ancillary consumer fees (card loading, ATM withdrawal, inactive account, card issuance, Findeks risk reports) and enterprise quote-based pricing for merchants. Distribution combines self-serve/API integration for SMBs, direct enterprise sales for major brands, and a Solution Partner Network.

In 2024, iyzico launched the Kolai generative AI shopping assistant and a redesigned mobile app, and in March 2026 announced European market entry through Netherlands-based subsidiary iyzico BV, with production infrastructure deployed on Tencent Cloud IaaS across Frankfurt availability zones. The company employs 101–250 people.

Name

iyzico

Legal name

iyzi Ödeme ve Elektronik Para Hizmetleri A.Ş.

Website

https://iyzico.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

iyzico is a Turkish licensed payment services and e-money institution (Prosus-owned) serving 180,000+ merchants and 7 million wallet users with virtual/physical/mobile POS, digital wallet, B2B payments (Paynet), and AI-assisted fraud prevention across 40+ sectors.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Smart Routing, Cascading & Payment Optimization (FSAMACAJ), POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)

Keywords

• Payment processing
• Digital wallet
• POS solutions
• Payment gateway
• B2B payments

Headquarters

HQ city

Kadikoy

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Payment Processing and Transaction Fees: iyzico charges merchants transaction fees for processing payments through its virtual POS, physical POS, and mobile POS solutions. The company earns a percentage-based commission on each successful transaction processed through its platform.
2. Digital Wallet and E-Money Services: Revenue from electronic money issuance and wallet services, including fees for card loading (4% of transaction amount), ATM withdrawals (1.15% + 1.50 TL), and account management (inactive account fees ranging from 19.99 TL to 100 TL depending on inactivity duration).
3. B2B Payment Solutions (Paynet): Following the acquisition of Paynet, iyzico generates revenue from B2B and B2B2C payment and collections solutions, including PayKredi (credit), Paylink payment links, distributor networks, and supplier payment services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

iyzico is a Turkish payment infrastructure platform that provides merchants with virtual POS, physical POS, and mobile POS solutions for accepting online and in-person card payments, and offers consumers a digital wallet (iyzico ile Öde), prepaid Mastercard (iyzico Kart), and buyer protection (Korumalı Alışveriş). Following the acquisition of Paynet, it also provides B2B and B2B2C payment and collections solutions for enterprises, including credit (PayKredi), payment links (Paylink), dealer network payments, and supplier disbursements.

Product overview

iyzico operates as an integrated payment infrastructure and digital financial services platform in Turkey. The core offering consists of payment acceptance solutions for merchants (Sanal POS, Fiziki POS, Cep POS, Payment Link, Subscription Management) combined with consumer-facing digital wallet services (iyzico ile Öde, iyzico Kart, Korumalı Alışveriş). Additional merchant tools include iyzico Business dashboard, marketplace payment solutions, mass payments, fraud prevention, and smart payment routing. The platform also includes Kolai, an AI-powered shopping assistant. Following the acquisition of Paynet, iyzico expanded into B2B and B2B2C payments with Paynet's products including PayPortal, Paylink, PayKredi, and PayPos (NFC). The platform processes payments for over 180,000 merchants across more than 40 sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Kolai: AI-powered digital shopping assistant integrated within the iyzico mobile application and web interface, helping users discover products, compare options, and initiate purchases.
• iyzico ile Öde
• Korumalı Alışveriş
• Paynet

Products and services

• Sanal POS (Virtual POS) Virtual point-of-sale solution enabling online merchants to accept card payments through multiple payment methods and card types via API integration.
• Fiziki POS (Physical POS)

Quantifiable outcome

• 93% customer satisfaction rate among consumers using iyzico for payments
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Tencent CloudcoreTechnology or Integration · 12 March 2026Tencent Cloud provides cloud infrastructure for iyzico's European expansion, deploying its IaaS platform across Frankfurt availability zones. The partnership includes architecture design, automated deployment, and 24-hour engineering support. This enables iyzico to meet stringent European financial regulations while establishing scalable payment processing infrastructure for the continent.
• Arena Bilgisayar (Paynet)coreStrategic or Co-development Partner · 13 July 2024iyzico acquired Paynet from Arena Bilgisayar for $87 million to expand its product portfolio in digital payments. The acquisition integrates Paynet's B2B payments and collections solutions into iyzico's existing platform, strengthening its position in the Turkish fintech landscape. The transaction was subject to regulatory approvals including from the Central Bank of the Republic of Turkey and the Competition Board.
• Bankalar (Turkish Banking Network)coreTechnology or Integrationiyzico operates as a payment intermediary integrated with all major Turkish banks and card networks (Visa, Mastercard, American Express, Discover). The company processes payments through the Turkish banking infrastructure including FAST instant payment system, and maintains PCI-DSS Level 1 security compliance for card data handling.
• International Card NetworkscoreTechnology or IntegrationPartnerships with international card organizations (Visa, Mastercard, American Express, Discover) enable iyzico to process global card transactions, support international merchants, and enable Turkish consumers to use cards internationally with currency conversion.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PayU: Global payment gateway with significant emerging market focus and an established Turkish operation (PayU Turkey). Directly competes with iyzico on virtual POS, payment processing, and merchant acquiring for Turkish e-commerce merchants, with overlapping enterprise customer targets.
• Papara: Turkish fintech operating a digital wallet, prepaid card, and payment services platform. Directly competes with iyzico's consumer wallet (iyzico ile Öde) and iyzico Card in the Turkish market, with similar e-money license and FAST integration.
• PayTR: Turkish payment gateway offering virtual POS, marketplace payments, and merchant services under Central Bank licensing. Directly competes with iyzico for SMB and mid-market e-commerce merchants in Turkey with similar API and pricing structures.
• Stripe: Global payment platform with developer-first APIs for online payment acceptance, fraud prevention, and smart routing. iyzico's API-first GTM motion and feature set (Smart Payment Routing, Dynamic 3DS, marketplace payments) directly mirrors Stripe's product strategy, especially as iyzico targets Europe.
• Adyen: Global unified payments platform serving enterprise merchants across online, mobile, and in-store POS. Adyen is the closest large-scale analog to iyzico's omnichannel vision (virtual POS + physical POS + mobile POS + marketplace) and represents iyzico's likely primary competitor as it expands into Europe.
• Checkout.com: Global payment gateway with strong European and emerging market presence. Competes with iyzico on enterprise merchant acquiring, smart routing, and payment optimization, with similar focus on issuers/PSPs as integration partners.
• Param: Turkish payment services institution licensed by the Central Bank of Turkey, offering virtual POS, marketplace payments, and merchant acquiring. Direct domestic competitor to iyzico with overlap in e-commerce merchants and payment orchestration features.

Broad incumbents

• PayPal: Global digital wallet and payment platform with broad consumer and merchant offerings. While not specifically focused on Turkey, PayPal's Braintree platform competes with iyzico for international merchants and Turkish cross-border commerce (AliExpress, Amazon Turkey integrations).
• Block (Square): Global payments and financial services platform offering Square POS hardware/software, Cash App wallet, and merchant acquiring. Broad incumbent with omnichannel capabilities (online + in-store) analogous to iyzico's POS portfolio, though focused on different geographies.

Regional players

• Mollie: European payment gateway headquartered in the Netherlands offering multi-currency processing, payment methods, and merchant services. Relevant peer as iyzico establishes its European base of operations through iyzico BV in Amsterdam, targeting similar European SMB merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/iyzico
• YouTubeyoutube.com/@iyzico4262
• Xx.com/iyzico_com
• Facebookfacebook.com/iyzico
• LinkedInlinkedin.com/company/iyzi-payments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iyzico