Param
- Company typePrivate
- Founded2014
- HeadquartersIstanbul
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Param firmographics
Firmographics- Name
- Param
- Legal name
- TURK Elektronik Para A.Ş.
- Website
- https://param.com.tr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Param industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Credit Card Issuing (522210), Nondepository Credit Intermediation (5222), Sales Financing (52222)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)
- akta.pro secondary industry
- Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)
Keywords
Where Param is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices12 records
Markets served
Param business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- POS Transaction Commissions: Param earns commission fees on all payment transactions processed through its POS network. The standard commission rate is 4.15% with preferential rate of 2.29% for Param Business Card holders. No annual fees, setup fees, or minimum commitment requirements.
- Card Interchange and Cashback: Revenue generated from interchange fees on Param Kart and Param Business Kart transactions, partially offset by cashback rewards paid to cardholders at partner brands.
- Electronic Money Services: Fees for electronic money issuance, fund management, and payment services regulated under Turkish law 6493, including potential fees for dormant accounts and currency conversion services.
- Next-Day Settlement: Param Business Card holders receive next-day fund transfers for POS collections, creating operational value and stickiness for merchant customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Param Business Card holders receive preferential 2.29% commission rate on virtual POS transactions. |
| Transaction based/ take rate | Pay-as-you-go | Standard virtual POS commission rate for non-Param Business Card merchants. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Param product offering
Product offeringCore offering
Param is a TCMB-licensed electronic money institution (operating as TURK Elektronik Para A.Ş.) that sells payment acceptance solutions (Param Sanal POS, Fiziki POS, Cep POS) and consumer/business prepaid cards (Param Kart, Param Business Kart) with cashback rewards. It also offers Avukat POS for lawyers, Pazaryeri Çözümü for marketplace sellers, ParamTIK single-link payments, Açık Bankacılık (Open Banking), and Findeks Risk Raporu credit reporting, plus developer APIs and BNPL services through subsidiaries Kredim and Twisto.
Product overview
Param, operated by TURK Elektronik Para A.Ş., is Turkey's largest fintech company offering a comprehensive digital payments ecosystem. The platform follows a unified architecture combining core payment infrastructure with modular add-on services. The core portfolio centers on ParamPOS (encompassing Sanal POS for e-commerce, Fiziki POS for physical terminals, and Cep POS for mobile devices) and ParamKart (including individual and business prepaid cards with cashback rewards). These are supplemented by specialized solutions like Avukat POS for legal professionals, Pazaryeri Çözümü for marketplace e-commerce, and Param Kurye Kart for courier services. Open Banking (Açık Bankacılık) and Findeks Risk Raporu provide financial intelligence capabilities. The ecosystem is supported by an extensive group of acquired companies including Twisto (European BNPL), Kredim (domestic BNPL), Nebim (ERP/retail software), Univera/Univis (software and hardware), Finrota (open banking), and Paramtech (fintech infrastructure), all integrated under Param Group to enable embedded finance offerings across Turkey and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- ParamKart: Prepaid card with cashback rewards on spending, accepted at partner brands
- ParamPOS
- Param Business Kart
- Param Kurye Kart
- Param Mobil
- ParamTIK
- Paramtech
- ParamEU
Products and services
- Param Sanal POS (Virtual POS) Virtual point-of-sale solution enabling e-commerce businesses to accept secure online payments from all bank and credit cards with same-day settlement and competitive commission rates starting at 2.29% for Param Business Kart holders (4.15% standard). Integrated with 23 Turkish banks via a single contract.
- Param Fiziki POS (Physical POS) Physical point-of-sale terminal solution for in-person payment acceptance on Android POS devices, part of the ParamPOS ecosystem.
- Param Cep POS (Mobile POS) Mobile POS solution that transforms NFC-enabled smartphones or tablets into POS devices for accepting payments anywhere, eliminating the need for additional POS hardware.
- Param Avukat POS (Lawyer POS) Specialized POS solution enabling lawyers to collect payments from clients 24/7 online, addressing professional services payment collection.
- Param Pazaryeri Çözümü (Marketplace Solution) Marketplace payment solution for e-commerce sites operating on marketplace models, managing seller payouts and settlements for third-party sellers hosted on the marketplace.
- Param Kart (Prepaid Card) Prepaid card with cashback rewards at partner brands. Users load funds and spend only what they load, earning cashback rewards with each purchase at network brands including Opet, CarrefourSA, Boyner, IKEA, Mavi, and Teknosa.
- Param Business Kart Corporate prepaid card optimizing business expenses with favorable virtual POS commission rates (2.29% preferential) and cashback opportunities at partner merchants. Holders receive next-day settlement of POS collections to their Param Business Card account.
- Param Kurye Kart (Courier Card) Integrated financial management solution for the courier and delivery ecosystem, enabling payment collection and expense tracking across delivery operations.
- Param Mobil (Mobile App) Mobile application enabling users to manage their money digitally, withdraw, send, and make payments while earning rewards. Available on Apple App Store (id1436193426) and Google Play (com.param.param).
- Param Açık Bankacılık (Open Banking) Open Banking service allowing users to manage their financial transactions from multiple banks on a single screen.
- Findeks Risk Raporu Credit risk report service providing instant credit scoring and risk assessment within seconds.
- ParamTIK Single-link payment collection solution enabling merchants to receive payments via social media and digital channels without requiring EFT/havale or cash on delivery methods.
- POS Mini Compact POS solution allowing merchants to collect payments anywhere without additional POS costs.
- Kolay Tahsilat (Easy Collection) Ready-made payment page integration for websites and mobile apps enabling single-installment or installment payments without custom integration.
- Finrota (Open Banking and Online Collection Platform) Group subsidiary platform providing open banking and online collection systems for B2B customers, part of Param Group companies.
- Kredim BNPL BNPL (Buy Now, Pay Later) service for individual and commercial shopping loans, part of Param Group.
- Twisto (European BNPL) European BNPL credit shopping service, enabling buy now pay later across multiple European countries including UK, Germany, Netherlands, Czech Republic, and Poland.
- Paramtech (Fintech Infrastructure) Financial technology and infrastructure provider brand under TURK Finansal Teknoloji A.Ş., part of Param Group, delivering fintech technology services.
- Nebim (ERP and Retail Software) Enterprise Resource Planning (ERP) and retail software manufacturer, providing retail and multi-channel ERP solutions, majority-owned Param Group subsidiary.
- Univera (Sales, Service, Payment, and Logistics Software) Digital solutions provider for sales, service, payment and logistics processes, wholly-owned Param Group subsidiary.
- Univis (Hardware and Technical Support) Hardware supply, technical service and support company, wholly-owned Param Group subsidiary.
- ParamEU (European Financial Network) European financial network extending from Turkey to Europe, providing comprehensive fintech solutions to individual and corporate customers across European markets.
Quantifiable outcome
- 439 billion TL total transaction volume in 2025
- +3 more outcomes
Companies that use Param
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles7 records
Param technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Param partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Goztepe SKminorParam is the chest sponsor (forma göğüs sponsoru) of Goztepe SK Women's Volleyball Team, supporting the sports club for brand awareness and community engagement.
- Nebim YazılımcoreParam acquired a majority stake in Nebim Yazılım, a leading Turkish ERP and retail software provider. The acquisition aims to expand Param's financial technology offerings and strengthen its technological infrastructure by integrating Nebim's retail software platform with Param's financial services. Core Finance served as buy-side advisor.
- Twisto (from Zip Co)coreParam acquired Czech BNPL provider Twisto from Zip Co for undisclosed amount to expand footprint in Europe. This enables Param to offer embedded financial solutions across UK, Germany, Netherlands, Czech Republic, and Poland, targeting increased influence in retail and commerce sectors.
- PaycorecoreParam agreed to acquire Paycore and its subsidiaries, a financial technology company providing technology infrastructure and financial software solutions to over 250 financial institutions, telecom operators, and international companies across more than 30 countries.
- Univera and UniviscoreParam acquired Univera and its subsidiary Univis to expand its ecosystem and enhance financial technology offerings. The acquisition aims to improve synergy, support European expansion, and introduce new financial models such as BNPL to Turkey.
- PaymoreminorPartnership with Paymore announced in March 2026 for collaborative business initiatives within the Param ecosystem.
- 23 Turkish Banks (Integrated via ParamPOS)coreParam Sanal POS integrates with 23 Turkish banks, enabling merchants to accept payments from all bank and credit cards through a single contract. Banks include major Turkish financial institutions enabling comprehensive payment acceptance.
- Visa, Mastercard, Troy, BKM ExpresscorePayment network partnerships enabling Param card issuance and POS acceptance across international (Visa, Mastercard) and domestic (Troy, BKM Express) payment schemes.
Scale indicators9 records
Recent moves3 records
Expansion highlights6 records
Param competitors and assessment
Company assessmentDirect peers
- iyzico: Turkish payment processor owned by PayU (Prosus), offering virtual POS, marketplace solutions, and payment infrastructure to merchants across Turkey. Directly competes with ParamPOS in the Turkish e-commerce and retail payment acceptance market.
- Papara: Turkish digital banking and prepaid card fintech offering consumer cards, payments, and money transfer services. Directly competes with Param Kart in the Turkish prepaid card and digital wallet space.
- PayTR: Turkish payment gateway and e-commerce payment processor serving online merchants. Competes with ParamPOS in virtual POS and marketplace payment solutions for Turkish SMBs and online retailers.
- Hepsipay: Payment arm of Turkish e-commerce platform Hepsiburada, offering payment solutions to merchants on and off the Hepsiburada marketplace. Competes with ParamPOS in Turkish e-commerce payment acceptance.
- Klarna: Global BNPL leader offering buy-now-pay-later services across Europe and beyond. Directly comparable to Param's Twisto BNPL subsidiary operating across Czech Republic, Poland, Germany, Netherlands, and UK.
- Zip Co: Global BNPL provider that previously owned and sold Twisto to Param in August 2023. Directly comparable as a BNPL-focused fintech with point-of-sale credit offerings.
Broad incumbents
- BKM (Bankalararası Kart Merkezi): Turkish interbank card center operating domestic payment schemes (Troy) and processing infrastructure. Provides the broader payment ecosystem in which Param operates, with overlapping capabilities in domestic card processing.
- Adyen: Global unified payments platform serving enterprise merchants with POS, e-commerce, and platform-based payment solutions. Comparable as a larger incumbent in the payment processing space that Param's enterprise offering competes against.
- Stripe: Global payment infrastructure provider serving internet businesses with developer-friendly APIs. Comparable as a broad payments incumbent whose developer-first integration approach parallels Param's API strategy.
- Block (Square): Global fintech offering payment processing, prepaid card products (Cash App), and BNPL (Afterpay). Comparable as a multi-product fintech with overlapping prepaid card, payment processing, and installment payment offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Param social profiles
Digital presenceParam compliance and trust
Trust signalCompliance7 records
Param financial estimates
Financial estimateRevenue estimate
Valuation estimate
Param leadership team
Management profileNumber of profiles
Profiles9 records
Param subsidiaries and ownership
Company hierarchySubsidiaries8 records
Param funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Param M&A and investment
M&A and investmentM&A7 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Param
What does Param do?
Param is a TCMB-licensed electronic money institution (operating as TURK Elektronik Para A.Ş.) that sells payment acceptance solutions (Param Sanal POS, Fiziki POS, Cep POS) and consumer/business prepaid cards (Param Kart, Param Business Kart) with cashback rewards. It also offers Avukat POS for lawyers, Pazaryeri Çözümü for marketplace sellers, ParamTIK single-link payments, Açık Bankacılık (Open Banking), and Findeks Risk Raporu credit reporting, plus developer APIs and BNPL services through subsidiaries Kredim and Twisto.
Is Param a public or private company?
Param is a private company. It is classified as venture growth investor backed and is currently operating.
When was Param founded?
Param was founded in 2014. It employs 1,001 to 5,000 people.
Where is Param based?
Param is headquartered in Istanbul.
How does Param make money?
Four revenue lines are on record. POS Transaction Commissions are the primary driver. The others are card Interchange and Cashback, electronic Money Services and next-Day Settlement.
Who are Param's main competitors?
Direct peers on record are iyzico, Papara, PayTR, Hepsipay, Klarna and Zip Co. Broad incumbents are BKM (Bankalararası Kart Merkezi), Adyen, Stripe and Block (Square).
Does Param have an API?
Yes. Param offers integration capabilities for developers through its Developer (Geliştirici) section, enabling direct system integration. The main page mentions 'Geliştirici' section with 'Sistemlerimizle doğrudan entegre olun' (Integrate directly with our systems). The Sanal POS page mentions e-commerce platform plugins and detailed documentation for developers. The company also offers Open Banking (Açık Bankacılık) services for financial transactions management through a single screen.
What industry is Param in?
Param's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMANAK, Prepaid Card Program Managers & Issuers (BIN Sponsors), with a secondary code of FSAHAJAF, Direct Lending — Specialty Finance (Consumer/SME Lending Platforms). Its NAICS code is 522210 and its SIC code is 6159.