What Landing does

Landing is a Birmingham, Alabama-based tech-enabled flexible housing operator that runs a network of 8,500+ fully furnished apartments across 250+ U.S. cities. Founded in 2019 by Bill Smith and Marcus Higgins, the company serves both consumer and business customers through a unified platform connecting guests with mid-term furnished rentals (averaging 77-day stays) via direct bookings, subscription programs (Landing Standby at a fixed $1,795/month and Flex Stays with up to 30% discounts for 6+ month commitments), and a $299/year membership that waives service fees. Since inception, Landing has facilitated over 7 million guest nights and maintains a 4.5-star Trustpilot rating from 3,000+ reviews.

The company operates two complementary business models. On the demand side, Landing runs a direct-to-consumer furnished apartment rental service supported by a mobile app (iOS/Android), website (hellolanding.com, receiving 3M+ annual visits), 24/7 customer support, and a digital check-in system with app-based keys. Customer segments span individuals, remote workers and digital nomads, corporate clients (with up to 40% claimed cost savings vs. traditional corporate housing), travel nurses, and military/government personnel served through specialized account executives. On the supply side, Landing's Partner Program partners with 200+ multifamily property owners — including Passco, LYND, Castle Lanterra, Fortis Property Management, American Landmark, Cortland, DB Capital, and Cushman & Wakefield — to convert vacant units into furnished mid-term rentals. Landing furnishes and manages these units via its Autopilot platform, delivers 94% of market-effective rent to partners, and has driven $500M+ in partner revenue to date with a 96% partner expansion rate and 95% average proforma achievement.

Landing's revenue streams include nightly/monthly rental fees, $299/year membership subscriptions, revenue shares from property partners, referral credits ($250 per successful referral), and corporate volume contracts. Founded in 2019, the company has raised approximately $530M+ across multiple funding rounds (the most recent being a ~$180M round in May 2025), acquired Barsala for $30M in March 2024 (adding 1,000+ units across 11 markets), and employs 251-500 staff across headquarters in Birmingham and operations in San Francisco. AI usage is limited to customer service operations and automation tools rather than core product differentiation. Leadership includes CEO Bill Smith, COO Marcus Higgins, CTO Donald Webster, CFO Joel Meriwether, and EVP of Strategic Accounts Jack Harvey.

Name

Landing

Legal name

Caliza, LLC d/b/a Landing

Website

https://hellolanding.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Landing operates a tech-enabled network of 8,500+ fully furnished apartments across 250+ U.S. cities, offering flexible mid-term rentals to consumers, corporate clients, and government/military personnel, while partnering with 200+ multifamily property owners to convert vacant units into revenue-generating furnished assets.

Ownership category

akta.pro rank

Product category

Furnished Apartment Rentals

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Furnished apartment rentals
• Flexible housing leases
• Corporate housing services
• Rental membership platform
• Short-term apartment stays

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Apartment Rental Revenue: Landing generates primary revenue through rental fees charged to guests staying in fully-furnished apartments. Guests pay for stays ranging from days to months, with pricing varying by apartment, city, dates, and length of stay. Flex Stay members receive discounted rates up to 30% off in exchange for 6+ month commitments.
2. Membership Subscription: Landing Membership costs $299/year, waiving service fees (up to 10% of booking) on eligible reservations and providing priority early check-in. This creates recurring subscription revenue from repeat users.
3. Property Partner Revenue Share: Landing partners with multifamily property owners, furnishing vacant units and generating mid-term rental income. Partners receive incremental occupancy and revenue while Landing retains a share of rental income through its management fee model. Partners report $300,000+ in monthly revenue from Landing partnerships.
4. Referral Credits: Landing operates a referral program where members receive $250 Landing credit when they refer friends who complete 30-night minimum stays. This drives customer acquisition at a cost of $250 per acquired guest.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Landing operates a furnished apartment rental network covering 250+ U.S. cities, providing fully furnished units on flexible lease terms for short- and long-term stays. Guests join via a paid membership and book through a mobile app or web dashboard, while property partners supply vacant units that Landing furnishes and operates on their behalf. The company serves both individual travelers and corporate clients needing temporary or relocation housing.

Product overview

Landing is a curated collection of fully furnished apartments offered across 250+ U.S. cities through a unified platform. The core offering comprises Standard Bookings (short-term stays, monthly rentals, and extended stays) alongside specialized sub-products including Landing Standby (a $1,795/month subscription program with maximum flexibility), Flex Stays (6+ month commitments with up to 30% savings), and Corporate Housing (business-focused rentals with dedicated account support). Additional offerings include Military Housing, the Homes for Healing CSR program, and a Referral Program. The company also operates a Partner Program serving multifamily property owners. All offerings feature consistent amenities (full kitchens, in-unit laundry, WiFi, workspace) and 24/7 support, managed through a mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Landing Standby: A subscription-based flexible stay program offering fully-furnished apartments in 250+ cities for $1,795/month with the ability to move freely between locations.
• Flex Stays
• Corporate Housing
• Homes for Healing

Products and services

• Landing furnished apartment rentals Fully furnished, flexible-lease apartment rentals available in 250+ U.S. cities for stays ranging from days to multiple months, suitable for individual travelers, relocating professionals, and corporate clients.
• Landing Membership Paid annual or monthly membership ($249/year or $29/month) granting guests access to Landing's furnished apartment network and member-only booking and stay features.
• Landing mobile app Native iOS and Android applications allowing members to search furnished apartments, book stays, manage accounts, run autopay, and contact member support from a mobile device.
• Landing member dashboard (landingapp.com) Web-based dashboard on landingapp.com for members to browse apartments, manage reservations, review bills, set up autopay, and access support.
• Landing Corporate / Group reservations B2B booking service for companies and relocation management firms to reserve furnished apartments for employees, project teams, and relocating staff across 250+ U.S. cities, with consolidated billing support.
• Hello World (helloworld.com) Companion travel platform at helloworld.com publishing city guides, neighborhood content, and partner listings that help travelers compare and discover furnished stay options.
• Landing Partner Program (property owner onboarding) Onboarding and management service for real estate owners that supplies vacant apartments to Landing, which then furnishes, operates, and leases the units on flexible terms under a revenue-share arrangement.

Quantifiable outcome

• 94% of market-effective rent delivered to property partners
• +8 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• GopuffflagshipGTM or Marketing Partner · 18 February 2026Gopuff, a Philadelphia-based instant commerce platform, partnered with Landing in February 2026 to offer on-demand delivery services to guests staying in over 2,500 apartments across 42 U.S. markets. Landing guests receive 60% off their first Gopuff order and 10% off all subsequent orders, accessible via QR code in their apartments with geofenced property area discounts. Deliveries are available in as fast as 15 minutes. The partnership enhances guest convenience and makes stays feel more effortless.
• PasscocoreStrategic or Co-development PartnerPassco Companies is a multifamily real estate investment firm that has partnered with Landing since 2019. Landing has been the simplest way for Passco to drive revenue on vacant apartments. Starting with four properties, Passco doubled its units with Landing in just three months. Landing units achieve 97% occupancy and deliver 92% of effective rent without concessions. Colin Gillis, Chief Investment Officer at Passco, provides testimonials praising Landing's revenue generation.
• LYNDcoreStrategic or Co-development PartnerLYND is a multifamily property operator that partners with Landing to convert vacant units into revenue-generating assets. According to their case study, Landing serves as a plug-and-play solution when assets face external challenges, providing consistent occupancy and revenue.
• Castle LanterracoreStrategic or Co-development PartnerCastle Lanterra Properties partners with Landing for pricing power and competitive advantage over their comp set. Landing provides simplified revenue generation on their multifamily assets.
• Fortis Property ManagementcoreStrategic or Co-development PartnerFortis Property Management partnered with Landing starting with four properties and doubled units with Landing in just three months. Kathryn Ashley, COO, reports Landing units are 97% occupied and deliver 92% of effective rent without concessions.
• American LandmarkcoreStrategic or Co-development PartnerAmerican Landmark Housing added more than $300,000 in monthly revenue through Landing partnership while maintaining exceptionally high occupancy and improving satisfaction among residents and employees. Colby Robertson, Regional VP, describes Landing as a much-needed solution for property owners.
• DB Capital ManagementcoreStrategic or Co-development PartnerDB Capital Management partners with Landing to convert vacant units into revenue-producing assets instead of sitting empty with zero revenue.
• Cushman & WakefieldcoreStrategic or Co-development PartnerCushman & Wakefield, a global commercial real estate services firm, recommends Landing to clients seeking short-term leases. Their agent testimonial describes Landing as providing great service they cannot fulfill themselves.
• CortlandcoreStrategic or Co-development PartnerCortland, a national multifamily developer and operator, operates multiple properties within Landing's network across various markets including Austin, Dallas, and Arlington.

Scale indicators23 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Placemakr: Placemakr partners with multifamily owners to operate furnished apartment units under its own brand, competing directly with Landing's Autopilot platform in U.S. mid-term rentals.
• Sonder: Sonder operates a network of furnished, design-forward apartments and boutique hotels across major U.S. and global cities, directly competing with Landing in flexible mid-term stays for business and leisure travelers.
• Blueground: Blueground offers fully furnished apartments for stays of 30+ nights across 50+ cities globally, with a tech-enabled booking platform and partner-driven inventory model highly comparable to Landing's.
• Kasa: Kasa operates a network of professionally managed apartments and vacation rentals across 40+ U.S. cities, using a partner-driven model to convert multifamily inventory into flexible furnished stays.
• Locale: Locale partners with multifamily developers to operate fully furnished, amenity-rich apartment buildings in urban markets, competing with Landing for the same property-partner relationships and guest base.
• Furnished Quarters: Furnished Quarters is an established U.S. corporate housing provider offering fully furnished apartments for 30+ day stays, with a similar target customer base in relocating employees and project-based travelers.
• Synergy Global Housing: Synergy Global Housing provides corporate housing and serviced apartments worldwide, directly competing with Landing's corporate housing business for enterprise relocations and extended-stay assignments.

Broad incumbents

• Airbnb: Airbnb is the dominant alternative-accommodation platform and has been pushing into longer-stay and monthly rentals, broadly overlapping Landing's flexible-housing demand with vastly greater scale and brand.
• Oakwood: Oakwood Worldwide is a longstanding serviced-apartment and corporate-housing operator with global reach, providing an alternative for the same corporate clients Landing serves through its corporate housing channel.

Emerging players

• Vacasa: Vacasa is a large vacation-rental management platform that has expanded into longer-stay furnished rentals, adjacent to Landing's mid-term rental focus with a different primary use case (vacation vs. corporate/mid-term).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HelloLanding
• Facebookfacebook.com/hellolanding
• LinkedInlinkedin.com/company/hellolanding

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds10 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landing