What Miss Group does

Miss Group is a Stockholm-headquartered international digital solutions provider, founded in 2014 by Mattias Kaneteg, that delivers web hosting, domain registration, VPS, dedicated servers, sitebuilder, SSL certificates, SEO tools, and web security to small and medium-sized enterprises, entrepreneurs, and SEO/digital marketing professionals. The platform runs on OnApp cloud virtualization for VPS, leverages ICANN-accredited domain registrar infrastructure via Name SRS / Name ISP, and integrates Excedo Premium Anycast DNS into a unified control panel across 30+ acquired brands. Infrastructure spans 120,000+ servers in 17+ locations across Europe, North America, Asia, and the Middle East.

The business operates as a PE-backed roll-up. Perwyn took a majority stake in 2020, building on an earlier £6.4M BGF investment in 2018 and Harbert debt funding, and the group has completed 24 acquisitions to date, reaching 800,000+ customer accounts and 1.8 million+ products under management. Go-to-market is predominantly product-led and self-serve: each brand runs its own e-commerce storefront with automated signup, with a Miss Affiliate channel layered on top for reseller-led acquisition. Pricing is promotional and tiered (web hosting from $0.99/month, VPS from 45 SEK/month, SSL from 39 SEK/month), targeting long-tail SMB volume rather than enterprise accounts. Following the November 2025 appointment of Adam Kilgour as CEO, the group continues to pursue geographic and product-line expansion across Europe, North America, and selected emerging markets.

Name

Miss Group

Legal name

Miss Group

Website

https://missgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Miss Group is a Stockholm-headquartered, PE-backed international digital solutions provider offering web hosting, domain registration, VPS, sitebuilder, SSL, and SEO services to SMEs across 30+ brands and 14+ countries, serving 800,000+ customer accounts.

Ownership category

akta.pro rank

Product category

Web Hosting Services

NAICS

Advertising Agencies (541810)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales & Catering / Group & Event Management (THALACAM)

akta.pro secondary industry

Meetings & Group Travel Management (SMMP) (THALAMAL)

Keywords

• Web hosting services
• Domain name registration
• Virtual private servers
• Dedicated server hosting
• Website builder tools

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Web Hosting Subscriptions: Recurring monthly/annual subscription revenue from shared web hosting plans across multiple price tiers. Core revenue driver with self-serve onboarding.
2. Domain Registration: Annual domain registration fees for .SE, .NU, .COM, and other TLDs. Revenue from new registrations and renewals.
3. VPS and Dedicated Servers: Scalable virtual private server and dedicated server hosting with tiered pricing. VPS starts at 45 SEK/month with ability to scale resources on demand.
4. Sitebuilder: Website builder tool (Miss Site) offered both free with hosting plans and as standalone service for easy website creation.
5. SSL Certificates: SSL certificate sales bundled with hosting plans and sold separately at competitive prices (from 39 SEK/month).
6. SEO Tools: SEO hosting services with geographic IP addresses, SEO tools, and optimization services for customers seeking better search engine rankings.
7. Affiliate Program: Commission-based revenue model where affiliates earn referral fees for driving new customer sign-ups through the Miss Affiliate program.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Miss Group is an international digital solutions provider offering a portfolio of hosting-related services including shared web hosting, VPS, dedicated servers, domain registration, sitebuilder, SSL certificates, SEO tools, web security, and premium DNS. The company operates through 30+ premium brands across multiple geographies, providing customers with self-serve, automated hosting infrastructure.

Product overview

Miss Group is an International Digital Solutions provider offering a comprehensive portfolio of hosting-related services. The core offering includes Web Hosting (shared), Domain Registration (ICANN-accredited via Name SRS), VPS, Dedicated Servers, SiteBuilder, SSL Certificates, SEO Tools, Web Security, Premium DNS, and Affiliate Programs. The company operates over 30 premium brands across multiple markets including Miss Hosting (primary brand), PrivateVPN, Time4VPS, Seravo, and Hemsida24. Geographic brands include Hostek (Sweden/UK/US), Domene.no and Domeneshop (Norway), Domainkeskus and Seravo (Finland), Hoststar (Switzerland), Profesional Hosting and Sered (Spain), Funio (Canada), and Cloudnet (Sweden). The company follows an acquisition-based growth strategy with 24 total acquisitions as of 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Miss Hosting: Web hosting services
• Hostek
• PrivateVPN
• Domene
• Domeneshop
• Domainkeskus
• Seravo
• IV.lt
• Hoststar
• Profesionalhosting
• Sered
• Web4u
• Funio
• Hemsida24
• HEYMO
• NameISP
• Time4VPS
• StableHost
• Cloudnet

Products and services

• Web Hosting (Shared) Shared web hosting service offering server space, bandwidth, and resources for website hosting at competitive prices with free SSL, unlimited email, and cloud storage. Targeted at SMEs, entrepreneurs, and individuals looking to establish online presence.
• Domain Registration Domain name registration service providing various TLDs (.SE, .NU, .COM, etc.) through ICANN-accreditation via Name SRS. Includes domain management and renewal services.
• VPS (Virtual Private Server) Virtual private server hosting providing scalable, dedicated resources with full root access and control panel options. Built on OnApp cloud virtualization platform, starting from 45 SEK/month.
• Dedicated Servers Physical dedicated server hosting providing customers with full control and dedicated compute resources for high-performance or compliance-driven hosting needs.
• SiteBuilder Drag-and-drop website building tool (Miss Site) that allows users to create websites and e-commerce sites without coding knowledge. Offered free with hosting plans and as a standalone service.
• SSL Certificates Security certificates for website encryption and HTTPS protocol implementation. Sold bundled with hosting plans and separately from 39 SEK/month.
• Web Security Security services for website protection and threat prevention, integrated with hosting offerings across the brand portfolio.
• Premium DNS Premium Anycast DNS service integrated with Excedo offering 57 POPs globally, 100% SLA, 24/7/365 surveillance, and seamless upgrade within the control panel.

Quantifiable outcome

• 99.9% uptime as recognized by HostAdvice Uptime Reward
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• EcoDataCentercoreTechnology or Integration · 1 March 2018Miss Group signed a colocation services contract with EcoDataCenter, chosen for its greenest data center credentials, uptime, security, and cost efficiency. Supports Miss Group's local hosting strategy allowing customers to choose data residency location.
• Excedo Digital Management ServicescoreTechnology or Integration · 1 January 2018Excedo Digital Management's Premium Anycast DNS service is integrated into Name ISP's control panel, enabling Miss Group's customers to upgrade to secure DNS with one click. The partnership provides 57 global POPs, 100% SLA, 24/7/365 monitoring, and DNS expertise.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Namecheap: An ICANN-accredited domain registrar and hosting provider offering domains, shared hosting, VPS, and SSL at competitive prices targeting SMEs and individual users. Namecheap is a direct competitor in Miss Group's domain registration and entry-level hosting business.
• Hostinger: A global low-cost web hosting provider specializing in shared hosting, VPS, and managed WordPress with aggressive pricing targeting SMEs and entrepreneurs — the same primary customer segment Miss Group serves. Hostinger's international presence and pricing-led model make it a close direct competitor.
• OVHcloud: A major European cloud and hosting provider headquartered in France with operations spanning VPS, dedicated servers, and shared hosting. OVHcloud's regional infrastructure footprint and SME focus make it a comparable European-scale hosting peer.
• SiteGround: A managed web hosting provider specializing in shared, WordPress, and cloud hosting for SMEs and small businesses. SiteGround competes with Miss Group's Miss Hosting and Seravo brands for managed hosting customers in Europe and internationally.
• Hetzner: A German-headquartered hosting provider offering dedicated servers, VPS, and shared hosting with strong price-performance positioning in Europe. Hetzner competes with Miss Group's VPS and dedicated server products across the DACH and broader European markets.

Regional players

• One.com: A European hosting provider headquartered in Denmark with strong presence in Scandinavia, Benelux, and other Northern European markets. One.com offers shared hosting, domains, and sitebuilder — closely mirroring Miss Group's Miss Hosting and Hemsida24 offerings for Nordic SMEs.

Emerging players

• Cloudways (by DigitalOcean): A managed cloud hosting platform offering VPS-style hosting on top of hyperscaler infrastructure, targeting SMEs and developers. Cloudways represents a more modern, cloud-native hosting model that competes with Miss Group's VPS and managed hosting products.

Broad incumbents

• Bluehost: A large US-based shared hosting and managed WordPress provider (owned by Newfold Digital) serving SMEs and small businesses globally. Bluehost's product mix (hosting, domains, sitebuilder, email) directly overlaps with Miss Group's SME offering, particularly in North American markets.
• IONOS (by United Internet): One of Europe's largest hosting providers, offering shared hosting, VPS, dedicated servers, domains, and cloud services with strong presence in Germany, UK, and other European markets where Miss Group also competes. Direct overlap on product mix and SME target customer.
• GoDaddy: The largest publicly listed domain registrar and web hosting provider globally, offering shared hosting, VPS, domains, SSL, and sitebuilder products that directly overlap with Miss Group's portfolio. GoDaddy is a broad incumbent Miss Group competes against in SME and SMB hosting across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/missgroup1
• Facebookfacebook.com/missgroupcom
• LinkedInlinkedin.com/company/missgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries21 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A19 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Group