What Excedo does

Excedo is a London-headquartered B2B training platform that delivers cross-cultural business communication coaching to Asian and Latin American managers who work with Western colleagues, clients, and partners. The company's core offering consists of role-play simulation modules (organized into Management and Leadership programmes) and one-on-one live coaching sessions in which professional Western coaches play business counterparts and provide real-time feedback. The technical foundation is an adaptive simulation platform accessible via web and native mobile apps (iOS and Android), with learning paths that adapt to the user's career stage (Future Leader, Manager, Senior Manager) and English proficiency level (A2, B1, B2+).

The platform serves a horizontal persona segment — non-native English-speaking managers across Asia (with cited users in Japan, Thailand, Hong Kong, Taiwan) and Latin America (Brazil). Its go-to-market is primarily sales-led enterprise B2B, with employers purchasing subscriptions for their managers, supplemented by self-serve individual subscriptions via app stores and channel partnerships with regional training organizations such as Trend School (Brazil) and Chorev Consulting (HK/Taiwan). The company does not publicly disclose pricing; enterprise contracts are quote-based, and billing cadence is annual. Internally disclosed learner outcome metrics — 98% simulation relevance, 89% programme completion across 10 simulations, 95% reported positive day-to-day impact — are used as marketing evidence.

Excedo is operated by Nikkei Inc., the Japanese media conglomerate that publishes the Nikkei 225 and the Financial Times, with a wholly-owned Polish operating subsidiary (ExcedoServices sp. z o.o.) handling coach management and server maintenance. The company is private, does not disclose funding rounds or financials, and operates with a headcount of 11–50 employees. Its primary competitive differentiation is a curated content library of culturally nuanced Western business scenarios combined with a network of Western coaches who deliver live role-play and feedback sessions.

Name

Excedo

Legal name

Nikkei Inc. (株式会社日本経済新聞社)

Website

https://excedo.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Excedo is a B2B training platform that delivers adaptive cross-cultural business communication simulations and live Western-coach role-play sessions to Asian and Latin American managers who work with Western counterparts.

Ownership category

akta.pro rank

Product category

Cross-Cultural Business Communication Training

NAICS

Educational Services (611), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

One-on-One ESL Tutoring & Coaching (EDAAACAL)

akta.pro secondary industries

Simulation, Scenario & Serious Games Design (EDAGAKAH), English for Specific Purposes (ESP) Sector Packs (e.g., Business, Medical, Aviation) (EDAGAHAL)

Keywords

• Cross-cultural training
• Business communication coaching
• Leadership simulations
• Corporate learning platform
• Soft skills training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Coaching App: Annual or multi-year subscription for access to simulations and coaching sessions. The platform is available via iOS and Android apps, suggesting a per-user or enterprise licensing model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Excedo provides a cross-cultural business communication training platform that simulates business situations with Westerners and pairs learners with professional Western coaches for live role-play and feedback. The offering combines an adaptive mobile and web simulation app with structured Management and Leadership simulation programmes tailored to Future Leaders, Managers, and Senior Managers. Customers are multinational employers purchasing access for their Asian and Latin American managers, as well as individual learners subscribing through iOS and Android app stores.

Product overview

Excedo is a cross-cultural communication training platform that simulates business situations with Westerners. The platform combines adaptive case study simulations with one-on-one coaching sessions to help Asian and Latin managers improve their communication skills. The offering consists of a mobile application (iOS/Android) and structured simulation programmes in Management and Leadership categories, each containing multiple scenario-based training modules with coach-led role-play and feedback sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Excedo Mobile App Mobile coaching application available on iOS and Android that delivers cross-cultural business communication training simulations with live role-play sessions and coach feedback, targeting Asian and Latin American managers who work with Western colleagues.
• Management Programme Simulations Simulation modules designed for Future Leaders, Managers, and Senior Managers covering cross-cultural business scenarios including pitching ideas, giving feedback, delegating tasks, and running negotiations with Western counterparts.
• Leadership Programme Simulations Advanced simulation modules for Senior Managers focused on leadership scenarios including change management, crisis management, and facilitating decision-making meetings in cross-cultural Western business contexts.

Quantifiable outcome

• 98% of learners say simulations reflect real situations they encounter when working with Westerners
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Financial TimesminorGTM or Marketing PartnerFinancial Times, one of the world's leading business news organizations, provides media support and credibility endorsement for Excedo as part of their cross-cultural business education initiatives.
• Trend SchoolcoreChannel Partner/ Reseller/ DistributorTrend School is an executive education boutique for global leadership development, established over 30 years ago. They are partnering with Excedo to bring their innovative simulations to the Brazilian market, serving as a regional distribution partner.
• Chorev ConsultingcoreChannel Partner/ Reseller/ DistributorChorev Consulting International is an award-winning consultancy pioneering blended solutions in Hong Kong and Taiwan. They have formed a strategic partnership with Excedo to develop more global leaders in the region using Excedo's simulation platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Mursion: Mursion provides AI-simulated role-play training for soft skills, leadership, and communication, sold into enterprise L&D. It overlaps directly with Excedo's simulation-and-coaching pedagogy, though Mursion is simulation-only (no live coaches) and covers broader use cases.
• Talespin: Talespin provides immersive VR-based soft-skills and leadership training for enterprises, including communication and management scenarios. It is a partial peer on the simulation/role-play training side, though its VR delivery differs from Excedo's mobile/web coaching model.
• VirtualSpeech: VirtualSpeech combines VR/AI practice with expert coaching to train public speaking and business communication, primarily for professionals and enterprise learners. It targets overlapping soft-skill and business communication outcomes as Excedo, though with a wider scope and a stronger VR/AI angle.

Broad incumbents

• Coursera for Business: Coursera for Business sells enterprise access to online professional development, including leadership and communication courses from top universities. It competes for the same corporate L&D training budget as Excedo, though via catalog content rather than adaptive live coaching.
• Rosetta Stone for Enterprise: Rosetta Stone for Enterprise offers self-paced language training to corporate L&D buyers. It addresses a similar corporate ESL use case as Excedo but lacks the live coaching, simulation, and cross-cultural business focus that defines Excedo.
• Babbel for Business: Babbel for Business sells self-serve language learning subscriptions to companies for employee upskilling. It competes with Excedo for corporate language-learning budgets but is generalist ESL/EFL, not cross-cultural business communication specifically.

Direct peers

• Learnlight: Learnlight delivers blended business language, intercultural, and communication training to multinational enterprises via a network of live coaches. It shares Excedo's positioning at the intersection of language learning, cross-cultural skills, and live coaching.
• GoFluent: GoFluent is a corporate B2B English-language training platform sold to multinational employers, the same GTM motion and customer profile as Excedo. Both focus on improving business English communication for global workforces, and both offer blended live-coach plus digital content delivery.
• Speexx: Speexx provides AI-driven business English and soft-skills training to large enterprises, including live coaching and adaptive content. It competes head-on with Excedo in selling corporate language and communication training to multinational buyers.
• EF Corporate (Education First): EF Corporate is one of the largest global providers of business English and cross-cultural training sold to enterprise L&D buyers. It targets the same multinational employer customers as Excedo and offers blended live coaching, digital content, and immersive programs.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excedo