What eureciclo does

Eureciclo (legal name: Eu Reciclo) is a Brazilian reverse logistics certification company founded in 2015 and headquartered in São Paulo that connects consumer goods brands with a network of 315+ homologated cooperatives and operators to certify that packaging waste is properly recycled in compliance with Brazilian environmental legislation (logística reversa de embalagens). The company's core products are the Selo eureciclo certification mark — offered in three tiers (Selo 200%, Selo 100%, Selo Original) based on the volume of recycled material relative to packaging sold — and the Certificado de Crédito de Reciclagem (Recycling Credit Certificate), which proves proper disposal of packaging equivalents and enables brands to display the seal. Supporting offerings include Embalagens Sustentáveis (post-consumer recycled material sold back to brands for packaging use) and Projetos Especiais (customized waste management and chain-structuring services), with Instituto Giro operating as a social and environmental impact division. Underlying technology comprises a certification and verification platform managing partner homologation, certificate issuance, impact tracking (2.18 million tons of waste properly disposed, 4.3 million tons of CO2 avoided), and the eureciclo seal trademark, distributed through both a self-serve e-commerce checkout portal for SMB customers and a dedicated client portal plus direct sales team for enterprise accounts. The business model combines recurring certification/seal subscriptions, transaction fees on recycled material sales, and professional services revenue, serving a horizontal customer segment of any brand selling packaged products in Brazil that requires regulatory compliance and credible sustainability credentials — 7,000+ brands currently participate in the community.

Name

eureciclo

Legal name

Eu Reciclo

Website

https://alias.eureciclo.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Eureciclo is a Brazilian reverse logistics certification company that connects 7,000+ consumer goods brands with 315+ homologated cooperatives and operators, issuing the Selo eureciclo seal and recycling credit certificates to certify proper packaging waste disposal and compliance with Brazilian reverse logistics legislation.

Ownership category

akta.pro rank

Product category

Reverse Logistics Certification

NAICS

Packaging and Labeling Services (56191), Recyclable Material Merchant Wholesalers (42393), Recyclable Material Merchant Wholesalers (423930)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Recycling, E-Waste & End-of-Life Takeback Programs (TLAAALAN)

akta.pro secondary industry

Recommerce, Trade-In & Buyback Collection (TLAAALAM)

Keywords

• Reverse logistics
• Recycling certification
• Sustainable packaging
• Packaging compliance
• Waste management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Certificação e Selo (Certification and Seal): Eureciclo charges companies for certification that their packaging waste is properly recycled through its network. Companies purchase recycling credits that certify proper disposal of equivalent packaging volumes, and receive the right to use the eureciclo seal on their packaging.
2. Embalagens Sustentáveis (Sustainable Packaging): Sale of recycled post-consumer material for use in brand packaging, providing sustainable raw materials sourced through the reverse logistics network.
3. Projetos Especiais (Special Projects): Customized solutions for brands including waste management, specific material chain structuring programs, and projects with waste picker organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Eureciclo operates a reverse logistics certification platform that connects consumer goods brands with a network of 315+ partner cooperatives and operators across Brazil. Brands purchase recycling credit certificates that certify proper disposal of packaging equivalent to what they sell, and in return receive the Selo eureciclo (certification seal) to demonstrate compliance with Brazilian reverse logistics legislation (logística reversa de embalagens).

Product overview

Eureciclo is a reverse logistics certification company that operates a platform with three main product offerings: the Selo eureciclo (certification seal), the Crédito de Reciclagem (recycling credit certificate), and Embalagens sustentáveis (sustainable packaging with recycled material). Additional services include Projetos Especiais for customized waste management solutions and the Instituto Giro initiative for social impact. The company serves as a compliance partner for brands meeting reverse logistics obligations, connecting them with a network of 315+ homologated cooperatives and operators.

Differentiator

Problem solved

Functional benefit

Brands

• Selo eureciclo: A certification seal awarded to brands that demonstrate compliance with reverse logistics obligations for packaging, available in three tiers: Selo 200%, Selo 100%, and Selo Original, based on the quantity of material recycled relative to packaging sold.
• Instituto Giro

Products and services

• Selo eureciclo (Eureciclo Seal)

Quantifiable outcome

• 2.18 million tons of waste properly disposed
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partner Cooperatives and Operators (315+)coreStrategic or Co-development PartnerNetwork of 315+ cooperatives and operators homologated by eureciclo to handle waste collection and recycling. Eureciclo has transferred R$ 136 million to this network. These partners provide the actual recycling services that eureciclo certifies for brands.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cataki: Brazilian platform that connects waste-picker cooperatives with companies and municipalities seeking to source recyclable materials. Highly comparable to Eureciclo because it operates on the same Brazilian reverse-logistics rails, serves a similar cooperative/operator network, and is increasingly used by brands to demonstrate packaging recycling compliance.
• BVRio: Brazil-based not-for-profit that issues reverse-logistics and recycling credits for packaging and other waste streams. Closely comparable to Eureciclo because both monetize verifiable recycling credits sold to brands as proof of compliance with Brazilian reverse-logistics law, competing for the same set of consumer-goods clients.
• rePurpose Global: Global plastic-action platform that sells plastic-recovery credits to brands for use in sustainability claims and ESG reporting. Directly comparable to Eureciclo's Crédito de Reciclagem model: both sell verified credits tied to actual recycling or recovery activity, primarily to packaged-goods brands seeking to substantiate plastic circularity commitments.
• Plastic Bank: Social enterprise that operates a network of collection points in coastal communities and sells verified plastic-recovery credits to consumer-goods companies. Comparable to Eureciclo because it monetizes a homologated collection network into recycling credits that brands purchase for ESG and packaging-compliance positioning.
• Recyclix: International recycling-credit marketplace that lets individuals and businesses fund waste recovery in exchange for certificates. Comparable to Eureciclo in its core mechanic — selling verified recycling credits to companies seeking to substantiate waste recovery claims — though Recyclix operates globally and at smaller scale.

Broad incumbents

• TerraCycle: Global recycling solutions company best known for hard-to-recycle packaging streams and brand-sponsored recycling programs. Comparable to Eureciclo because it also sells recycling and packaging-recovery services to consumer-goods brands for ESG positioning, though at much broader scale and with a focus on niche materials rather than commodity packaging.
• Suez Recycling and Recovery Brazil: Brazilian operations of global waste-management major Suez, providing collection, sorting, and recycling services for municipalities and large corporate clients. Relevant as a broad incumbent offering end-to-end recycling services that can substitute for Eureciclo's certificated cooperative model, especially for large brands looking to consolidate vendors.
• Veolia Brasil: Brazilian arm of global environmental services group Veolia, providing waste collection, sorting, and materials recovery for industrial and municipal clients. Comparable to Eureciclo as an established player in the same reverse-logistics and recycling ecosystem, but with a much broader service portfolio and direct infrastructure ownership.

Emerging players

• Litterati: Data-driven platform that uses crowdsourced tagging and AI to map litter and measure waste-recovery impact for municipalities and brands. Adjacent to Eureciclo because it brings digital measurement and analytics to waste/recycling claims, complementing — and potentially competing with — Eureciclo's certification-based value proposition.
• Circulor: Supply-chain traceability platform that provides verifiable proof-of-recycling and recycled-content claims for materials, including packaging. Comparable to Eureciclo in targeting brand demand for auditable recycling and recycled-content evidence, though Circulor focuses on enterprise-grade traceability software rather than credits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seloeureciclo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eureciclo